旅游助力鄉(xiāng)村振興案例1

BEttRtouRISN,BEttRLIFE,BttERWORLD世界旅游聯(lián)盟自成立以來，以“旅游讓世界和生活更美好”為宗旨，以“旅游促進(jìn)社會的廣泛關(guān)注和高度評價。同時，世界旅游聯(lián)盟也在旅游減貧理論研究、經(jīng)驗(yàn)宣傳等方面開展了一系列實(shí)踐活動和國際交流活動，向國際社會展示了旅游減貧事業(yè)的重要經(jīng)世界旅游聯(lián)盟聯(lián)合世界銀行和中國國際扶貧中心開啟旅游助力鄉(xiāng)村振興新篇章，共同發(fā)國文化和旅游部、國家鄉(xiāng)村振興局、各省級文化和旅游部門等，多渠道廣泛征集相關(guān)案例。根據(jù)可量化的效果、創(chuàng)新性、可復(fù)制性、積極的社會影響、可持續(xù)性和提交材料質(zhì)在經(jīng)濟(jì)社會發(fā)展的歷史進(jìn)程中，加快推進(jìn)鄉(xiāng)村振興任重而道遠(yuǎn)，世界旅游聯(lián)盟將繼續(xù)發(fā)揮國際平臺作用，匯集全球會員力量以及世界范圍內(nèi)的合作者，推動國際社會關(guān)注旅游助力鄉(xiāng)村振興及相關(guān)社會公益事業(yè)，為實(shí)現(xiàn)“旅游讓世界和生活更美好”的宗旨而Sinceitsestablishment,theWorldTourismAlliance(WTA)hassteadfastlyuphelditsmissionfor“BetterTourism,BetterLife,BetterWorld”anditsvisionof“promotpovertyalleviation”throughtourism.Forthreeconsecutiveyears—from2018to2020—theWTAworkedtogetherwiththeWorldBank(WB)andtheInternationalPove(IPRCC)toreleasetheresultsoftheWTABesttotalofeightepisodesinatwo-seriesmicro-documentaryonpovertyalleviationthroughtourismwefilmedbasedonthesepracuniformlylaudedfortheirpowerfulimageryandinspiringmeslivesofpeople.ThisyearmarksthestartoftheconsolidationoftheresultsofChina’spovertyalleviationandrevitalizationprogramsandtheirinextricablelink.IncommemorationofthisimportantmilestoneandincooperationwiththeWBandIPRCC,theWTAisreleatheMinistryofCultureandTourismofthePeople’sRepublicofChina,theNationalforRuralRevitalizationandprovincialcultureandtourismdepartments,thisbookisacompilationof50casesthathavemetthecriteriaofquantifiableresults,inimpact,sustainabilityandqualityofsubmittedmaterials.WiththerecommendationbytheMinistryofCultureandTourismofthePeople’sRepublicofChina,thisbookisoneofthesucommemoratethe50AnniversaryoftheRestorationoftheLawfulSeatofthePeople’sRepublicofChinaintheUnitedNations.Althoughmuchprogresshasbeenmade,ruralrevitalizationisanongoingprocesswhoseandeconomicdevelopmentcontinuestoevolveandexpawillcontinuetoengageandrallyitsglobalmembersandpartnerstothisimportantwithitsmission,WTAiscommittedtobealeadingvoiceinadvanciwelfareinitiativesfora“BetterTourism,BetterLife,BetterWorld.”047/057/目錄/Contents浙江金華市武義縣柳城畬族鎮(zhèn)梁家山村：民LiangjiashanVillage,LiuchengSheNationalityTown,WuyiCounty,Jinhu福建福州市連江縣苔菉鎮(zhèn)茭南村：平流尾地質(zhì)公園旅游開發(fā)助力傳iaonanVillage,TailuTown,LianjiangCounty,FuzhouCity,FujianProvince:TourismDevelopmentofkHelpsTransformTra青海西寧市大通回族土族自治縣朔北藏族鄉(xiāng)邊麻溝村：BianmagouVillage,ShuobeiTibetanEthnicTownship,ScenicAreaDevelopmentDrivesBeautMountYunVillage,GuanwangmiaoTownship,XiangningCo華僑城：智慧賦能，以全域旅游推動海南三亞OverseasChineseTownHoldingsCompany:PromoteMalingCommunityinTianyaDistrict,SanyaCity,HainanProvinceGansuProvince:RuralTourismFacilit愛彼迎：安徽黃山市黟縣碧陽鎮(zhèn)碧山村普惠旅游模式下Airbnb:RuralTourismProductBuildingundertheInclusiveTourismModelofBishanVillageinBiyangTown,YXinpuVillage,KongjiafangTownship,YingshanCounty,HuanCYTS:UpgradeonXinhuaHotelofShanshuiHotelFacilitatesRuralPovertyAllevCh’anTown,DongkengVillage,LintangTownship,LongnanCity,Jiang北京房山區(qū)周口店鎮(zhèn)黃山店村：精品民宿帶llage,ZhoukoudianTown,FangshanDistrict,BeijingMunicipality:Bouf134/HeduliPaddyB&BsPastoralComplexinHeduVillage,HengheTown,BoluoCounty,HuizhouCity,GuangdongProvince:“HeduliB&Bs+”ModelFacilitatesRuralRevitalization上海青浦區(qū)朱家角鎮(zhèn)張馬村：農(nóng)旅融合打造田園張馬ZhangmaVillage,ZhujiajiaoTown,QingpuDistrict,ShanghaiMunicipality:AgriculturalandTourismIntegrationforIdSceneries,IndustrialLinkageforRuralRevitalTourismCollegeofZhejiang:ServetheRuralRevitalizationStrategyforConstructionofTenThousandScenicVillagLangzhongCity,SichuanProvince:RuralTourismDeveNanbuzhaiVillage,Chang’anDistrict,Xi’anCity,ShaanxiProvince:Explora新疆烏魯木齊市烏魯木齊縣：以民宿為抓手、以產(chǎn)業(yè)融合UrumqiCounty,UrumqiCity,XinjiangUygurAutonomousReandIndustrialIntegrationasth內(nèi)蒙古呼倫貝爾市額爾古納市恩和俄羅斯族民EnheRussianNationalityTownship,ErgunCity,HulunbuirCity,InnerIntegrationCreatesaRussianFolk貴州黔南布依族苗族自治州荔波縣朝陽鎮(zhèn)洪江村：藝旅HongjiangVillage,ChaoyangTown,LiboCounty,QiannanBuyiandMiaoAutonomousPrefecture,GuizhouProvince:IntegrationofArtandTourismExploresaNewModelofRuralPJiuzhaigouCounty,AbaTibetanandQiangAutonomousPrefecture,SichuanProvince:All-for-oneTourismDrivesRuralPovertyAlleviationandShaxiTown,JianchuanCounty,DaliBaiAutonomousPrefecture,YunnanProvince:All-for-oneTourismEmpowersRuralOverseasChineseTownHoldingsCompany:NanshanInternationalMotorCampinNyingchiAssDaiVillage,BianzhuangTown,LanlingCounty,LinyiCity,ShBuildsaCommunityforRuralRAdministrativeCommitteeoftheGrapeIndustrialParkintheEasternFootofHelanMountain,NingxiaHuiAutonomousRegion:“IntegrationofWineandCultural202/210/218/227/235/241/248/257/264/270/279/285/ChetianTownship,YouyangLeading,CultureDriving,IntegrationandInteraction,ReformPropelli湖北荊州市松滋市卸甲坪土家族鄉(xiāng)：文旅融合、農(nóng)旅融合、XiejiapingTujiaTownship,SongziCity,JingzhouCity,HubeiProTourism,HealthcareandXiaodubaiVillage,QiaolaoVillage,GulingTown,MashanCountTourismModelof“Consultation,Co-Construction,Co-Governance,andSharing”福建龍巖市上杭縣古田紅色旅游區(qū)：紅色旅游高質(zhì)量GutianRedTouristArea,ShanghangCounty,LongyanCity,FujianProvince:High-QualitySusDawanVillage,HuashiTownship,JinzhaiCouLiangjiazhuangVillage,QingshuiTown,MentougouDistrEmpowersaGreenDevelopmentMo廣東茂名市高州市根子鎮(zhèn)元壩村：豐富完善荔枝特色產(chǎn)YuanbaVillage,GenziTown,GaozhouCity,MaomingCity,GuangdongProvince:PerfectedandCharacteristicIndustrialChainsofLitchisDriveRuralRevitaliza浙江麗水市景寧畬族自治縣大均鄉(xiāng)：文旅融合綻放“五朵畬花”DajunTownship,JingningSheAutonomousCounty,LishuiCity,ZhejiangProvince:IntegrationofCultureandTourismforDevelopmentofFiveVillageswiththeSheNationalityC山西晉中市平遙縣段村鎮(zhèn)橫坡村：橫坡生態(tài)園打造古村旅游“橫坡夢”XiaochuanfangyuVillage,ChuanfangyuTown,JizhouDistrict,TianjinMunicipality:“XiaochuanCountrysidePark”貴州黔南布依族苗族自治州龍里縣龍山鎮(zhèn)龍山社區(qū)：豐富LongshanCommunity,LongshanTown,LongliCounty,QiannanBuyiandMiaoAutonomousPreEnrichTourismIndustry&BuLongwanLakeDemonstrationZoneforRuralRevitalization,SishuiCounty,JiningCity,ShandongProvince:theNewPartnershipMechanismActivatestheNewTypeofB293/301/307/313/322/329/337/345/351/357/363/369/377江西宜春市靖安縣中源鄉(xiāng)：踐行“兩山”理論，打ZhongyuanTownship,Jing’anCounty,YichunCity,JiangxiProvince:TwoMountainsTheoryforanEco-XiaoshanVillage,YanminghuTown,DunhuaCity,YanbianKoreanAutonomousPrefecture,JilinProvince:ACombinationModelof“Partybranch+companies+cooperatives+peasanthouseholds”NawenVillage,ChengguanTown,DebaoCounty,BaiseCity,GuangxiZhuangAutonoandTourismFacilitates河北張家口市張北縣小二臺鎮(zhèn)德勝村：德勝模式實(shí)現(xiàn)從DeshengVillage,XiaoertaiTown,ZhangbeiCounty,ZhangjiakouCity,HebPovertyAlleviationtoRev遼寧阜新市細(xì)河區(qū)四合鎮(zhèn)黃家溝村：自然資源與工業(yè)HuangjiagouVillage,SiheTown,XiheDistrict,FuxinCity,LiaoningProvince:IntegrationModeofNaturalResourcesand海南瓊中黎族苗族自治縣紅毛鎮(zhèn)什寒村：構(gòu)建多方共建、ZahanVillage,HongmaoTown,QiongzhongLiandMiaoAutonomCo-ConstructionandIntegratedDeveloYangshanTown,HuishanDistrict,WuxiCity,JiangsuProvince:LiangshuiquanVillage,QiCounty,HebiCity,HenanProvince:ANewModewith“OneMainLineofTourismandFiveKindsofLinkingBenefits”BaiyinTribeEco-tourismResortinDuolunCounty,XilinGolLeague,InnerMongoliaAutonomousRegion:“Tourism+”IntegratedDevelopmTangyuanCounty,JiamusiCity,HeilongjiangProvinKuoqiaVillage,JiyaTownship,HotanCity,XinjiangUygurAutonomousRegion:PopulusEuphraticaScenHelpsRuralPoverty云南麗江市玉龍納西族自治縣白沙鎮(zhèn)玉湖村：生態(tài)立KarruVillage,KarruTownship,NyêmoCounty,LhasaCity,TibetAutonomous008摘要浙江省金華市武義縣梁家山村堅(jiān)持把梁家山村“古村落”非物質(zhì)文化遺產(chǎn)、山清水秀的原生態(tài)資吃住娛樂休閑一體化的鄉(xiāng)村民宿旅游產(chǎn)業(yè)，詮釋民宿經(jīng)濟(jì)發(fā)展新內(nèi)涵。梁家山村通過充分利用村里的閑置場地，盤活鄉(xiāng)村資產(chǎn)，打造特色鄉(xiāng)村民宿旅游產(chǎn)業(yè)帶，實(shí)現(xiàn)社會效益和經(jīng)濟(jì)效益的雙豐收。009009009009距離縣城約56公里，距離鎮(zhèn)區(qū)約13公里，其中山村周邊梯田、峽谷、山林等自然資源總面積約3.2平方公里，且大部分為梯田，農(nóng)業(yè)產(chǎn)業(yè)基本處于停滯狀態(tài)，幾乎無可持續(xù)發(fā)展的產(chǎn)業(yè)，村民靠農(nóng)物質(zhì)文化遺產(chǎn)，但由于無人加以保護(hù)與利用，村莊1.保留古村風(fēng)貌。在村莊規(guī)劃、建筑設(shè)計(jì)的過程中，堅(jiān)持把梁家山村“古村落”非物質(zhì)文化遺產(chǎn)、山清水秀的原生態(tài)資源作為鄉(xiāng)村活化的主線，對梁家山村進(jìn)行原味改造。保留黃墻灰瓦的古民素，美化提升房前屋后菜地、瓜棚、雞舍等“鄉(xiāng)愁場景”。堅(jiān)持以“原生態(tài)改造＋新老混居”模式推2.拓展村民增收渠道。一是全面摸排梁家山村內(nèi)的現(xiàn)有資源，凡是可能利用的做到能用盡用。村內(nèi)所有資源，全部以租賃方式予以受讓，讓閑置的固定資產(chǎn)“活起來”。目前，全村已有20幢閑置泥坯房被改造成了民宿，全村村民每年實(shí)現(xiàn)增收60萬元。二是對梁家山村村民承包田地實(shí)行生態(tài)耕種，自產(chǎn)自銷，打造“本土特產(chǎn)”銷售產(chǎn)業(yè)。目前該村土特產(chǎn)有金華正宗“兩頭烏”土豬、農(nóng)家雞鴨鵝、手工油豆腐、高山綠茶、山茶油、年以來，生態(tài)農(nóng)產(chǎn)品銷售額達(dá)40萬元，同比增長166%。三是積極提供多種就業(yè)崗位，且優(yōu)先考慮人員、基地農(nóng)作物種植員等十幾個就業(yè)崗位，已有20余位村民成為民宿員工，每人每月工資收入3.做好民宿文章。牢牢抓住梁家山村“古村落”精髓，在改造精品民宿的過程中，將傳統(tǒng)農(nóng)耕同時，巧妙植入現(xiàn)代元素，使鄉(xiāng)村風(fēng)土人情和民宿文化相得益彰。梁家山村民宿圍繞本土風(fēng)俗與元竿舞、篝火晚會等鄉(xiāng)村生活特色體驗(yàn)項(xiàng)目，讓民宿成為游客玩耍的“快樂天堂”和當(dāng)?shù)卮迕竦摹翱鞓非逦?，先后修繕古建?5幢（其中用于民宿開發(fā)村設(shè)施建設(shè)，梁家山村被列入第四批“中國傳統(tǒng)村現(xiàn)正增長，創(chuàng)收總額突破140萬元。民宿度假、景區(qū)觀光、飛拉達(dá)攀巖及戶外休閑運(yùn)動等旅游產(chǎn)1.以租代拆，共守生態(tài)。梁家山村自明代后“古村落”非物質(zhì)文化遺產(chǎn)。在保護(hù)開發(fā)的過程貧困山村，在2015年發(fā)生了翻天覆地的變化，村“不放過”。以30年為基礎(chǔ)的租賃，租用方每年萬元，而這只是村集體增收項(xiàng)目效益體現(xiàn)的一旅游產(chǎn)業(yè)的崛起，村民們無須再舍近求遠(yuǎn)，在“家門口”即可進(jìn)行就業(yè)，尤其是貧困村民，被重點(diǎn)吸3.多元植入，共享自然。初步形成政府、市力量參與到“打通民宿經(jīng)濟(jì)發(fā)展的最后一公里作中。城市高端人群來此旅居生活，讓城市高端人產(chǎn)生互動，同時以自然農(nóng)耕為特色，打造綠色生態(tài)山茶油、板栗進(jìn)行文化植入，使鄉(xiāng)村農(nóng)業(yè)生產(chǎn)重新品民宿產(chǎn)業(yè)樣板；打造省級優(yōu)質(zhì)療休養(yǎng)基地、研學(xué)近期目標(biāo)：加快現(xiàn)代與傳統(tǒng)人文特色的融合進(jìn)程，引進(jìn)先進(jìn)技術(shù)與現(xiàn)代化理念，以新元素“活化”土特色，弘揚(yáng)與傳承本土人文。加強(qiáng)對秘境梁落非遺文化，用好本地人力資源，吸納原住村Withtheintangibleculturalheritageofits“ancientvillage”andoriginalecologicalresourcesastheprimaryruraldevelopmentactivationline,theLiangjiashanVillageinWuyiCouimprovedinfrastructurebymaintainingitsoriginalstyleend,ithasintegratedfood,housing,entertainmentandleisurewiththetransformationof“beauty”into“funexplorednewconnotationsandinterpretations.IdlesitesinthevillagehavealsobeenoptimizeandcreateacharacteristicruralB&BtourismindustryforsociLocatedatthemid-pointoftheXianheMountain,thevillagehasanaltitudeofmorethan600meters.Itisabout56kilometersawayfromthecountyand13kilometersawayfromthetown,withfivekilometersofwindingmountainroadsandpoortrafficconditions.Thereare402peoplein116householdsinthevillage.Theplantableareaofpaddyfieldsisonly265mu,withapercapitaareaof0.65mu.Itsnaturalresources—mostofwhichareterracedfields—includecanyonsandsquarekilometers.Theagristagnantasthereisalmostnocommercialenterpriseforsustainabledevelopment.Villagersscrapeforalivingbyfarming.Despiteitsintangibleculturalheritageasatraditionalancientvillage,theLiangjiashanVillagehasnotbeenprotectedanddeveloped,leadingtoitsprimitiveconditionsand“hollowvillage”designatio1.Preservethestyleandfeaturesoftheancientvillage.Duringthevillageplanningandarchitecturaldesign,thevillagehasrenovatedandimprovedinfrastructurebymaintainingitsoriginalstyleaccordingtoitsintangibleculturalheritageofan“ancientvillage”andoriginalecologicalresourcesastheprimarylineofruralactivation.Ithaspreservedtheelementsoftraditionalvillagessuchasancientresidenceswithyellowwallsandgraytiles,rockyroads,ancientplankroadsabluestonestepsforbeautification.Also,ithasevokednostalgiainvegetableplots,melonframesandchickencoopsinfrontofandbehindthehouseThemodelof“originalecologicaltransformationandnewresidencesmix”hasbeenfollowedtoimprovehardwarefacilities,maintaintheoriginalstyleandbasicstructureandutilizetheoriginalecologicalfacilitiesinproductionandlivin2.Expandchannelstoincreasetheincomeofvillagers.First,theexistingresourcesinthevillagehavebeenexploredforcomprehensiveutilization.Allresourceshavebeentransferredthroughleasestoactivateidlefixedassets.Atpresent,20idlemudhouseshavebeentransformedintoB&Bs,registeringanannualincomeincreaseofRMB600,000forvillagers.Second,theecologicalfarmingstructureonthecontractedfieldsofvillagershasbeenimplementedforself-productionandsalesandforthedevelopmentofasalesindustryof“l(fā)ospecialties.”Currently,therearemorethan10kindsofspecialagriculturalproductssuchasJinhuapigs“LiangTouWu”(namedforthecoloroattheheadandtail),chickens,ducks,geese,handmadeoilytofu,mountaingreentea,camelliaoil,chestnuts,sweetpotatostarchandpickles.Since2020,thesalesofecologicalagriculturalproductshavereachedRMB400,000,withayear-on-yearincreaseof166%.Third,avarietyofjobsthatprioritizelocalvillagershavebeenprovided.Morethanadozenjobshavebeenintroduced,includingB&Bhousekeepers,livingservicepersonnelandbasecropplanters.Morethan20villagersarenowengagedintheB&Bindustry.TheyhaveanaveragemonthlysalaryrangingfromRMB3,5003.DevelopB&Beconomy.Ancifarmingculture,characteristicancientresidencesandnaturalsceneryhavebeenprotectedduringthetransformationofboutiqueB&Bs.RenovationofB&Bs,rectificationofthesurroundingenvironmentandtheadditionofamusementprojectshavebeenconductedasguidedbytheprincipleofrespectingnatureandmaintainingtheoriginalecologyofthevillage.Modernelementshavebeenintroducedwhilethevillage’sacharmispreservedtoensurethatruralcustomsandtheandelementsatthecenter,characteristicexperientialvegetablepicking,friedglutinouspuddingproduction,tofugrinding,bamboopoledanceandbonfirepartieshavebeeninterwovenintotheB&Bculturalstructureanddevelopment.ThishaseffectivelyturnedB&BsinaculturalhavenfortouristsandajoyfulhomefortheTheindustrialchainoftheB&Beconomyhasbecomeclearintheplanningandimplementationofpovertyalleviationmeasures.Atotalof45anciebeenrepaired,25buildingsofwhichhavebeenusedforB&Bdevelopment.Morethan5,400squaremetersofrockyroadshavebeenpavedand5,106squaremetersofbarewallsinthefacadehavebeenrenovatedwithatotalinvestmentofmorethanRMB60million.Throughtheactiverestorationofancientresidencesandtheconstructionofruralfacilities,thevillagewasincludedinthefourthbatchoftraditionalChinesevillages.Vhavealsoachievedapositiveannualsalesgrowthfrom2017to2020,withtheirtotalincomemillion.Theirincomeisindustriessuchasthecontractingoutoffarmlaandlivestockbreeding.TouristproductsincludingB&Bvacations,scenicsightseeing,ViaFerratarockclimbinandotheroutdoorrecreationalsportshaveattractedftouristsreached70,000,witharevenueExperienceandInspirat1.Replacedemolitionwithrentalforecologicalprotection.Thevillageboastsahistoryofmorethan400yearssinceitsformationinthelateMingDynasty.ItbearstheprestigeofbeingdesignatedanintangibleResourceshavebeenintegratedandplannedbasedontheecologicalconceptofprotectionfordevelopment.Instofbeingdemolished,ancientresidenceshavebeenrentedtopreservetheiruniqueoverallappearanceandperforminteriorrenovation.Thevillage’squacapturedoneverydetailoftheseancientresidenc2.Utilizelocalresourcesforcommonprosperity.Onceanimpoverishedmountainvillage,theremoteLiangjiashanVillageund2015.Theancientresidencesinthevillagewereleasedandtransformed,includingthedilapidatedcattlepens.PaymentofaboutRMB120,000froma30-yearleaseagreementismadeeveryyear.Thus,the30-yearrentalisashighasRMB3.6million.Thisisonlyonepartofthebenefitsthevillagecollectiveincomereceives.Moreimportantly,poverty-strickenvilascorporateemployees.Withtheriseoftheruraltourismcaneasilyfindjobsintheirhometown.Thesuccessfulimplementationofitsdevelopmentplanhassignificantelevatedthevillagers’standardoofpoverty.3.Introducemultipleeffortsfornaturesharing.Adiversifiedinvestmentmechanisminvolvingthegovernment,marketandsocietyhasbeenformedtodsocialforcesinthedevelopmentofB&Bs.Whenhigh-welfare,education,tourismandmanyotheraspects.Atthesametime,agreenandecologicahasbeendevelopedbasedontheprincipleofnaturalfarming.Localculturehasbeeninfusedintotraditionalgreenvegetables,mountainorganicgreentea,camelliaoil,andchestnut,therebyrejuvenatingruralagriculturalOverallgoals:CreateanationalruraltourismkeyDevelopahigh-qualityprovincialrecuperationbaseandtransformthevillageintothebestdestinationforstudyShort-termgoals:Boostruralrevitalizationthroughtourismbyacceleratingthefusionofmodernandtraditionalculturalcharacteristics,introduceadvancedtechnologiesandmodernconcepts,activatelocalcharacteristicswithnewelementsandpromoteandpassonlocalhumanities.ContinuouseffortswillbemadetoenhancetheoperationandmanagementoftheB&Bindustry,protectandpreservetheintangibleculturalheritageoftheancientvillage,utilizelocalhumanresourcesandrecruitaboriginalvillagersforemployment.Alltheseareexpectedtohelpthemeliminatepovertya摘要2015年，福建省福州市連江縣茭南村為了保護(hù)海洋環(huán)境，由村民推薦帶頭人設(shè)立了雙貴島漁業(yè)合作社，由村民集資保護(hù)性開發(fā)平流尾地質(zhì)公園。2016年，平流尾旅游開發(fā)有限公司正式成立，平流尾地質(zhì)公園開始接待游客。2019年，平流尾地質(zhì)公園獲評國家2A級景區(qū)。短短幾年間，茭南村便實(shí)現(xiàn)了從名不見經(jīng)傳的偏遠(yuǎn)小漁村到網(wǎng)紅熱門景點(diǎn)的飛躍，實(shí)現(xiàn)了鄉(xiāng)村產(chǎn)業(yè)轉(zhuǎn)型升級、全體漁民脫貧致富、“讓家鄉(xiāng)成為有夢的地方”的夢想。海、一面環(huán)山的地理因素，導(dǎo)致茭南村陸地資源有的制約。茭南村以漁業(yè)為主，70%村民從事傳統(tǒng)值低，難以取得較高的經(jīng)濟(jì)效益，村民經(jīng)濟(jì)收入水平低。隨著海洋資源的不斷枯竭，漁民面臨產(chǎn)業(yè)衰退、收入銳減、上岸轉(zhuǎn)型困難等諸多問題和巨大的1.成立村集體所有企業(yè)。由鎮(zhèn)政府、村委班投資股東與全體村民共同所有。通過村民股東大會，全民公開選舉鄉(xiāng)村建設(shè)領(lǐng)頭人和管理團(tuán)隊(duì)，帶2.分步發(fā)展海洋特色鄉(xiāng)村旅游。堅(jiān)持保護(hù)獨(dú)特的自然海洋景觀資源，不盲目開發(fā)，發(fā)展具有海洋文化特色的鄉(xiāng)村旅游?？傮w規(guī)劃圍繞“沙灘環(huán)境地制宜，分步實(shí)施。以一期建設(shè)平流尾地質(zhì)公園為起步，分期逐步實(shí)施平流尾地質(zhì)公園建設(shè)、村內(nèi)及沿海沙灘環(huán)境整治、古村落石頭古厝保護(hù)、進(jìn)村公路建設(shè)、村道擴(kuò)寬等工程，全面改善村民居住環(huán)境，打造“千年漁村古鎮(zhèn)，自然遺產(chǎn)景觀”的旅游3.挖掘漁村文化。茭南村獨(dú)具特色的黃岐半島元宵佳節(jié)游海神、五月初五海上賽龍舟等活動，都極具魅力。有效利用獨(dú)特的漁村文化、閩臺兩岸鄉(xiāng)親共祈?；顒拥?，進(jìn)一步挖掘“鄉(xiāng)愁文化引城市游客前來參觀、體驗(yàn)，為游客打開了解當(dāng)?shù)孛袼酌耧L(fēng)的一個窗口，增加游客對當(dāng)?shù)孛袼奏l(xiāng)土文化、農(nóng)耕飲食文化、傳統(tǒng)民間手工藝等的認(rèn)識和了解，加強(qiáng)對民間傳統(tǒng)文化的激活、保護(hù)、傳承和弘揚(yáng)。島隔海相望、一衣帶水、連江“一縣兩制”的特經(jīng)貿(mào)等多方面、多形式的交流合作。茭南村與對岸馬祖芹壁村進(jìn)行互動交流，雙方締結(jié)為“姐妹5.借力互聯(lián)網(wǎng)新媒體。茭南村積極借勢“互現(xiàn)井噴式增長。景區(qū)趁勢增設(shè)各類能吸引年輕人州周邊網(wǎng)紅“打卡”熱門景點(diǎn)。同時，茭南村利用直播、短視頻等新型移動互聯(lián)網(wǎng)推廣渠道，讓鄉(xiāng)1.增加村民收入。平流尾地質(zhì)公園門票收益直接納入集體收入所有，按原定分配比例，實(shí)現(xiàn)年周邊20多個貧困戶的就業(yè)問題。同時，鄉(xiāng)村旅游鄉(xiāng)村土特產(chǎn)銷售、農(nóng)村電商發(fā)展，幫助鄉(xiāng)村解決了立老人福利基金，每年為村中70歲以上老人繳納醫(yī)療保險等。對貧困低保家庭的幫扶舉措，大大減2.促進(jìn)產(chǎn)業(yè)升級。從鄉(xiāng)村變?yōu)榫皡^(qū)，平流尾旅游開發(fā)帶動了當(dāng)?shù)馗黜?xiàng)特色產(chǎn)業(yè)發(fā)展，如土特勞動力，實(shí)現(xiàn)村民就地就業(yè)，引入多條農(nóng)產(chǎn)品精加順應(yīng)新型互聯(lián)網(wǎng)潮流，結(jié)合旅游互聯(lián)網(wǎng)等，帶動村3.提升生態(tài)環(huán)境水平。茭南村平流尾旅游的整體建設(shè)發(fā)展，保護(hù)了海洋自然資源，使得鄉(xiāng)村環(huán)實(shí)現(xiàn)了“村容整潔”“美麗鄉(xiāng)村”“幸福家園”目標(biāo)，使其從昔日名不見經(jīng)傳的偏遠(yuǎn)小漁村一躍成為1.鄉(xiāng)村旅游開發(fā)需以人為本。鄉(xiāng)村旅游開發(fā)的原則是以村民為核心，重視村民的主體性地位，鼓勵村民積極參與旅游，共享鄉(xiāng)村旅游資源和環(huán)境，建立合理的利益導(dǎo)向機(jī)制。從制度設(shè)計(jì)上要保問題時，須組織召開村民代表大會等。采用合理的2.鄉(xiāng)村旅游開發(fā)需引智聚才。針對現(xiàn)有農(nóng)民一是結(jié)合景區(qū)獨(dú)特的地緣區(qū)位、濱海風(fēng)光，馬祖澳旅游、福州海濱旅游等精品旅游線路，盤活鄉(xiāng)村全域旅游資源。二是建立青年創(chuàng)業(yè)中心，鼓勵有志青年回鄉(xiāng)創(chuàng)業(yè)、建設(shè)新農(nóng)村，打造真正意義上村民共享旅游開發(fā)成果。不斷提升老年人福利待機(jī)制，鼓勵下一代積極上進(jìn)，實(shí)現(xiàn)鄉(xiāng)村振興的“接ToprotectitsmarineenvirestablishedtheShuangguiIslandFisheryCooperativein2015.TodevelopmentandprotectionofthePingliuweiGeopark.In2016,thePingliuweiTourismDevelopmentCocreatedandthegeoparkwasopenedtothevillagers.In2019,thegeoparkwasratedasanational2A-leveltouristattraction.Inonlyafewyears,theparkhasbecomefamousforitsfishingandbeauvillagersriseoutofpovertyandhastransformedtheirhometownintoabeautifulplace.theseasurroundingitonthreesidesandthemountainsonthefourth.Becauseofthis,thevillagehaslimitedlandresourcesandtheexpansionPingliuweiGeoparkhasbeenconstrained.ButthevillageliesacrosstheseafromMatsuIslandofTasothereareanumberofpeoplewhoarewillingtovisitdespiteitslimitedresources.About70%ofthevillagersengageinmarinefishing.However,theirpreparationaprofit.Theloweconomicvaluesvillagersputsagreatamountofpressureonthevillage.1.Establishcollectively-ownedvillageenterprises.ThereareannualmeetingswiththevillagersthaThegoalofthesemeetingsistoinformthevillagersthatthedevelopmentisfocusedoncreatingindependentcollectivelyownedenterprisesthatarerunandestablishedbythevillagers.Inaddition,thesemeetingsinformthevillagersofthepayscaleandthedistrioftheleadersinthevillageareelectedasshareholdersandguidethevillagerstowardsthedevelopmentofrural2.Developruraltourismwithmarinecharacteristicsstepbystep.Oneavenuefortheprotectionofitsuniquenaturalmarinelandscapeistodevelopthevillage’smarineculture.Developmenteffortsareunderwaywiththegoaloftheimprovementofbeaches,theGeopark,andtheprotectionofancientvillageswiththeoverallplanofdevelopingtourismthroughthevillageyear-roandimprovementprojectshavebeencarriedoutinphases.Theseincludethecoastalbeaches,protectionofold-agestonehouses,andthewideningofthehighwaysandvillageroads.Allthesemeasuresworktoimprovethelivingenvironmentofthevillagersanddevelopatouristbrandofathousandyearoldfishingvillheritagelandscapesandasustainablege3.Maximizethefishingcultureofvillages.Thevillagehastwogreatlocalfestivalsthatareattractivetotourists.TheyaretheSeaGodPrayingontheLanternFestivalofHuangqiPeninsulaandthforthevillagersanditattractsurbanvisitorstoexperienit.Thiscanbeagreatwayfortouriststobeunderstandthelocalfolkculture,agriculturefoodculture,andtraditionalhandicraf4.Establisha“sistervillage”relationshipbetwFujianandTaiwanRegion.ThevillageisseparatedfromTaiwanRegionbyonlyastripofwater.Becauseofthis,thelocalcustomsaremulti-formandmulti-faceted,resultinginexchangesandcooperationbetweenLianjiangCountyandTaiwanRegion.Thetwoareassharerelatives,economyandengageintrade,leadingtstrongconnectionbetweenthem.Also,arecsistervillageontheoppositebankwasestablishedforalong-termexchangemechanism.Together,theypromotethedevelopmentofruraltourism.5.Utilizenewinternetmedia.Socialmediahashelpedboostthetourismindustry.SocialmediaappsincreasingitspopularitplacessuchasMoonBay,DriftwoodPlatform,andtheitsnumberofvisitorsasaresultofsocialmediaexposure.Thevillageisalsotryingtobringmoreawarenesstotheiragriculturalassetbypostingvideosonlineoftheirproducts,operation,andmanagemen1.Increasevillagers’income.Admissionfeesareincludedwiththecollectiveincomethatthevillagersreceive.Currently,thecompanyhasbroughtinnearlyRMB70millionandhascreatedmorethan300jolocalvillagersfromsurroundingareas.Ivillageswiththedevelopmentofagritainment,localproductsalesinruralareas,andrurale-commerce.Thishassolvedtheproblemofsomefishermentoswitchtoashoreindustries.ThePingliuweiTourismDevelopmentCo.,Ltd.hascreatedawelfaresystemforthoseover70,whichofferssustenancefundsandinsurancetotheelderly,reducingthenumberofpeopleinpov0200200202.Promoteindustrialupgrading.TheGeoparkhashelpedimpoverishedvillagersfindasustainablewayoflife.Thishasbeendonethroughthecreationofindustriesfeaturinglocalproducts,localspecialtysnacks,andB&Bs.Therehavealsobeennewproductionsystemstoreplacetheoldandoutdatedones.Thisresultsinanewsystemofefficiencyandcreatesarefinedprocess.Throughtheirinternetusage,thevillagersareabletoreachmorepeopleandearnmoremoneyasaintegratingthisintotheireconomy,theyareabletoriseoutofpovertyandenjoymorebenefi3.Improveecologicalenvironment.TheGeoparkhascreatedmanybenefitsforthevillage.Theseincludeimprovedinfrastructuressuchashousesandroadsandachievedthegoalsof“acleanandtidyvillage,”“acharmingvillage,”and“ablessedhomeland,”transformingthelittle-knownremotefishingvillageintoaninternet-famoustouristattraction.ExperienceandInspirat1.People-orientedconceptforruraltourismdevelopment.ThedevelopmentsofprojectsshouldbefocusedonthelocalvillagersasthecoreforruraltourisTheyshouldbeencouragedtoengageintourismandsharetheirexperiences.Forexample,whenanissuearisesoutoftheindustry,theyshouldbeabletoconveneandBecauseoftheinfluxofnewbusinessoperations,there020hasbeenanemphasisovillagersweretrainedinmanagement,customerservice,andotherskills.Thegovernmenthasalsocreatingpolicesthathelptheruraltourismindustry.Inthemeantime,thepoliciesofpovertyalleviationthroughplanningandpairedassistancehaveattractedexpertsTheuniquelocationofthevillageanditsbeautifulcoastalsceneryhascreatedanoutstandingtourismindustry.Itsnaturallandscape,folkcustoms,stoneclusters,andcoastalbeaches,amulresortareaintegratingleisuresightseeing,photography,seafishing,scienceeducation,andoutdoortrainingwillbedevelopedtocreateaboutiquetourismrouteofCentralMatsuIslandTouristAreaandseasideorevitalizetheruralall-for-onetourismresouAnewyouthentrepreneurshipprogramthatwillfocusonbringingtheyouthbacktotheirhometowntohelpdevelopthebusinessandencourageactiveparticipationinthevillagewillbeestablishFinally,therewillalsobeanincreaseinthewelfaresystem.Thiswillassistthetourismindustryasmorepeoplewouldbeabletopartakeinthebusiness.Theelderlywillbeabletotakepartinpensionfunds,scholarshipsandotherprogramsthatwillhelptrtheirhometownintoadreamlan022摘要青海省西寧市大通縣邊麻溝村在660畝的荒山上種植了50多種花卉，將畝產(chǎn)不到300斤糧食的旱地建成了“花海農(nóng)莊”，成為集花卉基地、人文景觀、餐飲住宿、休閑娛樂及其他配套設(shè)施于一體的鄉(xiāng)村旅游品牌。邊麻溝村花海景區(qū)以原生態(tài)的山林河谷為依托，打造出自然與人工設(shè)計(jì)相結(jié)合的鄉(xiāng)村旅游景區(qū)，既保護(hù)了生態(tài)的原生性，又使村民通過發(fā)展旅游業(yè)實(shí)現(xiàn)了脫貧致富。023023023023人，占全村總?cè)丝诘?7%。全村平均海拔2,800米，年降雨量580毫米，轄區(qū)總面積3.5平方公冰雹、干旱等自然災(zāi)害的困擾，在區(qū)位條件不佳等來源，村民經(jīng)濟(jì)收入普遍較低。2015年，村貧困1.精確識別貧困戶，精準(zhǔn)施行扶貧策。邊麻能強(qiáng)不強(qiáng)，五看有沒有殘疾重病躺在床”的“五看法”準(zhǔn)則，精準(zhǔn)識別扶貧對象。針對貧困戶差異化的致貧原因，進(jìn)行分類施策。對因病致貧的貧困戶，做到醫(yī)療保險、大病保險和“健康保”全覆蓋；對缺技術(shù)的貧困戶，結(jié)合鄉(xiāng)村旅游對其開展旅管護(hù)崗位，解決貧困戶就近轉(zhuǎn)移就業(yè)問題；對缺資金的貧困戶，由縣金融部門通過“530”扶貧貸款貧惠民政策，讓全村貧困戶在脫貧路上實(shí)現(xiàn)了“一2.靠山吃山建花海，旅游致富保生態(tài)。邊麻溝村由于受地理環(huán)境限制，村里的土地貧瘠，且很多山地已經(jīng)撂荒，在邊麻溝村發(fā)展種植、養(yǎng)殖等傳統(tǒng)產(chǎn)業(yè)無法形成規(guī)模，更無法取得良好的經(jīng)濟(jì)效益。但是，邊麻溝村與大通縣國有東峽林場相連，樹木蔥蘢，流水潺潺，屬于天然的“青山綠水”，生態(tài)資源稟賦優(yōu)越，具備發(fā)展鄉(xiāng)村旅游的先決條件。經(jīng)過反復(fù)論證，邊麻溝村被確立為“堅(jiān)持生態(tài)保護(hù)與經(jīng)濟(jì)發(fā)展雙贏，以生態(tài)資源為依托，以美麗鄉(xiāng)村建設(shè)為平臺，以打響特色旅游品牌為主要舉措”的試點(diǎn)村。村“兩委”班子帶領(lǐng)村民著力打造鄉(xiāng)村花海，并引導(dǎo)和鼓勵村民發(fā)展農(nóng)家樂、鄉(xiāng)村民宿、農(nóng)家種植養(yǎng)殖業(yè)，形成完整的產(chǎn)業(yè)鏈，努力走出一條依托生態(tài)文明建設(shè)助0240240243.改造村容村貌，提升村民幸福感。收入多了，生活好了，村“兩委”班子進(jìn)而帶領(lǐng)鄉(xiāng)親們大力整頓和改造村容村貌：改造危舊房，落實(shí)農(nóng)村獎建敬老院……如今的邊麻溝村，眼前的景象讓人欣喜，潔凈寬闊的柏油路四通八達(dá)，清新亮麗的民居錯落有致，恬靜優(yōu)美的農(nóng)家庭院如詩如畫,成為全4.積極引入規(guī)劃設(shè)計(jì)，輻射帶動連片脫貧。在成功打造邊麻溝“花海農(nóng)莊”景區(qū)的基礎(chǔ)上，2017年，大通縣聯(lián)系南京大學(xué)、東南大學(xué)專家團(tuán)隊(duì)對窎溝片區(qū)的10個村，按照“一村一特色、一村一景點(diǎn)”原則進(jìn)行規(guī)劃設(shè)計(jì)，梳理出“一核一帶三組團(tuán)”鄉(xiāng)村旅游發(fā)展理念，精準(zhǔn)定位片區(qū)10個村的鄉(xiāng)村旅游發(fā)展思路、主導(dǎo)產(chǎn)業(yè)和實(shí)現(xiàn)途徑，并產(chǎn)業(yè)園，引領(lǐng)群眾增收致富奔小康。2019年，實(shí)現(xiàn)了片區(qū)發(fā)展向“綠水青山”要“金山銀山”的巨2015年，全村貧困人口人均純收入僅為年，全村農(nóng)民人均可支配收入達(dá)到14,953.6元。家，全村近一半農(nóng)戶從事鄉(xiāng)村旅游業(yè)，為85人解基