【產(chǎn)品手冊】卡特彼勒Caterpillar-招聘宣傳冊Brochure-Global-Team-20

MERPILLAR?

GLOBALTEAM

WorkingTogetherforMutualSuccess

2014YEARINREVIEW

MERPIILAR?TABLEOFCONTENTS

LEADERSHIP

Chairman'sMessage....................................................2

ExecutiveOfficers/Officers........................................4

BoardofDirectors.......................................................5

SEGMENTSANDCORPORATEDIVISIONS

ConstructionIndustries..............................................7

Customer&DealerSupport......................................11

Energy&Transportation...........................................15

CaterpillarEnterprisesystemGroup.......................18

FinancialProducts&CorporateServices.................24

LawandPublicPolicy................................................30

ResourceIndustries..................................................38

PERFORMANCE

FinancialPerformance..............................................44

MarketPerformance..................................................46

BusinessPerformance...............................................47

2014GlobalPerformancebyRegion.........................48

Five-YearFinancialSummary....................................50

AT-A-GLANCE

BusinessOverview.....................................................51

GlobalFootprint........................................................52

CaterpillarFoundation..............................................53

TrademarkInformation.............................................59

CATERPILLARINC.12014YEARINREVIEW

MERPIILAR?CHAIRMAN'SMESSAGE§

ARemarkableGlobalTeam

WhenIthinkofthescopeandbreadthofCaterpillar,Iknoweveryone

hastopullinthesamedirectioneverydaytogetdonewhatweneed

togetdone.IVsahuge,hugeundertaking;thatswhyaglobalteamis

soimportant.Wehaveagreatteam.IVsthebestintheindustry.

Ourteamdeliveredhigherprofitpersharein2014;itincreasedto$5.88from$5.75in2013and,

excludingrestructuringcosts,itimprovedevenmore-from$5.97in2013to$6.38in2014.

Wehadbetterprofitpershareeventhoughsalesandrevenuesfortheyearweredownslightly-

from$55.7billionin2013to$55.2billionin2014.

Wehadourfourthconsecutiveyearofmarketshareimprovementin2014.Safetyandquality

aIsoimproved.Operatingcashflowwasthethirdhighestinourhistory.Weendedtheyearwith

astrongbalancesheetandrewardedourstockholderswith$4.2billioninstockrepurchases.

DougOberhelman

Chairman&CEO

CaterpillarInc.OurEnergyftTransportationsegmenthadanothergreatyearin2014withrecordsalesand

profit.WhilesalesinourConstructionIndustriessegmentimprovedmodestly,profitimproved

over60percent.Unfortunately,continuingweaknessintheminingindustryledtolowersales

forResourceIndustries.

We7eexpectingatoughyearinZOISJedbythedramaticdropinthepriceofoil,whichoccurred

overthesecondhalfof2014.Whileloweroilpricesmaybepositivefortheoverailworldeconomy

andhelpsupportinfrastructureandconstructionspendingdowntheroad,intheshorttermitwill

likelybeanetnegativeforourbusiness.

WE'VEDONESOMANYButthatdoesn'tdeterourteam.We'redoingthethingsweneedtodotokeepCaterpillarstrong.

THINGSTHATDEMONSTRATEWe'vedonesomanythingsthatdemonstratehowenthusiasmandteamworkareveryalive

HOWENTHUSIASMANDandwellatCaterpillar.WecontinuedtorolloutourTier4machinesandwe\ereceivedmany

complimentsfromourcustomersanddealersabouthighquality,fueleconomyandoperator

TEAMWORKAREVERYALIVEefficiency.ThedevelopmentandrolloutofTier4hasbeenoneofthebestteameffortsin

ANDWELLATCATERPILLAR.Caterpilla^shistory.AndIknowthatinnovationiscontinuing.Thepost-Tier4productsthatwill

comeoutinthefuturearegoingtoraisethebarevenhigher.

SinceIbecameCEOin2010,Tvespentcountless,enjoyablehoursvisitingcustomersandjob

sitesaroundtheworld,fromlandfillstosurfaceandundergroundmines,torailyardsand

dockyards.Catdealersarewithcustomersallofthetime,andwhenaCaterpillarexecutive,

engineerorproductmanagerisalsothere,customersreallyopenupandtellusabouttheir

business.Theytelluswhattheyneed,whatwe,redoingrightandwhatweneedtoimprove.

CATERPILLARINC.22O14YEARINREVIEW

MERPIILAR?CHAIRMAN'SMESSAGES

Thatfirst-handknowledgehasshapedoursuccessfuljourneytotoday'squalityandsafetylevels.

Ourteamwillkeepputtingthecustomerfirst,learning,innovatingandimproving!nailaspects

ofourproductdevelopmentandoperations.

$5.88_______Wealsoputthecustomerfirstinourlong-termcommitmenttoserviceourproductsthroughout

theirlife,which,asanycustomerwilltellyou,isverylongbecausewhenyouthinkofCaterpillar

PROFITPERSHAREproducts,youthinkofdurability.OurSeed.Grow.Harvest.BusinessModelalsoinformsour

IN2014future,becauseithelpsusstayclosetoourcustomersandconnectedtothemarketsinwhich

wecompete.Welistenandlearn,andthenweadaptanddevelopproductsandservicesto

respondtotoday'sandtomorrow'sdemands.

Ittakesaglobalteamtoaccomplishallofthis,andourteamaccomplishesevenmore.

Caterpillaremployeesarealsoresponsiblelocalcitizenswhodonatetheirtimeandresources

throughouttheworld.InBogor,Indonesia,ouremployeesjoinedtogethertobuildHabitat

forHumanityhomesinaprogramfundedbyourCaterpillarFoundation.InWuxi,China,

CaterpillarEducationGrantsandtheCaterpillarHopeLibraryareprovidingbooksand

opportunitytolocalstudents.InCentralIllinois,ourcompany^homebasefor90years,

employeedonationsandCaterpillarFoundationmatchinggrantsgavemorethan$6.6million

tofundlocalUnitedWayprogramsin2014alone.Thosearejustafewexamples;Icouldcite

many,manymore.

InDecember2014wecelebratedour85thyeartradingontheNewYorkStockExchange.

Ithinkaboutthevision,perseveranceandcourageittooktogotoWallstreetandpubliclylist

CaterpillarstockonlymonthsaftertheOctober1929stockmarketcrash.Hereweare,inanew

century-bigger,strongerandmoreconnectedtotheworldandtolocalcommunitiesthanever.

Caterpillarisaremarkablestory,madepossiblebyaremarkableglobalteam-ateamthatwill

alwaysperseveretobringthemostinnovativeproductstotheworld.

------------

DougOberhelman

Chairman&CEO

CaterpillarInc.

CATERPILLARINC.32014YEARINREVIEW

MERPIILAR?EXECUTIVEOFFICERS/OFFICERSA

FromLefttoRight:JamesB.Buda;D.JamesUmplebyIII;BradleyM.Halverson;StevenH.Wunning;EdwardJ.Rapp;StuartL.Levenick;DavidP.Bozeman;

DouglasR.Oberhelman

Officers

ChairmanoftheBoard&GroupPresidentsGroupPresident&ExecutiveVicePresident,

ChiefExecutiveOfficerRobertB.Charter**ChiefFinancialOfficerLawandPublicPolicy&

DouglasR.OberhelmanStuartL.Levenick*BradleyM.HalversonChiefLegalOfficer

ThomasA.Pellette**JamesB.Buda

EdwardJ.RappSeniorVicePresident

D.JamesUmplebyIIIDavidP.Bozeman

StevenH.Wunning*

VicePresidentsBobDeLange**Douglas0.Hoerr**E.JeanSavage

KentM.AdamsMichaelL.DeWaltDeniseC.JohnsonMarkE.Sweeney

WilliamP.AinsworthPaoloFellinJamesW.Johnson*GeorgeH.Taylor,Jr.**

MaryH.BellWilliamE.FinertyKathrynD.KarolTanaL.Utley

ThomasJ.BluthGregorys.FolleyPhilipG.Kelliher**KarlE.Weiss

WaiMan(Raymond)Chan**ThomasG.FrakePabloM.KozinerRaminYounessi

QihuaChenStephenA.Gosselin*JulieA.Lagacy

FrankJ.CrespoKimberlyS.HauerNigelA.Lewis

ChristopherC.CurfmanGwenneA.HenricksStevenW.Niehaus

ChiefAccountingOfficerTreasurerChiefEthicsandAssistantSecretary

JananneA.CopelandEdwardJ.ScottComplianceOfficerPatrickG.Holcombe

CorporateControllerAssistantTreasurerJ.WesleyBlumenshineAssistantSecretary

JillE.DaughertySallyA.StilesCorporateSecretaryJoniJ.Funk

ChiefAuditOfficerChristopherM.Reitz

AmyA.Campbell

*retiredFebruary2015

**effective2015

CATERPILLARINC.42014YEARINREVIEW

MERPIILAR?BOARDOFDIRECTORSM

FromLefttoRight:DavidL.Calhoun;SusanC.Schwab;WilliamA.Osborn;JesseJ.Greene,Jr.;JuanGallardo;MilesD.White;EdwardB.Rust,Jr.;

DouglasR.Oberhelman;DennisA.Muilenburg;DanielM.Dickinson;JonM.Huntsman,Jr.

BoardofDirectors

DAVIDL.CALHOUN,57,hasbeenSeniorManagingDirectorandJESSEJ.GREENE,JR.,69,iscurrentlyaninstructoratColumbia

HeadofPrivateEquityPortfolioOperationsofTheBlackstoneGroupBusinessSchoolinNewYorkCity,whereheteachescorporategover-

L.P.(privateequityfirm)sinceJanuary2014.HeaIsoservesasnance,riskmanagementandotherbusinesstopicsatthegraduateand

ExecutiveChairmanoftheBoardofTheNielsenCompanyB.V.executiveeducationlevels.HewasformerlyVicePresidentofFinancial

(marketingandmediainformation)sinceJanuary2014.PriortohisManagementandChiefFinancialRiskOfficerofInternationaIBusiness

positionatBlackstone,Mr.CaIhounservedasChiefExecutiveMachinesCorporation(computerandofficeequipment).Mr.Greene

OfficerofNielsenHoldingsN.V.(2010-2013)andViceChairmanofhasbeenadirectoroftheCompanysince2011.

General日ectricCompanyandPresidentandChiefExecutive

OfficerofGEInfrastructure(2005-2006).Othercurrentdirector-JONM.HUNTSMAN,JR.,54,formerUnitedStatesAmbassadorto

ships:TheBoeingCompany.OtherdirectorshipswithinthelastfigChina(2009-2011)andformergovernorofUtah(2005-2009).Other

years:Medtronic,Inc.Mr.Calhounhasbeenadirectorsince2011.currentdirectorships:ChevronCorporation,FordMotorCompany

andHuntsmanCorporation.Mr.Huntsmanbecameadirectorofthe

DANIELM.DICKINSON,53,iscurrentlyManagingPartnerofHCICompanyin2012.

EquityPartners(privateequityinvestment).Othercurrentdirectorships:

HCIEquityPartners.Otherdirectorshipswithinthelastfiveyears:DENNISA.MUILENBURG,51,hasbeenViceChairman,Presidentand

MistrasGroup,Inc.andProgressiveWasteSolutionsLtd.Mr.DickinsonChiefOperatingOfficerofTheBoeingCompany(aerospace/defense

hasbeenadirectoroftheCompanysince2006.productsandservices)sinceDecember2013.Priortohiscurrent

position,Mr.MuilenburgwasExecutiveVicePresidentofTheBoeing

JUANGALLARDO,67,iscurrentlyChairmanandChiefExecutiveCompanyandPresidentandChiefExecutiveOfficerofBoeing

OfficerofOrganizacionCultiba,S.A.B.deC.V.,theholdingcompanyDefense,Space&Security(2009-2013);PresidentofBoeingGlobal

forGrupoGEPPS.A.P.I.deC.V.(PepsicolabottlinggroupinMexico)Services&Support(2008-2009);andVicePresidentandGeneral

andGrupoAzucareroMexico,S.A.deC.V.(sugarmills).OthercurrentManageroftheBoeingCombatSystemsdivision(2006-2008).Mr.

directorships:GrupoFinancieroSantanderS.A.B.deC.V.andLafargeMuilenburghasbeenadirectorsinee2011.

SA.OtherdirectorshipswithintheIastfiveyears:GrupoMexico,S.A.

deC.V.Mr.GallardohasbeenadirectoroftheCompanysince1998.

CATERPILLARINC.52014YEARINREVIEW

MERPIILAR?BOARDOFDIRECTORSM

BoardofDirectors(continued)

DOUGLASR.OBERHELMANZ61,iscurrentlyChairmanandChiefMILESD.WHITE,59,iscurrentlyChairmanandChiefExecutive

ExecutiveOfficerofCaterpillarInc.Priortohiscurrentposition,OfficerofAbbott(pharmaceuticalandmedicalproducts).Other

Mr.OberhelmanservedasViceChairmanandChiefExecutivecurrentdirectorships:AbbottandMcDonald'sCorporation.

Officer-ElectandasaGroupPresidentofCaterpillarInc.OtherMr.WhitehasbeenadirectoroftheCompanysince2011.

currentdirectorships:EliLillyandCompany.Otherdirectonships

withinthelastfiveyears:AmerenCorporation.Mr.OberhelmanAdditionaldirectorin2014,retiredasof

hasbeenadirectoroftheCompanysince2010.December31,2014

WILLIAMA.OSBORN,66,wasformerlyChairmanandCEOofPETERA.MAGOWAN,72,wasformerlyPresidentandManaging

NorthernTrustCorporation(multibankholdingcompany)andTheGeneralPartner(1993-2008)oftheSanFranciscoGiants(majorleague

NorthernTrustCompany(bank).Othercurrentdirectorships:Abbottbaseballteam)andChairman(1980-1998)andChiefExecutiveOfficer

andGeneralDynamicsCorporation.Otherdirectorshipswithinthe(1980-1993)ofSafewayInc.(foodretailer).Mr.Magowanhadbeen

Iastfiveyears:TribuneCompany.Mr.Osbornhasbeenadirectorofadirectorsince1993.

theCompanysince2000.

EDWARDB.RUST,JR.,64,iscurrentlyChairmanandCEOofState

FarmMutualAutomobileInsuranceCompany(insuranee).Heisalso

Chairman,PresidentandCEOofStateFarmFireandCasualty

Company,StateFarmLifeInsuranceCompanyandotherprincipal

StateFarmaffiliates.HepreviouslyservedasPresidentofStateFarm

MutualAutomobileInsuranceCompanyandTrusteeandPresidentof

StateFarmMutualFundTrustandstateFarmVariableProductTrust.

Othercurrentdirectorships:Helmerich&Payne,Inc.andMcGraw-Hill

Financial,Inc.Mr.RusthasbeenadirectoroftheCompanysince2003.

SUSANC.SCHWAB,59,iscurrentlyaProfessorattheUniversityof

MarylandSchoolofPublicPolicyandaStrategicAdvisorforMayer

BrownLLP.Priortohercurrentpositions,AmbassadorSchwabheld

variouspositionsincludingllnitedStatesTradeRepresentative

(memberofthePresident'scabinet)andDeputyUnitedStatesTrade

Representative.Othercurrentdirectorships:FedExCorporationand

TheBoeingCompany.AmbassadorSchwabhasbeenadirectorofthe

Companysince2009.

CATERPILLARINC.62014YEARINREVIEW

MERPIILAR?CONSTRUCTIONINDUSTRIES

SystemsIntegration

AConversationwithEdRapp,GroupPresident

Q:Whatissystemsintegration?

A：Ithinkofitlikeareallygoodbasketballteam.Youmayhaveexcellentindividualplayers,but

realsuccesscomeswhentheyplaywelltogether.Ifsthesamewithsystemsintegrationinour

machines.Wecanhavegreatindividualcomponents,engines,transmissions,hydraulics...but

thesecretishowyougetthosecomponentstoworktogether.

Q:Canyougiveusanexample?

A：OneofthebestexamplesiswhenwerolledouttheCat?336hydraulichybridexcavator.We

loweredenginerevolutionsperminute(RPM),offsetitwithalargerhydraulicpump,addedsmart

valvetechnologytoregulatehydraulicpressure,capturedtheunusedenergyfromtheswingofthe

machine,andthenreusedit.Allthecomponentsaregoodbythemselves,butwhenyouintegrate

ConstructionIndustriesisbuiltto

thesystem,wegetupto25to30percentimprovementinfuelefficiency.

supportcustomersusingmachineryin

infrastructureandbuildingconstruction

Q:Canyouexplainthedifferencebetweenmachineproductivityandsystems

applications.Responsibilitiesinclude

productivity?AndwhyisitsoimportantthatCaterpillarmovefromonetotheother?

businessstrategy,productdesign,

A:Theworkourcustomersdoaroundtheworldrarelyhappenswithasinglemachine.Ittendsto

productmanagemeritanddevelopment,

beasystemofmachines.Soifshowyoudrivetheproductivityofthatentiresystemthatreally

manufacturing,marketingandsales,and

makesthedifferenceandleadstobetterresultsforourcustomers.

productsupport.Theproductportfolio

includesbackhoeloaders;compact,

Q:Whatwouldgreatersystemsintegrationandproductivitydeliverto

smallandmediumwheelloaders;small

Caterpillarcustomers?

andmediumtrack-typetractors;skid

A：Ourobjectiveistohelpourcustomersmakemoremoneywithourproducts,servicesand

steerloaders;multi-terrainloaders;

solutions.Forourcustomers,systemsintegrationisgoingtomeanevengreaterproductivityand

compacttrackloaders;small,mediumand

assetutilization,lowerowningandoperatingcostsandimprovedfuelefficiency.

largetrackexcavators;miniexcavators;

wheelexcavators;motorgraders;select

Q:Whatarethegreatestchallengestoexecutingsystemproductivitysuccessfully?A:

worktools;pipelayers;track-typeloaders;

Weneedcustomerstounderstandthebenefitsthatcomefromsystemsintegrationandhigher

mid-tiersoilcompactors;andtelehandlers.

productivity.Thecustomerswhoadoptsystemsintegrationacrossafleetofmachinesrecognize

itasakeycompetitiveadvantage.They?egoingtobetheoneswhowininthefuture.Successin

thisbusinessisgoingtobeadoptioninthedirt,onthejobsite,bythecustomersthatbuildthe

world'sinfrastructure.ThafshowPllmeasuresuccess.

Sales($inmillions)SegmentProfit($inmillions)2014SalesbyGeography($inmillions)

CATERPILLARINC.72014YEARINREVIEW

MERPIILAR?CONSTRUCTIONINDUSTRIES

CommitmenttoQuality

Tracingbackfromdeliverytodesign,Leanprincipleseliminate

defectsinprocessesandproductstoensuretheverybestin

quality,efficiencyandcustomersatisfaction.Listentowhat

adoptingaLeanculturehascometomeanfortheConstruction

IndustriesteamatourVictoria,Texas,facility.

⑥Viewhere

TheRoadtoProgressBeginswithaRoad

JamesConstructionGroupcountsonCat?machines

tokeepthingsmovingonamajorhighwayproject.

SeehowthereliabiIityofCaterpiliarproducts,services

andthedealerrelationshipaddtothefeelingofpride

inajobwelldone.與Viewhere

CATERPILLARINC.82014YEARINREVIEW

MERPIILAR?CONSTRUCTIONINDUSTRIES

CaCProducts

CementChina

Manager'sSu

In2012,followingyearsofstudyandworkinAustralia,Mr.HeJianrong,generalmanagerof

CementandQuarryforGreenIslandCement,returnedhometoChinasetonmakingsome