房地產(chǎn)活動(dòng)策劃 2025商場(chǎng)地產(chǎn)景區(qū)蛇年新年游園會(huì)（蛇來(lái)運(yùn)轉(zhuǎn)主題）活動(dòng)策劃方案

{2025}{2025}{蛇年新年游園會(huì)}YEARGARDENPARTYLIMITEDCOLLECTION2025CHINESENEWYEAR在跨年的煙火中“旦愿”YEAR'SGARDENPARTY轉(zhuǎn)游園會(huì)】為跨年主題來(lái)捕捉年味，還原一重拾新年的儀式感組個(gè)【年味】跨年局CHINESENEWYEAR{2025}{2025}二、活動(dòng)主體三、宣傳策略{蛇年新年游園會(huì)}二、活動(dòng)主體三、宣傳策略四、執(zhí)行細(xì)則{2025}{2025}{PART01}oNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEAR蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEAR時(shí)間：2025【新年跨年節(jié)點(diǎn)】地點(diǎn)：地產(chǎn)項(xiàng)目/商業(yè)中心/文旅景區(qū)蛇來(lái)蛇來(lái)運(yùn)轉(zhuǎn)蛇來(lái)運(yùn)轉(zhuǎn)蛇來(lái)運(yùn)轉(zhuǎn)wi"傳播思考CHINESENEWYEAR 一、提升項(xiàng)目知名度NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY2025CHINESENEWYEAR蛇年游園會(huì)CHINESENEWYEARwi"打造年輕化的國(guó)風(fēng)游園場(chǎng)景。設(shè)置游園集章打卡點(diǎn)，通過(guò)祈福墻、畫(huà)蛇添福、加功德等互動(dòng)打卡點(diǎn)的設(shè)置重拾年味。NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY2025CHINESENEWYEAR蛇年游園會(huì)CHINESENEWYEARwi"拾起過(guò)年的儀式感，看非遺傳承人現(xiàn)場(chǎng)展示年俗技藝，打卡年味小游戲，再做一款年俗手作，感受傳統(tǒng)中國(guó)年的魅力。NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY20252025CHINESENEWYEAR蛇年游園會(huì)CHINESENEWYEARwi"趕個(gè)大吉，逛一場(chǎng)有年味的市集。市集售賣(mài)年貨文創(chuàng)、年味小食、國(guó)潮手作，還有年輕人超愛(ài)的神仙辦事處玄學(xué)攤位。NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY20252025CHINESENEWYEAR蛇年游園會(huì)CHINESENEWYEAR東方有戲-wi"看一場(chǎng)新年?yáng)|方大戲。京劇變臉、民俗樂(lè)坊、英歌舞巡演、舞龍表演、魚(yú)燈祈福夜游，還有儀式感滿(mǎn)滿(mǎn)的打鐵花表演。NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY{2025}{2025}{PART02}wi"oNEWYEAR'SoNEWYEAR'SLIMITEDeNEWYEAR'SCOLLECTION2025CHINESENEW2025CHINESENEWYEAR{蛇年新年游園會(huì)}{2025}NEWYEAR'SGARDENPARTYoNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEARNEWYEAR'SNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY-游園wi"蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARNEWYEAR'SGARDENPARTY/蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARwi"好運(yùn)纏身富瘦雙全NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY-添福wi"-添福wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'Swi"wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEARYEAR'SAARDENPARTYGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYCHINESENEWYEAR CHINESENEWYEARNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYYYEAR'SGARDENPARTYwi"贏麻了wi"贏麻了NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYwi"NEWNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEAR金蛇接財(cái)游園氛圍NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY{蛇年新年游園會(huì)}{2025}NEWYEAR'SGARDENPARTYoNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEAR蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARwi"wi"NEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWYEAR'NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)wi"廟趣游戲年年有余CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)NNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEAR廟趣游戲投壺祈福廟趣游戲投壺祈福打卡節(jié)日傳統(tǒng)游戲投壺，古人的雅wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY滴膠畫(huà)wi"滴膠畫(huà)wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY民俗手作萬(wàn)字福結(jié)wi"民俗手作萬(wàn)字福結(jié)wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY{蛇年新年游園會(huì)}{2025}NEWYEAR'SGARDENPARTYoNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYCHINESENEWYEARE置身其中感受滿(mǎn)滿(mǎn)的年味兒，重現(xiàn)童年趕集場(chǎng)景。WYYEAAR'SGARDENPARTYwi"AR'SGARDENPARTYPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY潮趣潮趣年貨文創(chuàng)手作年味氛圍包裝CHINESENEWYEARwi"年味文創(chuàng)手作年味氛圍包裝CHINESENEWYEARwi"年味小食NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWYEARNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYwi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY趕年集·潮趣年貨NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTYNEWYEAR'NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)wi"趕年集·年味小食CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)NNEWYEAR'SGARDENPARTY趕趕年集文創(chuàng)手作YEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYwi"YEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDEYEAR'SGARDENPARTYwi"地道NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYYEARYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEW蛇來(lái)運(yùn)轉(zhuǎn)NEW蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARYYE趕年集·神仙辦事處AAR'SGARDENPARTYwi"AR'SGARDENPARTYPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY{蛇年新年游園會(huì)}{2025}NEWYEAR'SGARDENPARTYoNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEARNNEWYEAR'SGARDENPARTY東東方有戲舞美氛圍YEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYwi"YEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)蛇來(lái)運(yùn)轉(zhuǎn)wi"蛇來(lái)運(yùn)轉(zhuǎn)蛇來(lái)運(yùn)轉(zhuǎn)wi"CHINESENEWYEARCHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEW蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARYYEAAR'SGARDENPARTYwi"AR'SGARDENPARTYPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY-wi"-wi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEW蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARYYEAAR'SGARDENPARTYwi"AR'SGARDENPARTYPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY{2025}{2025}{PART03}wi"oNEWoNEWYEAR'SLIMITEDe2025SNAKEYEARGARDENPARTYeNEWYEAR'SCOLLECTION2025CHINESENEWYEARNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYwi"NEWNEWYEAR'SGARDENPARTYCHINESENEWYEAR臺(tái)NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEW蛇來(lái)運(yùn)轉(zhuǎn)NEW蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARYYEAAR'SGARDENPARTYwi"AR'SGARDENPARTYPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYYEAR'SGARDENPARTY YEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARwi"臺(tái)NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNNEWYEAR'SGARDENPARTYNEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTYNEWNEWYEAR'SGARDENPARTY蛇來(lái)運(yùn)轉(zhuǎn)CHINESENEWYEARwi"NEWYEAR'SGARDENPARTY/SNAKE/NEWYEAR'SGARDENPARTY{2025}