新編大學(xué)英語口語教程2 課件 Unit 6 Business

新編大學(xué)英語

口語教程

2Unit6BusinessPart2ReadandAnswerPart3IndividualPresentationPart4FocusedDiscussionPart5FurtherPracticePart1WarmUp12345Unit6BusinessPart1WarmUpConductthefollowingbriefsurveyinyourclasstogaininsightsintocollegestudents’entrepreneurship.

1)Whydocollegestudentswanttostarttheirownbusinesses?A.ToimprovetheirlivingstandardsB.ToavoidthepressureofjobcompetitionC.TochallengethemselvesandrealizetheirpotentialD.TolearnnewskillsandcontinuouslyimproveE.Other(pleasespecify)__________2)Whatqualitiesdocollegestudententrepreneursneed?A.StrongprofessionalknowledgeB.ExcellentcommunicationskillsC.GoodmarketinsightD.HardworkingattitudeE.Other(pleasespecify)__________Part1WarmUp3)Whatchallengesdocollegestudententrepreneursface?A.LackoffundingB.LackofexperienceC.UnclearcareerprospectsD.InsufficientprofessionalknowledgeandskillsE.Other(pleasespecify)__________4)Whatadvantagesdocollegestudentshavewhenstartingbusinesses?A.Accesstostart-upsubsidies,taxexemptions,andotherpolicysupportB.MorechancestobuildacompatibleandefficientteamC.MoreinnovativethinkingD.FewerfamilyresponsibilitiesE.Other(pleasespecify)__________Part1WarmUp5)Ifyouweregoingtostartabusiness,whatareaswouldyouchoose?A.AreasrelatedtomyfieldofstudyB.PopularandpromisingindustriesC.LessriskyareaswithlesscapitalinvestmentD.IndustrieswithlowtechnicalrequirementsE.Other(pleasespecify)__________Part1WarmUpCompletethesentenceswiththeexpressionsbelow.Thesentencesareallaboutsuggestionsforrunningabusiness.1)Abusinessplanshoulddetaileveryaspectofyourbusiness,fromaline-item______toyourcompany’splanforcustomeracquisitionandmarketing.2)Workcloselywith______tomakesureeverythingisdeliveredproperly,andeventoobtainspecialdiscountsandlowerprices.3)Haveaccountantsor______helpyoumonitoryourcompany’smoneyflowandfindnewwaystoincreaseavailablefunds.4)Analyzeyourproductfromtheperspectiveofthe______andwhatheorsheneedsandwants,notwhatyoulike.5)Keepdetailedrecordsofeverythinginyourbusiness,fromthecostof______tolabortime.6)Trytobuildupsomecashreservessoyoucangetthroughleantimeswhenyour______isn’twhatyouexpect.7)Makeyouremployeesfeelvaluedandimportanttoavoidapoor______andalossofproductivity.8)Thinkoutsidetheboxandbringinnovationandcreativitytoyourbusinesstogetnewideasand______togrowyourbusiness.EAGCDHFBKeysPart1WarmUp3Talkwithyourclassmatesabouttheconditionsthatyouthinkarenecessarytostartabusiness.Summarizeyourfindingsandreportinclass.Part2ReadandAnswerReadthepassageonpages74-75andanswerthefollowingquestionsbyeitherreferringtothepassageprovidedordrawingonyourpersonalexperiences.Question1Whywasthereaneedforuniversallyacceptedmeansofbuyingandsellinginancienttimes?Question2Whatisacurrency,andhowisitgenerallydefined?Question3Whatarethethreetypesofmonetarysystemsusedtoclassifycurrencies?Question4Whyiscurrencyexchangenecessaryforfacilitatinginternationaltrade?Part2ReadandAnswerQuestion1

Whatarethemainsourcesoffundingavailableforcollegestudentswhowanttostarttheirownbusinesses?Question2Whatarethebiggestfinancialchallengesstudententrepreneursface,andhowcantheyovercomethem?Question3Whatmeasurescanindividualsandbusinessestaketopreventonlineandofflinefinancialfraud?Question4Howdoyouthinkadvancementsintechnologywillshapethefutureofmoneyandbusiness?Workwithyourpartnertoanswerthefollowingquestions.Trytoprovidedetailedinformationtosupportyourviews.Part3IndividualPresentationHowtoSellAnythingtoAnybody

Youmaynotrealizeit,butthemostcriticalmomentsinyourcareerinvolveselling.Whetheryou’resellingaproductoraservicetoacustomer,anideaoraplantoyourmanagementorinvestors,oryourselftoanemployer,we’reallinsales.Yourabilitytosellwillplayacrucialroleinyoursuccess.Here’showtogetthedealdone.Therearefourfundamentalconceptsyouneedtounderstandtosellanythingtoanybody.Learnthem,practicethem,andmakethemyourown.

Readthefollowingpresentationcarefullyandpayspecialattentiontohowitsclaimsaresupported.Part3IndividualPresentation

DoyourhomeworkKnowyourcustomer,stakeholder,oraudience,whoeveryou’resellingto.Understandtheirroles,responsibilities,andobjectives.Knowyourcompetitionandallthepossibleobjectionsandhurdlesyoumayface.Justasimportantly,knowwhatyou’retryingtosellinsideandout,betterthananyoneelse.Remember,“Preparationisthekeytosuccess.”

AskandlistenEvenifyou’reprepared,don’trushtoshareeverything.Askhowyoucanhelp,whattheirgoalsare,andwhattheirconcernsare.Listencarefullytogetaprettyclearunderstandingofthewholepicture.“Informationispower,”sogatherasmuchasyoucanbylistening.

Part3IndividualPresentation

MakeagenuineconnectionEverybusinesstransactioninvolvesaconnectionbetweenindividuals.Explainthingsinawaythatresonateswiththem.Useanecdotesandanalogiestocommunicateeffectively.Peoplearemotivatedbytheiremotionsandbasicinstincts,notjustlogicandinformation.

Knowwhosesideyou’reonUnderstandthatyou’reworkingforthecustomer.Yourjobistoservetheirneedsandhelpthemachievetheirgoals.Showthemthatyou’rewillingtodowhateverittakestogetthedealdone.Bymasteringtheseconcepts,youcanbecomesuccessfulbyconvincingothersthatyoucanandwillmakethemsuccessful—andthendoingit.Part3IndividualPresentationSupportingYourClaimsStronglySupportingdetails,suchasreasons,examples,statisticsandquotes,canbeveryusefulforaspeakertobackupclaimsandideasinapresentation.Theyhelpensurethattheoverallflowofthepresentationisclearandconvincing.Inaddition,theaudiencewillhaveahigherleveloftrustwhenthereissolidevidencetosupporttheclaims.Herearesomecommontacticsforyourreference.?GivingreasonsItisnotenoughtosimplystatewhatyoubelievetobetrueinapresentation.Youmustalsoprovidereasonstosupportyourstatement.Agoodreasonjustifieswhyyourclaimmakessense.PresentationSkillsPart3IndividualPresentation?ProvidingexamplesUsingexamplesthatyouraudiencecanrelatetocangreatlyincreasetheimpactofyourpresentation.Famousandeverydayexamplescanhelpyouraudiencebetterunderstandyourpoints.?UsingstatisticsSometimesstatisticsprovidemuch-neededproofofyourpoints.Withaccuratenumbersrelatedtoyourtopic,yourinformationwillbemoreconvincing.PresentationSkillsPart3IndividualPresentation?IncludingquotesUsingquotesfromfamouspeopleorwell-knownexpertscanbeaveryeffectivestrategytosupportyourclaims.Itaddscredibilityandauthoritytoyourpresentation.Inthepreviouspresentation,thespeakergivesareasontoclearlyexplainwhyyourabilitytoselliscrucialtosuccessandprovidesexamplesofdifferentscenarioswheresellingisimportant.Additionally,thespeakerusesthefirstquote,“Preparationisthekeytosuccess,”tohighlighttheimportanceofbeingwellprepared,andthesecondquote,“Informationispower,”toemphasizethevalueofgatheringinformationbylistening.PresentationSkillsPart3IndividualPresentationMakeapresentationonthefollowingtopic.Youcanusethepresentationskillsmentionedpreviously.Youwillhaveoneminutetoprepare,andoneandahalfminutestogiveyourpresentation.Part3IndividualPresentation3Shareyourunderstandingofthefollowingpolicyinitiativewithyourclassmates.Part4FocusedDiscussionW:M:Thebosshassetagoaltoincreaseourtotalrevenueby15%nextyearbyaddingmorecontracts.Whatdoyouthink?Wow,that’squiteachallenge.Shouldwefocusonexpandinginourexistingmarketorexploringanewone?1._____________weneedasolidmarketingplantooutlinehowwewillattracttheseadditionalcontracts.W:Toachievethisgoal,ourplanshouldtargetallpotentialcustomers.Weneedtobrainstormwaystoreachallofourprospects.M:Wecouldusesocialmedia,commercials,billboards,orflyerstoreach2.______________________aboutourproducts.Forpotentialclientswhohaveshowninterestinusorhaveworkedwithusinthepast,oursalespeopleshouldactivelycontactthem.We3.__________________________tolosethem.KeysListentothefollowingdialoguecarefullyandfillintheblanksaccordingtowhatyouhear.Idothinkwhoeverdon’tknowdefinitelydon’twantW:Agreed.Weofferhigh-qualityproductsatlowprices,excellentcustomerservice,andeaseofuse.Withthesestrengths,Ithinkwecanconvinceourcustomersthatourproductisthebestsolutionfortheirproblem.M:W:That’strue,butIthinkit’simportanttododemographicresearchfirst.Weshouldknownotonlytheage,gender,locationandincomeofourcustomers,4._________________theirpsychology—understandtheirintentandwhentheyaremostlikelytosearchforwhatweoffer.Itisalsonecessarytoknowwhichsites,applicationsandplatformstheyfrequentlyvisit.Themoredetailed,thebetter.M:W:5._______________.Weshouldalsoanalyzemarkettrends,suchaschangesinconsumerdesiresandexpectationsforourproducts.Wealsoneedtoconsiderfinancialtrendstomakeinformeddecisions,suchastheriseofvirtualpaymentmethodsorcurrentinflationrates.KeysPart4FocusedDiscussionbutalsoAbsolutelyM:Yes,ofcourse.Andweneedtotakethemarketingbudgetseriously.Ourbudgetshouldberealisticandreflectboththecurrentstateandpotentialgrowthofourbusiness.W:Iagree.6.________________wehaveanaccurateassessmentofourcurrentfinancescanwethinkcarefullyaboutwhatwecanaffordtospendrightnow.M:Yes.Thenweshouldassignspecificrolestoeachpersonresponsibleformarketing,determinewhoisbestsuitedforeachrole,anddefinetheresponsibilitiesofeachrole.W:Wealsoneedtodecidehowtomeasuresuccessforeachrole.Ourgoalsshouldbespecificandmeasurable.M:Exactly!Let’sworkoutthedetails.KeysPart4FocusedDiscussionOnlywhenEmphasizingWhatYouSay

Sometimes,it’snotenoughtosimplyshareinformation;weneedtomakeourpointsstandouttoensuretheyareunderstoodandremembered.Herearesomeeffectivewaystoemphasizeyourstatementswhenyouareexpressingopinionsormakingstrongsuggestions.CommunicationskillsPart4FocusedDiscussionListentothedialogueagainandrole-playitwithyourpartner.?Useauxiliaries“do/did”toaddemphasistoyourstatements.Forexample:Idobelievethatournewmarketingstrategywillsignificantlyincreaseoursales.Wedidconductextensivemarketresearchbeforelaunchingthenewproduct.?

Usestrongadverbstoemphasizeyourstatements.Forexample:Ourmarketingcampaignwasextremelysuccessful,attractingalargenumberofnewcustomers.CommunicationskillsPart4FocusedDiscussion?Introducesentencesbyusing“it/what”toemphasizeimportantelements.Forexample:

Itisourcommitmenttoqualitythatsetsusapartfromourcompetitors.

Whatdrivesoursuccessisourteam’sdedicationandinnovativeapproach.?Use“whatever/whoever/whenever/wherever/however”foremphasis.Forexample:

Whateverthemarketconditions,weremaincommittedtodeliveringhigh-qualityproducts.

Whereverourcustomersare,westrivetoprovidethebestservicepossible.CommunicationskillsPart4FocusedDiscussionPart4FocusedDiscussionPart4FocusedDiscussionCompletethefollowingsentencestoemphasizeakeypoint,usingtheappropriateexpressionsgivenabove.1)Imust_________________customerloyaltyisimportanttoabusinessbecauseitpredisposescustomerstoengagewithandpurchasefromyourcompany.2)__________thechallengesweface,maintaininghighemployeemoraleisessentialtothesuccessofourbusiness.3)Itis__________weunderstandourcustomers’needsthatwecantrulydevelopproductsthatmeettheirexpectations.4)Thereis____________thateffectiveemployeetrainingimprovesbothindividualperformanceandoverallbusinesssuccess.5)_______________shouldacompanyoverlooktheimportanceoffosteringapositivecorporateculture,asithasasignificantimpactonproductivity.KeyspointoutthatWhatevernotuntilnodoubtBynomeans1)Corporatesocialresponsibility(CSR)hasbecomeanessentialaspectofmodernbusinesspractices.Companiesareincreasinglyexpectedtotakeresponsibilityfortheirimpactonsocietyandtheenvironment.Thisincludesadheringtoethicalpractices,promotingsustainabledevelopment,andengagingwiththecommunity.Whatareyourthoughtsonthistopic?Takeoneminutetoplanyourresponse,andmakenotesifnecessary.Part4FocusedDiscussion3Makedialogueswithyourpartnerbasedonthefollowingsituations,usin