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ULTRABOOK

FORTHOUGHTLEADERSTeam3Letgetbacktothepointwestarted…

ThoughtleaderSMBYoungentrepreneursCorporateusersOrganizationrunnersTRAVELLERS1.64kg20mmCarbonfiberconstruction7hoursbatteryDifferentappearancespeaksforitselfThinkPadX11ASUSPROBU4004Dell6430u1

Communications

PlatformServices

Identity

ThinkPadbelongstothepast

ASUSbelongstotheeternity

DellbelongstothepresentWeaknessesSmallMarketShareLackofPromotionCounterpartCompetitorsUnapparentBreakthroughsDellThinkPadAsusCompetitionThinkPadX1RobustnessRobustnessRobustness3rdgenerationIntelCPU3rdgenerationIntelCPU3rdgenerationIntelCPUWaterproofKeyboardWaterproofKeyboardWaterproofKeyboardDurabilityDurabilityDurabilityEE3.0+SSDLowPriceSafetyHardWaresDell6430uAsusBU4003rdgenerationIntel?Core?processorsSSDHardDiskDDR3PortabilityDurabilitySafetyWeakness:NoSparkles!SafetyMeticulouslyAttendedDetailsUserExperienceBrandImageOtherbrandsDellThinkPadRigidnessEconomicWeakness:UnprofessionalBrandImageGamers’Choice?HighCostperformance?Geeky?UnprofessionalBrandImageLackofPromotionBrandImageBadSalesPrejudiceofTargetedCustomersSolutionsClearerTargetsMoreChannelsOfDistributionPromotionPromotionsmoreeffectiveTospecifictargetsBroadenedproductsofferingMorehumanresourcesworkingforpromotions.MorepromotionMorerevenueSalesOrganizationSponsored:THE3RDNEWORIENTALTOEICCUPPUBLICSPEAKINGCONTESTTimingOPPORTUNITIES*RiskofInaction2012THINKPADX12013ASUSPROBU400Arewereallylate?7millioncollegegraduatesBusinessfieldPotentialcustomers銳普PPT論壇chinakui分享：銳普PPT論壇chinakui分享：Getanewimagefromcampustocareer.Wear(asuitandtie)Speak(articulate,properly)Use(computer)NeworientalpublicspeakingcontestYoungWiseAlldoinggreatinbusinessduringthecontestAPPROVEASUSPROBU40024Contestants→PeerRolemodels10%discountforthegraduatesTopromoteourproductThreatsBadeconomicsituationWholemarketTablet20124thquarterSalevolume:52,500,00Thesalesvolumeof2012:348.700,000Drop:1.2%Tablet

4thquarterof2012

75.3%number:

52,500,00Thewholemarketultrabook

2012-1.2%Salevolume:348,700,000CustomershavenoConfidence

inultrobook?TimingThinkpadX1

2012.9Delllatitude6430u2012.11AsusBU4002012.12

Theprice:NotCompetitive1.0Delllattitude6430uASUSBU400ThinkpadX16,999-7,999About:8,00010500-17.000BrandImage?

銳普PPT論壇chinakui分享：銳普PPT論壇chinakui分享：

Thinkpad銳普PPT論壇chinakui分享：HowaboutASUSBusinesscomputer?Wouldyouliketohaveone?ImitatorofMacbookairWhat

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