中國乳業(yè)如何面對外資競爭

中國乳業(yè)如何面對外資競爭報(bào)告的主要內(nèi)容Contents2008年中國乳業(yè)面臨的形勢分析SituationAnalysisof2008ChineseDairyIndustry國內(nèi)乳品行業(yè)存在的主要問題MajorIssuesinChineseDairyIndustry練好“內(nèi)功”，迎接挑戰(zhàn)Building“InnerStrength”toMeetChallenges形勢嚴(yán)峻：外資乳企將大舉進(jìn)入

ToughChallenge:ForeignDairyEnterprisesFloodintoChineseMarket至2001年，世界排名前20位的乳業(yè)品牌通過不同渠道已全部進(jìn)入中國By2001,allworld’stop20dairybrandshaveenteredtheChinesemarketthroughvariouschannels外資乳業(yè)公司在中國市場的競爭績效并不明顯

Foreigndairyenterprisesdon’thavemuchcompetitiveedgeinChinesemarket形勢嚴(yán)峻：外資乳企將大舉進(jìn)入

ToughChallenge:ForeignDairyEnterprisesFloodintoChineseMarket2008年的形勢發(fā)生了變化Changesin2008經(jīng)過近兩年的調(diào)整，中國奶業(yè)正在從數(shù)量型向質(zhì)量型轉(zhuǎn)變，正在迎來健康、穩(wěn)定的黃金階段Aftera2years’adjustmentfeaturedbyashiftfromquantityorientedtoqualityoriented,Chinesedairyindustryisexpectingagoldenerawithsoundandsteadydevelopment利潤空間小，小企業(yè)很難繼續(xù)生存Narrowprofitmarginmakesitdifficultforsmallbusinessestosurvive新的政策提高了從業(yè)門檻

Newpoliciesraiseindustryentrythreshold2008年外資企業(yè)的舉動(dòng)

MovesofForeignDairyEnterprisesin2008韓國東遠(yuǎn)集團(tuán)打算在山東威海建設(shè)奶牛養(yǎng)殖和乳品加工企業(yè)DongwonGroupofSouthKoreaplanstosetupadairycattleraisingbaseanddairyprocessingcorporationsinWeihai,Shandong日本朝日啤酒株式會社和伊藤忠商事株式會社宣布兩家公司共同設(shè)立“山東朝日綠源乳業(yè)”AsahiBreweriesandItochuCorporationofJapanannouncedtheestablishmentofShandongAsahiLvyuanDairyCo.,Ltd2008年外資企業(yè)的舉動(dòng)

MovesofForeignDairyEnterprisesin2008韓國每日乳業(yè)公司開始進(jìn)入中國市場MaeilDairyofSouthKoreastartsenteringChinesemarket達(dá)能（中國）：DanoneChina:收購妙士乳業(yè)PurchasedMiaoshiDairy控股新希望乳業(yè)HoldsmajoritysharesofNewhopeDairy形勢展望

Outlook未來若干年內(nèi)，外資乳企在中國市場的比重將大大提高ForeigndairyenterpriseswilltakeabiggershareinChinesemarketinthenewfewyears在高端乳品市場，外資乳企的話語權(quán)會越來越大Foreigndairyenterpriseswillhaveabiggersayinhigh-enddairymarket軟肋：我國乳業(yè)存在的主要問題1

Weakness:MajorIssuesinChineseDairyIndustry-1乳品加工企業(yè)過度密集，無序競爭，導(dǎo)致奶源不足問題日益突出，奶源不足又反過來導(dǎo)致了企業(yè)產(chǎn)能的相對過剩Overfullindustryandunhealthycompetitionresultinmilksourceshortage,whichinturnleadstoproductioncapacitysurplus軟肋：我國乳業(yè)存在的主要問題2

Weakness:MajorIssuesinChineseDairyIndustry-2乳企和農(nóng)戶之間的關(guān)系需要規(guī)范和重新定位Relationsbetweendairyenterprisesandfarmersneedtobefurtherregulatedandre-shaped企業(yè)、奶站、奶戶enterprises,milkgatheringstationsandfarmers軟肋：我國乳業(yè)存在的主要問題3

Weakness:MajorIssuesinChineseDairyIndustry-3原料奶供給的質(zhì)量和價(jià)格使得乳品加工企業(yè)很難做大做強(qiáng)Limitedqualityandquantityofrawmilkmakesitdifficultforprocessingenterprisestogrow奶牛養(yǎng)殖的規(guī)模小，養(yǎng)殖成本高Smallraisingsizeplushighraisingcost每個(gè)農(nóng)戶向奶站交售鮮奶的數(shù)量有限Limitedamountoffreshmilkgatheredfromfarmers對奶牛養(yǎng)殖環(huán)節(jié)的技術(shù)服務(wù)沒有完全到位Insufficienttechnicalservices練好“內(nèi)功”，迎接挑戰(zhàn)1

Building“InnerStrength”toMeetChallenges-1重塑乳品加工企業(yè)和奶農(nóng)之間的利益連接機(jī)制Reshapetheinterestsharingmechanismbetweenprocessingenterprisesandfarmers農(nóng)業(yè)產(chǎn)業(yè)化的成功經(jīng)驗(yàn)Successfulexperienceofagriculturalindustrialization加強(qiáng)合作經(jīng)濟(jì)組織建設(shè)Strengthenthebuildingofcooperativeorganizations練好“內(nèi)功”，迎接挑戰(zhàn)2

Building“InnerStrength”toMeetChallenges-2提高乳業(yè)的競爭力要以整個(gè)奶業(yè)為著眼點(diǎn)，加強(qiáng)對奶農(nóng)的飼養(yǎng)技術(shù)推廣和服務(wù)，通過技術(shù)創(chuàng)新提高奶農(nóng)的利潤水平Enhancecompetitivenessbyupgradingthewholeindustrythroughstrengtheningtechniqueextensionandservicesforfarmersandimprovingtheirprofitabilitywithtechnicalinnovations加強(qiáng)規(guī)模化養(yǎng)殖小區(qū)建設(shè)Promotinglarge-scalehusbandrycommunities推廣“奶聯(lián)社”養(yǎng)殖模式Promotingthe“milkcooperative”model企業(yè)投資奶牛養(yǎng)殖場建設(shè)Enterprisesincreasesinvestmentonraisingbases加強(qiáng)對奶農(nóng)的技術(shù)培訓(xùn)和服務(wù)Strengthentechnicaltrainingandservicesforfarmers練好“內(nèi)功”，迎接挑戰(zhàn)3

Building“InnerStrength”toMeetChallenges-3企業(yè)要自律，重點(diǎn)在搞好奶源基地建設(shè)Thekeytoenterpriseself-disciplineliesinthebuildingofmilksourcebases.乳品行業(yè)要在高端乳制品和一般乳制品之間尋找平衡點(diǎn)：要“背水一戰(zhàn)”，不可“破釜沉舟”Thedairyindustryn