北師大版高中英語(yǔ)選擇性必修第二冊(cè)UNIT6 Section Ⅳ Period課件

Period

Section

Ⅳ

UNIT6

THEMEDIA主題語(yǔ)境人與社會(huì)——科技發(fā)展與信息技術(shù)創(chuàng)新

1．microblogn．微博2．henceadv．因此，由此，所以3．viaprep．通過(guò)(某人、某機(jī)器等)傳送4．politicaladj．政治的；政府的5．up-to-dateadj．包含最新信息的；新式的；時(shí)髦的單元回顧默寫(xiě)背誦6．tournamentn．錦標(biāo)賽7．comicn．連環(huán)漫畫(huà)adj．滑稽的8．non-fictionn．非小說(shuō)類(lèi)文學(xué)作品9．biographyn．傳記10．a(chǎn)utobiographyn．自傳11．ratingn．(電影、電視的)收視率排行榜；等級(jí)，程度12．libertyn．自由；自由權(quán)13．castn．

演員陣容，全體演員vt．投射(光或影)14．technicaladj．技術(shù)上的15．versionn．版本16．uploadvi．&vt．(使)上載，上傳

n．上載(上傳)的信息17．corporationn．大型公司；企業(yè)集團(tuán)18．fundamentaladj．根本的；基本的；基礎(chǔ)的19．a(chǎn)gencyn．代理處20．commercialadj．商業(yè)的，商務(wù)的21．sewvi．&vt．縫，縫紉；縫制；縫補(bǔ)22．visualadj．視覺(jué)的，視力的23．neighbourhood

n．社區(qū)，住宅小區(qū)，街坊24．beastn．野獸25．fairyn．仙子，小精靈26．talen．故事；傳說(shuō)27．princen．王子；親王28．servantn．仆人，傭人29．castlen．城堡，堡壘30．prisonern．犯人，囚犯1．_________

n．廣播節(jié)目；電視節(jié)目vi．&vt．廣播；播送2．________

n．(政治、商業(yè)或社會(huì)性)運(yùn)動(dòng)

vi．發(fā)起運(yùn)動(dòng)；參加活動(dòng)3．_________

n．候選人；考生4．______

n．&vi．&vt．討論，辯論5．_________

adj．可獲得的，可用的；有空的6．_______

vt．概述

n．綱要；外形broadcastcampaigncandidatedebateavailableoutline7．___________

adj．難懂的；復(fù)雜的8．___________

adj．可替代的；另外的

n．可供選擇的事物9．________

vt．購(gòu)買(mǎi)

n．購(gòu)買(mǎi)(物)10．_____

n．(長(zhǎng)篇)小說(shuō)11．________

vt．產(chǎn)生，創(chuàng)造12．________

n．類(lèi)別，種類(lèi)，范疇13．_____

n．證明14．_______

vt．親身經(jīng)歷；目擊n．目擊者；證人complicatedalternativepurchasenovelgeneratecategoryproofwitness15．____

n．地點(diǎn)16．______

n．預(yù)算vi．&vt．

把……編入預(yù)算17．_____

n．增長(zhǎng)vt．促進(jìn)，推動(dòng)18．____

vt．把……聯(lián)系起來(lái)n．聯(lián)系，關(guān)聯(lián)19．______

n．利潤(rùn)，收益，盈利20．_______

n．幸福，健康；福利21．_______

vt．贊助，資助；為……擔(dān)保

n．贊助商；資助者spotbudgetboostlinkprofitwelfaresponsor22．____

vt．困住，使陷入危險(xiǎn)中23．_____

n．主題24．________

adj．極好的；壯麗的25．______

vt．表達(dá)，傳達(dá)trapthemesplendidconvey1．economyn．經(jīng)濟(jì)(情況)→________

adj．經(jīng)濟(jì)(上)的→_________

n．經(jīng)濟(jì)學(xué)→__________

adj．經(jīng)濟(jì)的；節(jié)約的2．diverseadj．各種各樣的→_________

n．多樣性；差異3．electvt．選舉；選擇→________

n．選舉4．covervt．報(bào)道；覆蓋→________

n．新聞報(bào)道；覆蓋范圍5．interpretvt．解釋

vi．&vt．口譯→______________

n．解釋?zhuān)豢谧g→___________

n．口譯者，譯員economiceconomicseconomicaldiversityelectioncoverageinterpretationinterpreter6．a(chǎn)cknowledgevt．承認(rèn)；告知收悉；(公開(kāi))感謝→_______________

n．承認(rèn)；感謝7．dismissvt．否定，拒絕考慮；開(kāi)除，解雇→_________

n．解雇，開(kāi)除；不予理會(huì)8．mixvi．&vt．混合→_______

n．混合9．preciseadj．精確的→_________

adv．確實(shí)如此；精確地10．consultvt．查閱

vi．&vt．咨詢；商議→____________

n．咨詢；咨詢會(huì)→__________

n．顧問(wèn)acknowledgementdismissalmixturepreciselyconsultationconsultant11．expectvt．期待；期盼→___________

n．期待，預(yù)期，預(yù)料12．pessimistn．悲觀主義者→_________

n．悲觀；悲觀主義→___________

adj．悲觀的13．a(chǎn)daptvt．改編

vi．&vt．適應(yīng)→__________

n．改編版；適應(yīng)14．criticn．評(píng)論家，批評(píng)家→_________

vi．&vt．批評(píng)；指責(zé)；評(píng)價(jià)→_________

n．批評(píng)；指責(zé)；評(píng)論→________

adj．嚴(yán)重的；關(guān)鍵的；批判性的expectationpessimismpessimisticadaptationcriticisecriticismcritical15．a(chǎn)ppropriateadj．恰當(dāng)?shù)?；合適的→_____________

adv．恰當(dāng)?shù)?；合適地16．visualadj．視覺(jué)的，視力的→_________

vt．設(shè)想，想象17．definiteadj．清楚的，明確的→__________

adv．清楚地，明確地18．a(chǎn)dvertisevi．&vt．為……做廣告→__________

n．廣告商→___________

n．廣告(業(yè))→_____________

n．廣告19．interactvi．交流；交往；相互作用→___________

adj．互動(dòng)的，交互的；合作的→___________

n．互動(dòng)；交流；合作appropriatelyvisualisedefinitelyadvertiseradvertisingadvertisementinteractiveinteraction20．freeadj．自由的；免費(fèi)的→_______

n．自由21．technologyn．技術(shù)→_____________

adj．技術(shù)的；科技的；工藝的22．originn．起源→_________

vt．創(chuàng)始，創(chuàng)造→________

adj．最初的→__________

adv．原來(lái)，起初23．locatevt．位于→________

n．位置24．suitvt．適合→________

adj．合適的，適宜的25．a(chǎn)ttractvt．吸引→__________

adj．吸引人的→__________

n．具有吸引力的事物freedomtechnologicaloriginateoriginaloriginallylocationsuitableattractiveattraction26．competevi．競(jìng)爭(zhēng)→___________

adj．競(jìng)爭(zhēng)性強(qiáng)的，有競(jìng)爭(zhēng)力的→___________

n．競(jìng)爭(zhēng)→__________

n．

競(jìng)爭(zhēng)者，對(duì)手27．combinevi．&vt．(使)結(jié)合，(使)組合→___________

n．結(jié)合28．genuineadj．真正的→_________

adv．真正地29．a(chǎn)nticipatevt．預(yù)期，預(yù)料→_____________

n．

預(yù)料，預(yù)期；期盼，期望30．participatevi．參加，參與→____________

n．參與者→_____________

n．參與competitivecompetitioncompetitorcombinationgenuinelyanticipationparticipantparticipation31．normaladj．正常的→________

adj．不正常的32．a(chǎn)ppearvi．出現(xiàn)；呈現(xiàn)→__________

n．外表，外觀；出現(xiàn)33．transformvt．使轉(zhuǎn)化，使改觀→______________

n．轉(zhuǎn)化；變換；變化34．frightn．害怕，恐懼→___________

adj．令人害怕的，嚇人的→________

vt．使驚嚇；嚇?！鷂_________

adj．驚嚇的；害怕的；受驚的abnormalappearancetransformationfrighteningfrightenfrightened35．faultn．缺點(diǎn)，缺陷；責(zé)任，過(guò)錯(cuò)→______

adj．有錯(cuò)誤的，有缺點(diǎn)的36．withdrawvt．取款

vi．&vt．退出；撤離→__________

n．脫癮(過(guò)程)；取消；取款faultywithdrawal1．___________

趕上；彌補(bǔ)；得到……的消息2．__________

弄清楚3．_________

刪除；遺漏；不考慮4．_________________

對(duì)……有影響5．______________

參與6．______________

突然想起來(lái)7．_________

失??；不盡人意；跌落；跌倒，倒下8．__________

經(jīng)歷；經(jīng)受catchuponfigureoutleaveouthaveanimpactonbeinvolvedinspringtomindfalldowngothrough9．__________

由……構(gòu)成10．_________

突出；顯眼11．______________

參加12．_________________________

為……做出貢獻(xiàn)13．___________

迷路14．________

放下15．__________________

擔(dān)心consistofstandoutparticipateinmakeacontributionto...getlostinputdownbeconcernedabout16．____________________

和……保持聯(lián)系17．___________________

保持警惕18．__________

關(guān)閉keepincontactwithbeon(the)alertswitchoff1．Figuringoutwhattoacknowledgeandwhattodismissisreallychallenging．弄清楚什么該承認(rèn)，什么該摒棄真的很有挑戰(zhàn)性。2．Readingabookandwatchingafilmaretwoverydifferentexperiences，butit'snormaltohavehighexpectationswhenafilmofafavouritebookismade．讀書(shū)和看電影是兩種截然不同的體驗(yàn)，但當(dāng)人們最喜歡的書(shū)籍被制作成電影時(shí)，他們對(duì)電影有很高的期望值是正常的。3．Thiscanactuallybeadisadvantagebecausetheymaybetooclosetothematerialandfinditdifficulttoadapttoanewform．這其實(shí)有一個(gè)缺點(diǎn)，因?yàn)樗麄?作者本人)可能過(guò)于忠于書(shū)中內(nèi)容，很難將其改編成一種新的形式。4．Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis—mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct．他們意識(shí)到與產(chǎn)品關(guān)聯(lián)的理念有多么吸引人并不重要——大多數(shù)人都明白，廣告的主要目的就是讓顧客購(gòu)買(mǎi)產(chǎn)品。5．Iknowyouloveyourphone，butIwonderwhetheryouareawareofjusthowmuchyouuseit．我知道你喜歡你的手機(jī)，但我想知道你是否意識(shí)到你用手機(jī)有多頻繁。6．Youmaynotrealisethis，butwheneveryoufeelevenslightlybored，youcheckyourphone．你或許沒(méi)有意識(shí)到這件事情，但是無(wú)論何時(shí)只要你覺(jué)得有點(diǎn)無(wú)聊，你就會(huì)查看手機(jī)。假定你是李華，你的英國(guó)朋友Mike通過(guò)社交媒體獲知你校舉行了“南山登頂”活動(dòng)，寫(xiě)信向你了解相關(guān)情況。請(qǐng)給他寫(xiě)一封回信，內(nèi)容包括：1．時(shí)間地點(diǎn)；2．活動(dòng)過(guò)程；3．你的感受。注意：1．寫(xiě)作詞數(shù)應(yīng)為80左右；2．請(qǐng)按如下格式作答。DearMike，____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Yours，LiHua[高分范文背誦]DearMike，InresponsetoyourinquiryabouttheTrail-walkerActivityheldbymyschool,I'mwritingtosharewithyousomedetails．Asscheduled,theannualeventwaslaunchedlastSaturday．Eachparticipantsetoutfromtheschoolgateat6amandthenclimbedupMountainNanshan,coveringabout10kilometres．Challengingasitwasduetotheunexpectedrain,weallgavefullplaytoourwillpower．Notonlydidtheeventrelieveourpressurefromstudy,butitstrengthenedourwillpower．Howaboutyourschoollife?Lookingforwardtoyourreply．

Yours，

LiHua[片段1]Tornapartbythecontradictorychoices,Johncrossedtothewindow,lettingthecoolnightairwashoverhisflushedface．Theuniversity'sspiresinthepicturetoweredfarinthedistance．Hepicturedwalkingtherealoneanduncertaintyswelledwithhim．約翰被矛盾的選擇撕裂著，他走到窗前，讓夜晚涼爽的微風(fēng)拂過(guò)他那紅撲撲的臉。畫(huà)中的大學(xué)尖塔遠(yuǎn)遠(yuǎn)矗立。他想象著獨(dú)自在那兒行走，內(nèi)心的不確定感油然而生。[片段2]Overwhelmed,Johnsankintohisdeskchair,legbouncing,headinhands．Needingadvice,nowdividedthendetermined,hecalledhisparentsandsharedhisworries．Theirkindwordsgavehimconfidence．困擾中，約翰癱坐在寫(xiě)字桌前，腿不?；蝿?dòng)，雙手抱頭。他需要建議，時(shí)而猶豫時(shí)而堅(jiān)定，于是鼓起勇氣撥打父母的電話，傾訴自己的憂慮。父母慈愛(ài)的話語(yǔ)給了他信心。第一部分閱讀第一節(jié)閱讀下列短文，從每題所給的A、B、C、D四個(gè)選項(xiàng)中選出最佳選項(xiàng)。單元綜合檢測(cè)（三）ATheGuidetotheLivelyArtsTakeMyCandidate...Please!AComedyWithSongsCapitolComedyservesupahumour-filledplateofhardtruths,sparingnoonefromleft,rightorcentre．It'salldoneinthespiritoffunbythistroupeofexceptionallygiftedsketchperformers,singersandimpressionists．

Adults$40;Seniors$30;Students$25．Friday,September8th,7：00PM．Saturday,September9th,7：00PM．Sunday,September10th,2：00PM．ScottFitzgeraldTheatre603EdmonstonDriveRockville,MD20851．VisitFscottfitzgerald．comformoredetails．ListenLiveattheLincolnTheUSArmyChorusJointheArmyChorusforanightofmusicunderthestarswithhitsfromtheBroadwaystageandscreen．Bringablanketorlow-backchairandsitonthestepsorplazaforaFREEhour-longeveningofmusicasthesunsetsandthemonumentsbegintoglow．SATURDAY,August5th,8：00PM．LincolnMemorialCir,NWWashington,D．C．MoreinformationatUsarmychorus．com．ArmyBluesConcertsattheCapitolDon'tmissthegreatestjazzbandintheland!TheUSArmyBluespresentsaprogramofjazz,swing,andsoon．AllconcertsareFREE;bringachairorblanketandenjoyworld-classmusicunderWashington,D．C．skies．Friday,August4th,8：00PM．WestSideofUSCapitol1stSt,NW,Washington,D．C．

CheckfullscheduleatUsarmyband．com．

Artists&MakersStudiossupportlocalartists!Thereareover80localartists,41workingstudios,and3galleryspaces．Theexhibitionsinclude“TheComingofMiddleAge”whichisdefinitelyastunningshowcaseofartandhistory．Besides,theinteractivedisplayswillmakeyourvisitatrulyimmersiveexperience．Andtheentranceandparkingarefree!Monday－Saturday,10：00AMto4：00PMfromAugust2ndtoAugust24th．Artists&MakersStudios11810ParklawnDriveRockville,MDCheckatArtistsMakersStudios．com．【語(yǔ)篇解讀】

本文是一篇應(yīng)用文。文章主要介紹了一些可以享受現(xiàn)場(chǎng)音樂(lè)藝術(shù)的劇院或演唱會(huì)，并介紹了相關(guān)信息，如時(shí)間、地址等。1．Whichofthefourshowsdoyouhavetopayfor?A．ArmyBluesB．Take

My

Candidate...Please!C．ListenLiveattheLincolnD．Artists&MakersStudios√B

[細(xì)節(jié)理解題。根據(jù)TakeMyCandidate...Please!AComedyWithSongs中的“Adults$40;Seniors$30;Students$25．”可知，“Take

My

Candidate...Please！”

這一戲劇是收費(fèi)的。故選B。]2．Whatwebsiteshouldabigfanofjazzvisit?A．ArtistsMakersStudios．com．B．Usarmychorus．com．C．Usarmyband．com．D．Fscottfitzgerald．com．√C

[細(xì)節(jié)理解題。根據(jù)ArmyBluesConcertsattheCapitol中的“Don'tmissthegreatestjazzbandintheland!TheUSArmyBluespresentsaprogramofjazz,swing,andbigbandfavas．”和“CheckfullscheduleatUsarmyband．com．”可知，該音樂(lè)會(huì)是這個(gè)國(guó)家最偉大的爵士樂(lè)隊(duì)，因此爵士樂(lè)迷可以訪問(wèn)該演唱會(huì)的網(wǎng)站“Usarmyband．com”。故選C。]3．WhencananartloverviewtheexhibitsintheArtists&MakersStudios?A．September9th,10：00AM．B．August5th,8：00PM．C．August6th,2：00PM．D．August8th,11：00AM．√D

[細(xì)節(jié)理解題。根據(jù)“Artists&MakersStudiossupportlocalartists！”中的“Monday－Saturday,10：00AMto4：00PMfromAugust2ndtoAugust24th．”可知，該工作室的開(kāi)放時(shí)間是8月2日至8月24日中的周一至周六，上午10：00至下午4：00。又根據(jù)ArmyBluesConcertsattheCapitol中的“Friday,August4th,8：00PM．(8月4日，周五，晚上8點(diǎn))”可知，選項(xiàng)C的8月6日是周日，該工作室不開(kāi)放。選項(xiàng)D“August8th,11：00AM．(8月8日上午11點(diǎn))”屬于該工作室的開(kāi)放范圍。故選D。]BIn2019,WangJibing,afooddeliveryrider,hadanunpleasantexperienceduetothewrongaddressleftbyacustomer．Wangsearchedthreebuildingsandclimbed18floorsbeforehefinallymanagedtodeliverthefoodtothecustomer,whorudelyscoldedWangforarrivinglate．Wangwassadandfrustrated．Asahusbandandfatherofthreechildren,whoshoulderedthemajorityofthefinancialresponsibilityinhisfamily,hehadtobearallsilently．Onhiswayhomethatday,Wangwroteapoem,Man

in

a

Hurry,expressinghisfeelings．Sincethen,Wanghasbeenwritingpoemsinspiredbyhisdailylife,includingapoemNew

Temple,whichoccurredtohimafterhedeliveredfoodtoconstructionworkersrepairinganoldtemple,andForgive,basedonhisobservationofayoungcouplefighting．Wang'spoems,simpleyetreal,areseenasatooltoprocesshisemotions,especiallythepersonalexperienceshehasduringhiswork．Hisheartishealedbywritingthepoems,andhehassharedthemwithhisfriends．In2022,oneofhisfriendspostedMan

in

a

Hurryonline．Itquicklywentviralandwasviewedforover20milliontimes．Thesameyear,Wangpublishedacollectionofmorethan180poems,underthesametitle．Sofar,Wanghaswrittenabout4，000poems．InApril,Wangpublishedhissecondpoetrycollection,titledI

Love

This

World

Clumsily,featuringabout130poemshehaswrittensinceJuly2022．“Poetryislikeadistractionfromstressandanopportunitytorecordmylife．Whetherit'scopingwithpain,dealingwithstressfulsituations,orcomingtotermswithlife'sstruggles,poetrymakesmeconfidentandhappy，”saysWang．“Thefeedbackfromthereadersisabigencouragementtome．ThosepoemscametomenaturallyandIenjoyedwritingthemverymuch．However,thepriorityistolookaftermyfamily,soIwillkeepmyregularjobdeliveringfood，”saysWang．【語(yǔ)篇解讀】本文是一篇記敘文。文章講述了外賣(mài)騎手王計(jì)兵的詩(shī)作在網(wǎng)絡(luò)上走紅的故事。4．Whatcanweknowfromparagraph1?A．Wangwasinahurryforthebadweather．B．Wangreleasedhisfeelingsbywritingapoem．C．Wanglosthisjobforanunpleasantexperience．D．Wangmisunderstoodthecustomer'sneed．√B

[細(xì)節(jié)理解題。根據(jù)第一段可知，王計(jì)兵通過(guò)寫(xiě)詩(shī)來(lái)抒發(fā)他的感情。故選B。]5．Whatdoes“wentviral”meaninparagraph3?A．Becameahit．B．Gotupdated．C．Disappearedonline．D．Receivedcriticism．√A

[詞句猜測(cè)題。畫(huà)線短語(yǔ)后文“andwasviewedforover20milliontimes”說(shuō)明這個(gè)視頻的瀏覽次數(shù)特別多，從而推知畫(huà)線短語(yǔ)應(yīng)為“瘋傳，走紅”的意思，與A項(xiàng)“成為熱門(mén)，大受歡迎”同義。故選A。]6．WhatkindofpersonisWangaccordingtothepassage?A．Talentedandgenerous．B．Responsibleandcreative．C．Ambitiousandconsiderate．D．Intelligentandhumorous．√B

[推理判斷題。根據(jù)第一段內(nèi)容可知，王計(jì)兵對(duì)家庭負(fù)有責(zé)任；根據(jù)第三段內(nèi)容可知，王計(jì)兵富有創(chuàng)造力。故選B。]7．Whichcanbeasuitabletitleforthepassage?A．AnUnpleasantExperienceB．AGoodWaytoProcessEmotionsC．AManDeliveringaFeastofPoetryD．APopularCollectionofPoemsOnline√C

[標(biāo)題歸納題。通讀全文，根據(jù)第一段中的“Wangwassadandfrustrated．Asahusbandandfatherofthreechildren,whoshoulderedthemajorityofthefinancialresponsibilityinhisfamily,hehadtobearallsilently．Onhiswayhomethatday,Wangwroteapoem,Man

in

a

Hurry,expressinghisfeelings．”以及第三段中的“Hisheartishealedbywritingthepoems,andhehassharedthemwithhisfriends．In2022,oneofhisfriendspostedMan

in

a

Hurryonline．Itquicklywentviralandwasviewedforover20milliontimes．Thesameyear,Wangpublishedacollectionofmorethan180poems,underthesametitle．Sofar,Wanghaswrittenabout4，000poems．InApril,Wangpublishedhissecondpoetrycollection,titledI

Love

This

World

Clumsily,featuringabout130poemshehaswrittensinceJuly2022．”可知，本文主要寫(xiě)了外賣(mài)騎手通過(guò)寫(xiě)詩(shī)來(lái)抒發(fā)自己在工作中的情感，他的詩(shī)被發(fā)布到網(wǎng)上，并且在網(wǎng)絡(luò)上走紅的故事。故選C。]CAlotofbusinessesarestartedbypeoplewhohavehobbiesorspecialtalentsandwanttoturntheseinterestsintoabusiness．Butswitchingfromahobbytoarealbusinessrequiresbusinessknow-howandinvestments,whichstopsmanypeople．However,anincreasingnumberofambitiousbusinessownershavefoundawaytotakeafirststep．Theyaretakingtheirdreamsandtalentsontheroad—invans(小貨車(chē))andlorries,andevenhorsetrucks．Beginningonasmallscalehasitsadvantages,themostimportantofwhichistherelativelymodestsizeofstart-upcosts．Thesecosts,whichconsistprimarilyof,thevehicleandanyrequiredequipment,usuallycometoaboutonly￡5，000－￡10，000．Withsuchtightlycontrolledcosts,mobilebusinessesoftenbreakeveninayearortwo;incontrast,successcomestobrick-and-mortarbusinessesmuchmoreslowly,andtheyoftenfailwithinthefirsttwoyears．Inshort,mobilebusinessesarerelativelylow-risk．Thefirstentrepreneurs(創(chuàng)業(yè)者)todothishavebeeninthefoodbusiness．Themobilefoodvendor(小販)trendintheUSandEuropehasspreadtootherpartsoftheglobe．Thesuccessofthesestreetfoodvanshasinspiredotherentrepreneurstoconsiderstartingoutonwheels．UKentrepreneurscouldtakeinspirationfromtheUSwhere,today,therearevehiclesthatsellflowers,shoes,clothesandallkindsofspecialtyfooditems．Therearealsomobilebusinessesthatprovideservices,suchashairstyling,petgroomingandrepairofhigh-techdevices．Mobileretail(零售)isnotwithoutproblems,however．Weather,theincreasingpriceoffuel,andjustfindingaplacetosetupareallchallengesthatmobileentrepreneurshavetodealwith．Thesebusinessowners,however,feeltheadvantagesoutweighthedisadvantages．IntheUS,themobilefoodbusinessalonegeneratesanaverageannualrevenueof$857million．Onceconvincedthattheirbusinesshasachievedenoughsuccess,somesuccessfulmobileentrepreneursmoveontoabrick-and-mortarbusiness．Othersaresatisfiedtostaymobile．Asstand-alonebusinessesorasextensionsofshops,mobileretailhashugefuturepotentialintheseeconomictimes．【語(yǔ)篇解讀】本文是一篇說(shuō)明文。文章主要介紹了如今移動(dòng)生意的興起，解釋了其背后的原因以及移動(dòng)生意面臨的挑戰(zhàn)和未來(lái)的前景等。8．What'sthemajorcausefortheriseofmobilebusiness?A．Highprofit．B．Stronginterest．C．Lowinvestment．D．Convenienttransport．C

[細(xì)節(jié)理解題。根據(jù)第二段中的“Beginningonasmallscalehasitsadvantages,themostimportantofwhichistherelativelymodestsizeofstart-upcosts．”可知，移動(dòng)生意興起的主要原因是投資少。故選C。]√9．Howdoestheauthorprovetheadvantagesofthemobilebusinessinparagraph2?A．Byquotingafamoussaying．B．Bygivinganexample．C．Byprovidinganexplanation．D．Bymakingacomparison．√D

[推理判斷題。根據(jù)第二段中的“Withsuchtightlycontrolledcosts,mobilebusinessesoftenbreakeveninayearortwo;incontrast,successcomestobrick-and-mortarbusinessesmuchmoreslowly,andtheyoftenfailwithinthefirsttwoyears．Inshort,mobilebusinessesarerelativelylow-risk．”可知，作者在第二段通過(guò)比較來(lái)證明移動(dòng)生意的優(yōu)勢(shì)。故選D。]10．Whichofthefollowingwillmakeitharderfortheownerstorunmobilebusiness?A．Thevehiclecare．B．Thebusinesspermit．C．Theterriblestorm．D．Theinsufficientsupply．√C

[推理判斷題。根據(jù)倒數(shù)第二段中的“Weather,theincreasingpriceoffuel,andjustfindingaplacetosetupareallchallengesthatmobileentrepreneurshavetodealwith．”可推知，可怕的風(fēng)暴會(huì)使商人更難做生意。故選C。]11．What'stheauthor'sattitudetowardsthefutureofmobilebusiness?A．Negative． B．Positive．C．Unconcerned． D．Neutral．B

[觀點(diǎn)態(tài)度題。根據(jù)最后一段中的“Asstand-alonebusinessesorasextensionsofshops,mobileretailhashugefuturepotentialintheseeconomictimes．”可知，作者對(duì)移動(dòng)生意的未來(lái)持積極態(tài)度。故選B。]√DFamilyvlogging—thefrequentrecordinganduploadingofpersonalvideosofthefamily,usuallyonvideosharingwebsite—hasbecomebigbusinessnowadays,especiallyamongparentsofyoungchildren．Themoreviewerssuchvideoscanget,themoremoneythefamilycanmake．Atfirstthought,itdoesseemlikeaneasywaytomakemoney．However,arewedoingrightbyputtingtheirlivesupforpublicattention?Foronething,asthechildrengrowup,theyincreasinglybecomeawarethatwhattheydoneedstobeadmirableenoughforthepublictoenjoy．Beingyoungchildren,theyalsowouldwanttodowhateverittakestopleaseothers．Theythenfeelthepressuretobeperfect,andasthatissomethingnotalwayspossible,theybecomeanxiousandstressed．Commentsfromviewersandtheexpectationsofsponsorscanalsoaffecttheparents'reactionstowardstheirchildren．Anotherproblemisthelackofprivacyinthechildren'slives．Asthechildrenreachadolescence,thereisagreaterneedforpersonalspace．At12or13,veryfewchildrenwouldappreciatebeingfilmedwhileeatingorhavingaconversationwiththeirfriends．Teenhoodisatimeofsignificantchangesinanindividual,bothphysicallyandemotionally,andisatimewhenparentsneedtoprotecttheirchildrenandguidethem,insteadofexposingthemtotheeyesofthepublic．Familyvloggingcanbeirresistible,givenhowitallowsparentstobringgreaterfuntotheirfamilylives．Thereisalsotheeasymoneyandthefametolookforwardto．Indeed,allwouldprobablygowell,butonlyaslongasparentskeepinmindthat,ifnotmanagedwell,makingtheirchildrenlivetheirlivesintheunforgivingeyesofthepubliccouldprovetobeabigmistake．【語(yǔ)篇解讀】本文是一篇說(shuō)明文。文章分析了在家庭視頻博客中把孩子的生活公之于眾對(duì)孩子的影響，以此讓家長(zhǎng)明白關(guān)于孩子生活的視頻博客存在著危險(xiǎn)。12．Howdoesvloggingaboutchildren'slivesinfluencethefamily?A．Childrenwillgetusedtopublicattention．B．Childrenmaysufferfromtoomuchpressure．C．Parentsmayshownoconcernfortheirchildren．D．Parentsbecomeaddictedtoexposingtheirchildrentothepublic．√B

[細(xì)節(jié)理解題。根據(jù)第二段內(nèi)容可知，孩子們?yōu)榱巳偣?，他們?huì)感到變得完美的壓力，從而變得焦慮，所以關(guān)于孩子的視頻博客會(huì)讓孩子感到很大的壓力。故選B。]13．Howdoesthewritermainlydevelophisargument?A．Byprovidingexamples．B．Bylistingnumbers．C．Bymakingcomparisons．D．Byanalysingcauses．√D

[推理判斷題。根據(jù)第二段中的“Foronething,asthechildrengrowup,theyincreasinglybecomeawarethatwhattheydoneedstobeadmirableenoughforthepublictoenjoy．Beingyoungchildren,theyalsowouldwanttodowhateverittakestopleaseothers．”以及第三段中的“Anotherproblemisthelackofprivacyinthechildren'slives．Asthechildrenreachadolescence,thereisagreaterneedforpersonalspace．”可知，作者在首段陳述觀點(diǎn)后，在下文中從兩個(gè)方面分析了家庭視頻博客將關(guān)于孩子生活的視頻公布于眾產(chǎn)生的一些問(wèn)題，所以，作者是通過(guò)分析原因的方式來(lái)展開(kāi)論點(diǎn)的。故選D。]14．What'sthewriter'spurposeofwritingthetext?A．Tointroduceanewbigbusiness．B．Toshowhowvlogginginfluencespeople'slives．C．Topersuadeparentstowatchoutforcommentsfromviewers．D．Toconvinceparentsofthedangerofvloggingaboutchildren'slives．√D

[寫(xiě)作意圖題。根據(jù)首段中的“However,arewedoingrightbyputtingtheirlivesupforpublicattention？”可知，作者在首段用提問(wèn)的方式引出本文的主題——把孩子的生活公之于眾，對(duì)嗎？接下來(lái)從兩個(gè)方面分析了家庭視頻博客將孩子的生活公之于眾存在的問(wèn)題，結(jié)合最后一段中的“Indeed,allwouldprobablygowell,butonlyaslongasparentskeepinmindthat,ifnotmanagedwell,makingtheirchildrenlivetheirlivesintheunforgivingeyesofthepubliccouldprovetobeabigmistake．”可知，作者提醒家長(zhǎng)，如果管理不善，把孩子的生活公之于眾可能是一個(gè)巨大的錯(cuò)誤，所以本文的目的是讓家長(zhǎng)明白關(guān)于孩子生活的視頻博客是有危險(xiǎn)的。故選D。]15．What'sthewriter'sattitudetovloggingaboutchildren'slives?A．Negative． B．Positive．C．Neutral． D．Uninterested．√A

[觀點(diǎn)態(tài)度題。根據(jù)首段中的“However,arewedoingrightbyputtingtheirlivesupforpublicattention？”可知，作者在最后一段用提問(wèn)的方式引出本文的主題，說(shuō)明作者對(duì)此做法持懷疑態(tài)度，結(jié)合最后一段中的“Indeed,allwouldprobablygowell,butonlyaslongasparentskeepinmindthat,ifnotmanagedwell,makingtheirchildrenlivetheirlivesintheunforgivingeyesofthepubliccouldprovetobeabigmistake．”可知，作者通過(guò)分析，向家長(zhǎng)闡明，如果管理不善，把孩子公之于眾可能是一個(gè)巨大的錯(cuò)誤，由此可推斷，作者對(duì)關(guān)于孩子生活的家庭視頻博客持否定的態(tài)度。故選A。]第二節(jié)閱讀下面短文，從短文后的選項(xiàng)中選出可以填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。Advertisementsaredesignedtopersuadeus,butwhichtechniquesareeffectiveintalkingusintobuyingthings?16

Normalisationcanleadtohighersalesofjunkfoodaspeoplestarttoseethesehabitsasnormal．Thisislikeproductplacement—whereproductsareshownormentionedinTVshowsandfilms．Beth,anassistantprofessorofmarketingandadvertising,tellsusthatproductplacementismosteffectivewhenitisnottooobvious．17Itseemsthatasubtle(不易察覺(jué)的)approachcanbemorepersuasive．Appealingtoouremotionsisanotherstrategyadvertisersuse．18

Jannet,aseniorlecturerincommunicationstudies,explainsthatforfeartobeaneffectivetool,weneedtobelieve:whenfearsareraised,peopletendtotakeactiontomakeadifference,likebuyingsomething．Butwhenfearsareexaggeratedorwefeelhelpless,wearelikelytoswitchoff．Advertisementsoftenshowperfect-lookingpeoplebecausemarketersbelievethatwewilldesiretobelikethemandbuytheproductstheysupport．19Theresearchthatshementionsshowstheseadscanmakepeoplefeelbadandputthemoffproducts．Thesestudiessaythatseeingamorehumansideofpeoplecanleadustobelievethem．20

.So,itseemsthatthebesttechniqueadvertiserscanusetopersuadepeopleistofullyunderstandthepeopletheyaresellingto．A．Someofthemusefeartopersuadeus．B．Onewayissimplytodescribesomethingasnormal．C．Superstarsaregraduallylosingtheircommercialvalue．D．Webecomedefensiveifweknowthatsomeoneistryingtosellussomething．E．However,aresearcherinmarketingpointsoutthismaynotbethebeststrategy．F．Acommontechniquetomakeanemotionalimpactistocreateamemorableslogan．G．Andendorsements(代言)fromcharacterswhoadmittheirmistakescanbemorebelievable．【語(yǔ)篇解讀】本文是一篇說(shuō)明文。文章主要介紹了一些有效的廣告技巧，這些技巧能說(shuō)服人們買(mǎi)東西。16．B

[空處為段首句，應(yīng)概括本段主要內(nèi)容。根據(jù)下文“Normalisationcanleadtohighersalesofjunkfoodaspeoplestarttoseethesehabitsasnormal．Thisislikeproductplacement—whereproductsareshownormentionedinTVshowsandfilms．”可知，在廣告中自然地呈現(xiàn)商品，表現(xiàn)得擁有這些商品很正常，會(huì)有利于商品售出。選項(xiàng)B與下文內(nèi)容一致，指的都是將商品呈現(xiàn)得正常化。故選B。]17．D

[根據(jù)空前“Beth,anassistantprofessorofmarketingandadvertising,tellsusthatproductplacementismosteffectivewhenitisnottooobvious．”可知，植入式廣告在不太明顯的情況下最有效。選項(xiàng)D是上文內(nèi)容的延續(xù)，指的是如果我們發(fā)覺(jué)有人試圖向我們推銷(xiāo)什么東西，我們就會(huì)有戒心，同時(shí)與空后“Itseemsthatasubtleapproachcanbemorepersuasive．”保持一致。故選D。]18．A

[根據(jù)空后“Jannet,aseniorlecturerincommunicationstudies,explainsthatforfeartobeaneffectivetool,weneedtobelieve:whenfearsareraised,peopletendtotakeactiontomakeadifference,likebuyingsomething．Butwhenfearsareexaggeratedorwefeelhelpless,wearelikelytoswitchoff．”可知，下文講述的是有時(shí)候恐懼會(huì)促使我們購(gòu)物。選項(xiàng)A與下文內(nèi)容一致。故選A。]19．E

[根據(jù)空前“Advertisementsoftenshowperfect-lookingpeoplebecausemarketersbelievethatwewilldesiretobe