2015春夏茄克開發(fā)方案 自動保存的

2015春季外套開發(fā)規(guī)劃2015SPRINGOUTWEARDEBELOPMENTPLANNING2015春季茄克開發(fā)規(guī)劃——目錄2015SPRINGJACKETDEBELOPMENTPLANNING----DIRECTORY2015春季茄克目標(biāo)銷售人群定位2015春季茄克面料品類占比2015春季茄克色彩2015春季茄克流行趨勢

2015春季茄克版型2015春季茄克領(lǐng)型2015春季茄克款式風(fēng)格與細(xì)節(jié)2015springjacketsalestargetgrouppositioning2015Springjacketfabricscategoryaccountedfor2015Springjacketcolor2015Springjacketfashiontrend2015Springjackettypeversion2015Springjacketcollar2015Springjacketstyleanddetails2015春季茄克目標(biāo)銷售人群定位2015springjacketsalestargetgrouppositioning25-30歲25%此人群是偏較年輕的消費人群，主要以化纖，主題元素印花壓花面料，凈色棉面料為主，顏色偏亮，款式簡潔，強調(diào)面料主題，版型以時尚Y版為主。Thepopulationisrelativelyyoungconsumergroups,mainlyinchemicalfiber,thematicelementstheembossedprintingfabric,asnetcolorcottonfabric,colorisbright,stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.2015春季茄克目標(biāo)銷售人群定位2015springjacketsalestargetgrouppositioning30-40歲60%此人群，主要以化纖，印花，棉磨毛，毛針織，絨類，仿皮，功能性風(fēng)格面料為主。版型以時尚Y版為主。Thegroup,mainlyinchemicalfiber,cottonprinting,sanding,woolknitting,fabric,leather,themainfunctionalfabric.VersiontypetofashionYversion.2015春季茄克目標(biāo)銷售人群定位2015springjacketsalestargetgrouppositioning40-45歲15%此人群，主要以進(jìn)口化纖，棉磨毛，TR磨毛，絨類，毛針織，半精紡毛料為主?？钍胶啙崳瑥娬{(diào)面料主題，版型以時尚Y版為主。顏色偏深灰。Thegroup,mainlyimportsofchemicalfiber,cottonsanded,TRsanding,velvet,woolknitting,semiworsted.Stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.Colorslantsdark.二.2015春季茄克開發(fā)面料品類占比2015Springjacketfabriccategoryaccountedfor化纖類Chemicalfibre針織類Knitting棉麻Cottonandlinen磨毛Sanding仿皮類Imitationleather進(jìn)口交織凈色印花提花毛針織棉針織棉錦棉滌棉麻凈面肌理40%20%11%14%5%10%風(fēng)格性面料Function面料二次創(chuàng)新特殊肌理風(fēng)格錦綸磨毛麂皮三.2015春季茄克茄克色彩2015Springjacketcolor五.2015春季茄克版型——版型開發(fā)規(guī)劃占比2015Springjackettypeversion——Versiontypedevelopmentplanningratio尺寸：化纖175/92A后衣長：66胸圍：114袖長：63肩寬：46.5袖肥：20袖口(平袖口):13.5(針織袖口):12.5后背寬：44.5袖肘：17標(biāo)準(zhǔn)A版（70%）時尚Y版（30%）化纖、仿皮175/92A后衣長：66胸圍：110袖長：63肩寬：46袖肥：19.5袖口(平袖口):13.5(針織袖口):12.5后背寬：43.5袖肘：15.6仿皮175/92A后衣長：65胸圍：112袖長：62肩寬：46袖肥：19.6袖口(平袖口):12(針織袖口):10后背寬：44袖肘：16.5針織175/92A后衣長：65胸圍：108袖長：62肩寬：45.5袖肥：19袖口(平袖口):12(針織袖口):10后背寬：43.5袖肘：15.6尺寸：五.2015春季茄克領(lǐng)型——領(lǐng)型開發(fā)規(guī)劃占比2015Springjacketcollar——Collartypedevelopmentplanningratio低領(lǐng)領(lǐng)高：2~3cm高領(lǐng)領(lǐng)高：4~5cm創(chuàng)新領(lǐng)型領(lǐng)高：3~5cm常規(guī)V領(lǐng)后領(lǐng)高：3.5cm創(chuàng)新V領(lǐng)后領(lǐng)高：4~5cm創(chuàng)新領(lǐng)型后領(lǐng)高：3~4cm常規(guī)翻領(lǐng)角度：75度領(lǐng)高：4cm大翻領(lǐng)角度：45度領(lǐng)高：6cm立翻領(lǐng)角度：90度領(lǐng)高：5cm立領(lǐng)70%V領(lǐng)20%翻領(lǐng)10%七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——化纖類風(fēng)格占比2015Springjacketstyledevelopmentstyleanddetails——

Chemicalfibertypestyleaccountedfor凈色化纖Netcolorfiber

50%肌理化纖Thetextureofchemicalfiber40%印花化纖PrintingChemicalfiber10%七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——化纖類設(shè)計規(guī)劃2015Springjacketstyledevelopmentstyleanddetails1、彩色系列——（立領(lǐng)、V領(lǐng)）2、超薄可收納（無里布、超薄化纖面料）

①凈面設(shè)計

②局部撞色（拉鏈、輔料、袋眉點綴）3、設(shè)計風(fēng)格

③凈面撞色（同類面料、不同色系）

④面料拼插（化纖為主，針織、仿皮做插色）4、印花化纖（定位印花）5、肌理化纖（結(jié)構(gòu)設(shè)計）Colorseries—(Vcollar,collar)Ultrathincanreceive—(withoutlining,ultrathinfabrics)DesignstyleThenetsurfacedesignLocalhitcolor(zipper,accessories,bagsofeyebrowornament)Thenetsurfacehitcolor(similarfabrics,differentcolor)Fabricsplicing(chemicalfiber,knitting,imitationleatherdoincolor)Printingchemicalfiber(positioningprinting)Chemicalfiber(fabricstructuredesign)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——進(jìn)口交織凈色化纖彩色系列2015Springjacketstyledevelopmentstyleanddetails——Importwovennetcolorfibercolorseries立領(lǐng)（Standcollar）V領(lǐng)（Vcollar）七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——進(jìn)口交織凈面化纖(超薄、可收納）2015Springjacketstyledevelopmentstyleanddetails——Importedwovennetsurfacechemicalfiber(thin,canreceive)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——半里、無里2015Springjacketstyledevelopmentstyleanddetails——Half,no.無里結(jié)構(gòu)主題印花料包邊NostructureThethemeofprintingmaterialwrapping半里結(jié)構(gòu)凈面、肌理網(wǎng)眼里布HalfstructureThenetsurface,textureandmeshlining七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——凈面化纖(結(jié)構(gòu)設(shè)計）2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfacechemicalfiber(Design)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——凈面化纖(輔料撞色、點綴）2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfacechemicalfiber(hitcolor,decorativeaccessories)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——同類化纖撞色拼插2015Springjacketstyledevelopmentstyleanddetails——Similarchemicalhitcolorinserting七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——不同材質(zhì)化纖順色拼插2015Springjacketstyledevelopmentstyleanddetails——DifferentmaterialsofchemicalfiberCIScolorinserting七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——小肌理細(xì)紋化纖2015Springjacketstyledevelopmentstyleanddetails——Smalltexturefinechemicalfiber七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——肌理暗紋漸變化纖2015Springjacketstyledevelopmentstyleanddetails——Texturedarklinesgradedfiber七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——印花化纖(顏色定位花）2015Springjacketstyledevelopmentstyleanddetails——Printingchemicalfiber(colorflower)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——針織風(fēng)格占比及設(shè)計規(guī)劃2015Springjacketstyledevelopmentstyleanddetails——Knittingstyleaccountingandthedesignandplanning毛針織Woolknitting50%棉針織Knittedcotton50%1、棉針織凈面小肌理（領(lǐng)子、袖口、下擺做設(shè)計變化）Cottonnetsurfacetexture(smallcollar,cuffs,hemdesignchange)2、毛針織拼插化纖（前后拼）Woolknittingsplicingfiber(beforeandafterthespell)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——棉針織2015Springjacketstyledevelopmentstyleanddetails——Knittedcotton七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——毛針織拼插（前片拼插化纖）2015Springjacketstyledevelopmentstyleanddetails——Woolknittingsplicing(frontinsertingfiber)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——棉麻風(fēng)格占比及設(shè)計規(guī)劃2015Springjacketstyledevelopmentstyleanddetails——Cottonstyleaccountingandthedesignandplanning棉麻Cottonandlinen20%棉錦/滌Cotton/polyester80%1、棉錦/滌（局部撞色拼插）Cotton/polyester(localhitcolorinserting)2、棉麻（結(jié)構(gòu)版型設(shè)計，款式簡潔）Cotton(structureversionofthedesign,simplestyle)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——棉錦2015Springjacketstyledevelopmentstyleanddetails——Cotton肩部細(xì)節(jié)Shoulderdetails口袋撞色設(shè)計Pockethitcolordesign七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——棉麻提花2015Springjacketstyledevelopmentstyleanddetails——Cottonjacquard棉麻類透氣，領(lǐng)子下擺針織點綴Cottonandlinenbreathable,collarSubhemknittingembellishment七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——仿皮風(fēng)格占比及設(shè)計規(guī)劃2015Springjacketstyledevelopmentstyleanddetails——Leatherstyleaccountingandthedesignandplanning肌理Skintexture40%凈色Netcolor60%1、凈面仿皮（款式簡潔，做結(jié)構(gòu)設(shè)計，深色羅紋針織點綴）Thenetsurfaceleather(simplestyle,structuredesign,darkribknitadorn)2、肌理仿皮（肌理仿皮料與凈面仿皮料、化纖料做拼貼設(shè)計）Textureofleather(leatherimitationandnetsurfacetextureofleathermaterial,chemicalfibermaterialdocollagedesign)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——凈面仿皮2015Springjacketstyledevelopmentstyleanddetails——Thenetsurfaceleather七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——肌理仿皮2015Springjacketstyledevelopmentstyleanddetails——Textureofleather七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——磨毛類風(fēng)格占比2015Springjacketstyledevelopmentstyleanddetails——Sandingstyleaccountedfor麂皮絨磨毛Suedesuede40%錦綸磨毛Nylongrinding60%1、錦綸磨毛（與細(xì)平紋/小肌理針織拼插）Nylongrinding(andfineplain/smalltextureknittedtoy)2、麂皮絨（款式簡潔，版型做時尚Y版）Suede(simplestyle,fashionversionofYversion)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——麂皮（凈色色彩）2015Springjacketstyledevelopmentstyleanddetails——Suede(netcolorcolor)七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——錦綸磨毛2015Springjacketstyledevelopmentstyleanddetails——Nylongrinding下擺設(shè)計（Bottomhem）領(lǐng)型（Thecollar）七.2015春季茄克款式開發(fā)風(fēng)格與細(xì)節(jié)——