brand kpis fuer fluggesellschaften vistara in indien-英文（德文）培訓(xùn)課件2025.4

CONSUMER&

BRANDBrandKPIs

for

airlines:

Vistara

in

IndiaConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Vistara’s

performance

intheairlinemarket.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofOctober

202479%

of

Vistara

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Vistara’s

branding

resonates

more

with

Millennials?Vistara

generally

appealstomen

more

than

women?Vistara

rankseighthinawareness

withintheairlinemarket?Thepopularity

ratingof

Vistara

is49%?Vistara

ranksfourthinusage?Among

Vistara

enthusiasts,45%

fallunderthe

high-income

category?Consumers

want

theirairlinebrandstohavehonesty

?Interms

of

loyalty,Vistara

is

fourthinIndia/trustworthiness,

friendliness,

andauthenticity?Vistarahasascore

of33%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Vistara

at

79%Brand

profile:

snapshotBrand

performance

of

Vistara

inIndia79%73%49%34%33%AwarenessPopularityUsageLoyaltyBuzz5Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,245,

all

respondents

(awareness),

n=908,

respondents

who

know

the

individual

brand

(popularity),

n=908,

respondents

who

know

theindividual

brand(usage),

n=306,

respondents

who

have

used

the

individual

brand

(loyalty),

n=908,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Vistara’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%45%42%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeVistara

bygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatVistaraislikedby0%

ofBaby

boomers

and14%

ofGenXers,

whereas

thetotalshareof

industryusers

is0%and12%,

respectively.ForMillennials

andGen

Z,

45%

and

41%

feel

positivelytowards

Vistara,

versus

42%

and46%.

Socurrently,forVistara,Millennials

connect

most

with

theirbrandcompared

to

theoverall

industryuser.14%12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoairlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=444,

Vistaraenthusiast,

n=1,098,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Vistara

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Vistara

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofconsumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Vistara

hasalower

proportionof

LGBTQIA+consumers

when10%15%80%39%61%40%60%61%

ofmen

likeVistara

compared

to39%

ofwomen,

whereas

fortheoverallindustry,60%

of

men

useairlinescompared

to

40%

of

women.85%compared

to

theindustryusers

ingeneral.10%

ofVistara

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to15%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=444,

Vistaraenthusiast,n=1,098,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Vistara

enthusiasts,

45%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%4%Single40%6%7%45%CoupleSingleparentNuclear45%

ofVistara

enthusiastsare

fromhigh-income

households.Vistara’s

brandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

25%

of

Vistaraenthusiastshavethiscurrent

livingsituation.2%3%25%21%31%30%32%Multi-generational31%28%31%36%ExtendedOther23%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=444,

Vistaraenthusiast,

n=1,098,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

airline

brands

to

have

honesty

/

trustworthiness,friendliness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

airline

brandsAuthenticityForairlines,

thetopthree

qualitiesuserswant

fromabrandare

honesty

/trustworthiness,

friendliness,

andauthenticity.80%60%40%20%0%Thrill/ExcitementBoldnessClevernessSustainabilityVistara

users

alsoappreciate

these

keyattributes,indicating

Vistara

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatVistara

enthusiastsareleast

focused

onare

thrill/excitementandcleverness.ReliabilityExclusivityVistara

should

work

on

promoting

socialresponsibility

toconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

airlines,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

airlines,

whichofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

airlines,

which

ofthe

followingbrands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=306,

Vistarausers’,n=444,

Vistaraenthusiast,

n=1,098,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Vistara

fans,

58%

state

that

they

get

excited

about

airlinesBrand

profile:

attitudesWhat

doconsumersthink

ofairlinesingeneral?58%57%56%56%50%49%45%43%41%40%37%34%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutairlinesIliketotalkabouttopicsrelating

toairlinesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

airlines

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toairlines,

which

ofthe

followingbrands

do

youlike?”;Multi

Pick;Base:n=444,

Vistaraenthusiast,

n=1,098,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1179%

of

Vistara

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

airlines,

theaverage

awareness

of

abrandinIndia

is

71%.

Awareness

of

Vistara,however,isat73%.Awareness49%

ofIndianairlineusers

saytheylikeVistara,compared

to

anindustryaverage

brandpopularity

of41%.34%

ofindustryusers

inIndiasaythey

useVistara,with

the

average

usageofabrandat27%.BuzzPopularity79%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

71%.Vistara

hasbeen

noticed

similarly

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of33%compared

to

33%.Sooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,245,

all

respondents

(awareness),

n=908,

respondents

who

know

the

individual

brand

(popularity),

n=908,

respondents

who

know

theindividual

brand(usage),

n=306,

respondents

who

have

used

the

individual

brand

(loyalty),

n=908,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Vistara

ranks

eighth

in

awareness

within

the

airline

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofVistaraRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1IndiGo94%93%86%82%81%78%75%73%62%61%2Air

India27%3Emirates4AirAsia5Air

India

ExpressSingapore

AirlinesMalaysia

AirlinesVistaraUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6773%8Outofallrespondents,

73%

were

aware

of

Vistara.Thisranksthemeighthcompared

to

other

brandssurveyed

inthismarket.9AllianceAirThaiAirwaysAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,245,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Vistara

is

49%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofVistaraRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Air

India75%65%62%49%45%45%42%41%29%28%2IndiGo3Emirates4Vistara49%Outofconsumers

who

knew

thebrand,

49%

saidtheyliked

Vistara.

Thisranksthemfourthcompared

toother

brandssurveyed

inthismarket.5Air

India

ExpressAirAsia51%67Singapore

AirlinesLufthansa89ThaiAirwaysMalaysia

AirlinesPopularityN/A1014

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=908,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Vistara

ranks

fourth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofVistaraRank#

BrandUsage

%61%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

airlines,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1Air

India2IndiGo55%34%3Emirates36%Outofconsumers

who

knew

thebrand,

34%

saidtheyused

Vistara.

Thisranksthemfourthcompared

toother

brandssurveyed

inthismarket.4Vistara34%5Air

India

ExpressAirAsia29%628%66%Singapore

AirlinesLufthansaStarAir24%7818%918%UsageN/A10AllianceAir18%15

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=908,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Vistara

is

fourth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofVistara’s

consumersRank#

BrandLoyalty

%84%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Air

India21%2IndiGo82%3EmiratesVistara81%479%5LufthansaAir

India

ExpressAirAsia76%675%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

airlines,

which

ofthe

following

brandsareyou

likely

to

useagaininthefuture?”.771%8ZoomAirSWISS69%79%967%Outofrespondents

whohaveused

Vistara,79%

saidthey

would

usethebrand

again.LoyaltyN/A10ThaiAirways66%16

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

areyoulikely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=306,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Vistara

has

a

score

of

33%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofVistaraRank#

BrandBuzz%65%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Air

India2IndiGo57%33%3Emirates55%Outofconsumers

who

knew

thebrand,

33%

saidtheyhadheardaboutVistara

inthe

media.

Thisranksthemsixthcompared

to

other

brandssurveyed

inthismarket.4Air

India

ExpressAirAsia39%534%6Vistara33%67%7Lufthansa30%8Singapore

AirlinesAllianceAirMalaysia

Airlines30%925%BuzzN/A1022%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=908,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcoreaudiences?

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