2017快消品發(fā)展趨勢(shì)

Source:Source:GlobalConsumerConfidenceConsumerConfidence

ChinaComponentsOfCCI111111

107106107106107107106107106107105106

全球平均 中國(guó)Global

ExpectationonEmployment個(gè)人經(jīng)濟(jì)情況PersonalFinanceWillingnesstospendSource:Source:ChinaConsumerConfidenceChinaConsumerConfidenceIndexBy

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3西部南部北部Source:Source:ChinaConsumerConfidenceWhydoyouthinkitisthetimetobuywhatyouneed?

GoodGoodincome&LowerStableandreasonableGoodfinancialLowerSufficientGoodincome&Convenientto

%ofWestConsumerspricewillbestableinnext12 2015Q4 Source:Source:ChinaConsumerConfidenceSurvey,NielsenRetailIndex(incl.34categoriesonline+offlineHouseholdSpendingChangeComparedtoLast增加Increase不變Not數(shù)據(jù)來源：中國(guó)消費(fèi)者信心調(diào)查,尼爾森零售核數(shù)（包含34個(gè)品類線上線下銷售Source:Source:ChinaConsumerConfidence什么樣的產(chǎn)品符合消費(fèi)者需求？|WhatKindofProduct/ServiceDoYouWant?|Safe有益健康Healthy方便Convenient

Tetra實(shí)用實(shí)用符合我的生活態(tài)度ReflectMyLifeEnvironmental-BetterNovel&High-Hair

2016vs.InWhichAreaDidYouIncreaseYourSpending?+/-(2016vs.Apparel&護(hù)膚化妝/美容SkinCare/MakeOutofHome體育健身BodyHousingAdvanced車輛使用及保養(yǎng)Automobile保健產(chǎn)品及服務(wù)HealthPersonalDigitalSource:ChinaConsumerConfidence

改善個(gè) 改善生Online&OfflineFMCGSalesOnline+ 2016Feb Source:NielsenRetailIndex&NielsenE-commerce &渠道份額&|2016線上增幅線下線上

線下增幅 ONLINEOFFLINE

Familymonthly

Bachelorand

年齡18-3018-30YearsFillUrgentForspecialLeisureLeisure&Carnival

RegularandUrgent

PurposeofPurposeofparticipatinginDoubleTypical平時(shí)想買的商品CannotafforddesiredproductsinnonBaby/health隨便看看Safaripromotiontoseeifthereisanythingto酒/包裝食品/飲料/美妝Liquorpackagedfoodbeverage嘗試TrynewBeverage/ForLiquor/packagefood/PRICENEWPRODUCTGIFTING9090Mother&Mother&PackagedPersonal 酒SkinCare& Household計(jì)劃不如變化快快消品呈現(xiàn)出明顯的購(gòu)買中影

購(gòu)買BEFORE

Display

Brand

全店通總體Key類城 A類城 DAD 率

大賣 沃爾 家樂福華潤(rùn)萬家大潤(rùn) 永其他 前5零售商 楊 王俊 鹿 吳亦 陳學(xué)李易 王 張藝 易烊千 吳世Source:ChinaSource:ChinaConsumerConfidencevs買更好消費(fèi)者比例分年齡段|2016BuyMorevs.BetterConsumerProportionbyAgeGroup9080706050買更 買更好 試新品

POST90SAREMOREUSEDTOONLINE網(wǎng)購(gòu)行為分年齡段|2016二季度ShoppingBehaviorb