版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
Copyright?2020McGraw-HillEducation.Allrightsreserved.
NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.
InternationalMarketing,18e(Cateora)
Chapter13ProductsandServicesforConsumers
1)Globalcompetitionhasputmorepowerinthehandsoftheseller.
Answer:FALSE
Explanation:Globalcompetitionhasshiftedthepowerinthemarketplacefromasellers'toacustomers'market,andthelatterhavemorechoicesbecausemorecompaniesarecompetingfortheirattention.Morecompetitionandmorechoicesputmorepowerinthehandsofthecustomer,andthatofcoursedrivestheneedforquality.
Difficulty:1Easy
Topic:HowResourcesandCapabilitiesInfluenceCompetitiveDynamics
LearningObjective:13-01Theimportanceofofferingaproductsuitablefortheintendedmarket.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
2)Thecostandqualityoftheproductareamongthemostimportantcriteriabywhichpurchasesaremade.
Answer:TRUE
Explanation:Inmostglobalmarkets,thecostandqualityofaproductareamongthemostimportantcriteriabywhichpurchasesaremade.Forconsumerandindustrialproductsalike,thereasonoftengivenforpreferringonebrandoveranotherisbetterqualityatacompetitiveprice.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-01Theimportanceofofferingaproductsuitablefortheintendedmarket.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
3)Consumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.
Answer:TRUE
Explanation:Qualitycanbedefinedontwodimensions:market-perceivedqualityandperformancequality.Bothareimportantconcepts,butconsumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-02Theimportanceofqualityandhowqualityisdefined.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
4)Whentherearealternativeproductsinamarket,allofwhichmeetperformancequalitystandards,theproductchosenistheonethatmeetsmarket-perceivedqualityattributes.
Answer:TRUE
Explanation:Inacompetitivemarketplaceinwhichthemarketprovideschoices,mostconsumersexpectperformancequalitytobeagiven.Whentherearealternativeproducts,allofwhichmeetperformancequalitystandards,theproductchosenistheonethatmeetsmarket-perceivedqualityattributes.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-02Theimportanceofqualityandhowqualityisdefined.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
5)Thedecisiontostandardizeoradaptaproductislessimportantindeliveringqualitythanprice.
Answer:FALSE
Explanation:Qualityisnotjustdesirable,butessentialforsuccessintoday'scompetitiveglobalmarket,andthedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-02Theimportanceofqualityandhowqualityisdefined.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6)Thetermproducthomogenizationisusedtodescribethechangesmandatedbylocalproductandservicestandards.
Answer:FALSE
Explanation:Inmanycountries,thetermproducthomologationisusedtodescribethechangesmandatedbylocalproductandservicestandards.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
7)Greenmarketingisthetermfrequentlyusedtoidentifyamarketer'seffortstoreduceitsdependencyonU.S.dollarsasthestandardforinternationalexchange.
Answer:FALSE
Explanation:Greenmarketingisatermusedtoidentifyconcernwiththeenvironmentalconsequencesofavarietyofmarketingactivities.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
8)TheEuropeanCommission(EC)mandaterequiresaproducttobeevaluatedonallsignificantenvironmentaleffectsthroughoutitslifecycle,frommanufacturingtodisposal.
Answer:TRUE
Explanation:TheEuropeanCommissionissuedguidelinesforecolabelingthatbecameoperationalin1992.Underthedirective,aproductisevaluatedonallsignificantenvironmentaleffectsthroughoutitslifecycle,frommanufacturingtodisposal—acradle-to-graveapproach.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
9)Animportantfirststepinadaptingaproducttoaforeignmarketistodeterminethecost-benefitasperceivedbytheintendedmarket.
Answer:FALSE
Explanation:Animportantfirststepinadaptingaproducttoaforeignmarketistodeterminethedegreeofnewnessasperceivedbytheintendedmarket.Howpeoplereacttonewnessandhownewaproductistoamarketmustbeunderstood.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
10)Adaptationofthenonphysicalfeaturesofaproductshouldbeavoidedwhenadaptingtheproducttoanewculture.
Answer:FALSE
Explanation:Themeaningandvalueimputedtothepsychologicalattributesofaproductcanvaryamongculturesandareperceivedasnegativeorpositive.Tomaximizethebundleofsatisfactionsreceivedandtocreatepositiveproductattributesratherthannegativeones,adaptationofthenonphysicalfeaturesofaproductmaybenecessary.
Difficulty:1Easy
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
11)Fromasociologicalpointofview,anyideaperceivedasnewbyagroupofpeopleisaninnovation.
Answer:TRUE
Explanation:Fromasociologicalviewpoint,anyideaperceivedasnewbyagroupofpeopleisaninnovation.Whetherornotagroupacceptsaninnovation,andthetimeittakestodoso,dependsontheproduct'scharacteristics.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
12)AccordingtoEverettRogers,theelementoftimedifferentiateselementsinthediffusionofnewideasfromothertypesofcommunicationresearch.
Answer:TRUE
Explanation:EverettRogersnotedthat"crucialelementsinthediffusionofnewideasareaninnovation,whichiscommunicatedthroughcertainchannels,overtime,amongthemembersofasocialsystem."Rogerscontinuedwiththestatementthatitistheelementoftimethatdifferentiatesdiffusionfromothertypesofcommunicationsresearch.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
13)Oneofthethreevariablesthataffecttherateofdiffusionofaproductistheperceivedattributesofproductinnovation.
Answer:TRUE
Explanation:Atleastthreeextraneousvariablesaffecttherateofdiffusionofanobject:thedegreeofperceivednewness,theperceivedattributesoftheinnovation,andthemethodusedtocommunicatetheidea.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
14)Onevariablethataffectstherateofdiffusionofaproductistheactualattributesoftheinnovation.
Answer:FALSE
Explanation:Atleastthreeextraneousvariablesaffecttherateofdiffusionofanobject:thedegreeofperceivednewness,theperceivedattributesoftheinnovation,andthemethodusedtocommunicatetheidea.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
15)Ingeneral,therateofdiffusionofaproductisnegativelyrelatedtoitsrelativeadvantage.
Answer:FALSE
Explanation:Therateofdiffusionofaproductcanbepostulatedaspositivelyrelatedtorelativeadvantage,compatibility,trialability,andobservabilitybutnegativelyrelatedtocomplexity.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
16)Productdiffusionoracceptanceismorerapidwhenproductperceptionsaresimilartocurrentculturalvalues.
Answer:TRUE
Explanation:Themorecongruentproductperceptionsarewithcurrentculturalvalues,thelessresistancetherewillbeandthemorerapidproductdiffusionoracceptancewillbe.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
17)ThepackagingcomponentoftheProductComponentModelconsistsofthephysicalproduct—theplatformthatcontainstheessentialtechnology—andallitsdesignandfunctionalfeatures.
Answer:FALSE
Explanation:Thecorecomponentconsistsofthephysicalproduct—theplatformthatcontainstheessentialtechnology—andallitsdesignandfunctionalfeatures.Thepackagingcomponentincludesstylefeatures,packaging,labeling,trademarks,brandname,quality,price,andallotheraspectsofaproduct'spackage.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
18)OneofthecorecomponentsintheProductComponentModelistheproductplatform.
Answer:TRUE
Explanation:ThecorecomponentoftheProductComponentModelincludestheproductplatformthatcontainstheessentialtechnologyandallitsdesignandfunctionalfeatures.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
19)AccordingtotheProductComponentModel,theinstructionsforusingtheproductandthewarrantyoftheproductareincludedunderthepackagingcomponent.
Answer:FALSE
Explanation:Thesupportservicescomponentincludesrepairandmaintenance,instructions,installation,warranties,deliveries,andtheavailabilityofspareparts.Thepackagingcomponentincludesstylefeatures,packaging,labeling,trademarks,brandname,quality,price,andallotheraspectsofaproduct'spackage.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
20)Oneoftheconsistenciesthatmarketerscanlookforwardtowhenmarketingproductsabroadisthatalmostalllabelinglawsworldwideareessentiallythesame.
Answer:FALSE
Explanation:Labelinglawsvaryfromcountrytocountryanddonotseemtofollowanypredictablepattern.Labelinglawscreateaspecialproblemforcompaniessellingproductsinvariousmarketswithdifferentlabelinglawsandsmallinitialdemandineach.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
21)Incountrieswithlowliteracyrates,thepicturesandsymbolsonproductsaretakenliterallyasinstructionsandinformation.
Answer:TRUE
Explanation:Itiseasytoforgetthatinlow-literacycountries,picturesandsymbolsaretakenliterallyasinstructionsandinformation.Caremustbetakentoensurethatcorporatetrademarksandotherpartsofthepackagingcomponentdonothaveunacceptablesymbolicmeanings.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
22)Thesupportservicescomponentoftheproductcomponentmodelcontainssuchitemsasrepairandmaintenanceandavailabilityofspareparts.
Answer:TRUE
Explanation:Thesupportservicescomponentincludesrepairandmaintenance,instructions,installation,warranties,deliveries,andtheavailabilityofspareparts.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
23)Servicessuchasinsuranceanddrycleaningtypicallyareclassifiedastangible.
Answer:FALSE
Explanation:Productsareoftenclassifiedastangible,whereasservicesareintangible.Automobiles,computers,andfurnitureareexamplesofproductsthathaveaphysicalpresence;insurance,drycleaning,hotelaccommodations,andairlinepassengerorfreightservice,incontrast,areintangible.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
24)Servicesaredistinguishedfromproductsonthebasisoftheirdurability,homogeneity,andseparability.
Answer:FALSE
Explanation:Servicesaredistinguishedfromproductsbyfourcharacteristics—intangibility,inseparability,heterogeneity,andperishability.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
25)Themajorityofservicesenterforeignmarketsbylicensing,franchising,ordirectinvestment.
Answer:TRUE
Explanation:Thevastmajorityofservices(some85percent)enterforeignmarketsbylicensing,franchising,ordirectinvestment.
Difficulty:1Easy
Topic:DifferentModesforEnteringForeignMarkets
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
26)Culturalbarriersplayabiggerroleinservicesthaninmerchandisetrade.
Answer:TRUE
Explanation:Becausetradeinservicesfrequentlyinvolvespeople-to-peoplecontact,cultureplaysamuchbiggerroleinservicesthaninmerchandisetrade.Managingaglobalservicesworkforceiscertainlynosimpletask.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
27)Inthecontextofglobalmarketing,aproduct'scountryoforigindoesnotaffectitsbrand'simagesignificantly.
Answer:FALSE
Explanation:Acompanycompetinginglobalmarketstodaymanufacturesproductsworldwide;whenthecustomerbecomesawareofthecountryoforigin,thereisthepossibilitythattheplaceofmanufacturewillaffectproductorbrandimages.Thecountry,thetypeofproduct,andtheimageofthecompanyanditsbrandsallinfluencewhetherthecountryoforiginwillengenderapositiveornegativereaction.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
28)Brandimageisattheverycoreofbusinessidentityandstrategy.
Answer:TRUE
Explanation:Brandimageisattheverycoreofbusinessidentityandstrategy.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-04Theneedtoviewallattributesofaproducttoovercomeresistancetoacceptance.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
29)Productsfromdevelopingcountrieshavethehighestqualityimage.
Answer:FALSE
Explanation:Countriesarealsooftenstereotypedonthebasisofwhethertheyareindustrialized,intheprocessofindustrializing,ordeveloping.Industrializedcountrieshavethehighestqualityimage,andproductsfromdevelopingcountriesgenerallyencounterbias.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-05Country-of-origineffectsonproductimage.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
30)Effectiveadvertisingandproperpositioningofproductscanhelpbrandstoimprovealess-than-positivecountrystereotype.
Answer:TRUE
Explanation:Brandseffectivelyadvertisedandproductsproperlypositionedcanhelpamelioratealess-than-positivecountrystereotype.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-05Country-of-origineffectsonproductimage.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
31)Whatimpacthasglobalcompetitionhadonbusinessactivitiesintheinternationalmarketplace?
A)Ithasshiftedthefocusfromaconsumer'smarkettoaseller'smarket.
B)Ithasincreasedproductlifecycles.
C)Ithasputmorepowerinthehandsofthecustomer.
D)Ithasreducedthecompetitivespiritofmostbusinessesinamarketplace.
E)Ithaslimitedthechoicesoftheconsumers.
Answer:C
Explanation:Thepowerinthemarketplaceisshiftingfromasellers'toacustomers'market,andthelatterhavemorechoicesbecausemorecompaniesarecompetingfortheirattention.Morecompetitionandmorechoicesputmorepowerinthehandsofthecustomer,andthatofcoursedrivestheneedforquality.
Difficulty:2Medium
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-01Theimportanceofofferingaproductsuitablefortheintendedmarket.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
32)Whatisoneofthetoptwocriteriaforglobalmarketconsumerswhenmakingpurchasedecisions?
A)appearance
B)size
C)technology
D)quality
E)service
Answer:D
Explanation:Inmostglobalmarkets,thecostandqualityofaproductareamongthemostimportantcriteriabywhichpurchasesaremade.Forconsumerandindustrialproductsalike,thereasonoftengivenforpreferringonebrandoveranotherisbetterqualityatacompetitiveprice.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-01Theimportanceofofferingaproductsuitablefortheintendedmarket.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
33)Whatarethetwodimensionsthatdefinethequalityofaproductorservice?
A)consumerchoicequalityandprocessquality
B)market-perceivedqualityandperformancequality
C)productqualityandmarketquality
D)actualqualityandassumedquality
E)absolutequalityandrelativequality
Answer:B
Explanation:Qualitycanbedefinedontwodimensions:market-perceivedqualityandperformancequality.Consumerperceptionofaproduct'squalityoftenhasmoretodowithmarket-perceivedqualitythanperformancequality.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-02Theimportanceofqualityandhowqualityisdefined.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
34)Product________isthetermusedtodescribethechangesmandatedbylocalproductandservicestandards.
A)localization
B)protectionism
C)disapprobation
D)dilution
E)homologation
Answer:E
Explanation:Aproductmayhavetochangeinanumberofwaystomeetthephysicalormandatoryrequirementsofanewmarket,rangingfromsimplepackagechangestototalredesignofthephysicalcoreproduct.Thetermusedtodescribethechangesmandatedbylocalproductandservicestandardsisproducthomologation.
Difficulty:1Easy
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
35)ExerciseAwayProductsfoundoutitneededtoshortenthelegsofitstreadmillssoldinChinaowingtotheheightoftheaverageChineseperson.Bydoingthis,ExerciseAwayProductshasachieved
A)producthomologation.
B)globalproductstandardization.
C)productdilution.
D)productobsolescence.
E)productdisapprobation.
Answer:A
Explanation:ByshorteningthelegsofitstreadmillsmanufacturedforChineseconsumers,ExerciseAwayProductshasachievedproducthomologation.Aproductmayhavetochangeinanumberofwaystomeetthephysicalormandatoryrequirementsofanewmarket,rangingfromsimplepackagechangestototalredesignofthephysicalcoreproduct;thisisknownasproducthomologation.
Difficulty:3Hard
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
36)AEuropeanchocolatemanufacturerreceivedseveralcomplaintsfromcustomersaboutthequalityofitsproductswhenitbegansellingtheminatropicalcountry.Thefirmhadtorepackageitschocolatebarswithanextraplasticwrappertoprotectitfromtheheatanddust.Whichfactorinthelocalmarketismostlikelytohavedictatedthecompany'sproductadaptationinthisscenario?
A)legalrequirements
B)economicrequirements
C)politicalrequirements
D)climaticrequirements
E)technologicalrequirements
Answer:D
Explanation:Byadaptingthepackagingofitsproductstoprotectthemfromextremeheatanddust,thecompanyhasbeeninfluencedbytheclimaticrequirementsofthetropicalcountry.Legal,economic,political,technological,andclimaticrequirementsofthelocalmarketplaceoftendictateproductadaptation.
Difficulty:2Medium
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
37)BragsterBar,abrandofenergybarsinCanada,sellsitsbarssinglyorinpacksoftwoinSouthAsianmarketsinsteadoftheirregularmultiple-itempackagingthatcontains10or20bars.WhatrequirementofthelocalmarketmostlikelyinfluencedBragsterBar'spackagingdecision?
A)legal
B)political
C)economic
D)technological
E)cultural
Answer:C
Explanation:Byreducingthenumberofunitsperpackage,BragsterBarhasadapteditsproductbasedontheeconomicrequirementsofitsSouthAsianmarket.Thelesseconomicallydevelopedamarketis,thegreaterdegreeofchangeaproductmayneedforacceptance.Tomakeapurchasemoreaffordableinlow-incomecountries,thenumberofunitsperpackagemayhavetobereducedfromthetypicalquantitiesofferedinhigh-incomecountries.
Difficulty:3Hard
Topic:FactorstoConsiderWhenDevelopingInternationalProductStrategies
LearningObjective:13-03Physical,mandatory,andculturalrequirementsforproductadaptation.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
38)DownwardDogWineshadtomarketitsproductswithadifferentnameinaforeignmarketasitwasmandatorytotranslatethenameintothelocallanguage.WhichfactorhasmostlikelyinfluencedthecompulsorychangeofDownwardDog'sproductnameintheforeignmarketinthisscenario?
A)legalrequirement
B)climaticrequirement
C)technologicalrequirement
D)monetaryrequirement
E)economicrequirement
Answer:A
Explanation:ThemandatorylawsoftheforeignmarketledDownwardDogWinestochangeitsnamethere.Legal,economic,political,technological,andclimaticrequirementsofthelocalmarketplaceoftendictateproductadaptation.
Difficulty:3Hard
T
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間，僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 68083號(hào)工程：2024年鍋爐安裝作業(yè)協(xié)議版B版
- 2024年長期雇傭工人合同
- 綜合2024年度林地生態(tài)旅游合作協(xié)議
- 2024智能家居系統(tǒng)集成服務(wù)協(xié)議
- 2024版鋼管采購合同
- 2024年餐飲廚師合同范本
- 2025年度企業(yè)研發(fā)項(xiàng)目原材料采購與合同執(zhí)行監(jiān)督協(xié)議3篇
- 2024房貸償還細(xì)則協(xié)議一
- 2024老舊堡坎重建及維護(hù)服務(wù)協(xié)議
- 2025年度林業(yè)信息化建設(shè)承包合同2篇
- 安徽省蕪湖市2023-2024學(xué)年高一上學(xué)期期末考試 物理 含解析
- 食品企業(yè)產(chǎn)品出廠檢驗(yàn)報(bào)告
- 血壓計(jì)保養(yǎng)記錄表
- 鍋爐本體水壓試驗(yàn)記錄
- 綜治工作中心信訪穩(wěn)定和矛盾糾紛排查化解工作流程圖
- 牛初乳知識(shí)課件
- 鼻出血鼻孔填塞-臨床實(shí)踐能力訓(xùn)練考核標(biāo)準(zhǔn)
- 初中中考英語總復(fù)習(xí)《代詞動(dòng)詞連詞數(shù)詞》思維導(dǎo)圖
- 煤氣化工藝路線的比較
- SAP-按銷售訂單采購生產(chǎn)系統(tǒng)實(shí)現(xiàn)之配置和操作
- 第5章煤炭氣化技術(shù)
評(píng)論
0/150
提交評(píng)論