2025商場(chǎng)地產(chǎn)景區(qū)蛇年年貨大集年貨市集活動(dòng)策劃方案

新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALNEWYEARNEWYEARNEWYEARCHINESEFESTIVAL2025SNAKE越來(lái)越淡的年味，從年貨大集的一聲吆喝開(kāi)始濃墨重彩的起筆。囤年貨是過(guò)年的儀式感，趕大集也是網(wǎng)絡(luò)時(shí)代無(wú)法替代的煙火氣。HAPPYNEWYEAR2025年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL聚攏來(lái)的是煙火，攤開(kāi)來(lái)的是年味兒~那些城市里逐漸消失的年味，都被濃縮在了集市的煙火氣里。無(wú)論過(guò)去多少年，【年貨大集】還是新年活動(dòng)中【頂流】一般的存在。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL懷著對(duì)“年味”的惦念，我們將以【蛇全蛇美年貨市集】為主題拾起過(guò)年的儀式感。用新年游園、趕年集、逛廟會(huì)、看非遺表演等多樣的活動(dòng)形式還原一個(gè)熱鬧的中國(guó)年。HAPPYNEWYEAR2025年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR活動(dòng)目錄2025年貨市集一.活動(dòng)概述二.活動(dòng)主體三.宣傳策略四.執(zhí)行細(xì)則HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL一.活動(dòng)概述【2025蛇全蛇美年貨市集】202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年貨大集2025SPRINGFESTIVAL年趣民俗年味妙會(huì)年貨市集年潮廟會(huì)時(shí)間：2025【元旦/小年/春節(jié)】

地點(diǎn)：地產(chǎn)項(xiàng)目/商業(yè)中心/文旅景區(qū)HAPPYNEWYEAR2025年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL01[提升項(xiàng)目知名度]結(jié)合新年?duì)I銷節(jié)點(diǎn)和熱門(mén)話題定制活動(dòng)，提升項(xiàng)目知名度。02[增強(qiáng)客群粘性]融合年輕化客群偏愛(ài)的活動(dòng)元素，用玩法多樣的活動(dòng)“拿捏”年輕人的喜好，增強(qiáng)客群粘性。03[促進(jìn)銷售轉(zhuǎn)化]借勢(shì)活動(dòng)熱度為項(xiàng)目聚集人氣，進(jìn)行銷售轉(zhuǎn)化。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL捕捉全城年味，設(shè)置六大年味妙會(huì)打卡點(diǎn)。通過(guò)主題打卡、互動(dòng)游戲、年味體驗(yàn)等活動(dòng)設(shè)置重拾年味兒。PART01年味妙會(huì)SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL用一場(chǎng)市集將年味攤開(kāi)來(lái)賣(mài)，市集售賣(mài)奇趣返古的年貨文創(chuàng)和特色年俗美食。走，上Gai逛最具“年味”的年貨大集。PART02年貨市集SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL賞非遺技藝、做年俗手作。重拾過(guò)年的儀式感，體驗(yàn)剪紙、竹編燈籠、年味掛件等手作，近距離感受傳統(tǒng)年俗魅力。PART03年趣民俗SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL看一場(chǎng)年潮東方大戲。英歌舞巡演、國(guó)粹京劇、金蛇舞春、東方古樂(lè)演藝、魚(yú)燈夜游，還有儀式感滿滿的打鐵花表演。PART04年潮廟會(huì)SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL二.活動(dòng)主體【2025蛇全蛇美年貨市集】202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALONE年味妙會(huì)SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙會(huì)妙會(huì)年味集章客戶入場(chǎng)完成簽到，即可領(lǐng)取蛇全蛇美游園集章卡一張。游園集齊6個(gè)打卡點(diǎn)的年味印章，即可至兌換處領(lǐng)取新年文創(chuàng)禮一份。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL一抹中國(guó)紅溢出的新年喜氣，配上新式對(duì)聯(lián)風(fēng)格的祝福文案。進(jìn)入此門(mén)，金蛇好運(yùn)纏身，成功簽收一年的好運(yùn)。祝所有客戶2025【富瘦雙全】。富瘦雙全入口SNAKEYEAR年味妙會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL打卡點(diǎn)-好運(yùn)纏身SNAKEYEAR年味妙會(huì)隨著時(shí)代的發(fā)展，家里的春聯(lián)，再也沒(méi)有當(dāng)年手寫(xiě)的“墨香”。親手寫(xiě)下新年的祝福，在一筆一劃間，將祝福落于筆尖，期許所有愿望都能實(shí)現(xiàn)。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙會(huì)打卡點(diǎn)-年味妙趣喚醒記憶深處的年味兒~小小的一桶干果藏著的是家人團(tuán)聚的場(chǎng)景，也喚醒了最深處的新年味道。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL打卡點(diǎn)-蛇來(lái)運(yùn)轉(zhuǎn)在上班和上進(jìn)之間還是要選擇上香，玄學(xué)妙不可言。寫(xiě)下新年祝福懸掛于許愿墻上。紅紅的新年愿望簽滿載的是對(duì)于2025年的美好期許。SNAKEYEAR年味妙會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL打卡點(diǎn)-財(cái)源滾滾SNAKEYEAR年味妙會(huì)定制【財(cái)源滾滾】蛇年互動(dòng)小游戲。拿著小小的竹桿釣起【紅色錦鯉】模型。在規(guī)定時(shí)間內(nèi)釣到8個(gè)錦鯉即可獲得新年禮包一份。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙會(huì)打卡點(diǎn)-捕捉年味人間煙火處，年味漸濃時(shí)。熱氣騰騰的美食承載了滿滿的年味。除夕的餃子、新年的糖葫蘆、茶幾上的砂糖橘，好像處處都是年味。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL打卡點(diǎn)-新年贏麻了SNAKEYEAR年味妙會(huì)新年贏麻了。設(shè)置互動(dòng)麻將桌，定制全是【發(fā)】的麻將牌。配合巨型好運(yùn)日歷。蛇年八方來(lái)財(cái)?？靵?lái)一起沾沾“財(cái)氣”！202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALTWO年貨市集SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL活動(dòng)亮點(diǎn)01活動(dòng)亮點(diǎn)01活動(dòng)亮點(diǎn)01年貨大集攤位采用仿古的木質(zhì)結(jié)構(gòu)+紅色系手寫(xiě)招牌的形式。整條街區(qū)擠滿了對(duì)聯(lián)、燈籠的紅色與摩肩接踵的人群，年味兒就這樣攤開(kāi)來(lái)~年貨市集規(guī)劃202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年貨市集打卡點(diǎn)-趕個(gè)大吉還原記憶中趕大集的老物件、老場(chǎng)景，設(shè)置趕個(gè)大吉主題點(diǎn)。置身其中感受滿滿的年味兒，重現(xiàn)童年趕集場(chǎng)景。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年貨市集-妙趣年貨給傳統(tǒng)年貨加點(diǎn)時(shí)尚。新青年潮流對(duì)聯(lián)、福字掛件、擺件、新年花束等潮趣年貨。讓極致的東方美學(xué)煥發(fā)新生。SNAKEYEAR年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年貨市集-家鄉(xiāng)年味有一種年味叫家的味道。市集售賣(mài)各地地道美食，還原純正家鄉(xiāng)味道。湖南的臘肉、江西的桂花糕等各地的特色美食滿足年貨的多元化需求。SNAKEYEAR年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL長(zhǎng)在每個(gè)潮流青年心巴上的新年文創(chuàng)，發(fā)財(cái)扇、漲薪水杯、招財(cái)冰箱貼等各種關(guān)于新年的新奇好物、文創(chuàng)手作匯聚于此。年貨市集-文創(chuàng)SNAKEYEAR年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年貨市集年貨市集-年味小食人間煙火處，年味漸濃時(shí)。售賣(mài)各地的年味小吃。糖葫蘆、驢打滾、新疆肉串、北京爆肚、梅菜扣肉餅等美食滿足客戶多層次的味蕾需求。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年貨市集-非遺年俗有文化底蘊(yùn)的非遺年俗手作。傳統(tǒng)糖畫(huà)、非遺面人、點(diǎn)翠技藝、手作花燈等，感受傳統(tǒng)手工的魅力，這份獨(dú)屬于中國(guó)人的時(shí)光手作。SNAKEYEAR年貨市集202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALTHREE年趣民俗SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL非遺民俗技藝展一勺融化的糖稀在手中可繪出千變?nèi)f化的畫(huà)作。邀請(qǐng)非遺傳承人現(xiàn)場(chǎng)展示吹糖人、捏面人等技藝。用一場(chǎng)非遺盛宴讓客戶感受文化傳承之美。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL一窗美景，一方天地，剪紙技藝是中國(guó)人獨(dú)有的指尖藝術(shù)。也是非遺文化不可或缺的一部分，親手剪一個(gè)福字附于窗上讓年味更濃。手作Day1-剪紙SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL手作Day2-冰糖葫蘆小時(shí)候，每到過(guò)年前后大街小巷都是各式的糖葫蘆。新年，從做紅色的糖葫蘆開(kāi)啟紅紅火火的新一年。體驗(yàn)過(guò)年該有的儀式感。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL手作Day3-百福滴膠全力以福，框住美好。執(zhí)筆親描“百?！苯有履旮?。精致且?guī)в惺肿鳒囟鹊陌俑Ｏ嗫?。?025蛇年福氣滿滿！SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL手編萬(wàn)字福結(jié)，親手寫(xiě)下新年祝福作為掛件系于福結(jié)上。帶著有溫度的祝福，掛于家中，愿蛇年萬(wàn)事順?biāo)欤?/p>

手作Day4-新年掛件SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL手作Day5-竹編燈籠古樸典雅、蘊(yùn)藏著吉祥美好心愿的非遺燈籠在手藝人的堅(jiān)持下傳承至今。親手編一個(gè)非遺竹編燈籠為家掛上一份祝福吧。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALFOUR年潮廟會(huì)SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年潮舞美氛圍國(guó)風(fēng)古韻戲劇風(fēng)格舞美設(shè)計(jì)。華燈初上，夜色闌珊，看一場(chǎng)獨(dú)具東方韻味的國(guó)風(fēng)民俗表演，讓“曲高和寡”與時(shí)代潮流碰撞。過(guò)地道中國(guó)年。SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL表演時(shí)間：18:00-18:30英歌隊(duì)表演是廣為流傳的一種民間節(jié)日表演，是祈求平安、祛除邪魅的象征。英歌隊(duì)以穿街走巷的表演方式將年味拉滿！廟會(huì)英歌隊(duì)巡演SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL表演時(shí)間：18:30-19:00近距離感受?chē)?guó)粹的魅力。傳統(tǒng)變臉+噴火表演，濃郁的國(guó)風(fēng)特色和精湛的表演，演繹傳統(tǒng)的東方大戲。國(guó)粹京劇變臉SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL金蛇舞春演藝表演時(shí)間：19:00-19:10定制蛇年民俗舞蹈，舞者身著金蛇元素的民俗服飾，化身成一條金蛇在鑼鼓聲中輾轉(zhuǎn)騰挪，舞出了“好運(yùn)纏身”的新年吉祥氣氛。SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL東方古樂(lè)坊表演時(shí)間：19:10-19:30國(guó)風(fēng)音樂(lè)演繹古風(fēng)雅韻，再現(xiàn)千年盛世舞樂(lè)景象。在指尖和琴弦一撥一動(dòng)之間，讓國(guó)風(fēng)傳承在新時(shí)代“流動(dòng)”起來(lái)。SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL年潮舞龍鬧春表演時(shí)間：19:30-20:00舞龍是一項(xiàng)傳統(tǒng)的民俗節(jié)目，長(zhǎng)達(dá)數(shù)十米的舞龍隊(duì)伍，在人群中往來(lái)穿梭，旋轉(zhuǎn)騰挪。讓喜慶的節(jié)日氛圍在現(xiàn)場(chǎng)滿溢。SNAKEYEAR年潮廟會(huì)202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL非遺打鐵花表演時(shí)間：20:00-20:20鐵樹(shù)銀花落，萬(wàn)點(diǎn)星辰開(kāi)。揮手之間，滿眼皆是璀璨星河。近距離觀看一場(chǎng)打鐵花表演，感受中國(guó)人的獨(dú)有浪漫！SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL魚(yú)燈夜游祈福表演時(shí)間：20:20-21:00嬉魚(yú)燈是一種具有深厚文化內(nèi)涵和歷史底蘊(yùn)的民俗活動(dòng)。魚(yú)燈夜游祈求平安順?biāo)?。行走其間，感受流淌千年的文化。SNAKEYEAR年貨市集新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL三.宣傳策略【2025蛇全蛇美年貨市集】202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣傳策略活動(dòng)預(yù)熱海報(bào)[宣傳周期]活動(dòng)前3-4周[推廣平臺(tái)]微博、小紅書(shū)、朋友圈等平臺(tái)[宣傳內(nèi)容]定制海報(bào)，融入蛇年元素以及項(xiàng)目信息，發(fā)布于社交平臺(tái)。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣傳策略送你一束新年煙花滿是年味的煙花車(chē)出街，打包這座城市的所有煙花?？蛻魠⑴c活動(dòng)打卡分享到個(gè)人社交平臺(tái)即可獲得新年煙火花束一份。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL定制#尋找地道年味#等活動(dòng)熱門(mén)預(yù)熱話題，融入活動(dòng)場(chǎng)景，在社交媒體引發(fā)客群互動(dòng)傳播，為活動(dòng)實(shí)現(xiàn)預(yù)熱引流。SNAKEYEAR宣傳策略活動(dòng)預(yù)熱話題202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣傳策略活動(dòng)預(yù)熱視頻[宣傳周期]活動(dòng)前1-2周[推廣平臺(tái)]抖音、B站、小紅書(shū)等平臺(tái)[推廣內(nèi)容]拍攝活動(dòng)預(yù)熱視頻發(fā)布于社交平臺(tái)，提升活動(dòng)熱度。202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣傳策略活動(dòng)話題發(fā)酵發(fā)布活動(dòng)倒計(jì)時(shí)海報(bào)，客戶轉(zhuǎn)發(fā)帶話題#蛇來(lái)蛇美年貨市集#的圖文/視頻內(nèi)容到社交平臺(tái)。即可抽取新年好禮一份，通過(guò)活動(dòng)話題傳播預(yù)熱活動(dòng)。新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEFESTIVAL蛇全蛇美年貨市集NEWYEAR2025SPRINGFESTIVAL四.執(zhí)行細(xì)則【2025蛇全蛇美年貨市集】202501.01Jan.1stTIMESNAKE年貨市集來(lái)趕GAISNAKEYEAR蛇全蛇美年貨市集CHINESEF