《國際商務(wù)英語函電》電子教案-Unit1

教案學(xué)年第學(xué)期課程《國際商務(wù)英語函電》計(jì)劃學(xué)時(shí)48授課系別授課專業(yè)授課班級主講教師教研室系（部）年月日教案/學(xué)年第學(xué)期課程計(jì)劃學(xué)時(shí)授課系別授課專業(yè)授課班級主講教師教研室系（部）年月日首頁學(xué)習(xí)對象分析（根據(jù)不同單元教學(xué)內(nèi)容，開課前進(jìn)行簡析）學(xué)期教學(xué)工作總結(jié)教案首頁單元/章節(jié)名稱Unit1EssentialQualitiesofWritingBusinessLetters學(xué)時(shí)2學(xué)期總課次授課時(shí)間第周，星期，第節(jié)學(xué)習(xí)目標(biāo)Afterlearningthisunit,studentscan:haveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.bearinmindwhatthe7C’sprinciplesare.教學(xué)重點(diǎn)TeachersTohaveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.Alwaysbearinmindwhatthe7C’sprinciplesare.教學(xué)難點(diǎn)Sscanbearinmindwhatthe7C’sprinciplesare.教學(xué)反思授課內(nèi)容及教學(xué)活動設(shè)計(jì)附注（教學(xué)方法、活動形式、輔助手段等）I.SituationalIntroduction李娜，某職校商務(wù)英語專業(yè)二年級的學(xué)生。根據(jù)學(xué)校工學(xué)交替計(jì)劃安排，本學(xué)期她來到一家外貿(mào)公司實(shí)習(xí)。張先生----帶教老師，正在給她講授有關(guān)國際貿(mào)易業(yè)務(wù)員跟單做貨的知識。張先生說要做好一票貨，首先要學(xué)會跟客戶交流和溝通。如何進(jìn)行溝通呢？商務(wù)信函往來是商務(wù)活動的重要組成部分，是深思熟慮的產(chǎn)物，它能最大限度地減少電話和面談中可能出現(xiàn)的疏漏和誤解。接著，張先生跟李娜商討書寫商務(wù)信函的技巧。II.BackgroundKnowledgeBusinesscommunicationisanimportantcomponentofcommercialactivities,anditisholdingacommercialconversationthroughwordsbypostorothercommunicationways.Thebusinessletteristheoutcomeofcarefulconsideration.Itcanreduceconsiderablythenegligenceormisunderstandingwhichappearswhilephoningortalkingfacetoface.Therefore,itisnecessaryforustostudyandmasterthebasicknowledgeofbusinesslettersandpossessthebasiccapabilityofreadingandwritingthebusinessletters.III.Impartingknowledge1.Ssdiscusswiththeirpartnersandanswerthefollowingquestionsaftergoingoverthedialogue1)WhatisherpurposetocometoMr.Zhang’sfirm?2)IsBusinesscommunicationconcernedwiththesuccessfulexchangeofmessagesthatsupportthegoalofbuyingandsellinggoodsorotherservices?3)Ifwewanttogetageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter,whatweshouldalwaysdo?4)Whatarethe7’Cprinciples?2.TexplainsthekeyexpressionsinthedialogueandmakesurethatSscanunderstandthedialogue.3.TpreparessomeexercisetocheckifSscanfindoutthe7C’sprinciples.IV.PracticeSscancompletethetasksbydiscussingwiththeirpartner.ThelpcheckSs’answers.V.Keywordsandphrases.SscanreadthewordsandphrasesafterTandTcanselectsomeofthemforSstomemorize.VI.KnowledgeconsolidationSsfindouttheanswersbythemselvesandTcaninviteoneortwostudnetstocometotheblackboardactingasateachertoexplainthis