外貿(mào)函電09.09lecture1Introduction.ppt

Foreign Trade Letters,September, 2009,Lecture 1 Introduction,Discussion,1380 out of 1500 colleges offer this course. So, why is this course so ?_ _ _ _,Nature/Significant Points,Competition for jobs is expected, but opportunities will be best for those with a college degree, the appropriate technical expertise, and the personal traits necessary for successful selling. Job prospects for sales representatives will be better for those working with essential goods, since the demand for these products do not fluctuate with the economy. Earnings of sales representatives are relatively high and usually are based on a combination of salary and commission.,Certification and advancement,Regardless of educational background, factors such as personality, the ability to sell, and familiarity with brands are essential to being a successful sales representative. High school graduate or less 27 percent Some college, no degree 19 Associates degree 9 Bachelors degree 38 Graduate degree 6,Other qualifications individuals who have the personality and desire to sell be goal oriented, persuasive, and able to work well both independently and as part of a team a pleasant personality and appearance the ability to communicate well with people, and problem-solving skills are highly valued patience and perseverance are also keys to completing a sale also need to be able to work with computers Certification the Certified Professional Manufacturers Representative (CPMR) or the Certified Sales Professional (CSP),Job outlook employment projections table in the Handbook introductory chapter on Occupational Information.,Earnings 1,Median annual earnings of wage and salary sales representatives, wholesale and manufacturing technical and scientific products, were $64,440, including commissions, in May 2006. Computer systems design and related services $75,240 Wholesale electronic markets and agents and brokers $ 69,510 Professional and commercial equipment and supplies merchant wholesalers $ 67,700 Drugs and druggists sundries merchant wholesalers $ 66,210 Electrical and electronic goods merchant wholesalers $ 61,000,Earnings 2,Median annual earnings of wage and salary sales representatives, wholesale and manufacturing except technical and scientific products, were $49,610, including commission, in May 2006. Wholesale electronic markets and agents and brokers $54,900 Professional and commercial equipment and supplies merchant wholesalers $ 49,730 Machinery, equipment, and supplies merchant wholesalers $ 48,620 Grocery and related product wholesalers $ 46,150 Miscellaneous nondurable goods merchant wholesalers $ 42,530,Job prospects from 滬江部落:,滬江小Q / 全部問(wèn)題 / 實(shí)用英語(yǔ) / 已解決問(wèn)題 英語(yǔ)專業(yè)什么就業(yè)前景好 提問(wèn)者： clairpanpan - Q籽一級(jí) 收藏 懸賞滬元：10 瀏覽 6742 次 今年我就是大三的學(xué)生了，我學(xué)的是翻譯英語(yǔ)專業(yè)！我想在英語(yǔ)方向上再學(xué)一個(gè)方面，不知兼顧什么方向的英語(yǔ)好！現(xiàn)在英語(yǔ)什么方向比較好！ 為什么不選擇商務(wù)英語(yǔ)呢？現(xiàn)在的白領(lǐng)都希望自己的英語(yǔ)好，你是學(xué)英語(yǔ)翻譯專業(yè)的，本來(lái)就比別人有優(yōu)勢(shì)，現(xiàn)在在讀讀有關(guān)商務(wù)方面的課程，將來(lái)你一定很吃香的，呵呵回答者： Sapphirekaka - Q苗三級(jí) 學(xué)外貿(mào)吧,現(xiàn)在做出口生意越來(lái)越難了,如果自己的外語(yǔ)好,可以省去請(qǐng)中介公司翻譯的錢(qián),而且也可以防止在交易中上當(dāng)受騙.我有一個(gè)同學(xué)是義烏的,她自己英語(yǔ)很不錯(cuò),而且又是學(xué)外貿(mào)的,在那邊錢(qián)很好賺,而且專業(yè)也很對(duì)口,你也可以試試! 回答者： 蕎小麥 - Q芽二級(jí),Work environment,have large territories and travel considerably may work more than 40 hours per week Dealing with different types of people can be stimulating but demanding,Related occupations,Sales representatives, wholesale and manufacturing, must have sales ability and knowledge of the products they sell. Other occupations that require similar skills include： advertising, marketing, public relations, sales managers; insurance sales agents; purchasing managers, buyers, and purchasing agents; real estate brokers and sales agents; retail salespersons; securities, financial services sales agents,Job prospects (to be specific),The graduates of this specialty will work at overseas economy and trade sectors, foreign-invested enterprises, banks, bonds centers, commodities inspection bureaus, foreign trade companies and governmental organizations to deal with trade affairs, management, investigation and research, publicity designing; comprehensive application, development and management of electronic business.,So, we can:,Increase/multiply wealth / Make money Rise in social status/ (advance, lift) Gain more chances in job marketing Better career development / promotion salesman, financial manager, secretary Help your majors: Yes: No:,Content and Planning,Requirements,Active: papers (A4, blank) Attentive (no phone ringing) Cooperative (parties in trade),GRADING FOR THE COURSE,Exam(s)(70%) Each exam100 pts Overall performance(30%) (30%) = attendance (30%) + discussions (30%) + assignments (40%) Attendance: being late:-5pts/time On leaving: -10pts/time Absence: -20pts/time Discussions: based on the group work performance Assignments: Each assignment100 pts. (Your competence level will be based on the following numeric scale: 90 100 pts. = A 80 89 pts.= B 70 79 pts. = C 60 69 pts. = D 0 60 = F),Reference,1.馬宗賢. 外貿(mào)英語(yǔ)函電. 北京：北京科學(xué)技術(shù)出版社，1998.3 2.樊紅霞. Foreign Trade Letters. 北京：外語(yǔ)教學(xué)與研究出版社，2007.9 3.張干周. 國(guó)際貿(mào)易函電. 杭州：浙江大學(xué)出版社，2006.8 4.方春祥. 外貿(mào)函電. 北京：中國(guó)人民大學(xué)出版社，2005.9 (自考) 5. 蔡惠偉. 外經(jīng)貿(mào)函電教程. 上海：華東理工大學(xué)出版社，2007.2 6. 羨錫彪. 商務(wù)英語(yǔ)寫(xiě)作. 北京: 高等教育出版社，2003.3,Websites, ,Grouping,Group of 2 (two parties of the trade) Group of 3 (two parties and an observer) Group of 5 (total: 6 parties),Exercises,1. Please bui