商品說明書的語言特點(diǎn)和文體特點(diǎn).ppt

,商品說明書的語言特點(diǎn)及文體特點(diǎn),語言特點(diǎn),一.廣泛使用一般現(xiàn)在時(shí)和主動(dòng)語態(tài),二.大量使用情態(tài)動(dòng)詞。 用于說明事物的特征，狀態(tài)，計(jì)量單位，副作用，警告以及注意事項(xiàng)等。,語言特點(diǎn),三.多使用省略句 常省略冠詞，介詞和不重要的形容詞，副詞，連詞等，常使用動(dòng)詞的非謂語形式（-ing分詞，ed分詞和動(dòng)詞不定式結(jié)構(gòu)），以簡化表達(dá)避免重復(fù)。,We hope it shows the true dimensions of our concern for the environment. Indoors and out. Ideal for the home or office. Powerful flatbed scanning. Convenient copying-no computer needed! If planning to make use of existing computers，and not sure of their processing speeds，use this guideline.,語言特點(diǎn),四.多使用祈使句和簡單句 祈使句：以表示強(qiáng)調(diào)，命令，警告等，在給與指示時(shí)直截了當(dāng)，簡潔有力，從而實(shí)現(xiàn)說服功能。 簡單句：商品說明書篇幅有限，因此多用簡單句，有時(shí)甚至使用不完整句（句子片段），很少使用長句 。,語言特點(diǎn),Body Creator care is a breakthrough body care technology ，starting with its revolutionary SLM fragrance. A sense-activating fragrance with grapefruit and pepper in a refreshing gel that firms and tones the appearance of your skin as it refines the silhouette. With caffeine and other effective ingredients . Apply lavishly over your waist and hips，things and arms. Feel it working instantly cooling and stimulating,Body Creator 憑著革命性的SLM 香味配方，開創(chuàng)香氛美體修護(hù)先河。這款散發(fā)著西袖和胡椒等香味的者哩狀乳液，有效振奮感官，能改善及緊致肌膚，令膚質(zhì)加倍柔滑，身體線條更趨完美。本產(chǎn)品含有咖啡因及其他有效成分。取足夠分量涂于腰部、臀部、大腿和手臂，迅即感覺到乳液帶來的清涼和刺激。,語言特點(diǎn),五.使用專業(yè)術(shù)語以實(shí)現(xiàn)表達(dá)的技術(shù)性和準(zhǔn)確性，常使用動(dòng)詞的同根名詞，復(fù)合名詞短語和形容詞短語，以體現(xiàn)說明書文體的正式性和規(guī)范性。,六.信息結(jié)構(gòu)的安排多采用末尾焦點(diǎn)和后部重荷的原則。,所謂末尾焦點(diǎn),即在新舊信息分布的自然語序中,把最重要的信息放在語句的末尾。給受話人在接觸到信息時(shí),留下深刻的印象。,語言特點(diǎn),文體特點(diǎn),一.簡潔性是指語言通俗易懂，結(jié)構(gòu)簡單。商品說明書使用標(biāo)準(zhǔn)且通俗易懂的語言，使普通的消費(fèi)者一看就能明白。簡短的句式和通俗的語言可使消費(fèi)者迅速獲取所包含的商品信息，吸引他們對(duì)商品的注意，從而激起他們對(duì)該商品的興趣。,Gargle with product 2-5 minutes after brushing in the morning and evening.（早晚刷牙后含漱2至5分鐘。） Its reliable in usage.（操作安全可靠） Contraindications: None Known.（禁忌癥:尚未發(fā)現(xiàn)）,文體特點(diǎn),二.技術(shù)性是指在實(shí)現(xiàn)其功能信息時(shí)，針對(duì)某類產(chǎn)品的特點(diǎn)，使用方法，注意事項(xiàng)等加以客觀說明，必須要使用專業(yè)性或技術(shù)性的詞匯。,Note: Pls do not move the hour hands while turning the minute hands, it might cause the error timing Pls do not place any metal or reflectors between clocks, it might interfere the signal transmittance of clocks Pls do not mix the new and old batteries together into clock Pls insert the battries properly as the mark on the battary box Pls change the new batteries when the birds do not come out or alarm in low volum, we recommend that the batteries shoud be change twice a year at least for optimum performance and enjoyment,文體特點(diǎn),文體特點(diǎn),四.說服性是指在進(jìn)行產(chǎn)品的功能介紹時(shí)，夾敘夾議，廣泛使用祈使句或有吸引的性質(zhì)形容詞和簡潔有力的名詞詞組等，以實(shí)現(xiàn)語言的美感功能和祈使功能，激發(fā)消費(fèi)者采取行動(dòng)選擇和購買該產(chǎn)品。,三.規(guī)范性首先表現(xiàn)在語言規(guī)范和語氣正式上，其次表現(xiàn)在描寫程序規(guī)范，行文格式固定上。,All xxx shampoos and conditioners contain natural plant-derived ingredients, leaving your hair beautifully refreshed, full of body and shine, and silkily softness. The brand new xxx shampoo, with the special moisture balancing factors, helps provide appropriate moisture to each strand of your hair. Your hair will be so light and dynamic that your hair will glide when you move. Stylist suggestion: For better result, use daily with xxx moistening conditioner.,文體特點(diǎn),所有xxx洗發(fā)露