跨境電子商務(wù)英語 Unit 4 課件

跨境電子商務(wù)英語Unit4

StoreandProductDescription

UnitObjectives:Learnhowtodescribeastoreonacross-bordere-commerceplatform.Learnhowtoaddtitleandkeywordsforaproduct.Learnhowtodoaproduct’sdescriptionandpointoutitsfeatures.Unit4StoreandProductDescriptionStoreDescription1TitleandKeyWordsofaProduct23CONTENTS目錄ProductDescription&Features1StoreDescriptionWarming-up1.LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.(1)specializein(2)timelydelivery(3)globalsalesnetwork(4)uploadthepictures專長于及時(shí)發(fā)貨全球銷售網(wǎng)上傳照片Part1

StoreDescription(5)productreview(6)bestservice(7)viewthewebpage(8)updatetheitems產(chǎn)品評(píng)論最好的服務(wù)瀏覽網(wǎng)頁更新產(chǎn)品Warming-up2.GroupDiscussion.Workingroupsanddiscusswithyoupartner(s)regardingonhowtodescribeastoreonacross-bordere-commerceplatform.Part1

StoreDescriptionListeningListentothefollowingsentencesandfillintheblanks.Part1

StoreDescriptionListeningListentothefollowingsentencesandfillintheblanks.(1)Pleasetryclickingonthelinkandyou’llbeableto_______________________ofoure-shop.(2)Oure-shop___________________workingdirectlywithseveraltrustworthymanufacturers.(3)Ifyouwantto___________________aspecialgift,pleasevisitoure-shop.(4)Wewarmlywelcomecustomersfromhomeandabroadtoestablisha_________________________withus.(5)Someonlinestoresmakegooduseof_______________________tohelpselltheproducts.viewthewebpagespecializesinhuntforbusinessrelationshipproductreviewsPart1

StoreDescriptionSpeakingCustomerAwantstobuytelescopesfromB’se-shop.CustomerserviceBiscommunicatingwiththecustomer.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.Part1

StoreDescriptionTips:Atanytime,weshouldtreatwhatwearedoing,studyorwork,seriouslyandcommunicatewithpeopleactively.KEYWORDSANDEXPRESSIONS1Whichoneareyouinterestedin?您對(duì)哪一款感興趣？Pleaseplaceyourorder.請(qǐng)您下單。Sendmethelinktothatwebsite,please.請(qǐng)把網(wǎng)頁鏈接發(fā)送給我。Takeyourtimetobrowseandcheckoutthepicturesoftheitemsyou’reinterestedin,please.請(qǐng)花些時(shí)間瀏覽查看您感興趣的商品圖片。Iupdatemywebsiteanduploadimagesofnewproductseveryweek.我每周更新我的網(wǎng)頁并上傳新產(chǎn)品的圖片。Part1

StoreDescriptionSpeakingCustomerAwantstobuytelescopesfromB’se-shop.CustomerserviceBiscommunicatingwiththecustomer.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Hi.I’msogladthatyoure-shophasthetelescopeI’mlookingfor.B:Wow,soundsgreat.Whichoneareyouinterestedin?A:Iwanttobuythisone.Hereisthelink.(http://www.A/...html)B:OK,that’snoproblem.Pleaseplaceyourorder.A:OK,doyouhavetelescopesforchildren?B:Yes,Ihaveanothere-shopthatsellschildren’stelescope.Part1

StoreDescriptionSpeakingCustomerAwantstobuytelescopesfromB’se-shop.CustomerserviceBiscommunicatingwiththecustomer.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Good.Sendmethelinktothatwebsite,please.B:Hereitis.(http://www.A/...-telescope.html)Takeyourtimetobrowseandcheckoutthepicturesoftheitemsyou’reinterestedin,please.A:Oh,it’sapitythatIdon’tlikeanyofthestylesyouhavenow.B:Don’tworry.Iupdatemywebsiteanduploadimagesofnewproductseveryweek.Youcanviewtheminmye-shopthisFriday.A:That’sgreat!Part1

StoreDescriptionReadingHowtoMakeYourStoreDescriptionStandOutPart1

StoreDescriptionTips:Nomatterwhatwearedoingandwilldo,diligenceandpersistencearebothessentialforsuccess.Reading:Words:persistence/p??sist?ns/ n.堅(jiān)持essential/??sen?(?)l/

adj.基本的；必要的differentiate/?d?f??ren??e?t/v.區(qū)分；區(qū)別personality/?p??s??n?l?ti/n.個(gè)性；人格awesome/???s(?)m/adj. 令人敬畏的；極好的attribute/??tr?bju?t/n.屬性；特質(zhì)quirky/?kw??k?/

adj.古怪的inclined/?n?kla?nd/adj.有傾向的humanize/?hju?m?na?z/ v.使更人道prospective/pr??spekt?v/adj.有望的；潛在的amateur/??m?t?(r)/adj.業(yè)余的typographical/ta?p??gr?f?kl/adj.印刷上的Identify/a??dent?fa?/v.確認(rèn)long-winded/l???w?nd?d/adj.嘮叨的handle/?h?ndl/ v.處理；應(yīng)付reminder/r??ma?nd?/n.提醒人的事物Part1

StoreDescriptionReading:Expressions:targetaudience目標(biāo)受眾setthetone定下基調(diào)asidefrom除……以外Part1

StoreDescriptionKeySentences:Hardworkandpersistenceareessentialforrunningyourbusiness,butit’salsocrucialtodifferentiateyourbrandbyshowingsomepersonalitywhereverpossible.勤奮和堅(jiān)持對(duì)于您的業(yè)務(wù)運(yùn)營至關(guān)重要，但通過在可能的地方展示一些個(gè)性化的內(nèi)容來把你的品牌跟別的品牌區(qū)分開來也很重要。Youcaneasilysetthetoneofyourbrandinyourstoredescriptionbyusinglanguagethat’sconversationalandhumanlike.通過在店鋪描述中使用對(duì)話式的，人性化的語言，您可以輕松地為您的品牌設(shè)定基調(diào)。Part1

StoreDescriptionKeySentences:Asidefromyourphysicalproducts,whatisthereaboutyourbusinessthatmightmakeacustomermoreinclinedtoshopwithyou?除了您的產(chǎn)品以外，還會(huì)有哪些方面能使顧客更愿意在您的店鋪購物呢？Theseeffortswillhumanizeyouronlinebusiness,makingiteasiertoconnectwith

prospectivecustomers.這些努力將使您的在線業(yè)務(wù)更加人性化，從而更輕松地與潛在客戶建立聯(lián)系。Nothingscreams“amateurhour”likeastoredescriptionfilledwithtypographicalorgrammaticalerrors.沒有什么比店鋪描述中充滿印刷或語法錯(cuò)誤更讓人覺得不專業(yè)了。Part1

StoreDescriptionExercises:(1)Usethewordsintheboxtocompletethesentencesbelow.differentiatepersonalityattributeprospectiveidentifyhumanize①Thesemeasuresareintendedto_________________thelogisticssystem.②Patienceisoneofthemostimportant_____________incustomer-servicestaff.③Firstofall,wemust_________________theproblemareas.④Youshouldtrytoconnectwithyour___________________buyers.⑤It’sdifficultto__________________betweenthetwovarietieshumanizeattributesidentifyprospectivedifferentiatePart1

StoreDescriptionExercises:(2)Fillintheblankstocompletethetranslationofthefollowingsentences.①通過展示一些個(gè)性化的內(nèi)容來使你的品牌跟別的品牌區(qū)分開來是很重要的。It’salsocrucialto__________________________?byshowingsomepersonality.②不管我們選擇了什么樣的模板，都應(yīng)該專注于為目標(biāo)受眾來編寫。Regardlessofthetemplatewechoose,weshouldfocusonwritingforour______________________.③通過在店鋪描述中使用人性化的語言可以幫助你為你的品牌定下基調(diào)。Itcanhelpyou__________________________?ofyourbrandusinghumanizedlanguageinyourstoredescription.differentiateyourbrandtargetaudiencesetthetonePart1

StoreDescriptionExercises:(2)Fillintheblankstocompletethetranslationofthefollowingsentences.④除了產(chǎn)品質(zhì)量，產(chǎn)品背后的故事也能幫助你吸引更多潛在的顧客。

_______________________thegoodquality,thegoodstorycanalsohelpyouattractmoreprospectivecustomers.⑤一個(gè)好的店鋪描述會(huì)使顧客更愿意在你的店鋪里購物。Agoodstoredescriptioncanmakeacustomer__________________________?shopinyourstore.AsidefrommoreinclinedtoPart1

StoreDescriptionExercises:(3)Answerthefollowingquestions.①Howmanyrequirementsforagoodstoredescriptiondoestheauthormention?Whatarethey?____________________________________________________________________________②Whatdoestheauthormeanbypersonality?____________________________________________________________________________Four.Theyarepersonality,agoodstory,error-freewritingandrelevantdetails.Theauthormeansthatyourbrandshouldhaveitsownattributes.Part1

StoreDescriptionExercises:(3)Answerthefollowingquestions.③Howtoavoidbeinglong-windedinyourstoredescriptionaccordingtotheauthor?____________________________________________________________________________④Wherecanyoudealwithreturnsandexchangesaccordingtotheauthor?____________________________________________________________________________Keepyourdescriptionshortandsweet.AttheFAQsection.Part1

StoreDescription2TitleandKeyWordsofaProductPart2TitleandKeyWordsofaProduct1.Translatethefollowingkeywordsofthefollowingitemandwriteatitleforitaccordingtotheimagesandinformationgivenbelow.Warming-up(1)RoundNeck(2)Printed(3)LongSleeve(4)Loose(5)CottonTitle:WomenSummerBlouseFloraPrintedLongSleeveRoundNeckCottonBlouseLoosePlusSizeWarming-up2.GroupDiscussion.Workingroupsanddiscusswithyoupartner(s)regardingonhowtomakeatitleforoneoftheproductsthatyouhaveonyourside.Part2TitleandKeyWordsofaProductListeningListentothefollowingsentencesandfillintheblanks.Part2TitleandKeyWordsofaProductListeningListentothefollowingsentencesandfillintheblanks.(1)Aproducttitleshouldcontaincolor,sizeor______________.(2)ProducttitlesonAmazonareallowedupto_________________.(3)Onsomecross-bordere-commerceplatforms,youshouldavoidputtingprices,_____________symbolsandsuggestivecommentaryinthetitle.(4)Thehoodedjacketscomeinvariouscolorsandmanydifferent_________________.(5)Thezip-hoodieismadefrom50%cottonand50%__________________.quality200characterspromotionspolyesterpatternsPart2TitleandKeyWordsofaProductSpeakingThemanagerandemployeearetalkingabouthowtowritetheproducttitle.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Part2TitleandKeyWordsofaProductTips:Havingameticulousandrigorousworkingstyleisoneofthemostimportantrequirementsofbeinganexcellentemployee.SpeakingThemanagerandemployeearetalkingabouthowtowritetheproducttitle.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Manager:Firstofall,weneedtowriteagoodtitleforthisjackettocapturetheattentionofthecustomer.Employee:OK,but(1)?________________________________________???????Manager:Aproductiontitleshouldcontaintheinformationlike(2)________________????????Employee:OK,letmethink.Wehaveavarietyofhoodedjacketsmadefromcotton.Theycomein(3)________________________?—black,brown,blue,yellow,andwhiteandmanydifferentpatterns.Manager:Good!(4)___________________________________????????Employee:OK,thejacketcomesin(5)_____________________________________????????Manager:Great!Thenyoucanstarttowriteyourproducttitle.Wait,hereisagoodexampleforyou.Employee:Isee,thankyouverymuch.whatshouldbeincludedinaproductiontitle?thebrandname,color,size,styleetc.5colorsPart2TitleandKeyWordsofaProductDon’tforgettoincludesizes.5sizes-small,medium,large,X-large,andXX-large.ReadingHowtoWriteWinningProductTitlesforAmazonPart2TitleandKeyWordsofaProductTips:Thespiritofinnovationisoneofthemagicweaponsforcareersuccess.Reading:Words:concise/k?n?sa?s/adj.簡(jiǎn)明的informative/?n?f?:m?t?v/

adj.

提供有用信息的；給予知識(shí)的formula/?f?:mj?l?/n.

公式；準(zhǔn)則guideline/?ga?dla?n/n.

指導(dǎo)方針crucial/?kru:?(?)l/adj.關(guān)鍵的flavor/?fle?v?(r)/

n.?風(fēng)味variant/?ve?r??nt/n.變體；變形sneaker/?sni:k?/

n.運(yùn)動(dòng)鞋distilled/d?s?t?ld/adj.精練的rank/r??k/v.排列capitalize/?k?p?t?la?z/

v.首字母大寫lowercase/?l????ke?s/ v.用小寫Part2TitleandKeyWordsofaProductReading:Words:ampersand/??mp?s?nd/n.

＆即andnumeral/?nju:m(?)r(?)l/

n.數(shù)字abbreviate/??bri:v?e?t/

v.縮略commentary/?k?m?nt(?)r?/

n.

注釋；解釋；評(píng)注

stainless/?ste?nl?s/adj.

不銹的algorithm/??lg?r?e(?)m/

n.算法；計(jì)算程序stuff/st?f/v.填塞，塞滿dividend/?d?v?dend/n.紅利；股息emulate/?emj?le?t/v.

與……匹敵；超過Part2TitleandKeyWordsofaProductReading:Expressions:grabone’sattention抓住某人的注意力fleshout充實(shí)（故事或計(jì)劃等）tapinto挖掘popup突然出現(xiàn)Part2TitleandKeyWordsofaProductKeySentences:Thisisavery

distilledversionofhowitshouldlook,andwe’llexplorehowtofleshitout(titlesareallowedupto200charactersonthisplatform)soitrankshigherinsearches.這是一個(gè)非常精煉的標(biāo)題，我們將探索如何充實(shí)它（在亞馬遜平臺(tái)上產(chǎn)品標(biāo)題可達(dá)200個(gè)字符），以便它在搜索排序中能更靠前。Amazonhasitsownuniquealgorithmthatyoucantapinto,whichcanhelpyourproductrankhigheronsearches.亞馬遜有自己獨(dú)特的算法，您可以加以挖掘（利用），這將能使您的產(chǎn)品的搜索排名更高。Part2TitleandKeyWordsofaProductExercises:(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).①_____NikeBlackSize14Men’sSneakersisgivenasanexampleofproductdescriptionwhichcanbeimproved.②______AccordingtoAmazonguidelines,youshouldcapitalizeeverysinglewordinproducttitle.③______Abbreviationformsofunitsofmeasurementsshouldnotbeusedinproducttitles.④_______IftheselleriswillingtostudythealgorithmonAmazon,hemayfindoutwaystomakehisproductrankhigheronsearches.⑤______Sincethetitlesareallowedupto200characters,youcanstuffthekeywordsifyoulike.TFTTFPart2TitleandKeyWordsofaProductExercises:(2)Fillineachblankwiththecorrectformofthegivenword.①Thisproducttitleisso________________?andinterestingthatmanycustomersareattractedbyit.(inform)②Thiskindofblousehasalotof__________________.(vary)③Taketimetothinkaboutagoodproducttitle,foritmaybringyouhandsome________________.(divide)④Whenwritingtheproducttitle,weshould____________________?thefirstletterofeverywordexcepttheword.(capital)⑤Youshouldavoid_________________theunitsofmeasurements.(abbreviation)informativedividendsvariantscapitalizeabbreviatingPart2TitleandKeyWordsofaProductExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.①一個(gè)好的產(chǎn)品標(biāo)題會(huì)幫助你抓住顧客的注意力。（grabone’sattention）____________________________________________________________________________②這是產(chǎn)品描述大概的版本，你還需要充實(shí)細(xì)節(jié)。（fleshout）____________________________________________________________________________③你可以深入挖掘這些算法，以使你的產(chǎn)品搜索排名靠前。（tapinto）____________________________________________________________________________Agoodproducttitlecanhelpgrabthecustomers’attention.Thisisageneralversionoftheproductdescriptionandyouneedtofleshitout.Youcantapintothealgorithmtomakeyourproductrankhigheronsearches.Part2TitleandKeyWordsofaProductExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.④當(dāng)他在做產(chǎn)品研究時(shí)，一個(gè)好想法突然出現(xiàn)在他的腦海里。（popup）____________________________________________________________________________Whenheisdoingresearchonproducts,agoodideapopsup.Part2TitleandKeyWordsofaProduct3ProductDescriptionandFeaturesWarming-upLearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.(1)category(2)productspecifications(3)brand(4)material

(5)outofstock(6)topquality(7)style(8)itemmodelnumber商品類目產(chǎn)品規(guī)格品牌材質(zhì)Part3ProductDescriptionandFeatures缺貨質(zhì)量上乘款式產(chǎn)品型號(hào)ListeningListentothefollowingsentencesandfillintheblanks.Part3ProductDescriptionandFeaturesListeningListentothefollowingsentencesandfillintheblanks.(1)Wearegoingtosendyouthelatest_____________________andpricelistifyouareinterestedinourproducts.(2)Wehaveseveralkindsofcookingpots,madefrom___________________.(3)Ourshoeshavedifferent_____________________andsizes,andtheyareallcurrentlyavailable.(4)Thelatestdesignisverypopularandis___________________inoure-shopnow.(5)Ourgoodsare________________?tothosemadebyothermanufacturers.productcatalogdifferentmaterialsoutofstocksuperiorinqualitystylesPart3ProductDescriptionandFeaturesSpeakingCustomerAwantstoknowmoreabouttheproductsinastore.CustomerserviceBiscommunicatingwiththecustomer.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.Part3ProductDescriptionandFeaturesKEYWORDSANDEXPRESSIONS1Doyouhaveanyother…?你有其他的……嗎？afewseriesof成系列的一些（東西）soundsgreat聽起來不錯(cuò)Thisisthelinkto…這是……的鏈接gettoknowmoreaboutsb./sth.更多的了解某人/物Welcometoorder.歡迎下單。Part3ProductDescriptionandFeaturesSpeakingCustomerAwantstoknowmoreabouttheproductsinastore.CustomerserviceBiscommunicatingwiththecustomer.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Hi,areyouthere?Iaminterestedinyourproducts.B:Welcometoourstore,dearcustomer.Whatareyouinterestedin?A:IamveryinterestedinChinesehandicrafts.Thehomedecorationsinyourstorelookveryexquisite.Doyouhaveanyotherhandicraftsforfestivals,likeChristmas?B:Yes,wedo.We’vegotafewseriesofhomedecorationsespeciallyforChristmas.A:Really?Whatarethereinyourstore?B:ThereareChristmaspaperlanterns,Christmasdecorationstars,Christmascards,andsoon.A:Wow,soundsgreat.B:ThisisthelinktotheChristmasgoodsareainourstore(http://...),andyoucangettoknowmoreaboutourproducts.Welcometoorder.Thankyou!Part3ProductDescriptionandFeaturesReadingE-commerceProductDescriptionExamplesPart3ProductDescriptionandFeaturesReading:Words:commit/k??m?t/ v.承諾；托付creative/kri:?e?t?v/adj.創(chuàng)造性的dull/d?l/adj.無趣的；遲鈍的niche/ni:?/n.有利可圖的市場(chǎng)maternity/m??t?:n?t?/n. 母性；孕產(chǎn)（狀態(tài)）technical/?tekn?k(?)l/ adj.技術(shù)上的spec/spek/ abbr.細(xì)則；規(guī)格fancy/?f?ns?/ adj.華麗的ingredient/in?gri:d??nt/ n.原料tab/t?b/n.標(biāo)簽pregnant/?pregn?nt/adj.懷孕quote/kw??t/n. 引用Part3ProductDescriptionandFeaturesReading:Expressions:ahandfulof少數(shù)幾個(gè)productdescription產(chǎn)品描述inthiscase在這種情況下technicalspecs技術(shù)規(guī)格bulletpoints項(xiàng)目符號(hào)Part3ProductDescriptionandFeaturesKeySentences:Inthiscase,evenifyourcustomerwasinterestedinthisproduct,wouldhe/shecommittopurchaseitwithoutlookingatitsdescription?在這種情況下，即使你的顧客對(duì)這個(gè)產(chǎn)品感興趣，他會(huì)在不看產(chǎn)品描述的情況下就購買嗎？Itstartswithsomecreativewriting,alistoftechnicalspecsaswellasalistoffeatures.這個(gè)產(chǎn)品描述以創(chuàng)造性的寫作開始，列舉了技術(shù)規(guī)格和特征。Afewfancywordsandsomecleverwriting(andhumor)canbringanotherwisedullproducttolife!一些華麗的詞和討巧幽默的寫作能使無趣的產(chǎn)品富有生機(jī)。Part3ProductDescriptionandFeaturesExercises:Choosethebestanswerforeachofthefollowingquestions.(1)Whatcanwelearnfromthefirstexample?___________________A.Keepyourproductiontitlesimple.B.Tellsomethinginyourproductiontitle.C.Humorisimportanttobringanotherwisedullproducttolife!D.Focusingonanicheisimportant.(