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…………○…………內…………○…………裝…………○…………內…………○…………裝…………○…………訂…………○…………線…………○…………※※請※※不※※要※※在※※裝※※訂※※線※※內※※答※※題※※…………○…………外…………○…………裝…………○…………訂…………○…………線…………○…………第=page22頁,總=sectionpages22頁第=page11頁,總=sectionpages11頁2024年滬科新版高二英語下冊月考試卷777考試試卷考試范圍:全部知識點;考試時間:120分鐘學校:______姓名:______班級:______考號:______總分欄題號一二三四五六總分得分評卷人得分一、選擇題(共5題,共10分)1、Witheverythingsheneeded________,shewentoutoftheshop,withherhandsfullofshoppingbags.A.boughtB.tobuyC.buyingD.buy2、______bytheadvancesintechnology,manyfarmershavesetupwindfarmsontheirland.()A.BeingencouragedB.EncouragingC.EncouragedD.Havingencouraged3、Ifyouwishforany________explanation,youhadbettergotoaskinformationdesk.A.furtherB.fartherC.farthestD.furthest4、Imustdeclinebecausetheconditionsyouofferedarenot___.()A.accessibleB.availableC.comfortableD.acceptable5、-What"sitthatcosthimtheperformance?
-______experience.Hewasalwaysverynervous.()A.LackedB.BeinglackedC.LackingD.Tobelacked評卷人得分二、填空題(共6題,共12分)6、Canyoutellmewhothewomangoingtothehallis?Afamouswriter______togiveusalecture.A.isinvitedB.invitedC.toinviteD.inviting7、WhatwasthewayGeorgethoughtof__________enoughmoneytobuythehouse?A.togetB.getC.gettingD.havinggot8、Thecompaniesareworkingtogethertocreate_____theyhopewillbethebestmeansoftransportinthe21stcentury.。A.whatB.thatC.whichD.who9、–Whatareyougoingtodothisweekend?--________.Iftimepermits,ImaygotoShanghaiwithmyfriends.A.Don’tmentionitB.Itdoesn’tmatterC.ForgetitD.Itdepends10、Istillrememberthedays___Ispent______withyouinBeijing.。A.when;stayingB.what;tostayC.that;stayingD.during;tostay11、Yousaidboyswereclevererthangirls.Thatis_____Idisagree.A.whatB.whereC.whichD.why評卷人得分三、完形填空(共5題,共10分)12、It’sasmallgasstationthathassnacks,drinks,cigarettes,andcandies.Theyoungmanbehindthecounter(柜臺)knowshis16bynameandwhattheynormallywanttobuy.Hetreatschildrenandadultswithequal____.Hereadssciencefictionbehindthecounterwhenbusinessis____.Oneday,threepeoplerushedinandgrabbedfoodofftheshelvesasfastastheycould,19notintendingtopayforit.Hehitthe“panicbutton”,thenwentoverthecounterand20thefrontdoor.Itwasobviousthattheywerehomeless,andequallyobviousthattheywere’tgoing21withtheirill-gottengains(不義之財).They____thefoodandsimplycrowdedtogetherinpanic-knowingthepolicewere23theway.Imaginewhattheymusthavefeltlikewhentheyweretoldtheydidn’thavetostealiftheywerethat____.“Wehavefoodinthebackexpired(到期)butstill25toeat.Ifyouneedfood,you____havesome.”Theyweretoldto27whattheyhaddroppedandputitback,andthenaskedtostraightenoutthemess.Theyweredoingjustthat____thepolicearrived.Theofficersweretoldthesituationwasundercontrolandthepolicewerenolonger____.Thiswasn’twhattheyhad____.Theywerebeingtreatedashumanbeingswhocouldrightthewrongthey’ddone.Shocked,theyquicklyfollowedorderstotaketurnsandusetherestroomtocleanup.Soonthree31peoplewalkedoutwithallthe____theirarmscouldhold.Theywere____that,iftheyneededtocomebackagain,theyweretoaskandnotjustgrab.Andthentheyoungmanwentbacktoreaduntilthenextcustomercamein.Hewouldbethe____personintheworldtoclaimhewasahero.Buthegavethreepeoplesomethingtheywereindesperateneedof–a____amountofself-respectandalittlebitofhope.1.AfrendsBneighborsCcustomersDpassengers2.ArespectBprideCwisdomDright3.AslowBbusyCheavyDswift4.AbravelyBreasonablyChardlyDobviously5.AopenedBlockedCclosedDbroke6.AnowhereBsomewhereCanywhereDeverywhere7.AhidBliftedCswallowedDdropped8.AinBonCoffDby9.AanxiousBcautiousCcourageousDhungry10.AsafeBeasyCsweetDunique11.AmustBcanCshouldDneed12.AholdupBhandoutCpickupDhandin13.AwhenBafterCbeforeDsince14.ApopularBnecessaryCreliableDadmired15.AwantedBdesiredCexpectedDadmired16.AdirtierBcleanerCclevererDquicker17.AmoneyBcigarettesCdrinksDfood18.AremindedBwarnedCorderedDpersuaded19.AfirstBlastCbestDworst20.AlargeBfairCsmallDfull13、RunningforaDreamIwillneverforgetthatNovemberday.Itwashotterthannormal.Thiswasthe____myfatherandIhadwaitedsolongfor,becausewehadbeenworkingtowardsthisraceforthreeyears.Dozensoffamiliarfacesfromchurchandschoolflashedacrossmyview.Theyhadcome____me.Isawworryand____onmyfather’sface.Thentheracebegan!Forthefirsttwoandahalfmiles,Ifelt____.Ihadneverbeforebeensoreadyforsomething.Theweeksleadinguptotheracewerefilledwithcontrolled____andastrictdiet.Myfriendshadn’tseenmeinweeks,buttheyunderstoodthe____requiredtomakemydreamareality.Asinallofmyraces,Ididn’t____outinthefront.Ilovedthepleasureofpassingpeopleasmystrengthovertooktheirprematurespeed.Thenwithoutwarning,mystrengthbegantodecrease.Neckandneckwithoneofmygreatestcompetitors,I____seethefinishline.Ihadbegunthefinaldashinto____whenmykneesbecameweakandmylegsgaveway.NothingIcoulddowouldmakethem____myweight.Iwatchedasrunnersrushedbyme.____Iknewmydreamsofvictoryweredestroyed,Ihadtofinishtherace.However,mylegshurtbadly.Withallofthe____leftinme,Igotonmyhandsandkneesandcrawled(爬),inchbyinch,acrossthefinishline.Voices,both____andfamiliar,cheeredmeon.Theygavemethecouragetokeep____untiltheveryend.Thedoctorswerethereinseconds,butmyeyessearchedthecrowdforhim.TherewasonlyonepersonIwantedto____to.Iwhispered,“I’msosorry,Dad.I’msosorryI____you.”Helookedatme,saying,“Youcouldneverdisappointme.Sometimesthesethingsjust____.Allthatmattersisthatyoudidyourbest.”“Butweworkedso____.Whataboutourdream?”Hereachedoverformyhandandsaid,“Don’tyouknowthatyouaremydreamandithascometrue?”Itwasn’tlongbeforemyrunningshoeswerebackon,markinga____pathformyjourney.Ilearnedthatallofthemiles,thetears,thesweat,andthepainmydadandIexperiencedtogetherwerenotfora____.WhatIrealized,though,wasthattohim,Iwasthegreatestprizehehadeverwon.。(1)A.dreamB.weatherC.resultD.day。(2)A.forB.toC.acrossD.aver。(3)A.coldnessB.astonishmentC.excitementD.amusement。(4)A.proudB.greatC.nervousD.afraid。(5)A.programsB.studiesC.instructionsD.practices。(6)A.sacrificeB.potentialC.patienceD.attention。(7)A.lookB.moveC.startD.come。(8)A.shouldB.couldC.mustD.need。(9)A.reliefB.spiritC.pleasureD.glory。(10)A.giveB.feelC.holdD.add。(11)A.WhereB.BecauseC.IfD.Although。(12)A.trustB.emotionC.strengthD.confidence。(13)A.loudB.foreignC.roughD.firm。(14)A.goingB.runningC.fightingD.training。(15)A.referB.talkC.listenD.agree。(16)A.FrightenedB.disturbedC.disappointedD.bored。(17)A.developB.changeC.followD.happen。(18)A.lateB.hardC.closelyD.quickly。(19)A.newB.nearC.roughD.narrow。(20)A.wishB.dutyC.rankD.Race14、Forsomepeople,whattheyhaverememberedmostfromchildhoodcomesfrombeingreadagreatstory.Butreadingtochildrendoesmorethancreatewarm____________Itdevelopschildren'slanguageskillsandincreasestheirabilitytosucceedin____________and,later,work.AnewreportbytheAmericanAcademyofPediatricssaysreadingaloudisso____________thatparentsshouldstartassoonastheirchildrenare____________Andtheyshouldcontinuetoreadaloudevenaftertheirchildrencanreadby____________Doctorssayparentsshouldreadbooksthatarenottoolongandontherightagelevelsochildrenwillnotlose____________Theysayparentsshouldalso____________andtalkaboutpicturesinbooksforinfants.Foryoungchildren,parentsshouldaskquestionsaboutthe____________.TheAAPreportalsosuggeststhatdoctors____________booksinthewaitingroomsoftheiroffices.Duringregularcheckups,doctorscanthenwatchachild'slanguageandliteracydevelopment,aswellastheparent-child____________.Onemom,Ms.Lyttleton,inWashington,D.C.saysshehasseenthebenefitsof____________toherchildren."Whyarechildren'sbookssoimportant?Ohmygosh!Wereadbookseveryday."Shesaysallherchildren____________frombooks—butindifferentways."Iwatchthelanguageinmytwo-and-a-half-year-old,whoisnowgettingabiglanguageexplosion,somuchofit____________thebooksthatshereads.Somuchofhercapacitytoidentifytheworldaroundhercomesfrombooksthatweread____________.Withmy8-year-old,it'snowthebroadeninghorizons.Theoldestnowtrulyreadsforpleasureandcangetabsolutely____________inyoungadultbooks."Ofcourse,____________canenjoychildren'sbooks,too.Andmanyadultsfindthatthebookstheyreadaschildrentaughtthemlessonstheystill____________.VeraSongteachesinaschoolinWashingtonD.C.ThebookAroundtheWorldin80DaysbyJulesVerneleftadeepmark____________her.Shesaysittaughthersheneededtobebraveandadventurous____________shewantedtotraveltheworld.ShesaysshethoughtofthisbookoftenasshetraveledfromChinatotheUnitedStatestobecomea____________.
。(1)A.weatherB.memoriesC.happinessD.air。(2)A.homeB.officeC.schoolD.shop。(3)A.importantB.easyC.difficultD.funny。(4)A.learningB.bornC.speakingD.trained。(5)A.ourselvesB.yourselfC.himselfD.themselves。(6)A.wayB.powerC.sightD.interest。(7)A.lookatB.pointtoC.comeatD.turnto。(8)A.storyB.bookC.picturesD.reports。(9)A.writeB.borrowC.offerD.buy。(10)A.relationshipB.friendshipC.hardshipD.ownership。(11)A.writingB.readingC.speakingD.listening。(12)A.sufferB.learnC.hearD.copy。(13)A.goestoB.staysawayC.comesfromD.runsoff。(14)A.aloneB.lonelyC.altogetherD.together。(15)A.lostB.missedC.foundD.surprised。(16)A.childrenB.adultsC.doctorsD.parents。(17)A.realizeB.recognizeC.reciteD.remember。(18)A.inB.beyondC.onD.by。(19)A.becauseB.afterC.ifD.unless。(20)A.nurseB.doctorC.writerD.teacher15、Eventhoughthesonwasalwaysonthebench(候補選手),hisfatherwasalwaysinthestandscheering.Theyoungmanloved_____anddeterminedtotryhisbestateverypractice.Buthe_________remainedabenchallfouryearsinhighschool.Onedayasheranontothepracticefieldshortlybeforethebigplayoffgame(復賽),thebasketballcoachmethimwitha_________.Theyoungmanreadthetelegramandhebecame_________.Thecoachputhisarm_________aroundhisshoulderandsaid,“Taketherestoftheweekoff,son.Anddon’tevenplantocomebacktothe_________onSaturday.”Saturdayarrived,andthegamewasnotgoing_________.Inthethirdquarter,whentheteamwastenpointsbehind,asilentyoungmanranontothesidelines,the_________andhisplayerswereastonishedtoseetheir_________teammatebacksosoon.“Coach,pleaseletme_________.Ihavejustgottoplaytoday,”saidtheyoungman.Thecoachpretendednotto_________him.Neverwouldhelethis_________playerinthiscloseplayoffgame.Buttheyoungman_________,andfinallyfeelingsorryforyoungman,thecoach_________.Thislittleunknown,whohadneverplayedbefore,wasdoingeverythingright.Theoppositeteamcouldnot_____him.Histeambegantowin._________,thecoachcametohimandsaid,“Youngman,_________didyoudoit?”With_________inhiseyeshesaid,“Well,youknewmydaddied,butdidyouknowthatmydadwasblind?”Theyoungmanswallowedhardandforcedasmile,“Dadcametoallmygames,_________todaywasthefirsttimehecouldseemeplay,andIwantedto_________himIcoulddoit!”
。(1)A.tennisB.volleyballC.basketballD.football。(2)A.eventuallyB.againC.stillD.naturally。(3)A.warningB.telegramC.signalD.present。(4)A.silentB.activeC.tiredD.cool。(5)A.rudelyB.gentlyC.lonelyD.proudly。(6)A.examB.classC.trainingD.game。(7)A.looseB.popularC.wellD.wrong。(8)A.coachB.judgeC.directorD.boss。(9)A.honestB.faithfulC.skillfulD.angry。(10)A.leaveB.speakC.restD.play。(11)A.blameB.shapeC.hearD.hurt。(12)A.worstB.bestC.slimmestD.smallest。(13)A.racedB.calledC.shookD.insisted。(14)A.cutinB.gaveinC.gotdownD.heldup。(15)A.amuseB.acceptC.stopD.envy。(16)A.FinallyB.OtherwiseC.ThereforeD.Luckily。(17)A.whereB.whenC.whyD.how。(18)A.sighB.careC.tearsD.anger。(19)A.sinceB.butC.andD.so。(20)A.showB.tellC.foolD.trouble16、Whatevermisfortuneyouface,justholdupyourheadandfaceitwithasmile!Igottoknowthisfromamusicalsoul.TheotherdayIwasfeelingquite____,havingjustbeenlaidofffrommyjob.Withsomany__________topay,Iwaswonderingwhatwasgoingtohappentomyfamily.IgotoffthebuswhenIheardpianomusicandsingingrisingabovethenoiseofthe____.Iwalkedabitslower,tryingtofindoutwhereitwascomingfrom.Throughthe____Isawayoungladysittingatapianowithaboxnexttoher.Shewassingingsongsaboutloveandhersweetvoice____meabit.ThenIstoodtherewatchingherplaying,thinkingthatitmusttake____toperformonherowninfrontofhundredsofpeopleshedidn’tknow.Shemighthavefeltmy____forsheoccasionallylookedinmydirection.BynowIwastellingmyselfthatIcouldatleasttellherhowgoodshesounded.Iwalked__________andputsomemoneyinherboxandsheexpressedherthankswithasmileonherface.Iaskedher____,“Whyareyouplayingthepianointhemiddleofthiscrowdedplace?”Sheexplainedtomethatsheseessomany____peopleintheworldthatsheistryingtorelievethepainby____motivational(激勵的)music.Insteadofcontinuingmywayhome,Isaidtoher,“Ihavebeengoingthrougha____timelately,butyou’vemademe____again.”“I’mhappythatIcouldbe____toyou,”shereplied.“Whyareyousosad?”Itoldhermystoryandsaid,“I’mnotso____aboutwhattodo.”“Yousee,here’sthe____,”sheresponded.“Whenyouwerewalking,yourheadwasdown.”Shelookedmeintheeyesandwenton,“Don’tlookdefeated,because____comesindifferentwaysandifyourheadisdownyoumightneverseeit.Youshould____moreliftyourheadup.”Iwasreally____bywhatshesaid!Ididholdmyheadupandsoongotthroughthedifficulttime.So____introuble,justfaceitbravelyandyouaresuretoovercomeyourdifficultysoonerorlater.。(1)A.lonelyB.relaxedC.frustratedD.breathless。(2)A.billsB.fareC.finesD.prices。(3)A.listenersB.trafficC.instrumentD.background。(4)A.treesB.streetC.buildingsD.crowd。(5)A.shockedB.comfortedC.excitedD.amused。(6)A.courageB.energyC.patienceD.technique。(7)A.moodB.presenceC.thoughtD.appreciation。(8)A.asideB.downC.offD.over。(9)A.quietlyB.eagerlyC.curiouslyD.seriously。(10)A.negativeB.unhealthyC.positiveD.elderly。(11)A.creatingB.sharingC.enjoyingD.teaching。(12)A.tenseB.wonderfulC.roughD.crazy。(13)A.enthusiasticB.emotionalC.energeticD.hopeful。(14)A.availableB.worthwhileC.usefulD.helpful。(15)A.sureB.ashamedC.particularD.anxious。(16)A.problemB.situationC.conflictD.condition。(17)A.successB.opportunityC.aidD.happiness。(18)A.focusB.lookC.smileD.fight。(19)A.impressedB.movedC.inspiredD.satisfied。(20)A.howeverB.whereverC.whoeverD.whenever評卷人得分四、閱讀填空(共4題,共12分)17、Winterisdangerousbecauseit’ssodifficulttoknowwhatisgoingtohappenandaccidentstakeplacesoeasily.Fogcanbewaitingtomeetyouoverthetopofahill.Icemightbehidingunderthemelting(融化)snow,waitingahead(前面)tosendyouofftheroad.Thecarcomingtoyoumaysuddenlyslipacrosstheroad.
RuleNumberOnefordrivingonicyroadsistodrivesmoothly(平穩(wěn)地).Suddenmovementscanmakeacarverydifficulttocontrol.Soeverytimeyoueitherstartorstopyourcar,increaseorreduceyourspeed,youmustbeasgentleandslowaspossible.Supposeyouaredrivingwithafullcupofhotcoffeeontheseatnexttoyou.Drivesothatyouwouldn’tspill(濺)it.
RuleNumberTwoistopayattentiontowhatmighthappen.Themoreicethereis,thefurtherdowntheroadyouhavetolook.Testhowlongittakestogentlystopyourcar.Rememberthatyoumaybedrivingmorequicklythanyouthink.Generally,allowtwiceofyourusualstoppingdistancewhentheroadiswet,threetimesthisdistanceonsnow,andevenmoreonice.Trytostayincontrolofyourcaratalltimeandyouwillnotgetintotrouble.Title:SafeWinter____。TitleContextsSomethingmayhappeninwinterWhatisgoingtohappenishardtoknowinwinter.YouwilldriveawayfromtheroadbecauseoftheicehidingunderthemeltingsnowRulesfordriving1,____suddenlycanmakeacardifficulttocontrol,sowhenyoudriveonicyroadsyoumustdriveascarefullyand____aspossible.2,Beabletoexpectwhatmighthappen.Whendriving,youmustlook____alongtheroadthanusual.Maybeitwilltakeyoumoretimetostopthecarebysmoothlybarking3,Keepfivemetersfromthefrontcar,whendrivingonrainydays.Andkeeping15metersfromthefrontcaronsnowydaysissafe.Makethecarbealwaysunderthecontrol,youwillbesafe.
(1)_______(2)_________(3)_________(4)___________18、HowtoReleaseCreativityAccordingtomostdictionaries,creativityistheabilitytocreate.However,creativityismorethanwhatisdefinedbythedictionary.Itisanidea,aprocess,athoughtorastateofmind.Onecannotlearntobecreativebecausecreativityisnaturalanduniquetoeachindividual.Peopleshouldknowthatcreativitydoesn’tequalsuccess.Itequalstheactofexpressing.So,ifatfirstthegoalthatisaimedforisnotachieved,thereisnoneedforworryorfrustration.Creativitycan,however,bereleasedbydiscovery.Somepeopleneedencouragementtohelpreleasetheircreativity.Followthesetipsandyouknowhowtoreleaseit.Onewaytoreleasecreativitywouldbetolookforwhatcaninspireyou.Lookingattheworldandadmiringthedifferencesinpeopleandplaceshelp.Creativitycanbedrawnfromtheirbeauty.Apersoncantouch,taste,smell,hear,andseehundredsofdifferentobjects.Aromasfromfoods,texturesofblankets,andsightofunusualobjectscanallgiveinspiration.Manypeoplearetooconcernedwithhowthingsshouldlook.Thefocusshouldbeonhowitactuallylooksintheraw,tothehumaneye.Colorsandshapescanbedistorted(扭曲)bythemerefactthatpeoplewantotherstoseeitforwhatitis.It’smoredifficultforsomeonetoletgoofallthatandjustlettheircreativityflow,unblocked.Anotherwaytogetthecreativityflowingistoresearchwhatotherartistshavedoneorarecurrentlydoing.Theirculturesandbiographiesalonecanbeaninspiration.Examiningtheirworkscanhelpsomeappreciateartisticexpression.Somepeopleareeveninspiredbyeverydayevents,likereadingthenewspaperorwatchingthenews.Controversialissues,suchaswar,caninspirewritingslikepoems.Theycanbeusedtoexpressdeath,loss,ortragedy.Generaltopicssuchasreligionorpoliticscanbranchoffintomanydirections,sendingcreativityintooverdrive.Creativityisnotaboutreachingagoalorbeingaperfectionist.It’saboutbeing,feeling,andtakingallthatisinsideandlettingitoutinonewayoranother.Creativityisnotalwaysexpressedbypaintings,drawings,orwritings.One’sactionisthemainformtoexpresscreativity.Romance,forexample,isaformofcreativity.Anotherformofexpressingcreativityistalking.Somepeoplearemoreblessedinthisareathaninmoreobviousonessuchaspaintingordrawing.Theypainta“wordpicture”.Speechescanbecenteredaroundnewideasandthoughts.Itcancontainanideaofone’sbeingandtransformitintoeithersimpleorcomplicatedwords.Inspirationisvitaltocreativity.Evenifit’sonlyaslightfeelingorthoughtthatinspires.Creativitycanbereleasedeachtimeattemptsaremadetousethebodyasalloutlet.Rememberthatcreativityisnotanartform,butthatitformsart.HowtoReleaseCreativity。OutlinesDetailsThewriter’sunderstandingofcreativity●Creativityismorethanjusta(66)_______giveninthedictionary.●Itisanidea,aprocess,athought,orastateofmind.●Itisnaturalanduniquetoeachindividual.●Itequals(67)_______ratherthansuccess.(68)_______toreleasecreativity●Wecanlookforwhatcaninspireusthroughfive(69)_______.●Weshouldn’tbetooconcernedwiththe(70)_______ofthings.●Wecangetcreativityflowingby(71)_______whatotherartistshavedoneoraredoingandexaminingtheirworks.●Wecandraw(72)_______frombotheverydayeventsandcontroversialissues.FormsofexpressingcreativityCreativitycanbeexpressedby●paintings,drawingsorwritings;●actionsused(73)_______toshowtheirknowingandlovingsomeone;●(74)_______thatcontainnewideasandthoughts.Conclusion●Inspirationisofgreat(75)_______tocreativity.●Artisanexpressiveformofcreativity.19、Advertisersalwaysaskwhatwillmaketheircampaignsuccessful.Beforeansweringit,let’sunderstandwhatadvertisingis.AccordingtoMeriam-Webster’sDictionary,thedefinitionofadvertisingistotellaboutorpraise(aproduct,service,etc.)publicly,asthroughnewspapers,TV,radio,etc,soastomakepeoplewanttobuyit.Mostadvertisersfocusonthefirstparttellingpeopleabouttheirproductorservice.Thisiswhymostadvertisingfails.Tellingyourstoryalonewon’tmakepeoplewanttobuy.Actually,therearetwosidestothepurchasinglogicandemotion.Thedecisiontobuyismadeontheemotionallevelfirst,andthenbackedupwithlogic.Mostadvertisingprovidesconsumerswithplentyoflogicalreasonsbutfewemotionalones.Anotherreasonwhycampaignsfailisthatmostadvertisementsarefullofcliches.Whenitcomestoadvertising,aclichéisdefinedasastatementeverymarketermakesbutnoonebelieves.Thus,ratherthanloadingyouradvertisementswithcliches,considerusingwordsthatarepowerful,colorful,descriptiveandrelevant,andcreateyouradvertisementsfromconsumers’pointsofview,notyours.Additionally,manycampaignsfailalsoduetoadvertisersputtingtoomuchinformationandtoomanydifferentthoughtsintheiradvertisements.Thisisatwo-partproblem.Thefirstpartisthattheadvertisementscontainmorethanonemajortheme.Aclear,singlemessagedeliveredwithrealemotionwillbeattheadvertisementsfilledwithcompetingmessageseverytime.Whenyouloadyouradvertisementswithnumerousmessages,youwillconfuseconsumers.Confusedconsumersdon’tbuy.Theotherpartisthatthere’sjusttoomuchinformationintheadvertisements.Onceyoustartloadingyouradvertisementswithlonglists,you’velosttheinterestandattentionofconsumers.Non-interestedconsumersdon’tbuyeither.Themostsuccessfuladvertisersdrafttheirmessagesbycommunicatingwithconsumerssothattheydeliveruseful&relevantinformationforthem.Ifyouwantasuccessfulcampaign,don’tannoyconsumers.。WhyMostAdvertisingFailsConceptofadvertisingAdvertisingistheactivityofsellingsomethingbytellingaboutorpraisingitpubliclyviavariousmediasothatpeoplewillbuyit71_____________.72________forfailureofadvertising·Advertisersexplaintheirproductorservice73_________,notemotionally.·Advertisementswithclichesareshortofpowerful,colorful,descriptiveandrelevantwords,thusfailingtobe74_________.·Advertisers75__________consumers’pointsofview.·Advertisementswithmorethanonemajorthemeare76_________toconsumers.·Advertisementswithtoomuch77__________won’tappealtoconsumers.Suggestionsfor78_______advertising·79_________yourmessagesintheadvertisements.·Use80_________soundeffectstoattractyourpotentialcustomers.·Valuetheneedsofconsumersincraftingyourmessages.20、吐唾沫;吐,唾v.______(pt.)______(pp.)______評卷人得分五、根據(jù)所給漢語提示填空(共5題,共45分)21、PRC________(代表)thePeople’sRepublicofChina.(根據(jù)漢語提示完成句子)22、PRC________(代表)thePeople’sRepublicofChina.(根據(jù)漢語提示完成句子)23、PRC________(代表)thePeople’sRepublicofChina.(根據(jù)漢語提示完成句子)24、PRC________(代表)thePeople’sRepublicofChina.(根據(jù)漢語提示完成句子)25、PRC________(代表)thePeople’sRepublicofChina.(根據(jù)漢語提示完成句子)評卷人得分六、語法填空(共4題,共8分)26、It’srequirethatyou________(start)beforeseveno’clock.27、____(spend)toomuchtimeonlinecanincreaseyourriskofcatching____coldortheflu,scientistshavewarned.Thosewithgreaterlevelsofinternetaddictionaremorelikelytogiveintoillness____thosewhospendfewerhoursonline.Researchersbelievethereasonlies____thefactthatpeoplewithaninternetaddictionaremorelonely,andasaresulthave_____(weak)immune(免疫)systems.Theysaidthelackofinteractionwithotherpeopleandlesstimespentoutsideexposing____(them)togerms(細菌)playedarole.Paststudiesalso____(find)peoplewhospendmoretimeonlineexperiencegreatersleepproblem,have____(bad)eatinghabits,dolessexerciseandtendtosmokeanddrinkmorealcohol.These____(behave)canharmtheirimmunesystemandincreasechancesofgettingdiseases.ProfessorPhilReadsaid,Wefoundthattheimpactoftheinternetonpeople'shealthwasindependentofotherfactors,likedepression,sleepproblem,andloneliness,____areassociatedwithhighlevelsofinternetuseandalsowithpoorhealth(1)___________(2)___________(3)___________(4)___________(5)___________(6)___________(7)___________(8)___________(9)___________(10)___________28、Ifhe____(take)hisparents'advice,hewouldbeacollegestudentnow.29、Thetaskofbeingacceptedinauniversitybeginsearlyforsomestudents.Longbeforetheygraduatefromhighschool,thesestudentstakespecialcourses61.________(prepare)foradvancedstudy.Theymayalsotakeoneormoreexaminationsthattest62.________wellpreparedtheyarefortheuniversity.Inthefinalyearofhighschool,theycompletetheir63.________(apply)andsentthemtotheuniversities64.________interestthemmost.Somehighschoolstudentsmayberequiredtohave65.________interviewwithpeoplefromtheuniversity.66.________(neat)dressedand
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