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?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved. Confidentialand
proprietary全球電車趨勢及海外消費者偏好分析Confidentialand
proprietary?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.GlobalAutomotiveMarket
OverviewOverseaCustomer
InsightContent?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietary01 Global
AutomotiveMarket
Overview?
GfK
44?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietary64545657652725262427917983829201020304050607080901002019MillionsPassageCar Commercial
Vehicles All
VehiclesGlobalNewVehicleSaleshasreach92Millionin2023with65millionPassengerCar,Chinahasemergedasthemaingrowthmarketforplayersintheglobalautomobile
industryData
Source:ChinaUnited
StatesJapanIndia*South
KoreaGermanyMexicoBrazilSpainThailandCars Commercial
vehicles2019–2023GlobalNew
Vehicle
Sales Top10VehicleProduction
CountriesChina,US,Japanwerethelargest
producersofcarsandcommercial
vehicles.Chinaledthemarketforvehicleproduction,producingmorethan27millioncarsandcommercialvehiclesthatyear.Thiswasevengreaterthantheproductionvaluesofthe
othertopfivecountries
combined2020 2021 2022 2023https://www.oic/category/production-statistics/2022-statistics/
https://www.stati/statistics/584968/leading-car-manufacturing-countries-worldwide/?
GfK
55?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryNotonlyintotalcarsmarket,Chinahasalsobecometheleaderinglobalelectricvehicledevelopmentaswell.In2024,GlobalEVsalesisexpectedtoreach16million,morethan60%ofwhicharecontributedfrom
China2024EEVsalesforecastinginfive
regionsChinaEVSalesareexpectedtogrowbyalmost25%YoY,reachingaround10millionin
2024EuropeEVSalesareprojectedtoreacharound3.5millionunitsin2024.Thegrowthisexpectedtobethelowestofthethreelargestmarket,lessthan
10%.United
StatesEVSalesareprojectedtoriseby20%YoY,reachingaround2million,withalmost0.5millionmore
sales.KoreaEVSaleswasaround0.13millionin2023,aretoremainlimitedin
2024.JapanEVSaleswasaround0.14millionin2023,are
alsotoremainlimitedwithdevelopedcar
markets.2010–2024EGlobalEVsalesby
regionsChina Europe United
States Japan Korea Restof
world1816141210864202010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024EDataSource:GlobalEV
Outlook2024Million?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietary02 Oversea
CustomerInsight?
GfK
77?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryAfteryearsofgrowth,interestinEVslevelsoffamongluxuryintenderswhiledecliningamongnon-luxury
intendersNon-luxurySUVandcompactpickupintendersaretheleastinterestedin
EVs2934384342151313141813201820192020202120222023%Veryinterestedinbuying/leasinganall-electric
vehicleLuxury
Avg24Non-lux
AvgGfKAutoMobility?2024TheFutureof
MobilityTJSignificantlyhigher/lowervs.2022(@90%
C.I.)?
GfK
88?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryThesteadyclimbofelectricvehicleintentionsstabilizesin2023afterdoublingfrom2020to
202270.659.611.814.75.05.011.17.5Q320Q420Q121Q221Q321Q421Q122Q222Q322Q422Q123Q223
Q323VehicleMixamong1Year
IntendersICEHybridAll-electricPlug-inHybridHybridIntentionsalsolevel
offTopreasonsfor1stchoiceamongEVintendersQuality57%EVDriving
Range51%Features/
Tech45%Trust40%Safety40%Features/
Tech
issignificantly
moreimportant
to
EVintenders
than
ICEintenders
and
ischosen
as
areason
for
1stchoice
more
often
thantrustor
safetyGfKAutoMobility?2024TheFutureof
Mobility?
GfK
99?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryPricerisestothetopasthe#1concernaboutowningan
EVDrivingrangewaspreviouslythetopconcernbutfallsamongthosemostinterestedin
EVs4147484951Availabilityofvehiclecharging
infrastructureDriving
RangeReplacementbattery
costTimerequiredto
chargePriceWhatareyourmainconcernsaboutowninganall-electric
vehicle?Autointenderswhoareveryinterestedinpurchasingan
EVGfKAutoMobility?2024TheFutureof
MobilityTJSignificantlyhigher/lowervs.2022(@90%
C.I.)?
GfK
1010?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryGfKAutoMobility?2024TheFutureof
MobilityIn-vehicletechnologyisbecomingincreasingly
importantOfferingcuttingedgetechnologyisanopportunitytoswaybrand
loyaltyTJSignificantlyhigher/lowervs.2022(@90%
C.I.)52%Wouldremovea
vehiclefromtheir
considerationlistifitdidnotofferthein-vehicletech
desired↑5pptsfrom
2022ThoughtstartersandissuesforconsiderationSafetyfeaturestopthelistonwhatautointenderswantintheirnextvehicle.Whatotherfeaturesareimportanttobrand
loyalty?6265615449525049484844Luxury
AvgLuxury
MidsizeSUVNearEntry
LuxuryMidPrestige
LuxuryNonLuxury
AvgMidsize
SUVFullsize
PickupSmall
SUVMidsize
SedanEntry/Small
CarEntry
SUV%Wouldremoveavehiclefromyourconsiderationlistifitdidnotofferthedesired
techLuxury Non-luxury?
GfK
1111?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietary635627835%ofintendersaren’tfamiliarwithordon’tunderstand
autonomoustechnologyHaven’tHear
ofthis
TechHearofTechbutDon’tUnderstand
itHearofTechandgenerallyUnderstand
itFamiliaritywithAutonomousTechnology
(2023)One-thirdofautointendersdon’tunderstandautonomous
technologyNon-Luxuryintenderslikelytobelessfamiliarwithautonomous
technologyOwnVehiclewithTechbutDon't
Useitor
UnderstandOwnorDrivenVehiclewith
Techand
Understand3729422834343536Non
LuxuryLuxuryFemaleMaleGen
ZGen
YGen
XBoomersHavenotheardofautonomoustechnologyordon’tunderstandit
(%)GfKAutoMobility?2024TheFutureof
Mobility?
GfK
1212?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryOnethirdofIntenderscitewantingimprovementsfor
beingstuckintraffic,gettinginfoontraffic,drivingin
unfamiliar“Drivingatnight”and“protectionfromdistracteddrivers”rankatthetopofthelistforimprovementsintenderswantfortheirdriving
experienceAnopportunityforautonomous
technologyIndustry:Whatwouldyoulikeimprovedaboutthedriving
experience?Dangerous/aggressive
behaviors32areas,anddangerous
/Receiveinformationabouttraffic
conditions31aggressivedriving
behaviors.Drivinginunfamiliar
areas31Parkingintight
spaces28Feelingtiredwheninthe
car19Keepdriver'seyesonthe
road18Protectingmy
health/wellness16Drivinginurban
areas11Wastingtime/beingunproductivewhileinthe
car9Driving
atnight 44Protectfromdistracteddrivers 44Beingstuck
in
traffic 36GfKAutoMobility?2024TheFutureof
MobilityTJSignificantlyhigher/lowervs.2022(@90%
C.I.)?
GfK
1313?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryGreenIbuyvehiclestosupportmycommitmenttothe
environmentIconsiderbeing
environmentallyfriendlyabragging
pointPracticalElectricvehiclesbenefitmyfinancesbynothavingto
buygasTech
CenteredIwanttoownthelatest
technologyIwouldloveifvehiclescouldjustdrivethemselvessoIcando
moreimportant
things8%9%12%59%Top
AttitudesdrivinginterestinElectricVehiclesAspirational&
StatusOwninganelectricvehicleconnectswith
whoI
amOwninganelectricvehicleprojectswho
Iwantto
beIwouldfeelgreatdrivinganelectric
vehicleIam/wanttobethefirstinmysocialcircle
tobuyanelectric
vehicleInterestinpurchasingEVscontinuestobepredominantlydrivenbyaspirational
feelingsThiscontrastswiththepracticaljustifications’intendersusetopurchaseanEVaroundfueleconomygainandenvironmental
benefitsGfKAutoMobility?2024TheFutureof
Mobility?
GfK
1414?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryChina’sboldinroadsintoEuropeanandglobal
automotiveOnly
17%percentofsurveyedconsumerscorrectlyidentifiedaChinesecarmodelduring
blindtesting.ChineseCarBrandsinEurope:SuccessorFailure?
()Consumersaregenerallyuninformed,ormisinformed,aboutChinesecarbrands.Whileasmallgroupofsurveyrespondents(15%)associate
ChinesebrandswithEVs,andcutting-edgetechnology,themajorityofsurveyedconsumers:ConfusedChinesevehicleswithmodelsfromJapan,SouthKorea,and
FranceAssociatedChinesevehicleswithlow-quality(45%)andlowprices(43%)Meanwhile,onlya
minority:ConsideredChinesevehiclestechnologicallyadvanced
(11%)AssociatedChinesemodelsashighquality,comfortable,andprestigious
(2%)ofsurveyedconsumersprefertopay
forsomethingtheyalready
know.Consumer
loyalty:Withitsrichautomobilelegacy,Europeishometogenerationsofconsumerswhohavegrownupwithloyaltytospecificbrands.Switchingtoanunfamiliarbrand,especiallywheninvestingin
anassetasvaluableasavehicle,becomesdauntingfor
many.Infact,51%ofsurveyedconsumerssharedthereisno
chancetheywillbuyaChinesevehicleinthefuture.However,theGfK2023FutureofMobilityReportfindsthatconsumerwouldconsiderswitchingbrandsifthenewoneoffersmorecutting-edgetechnology—creatingabrightfutureforChineseautomakerswhocanchangetheseperceptionsabouttheirvehicles.34%?
GfK
1515?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryElectricVehicleRevolution:InfluenceofChineseCarBrands
()25%34%38%23%13%17%24%15%EVHybridPetrolDieselWhichofthefollowingenginetypeswouldyouseriouslyconsiderthenexttimeyoubuya
car?Whichenginetypewouldbeyourfirstchoicenexttimeyoubuya
car?Theroadahead:navigatingtheriseofChineseEVcar
brandsTheglobalshifttoEVsishappeningatverydifferentspeedsdependingontheindividualautomotivemarkettrends.TheseregionaldifferencesarefurtherimpactedbyfactorssuchasChinesebrandsstrikingdealswithcompaniesandrentalagencies—whichmayboostsales,andbrandexposure,despiteprivateconsumersremaining
reluctant.ArecentGfKstudy,forexample,foundthat13%ofBelgianconsumerspreferEVs(with31%statingapreferenceinasingleregion!).However,thisnumberdropssignificantlywhensinglingoutprivateconsumers—ineffect,mostconsumersarehappytodriveanEV,aslongasit'sacompany
vehicle.Alimitednumberofconsumerspreferan
EV?
GfK
1616?
2024
Nielsen
Consumer
LLC.
All
Rights
Reserved.Confidentialand
proprietaryElectricVehicleRevolution:InfluenceofChineseCarBrands
()Atthesametime,EVbrandsmustalsoovercomegeneralbarrierstoEVadoption.
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