賓利：英國豪華汽車品牌發(fā)展前景分析報告-外文版培訓課件2024.8小米SU7

COMPANIES

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PRODUCTSBentley:aBritishluxurycarbrandCHAPTER

01OverviewNumberofpassengercarsmanufacturedbyBentleyMotorsfrom2009to2023BentleyMotors:globalproductionvolume2009-202318,00016,00014,00012,00016,36514,78812,94112,43011,81711,03310,87610,88810,69310,55210,0008,0006,0004,0002,00009,1079,1157,5934,85420103,637200920112012201320142015201620172018201920202021202220233Description:ThenumberofcarsproducedbytheluxurycarbrandBentleyMotorsincreasedbetween2009and2022,despiteadiprecordedduringtheCOVID-19pandemic.By2023,Bentley'sannualoutputdippedtoaround12,900units.MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGermanVolkswagenAG.ReadmoreNote(s):Worldwide;2009to2023Source(s):VolkswagenBentley'sworldwidevehicledeliveriesfromFY2013toFY2023(in1,000units)Bentley:globalvehicledeliveries2013-202316141215.1714.6613.5611.6311.311.310.9310.5610.6210.579.561086420201320142015201620172018201920202021202220234Description:ThetimelineshowsBentley'sworldwidevehiclesalesfromthe2013fiscalyeartothe2023fiscalyear.Inthe2023fiscalyear,theVolkswagenGroupdeliverednearly13,600vehiclesunderitsBentleybrand.

ReadmoreNote(s):Worldwide;FY2013toFY2023;fiscalyearendsDecember31st.Source(s):VolkswagenChangeinBentleyvehicleproductionbetween2009and2023BritishluxurycarbrandBentley:vehicleproductiongrowth2009-202380%56.4%60%40%20%0%38.3%36.4%33.5%19.9%19.4%10.7%8.5%1.4%-1.5%-10.7%-13.6%-14%2020-20%-40%-60%-26.5%2023-52.6%20092010201120122013201420152016201720182019202120225Description:Bentley'sproductiondecreasedbyasignificant26.5percentin2023.MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGerman?VolkswagenAG.ReadmoreNote(s):Worldwide;2009to2023Source(s):VolkswagenYear-over-yearchangeinBentleyMotors'vehiclesalesbetweenFY2009andFY2023BentleyMotors:globalvehiclesalesgrowth2009-202360%40%20%0%54.1%29.2%24.1%21.7%20%15%6.4%3.5%3.5%-2.9%-2.9%-6.5%2017-9.5%2018-10.6%2023-20%-40%-60%-47.9%2009201020112012201320142015201620192020202120226Description:Bentley'svehicledeliveriesdecreasedbyaround10.6percentyear-on-yearin2023.MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGermanVolkswagenAG.Thelargestfallinsaleswasrecordedintheyear2009whilethelargestincreaseinsaleswasin2011.ReadmoreNote(s):Worldwide;FY2009toFY2023;fiscalyearendsDecember31stSource(s):AudiNumberofvehiclesproducedbyBentleyMotorsbetween2015and2023,bymodelBentleyMotors:production2015-2023,bymodelBentaygaFlyingSpurMulsanneContinentalGT8,0007,0006,0005,0004,0003,0002,0001,0000-1,0002015201620172018201920202021202220237Description:Sinceitsintroductionin2015,theBentleyBentaygahasgrowntobecomethecompany’smostproducedpassengercar.Specifically,in2023,thecompanymanufactured5,600Bentaygamodelvehicles,thehighestproductionlevelregisteredforonevehiclemodelthatyear.ReadmoreNote(s):UnitedKingdom(GreatBritain);2015to2023Source(s):VolkswagenVolkswagenGroup'srevenuefromvehiclesalesfromFY2015throughFY2023,bymajorsubsidiaryorbrand(inbillioneuros)VolkswagenGroup:revenuebyvehiclesubsidiary2015-2023VWPassengerCarsScania**Bentley*AudiProgressiveBrandGroup*MANCommercialVehicles**TRATONCommercialVehicles**PorscheVWCommercialVehicles?kodaSEAT3503002502001501005002015201620172018201920202021202220238Description:VolkswagenGroup'sPorschemarquegeneratedsome37.4billioneurosinrevenueinthe2023fiscalyear.Intermsofsales,VolkswagenGroupisamongthelargestcarmanufacturersglobally.

ReadmoreNote(s):Worldwide;FY2015toFY2023;fiscalyearendsDecember31.Source(s):VolkswagenCHAPTER

02FinancialsGlobalsalesrevenueofBentleyMotorsfromFY2009toFY2023(inmillioneuros)BentleyMotors:globalsalesrevenue2009-20234,0003,5003,0002,5002,0003,3842,9382,8452,0922,0312,0491,9361,8431,7461,6791,5481,4531,5001,00050001,11920117215712009201020122013201420152016201720182019202020212022202310Description:TheglobalsalesofBentleyMotorsincreasedcontinuouslyuptillyear2016,whenitsurpassedtwobillioneuros.Inthe2023fiscalyear,theglobalsalesofBentleyMotorsamountedtojustunder2.94billioneuros.MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGermanVolkswagenAG.InJanuary2022,BentleybecameapartofVolkswagen'sPremiumbrandgroupundertheAudiGroup.ReadmoreNote(s):Worldwide;FY2009toFY2023;fiscalyearendsDecember31st.Source(s):BentleyYear-over-yeargrowthrateintheglobalsalesrevenueofBentleyMotorsfromFY2009toFY2023BentleyMotors:salesrevenuegrowth2009-202380%55.3%60%40%20%0%38.9%35.1%29.9%26.3%18.9%15.5%10.9%4.9%4%-2.1%-9.2%2017-13.2%-16%2018-20%-40%-60%-47.3%200920102011201220132014201520162019202020212022202311Description:MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGermanVolkswagenAG.Bentleyexperiencedthehighestdeclineinsalesrevenuein2009,at47.3percent.In2010and2011,Bentleysalesrevenueincreased,withthehighestgrowthof55.3percentrecordedin2011.Thebrandsawsalesrevenuefallbyaround13.2percentinthe2023fiscalyear.

ReadmoreNote(s):Worldwide;FY2009toFY2023;fiscalyearendsDecember31st.Source(s):VolkswagenGlobaloperatingprofitofBentleyMotorsfromFY2009toFY2023(inmillioneuros)BentleyMotors:globaloperatingprofit2009-202380060040020070858938916817011011210065552080-200-400-194-245-28820092010201120122013201420152016201720182019202020212022202312Description:Inthe2018fiscalyear,Bentleyrecordedthehighestlossthroughoutthetwelveyearsrecorded,amountingto288millioneuros.By2023,thebrand'soperatingprofithadreached589millioneuros,adeclineofabout17percentfromthepreviousyear.MostBentleycarsaremanufacturedinGreatBritainalthoughthebrandisawhollyownedsubsidiaryofGermanVolkswagenAG.ReadmoreNote(s):Worldwide;FY2009toFY2023;fiscalyearendsDecember31st.Source(s):BentleyCHAPTER

03CompetitorsBest-sellingluxurycarbrands:globalsalesinFY2023(inmillionunits)Globalcarsalesbyleadingluxurybrands2023Salesvolumeinmillionunits0.00.51.01.52.02.53.0BMWMercedes-BenzAudi2.552.041.9Tesla1.8114Description:At2.55millionvehicledeliveries,BMWwastheleadingluxurycarbrandworldwide.Meanwhile,Volkswagendeliveredaround1.9millionvehiclesunderitsAudibrandin2023.ReadmoreNote(s):Worldwide;FY2023;fiscalyearendsDecember31.Source(s):BMW;Mercedes-Benz;Tesla;VolkswagenMaserati'sglobalnetrevenuefromFY2013toFY2023(inmillioneuros)Maserati:globalnetrevenue2013-20204,5004,0584,0003,4793,5003,0002,5002,0001,5001,0005002,7672,6632,4112,3202,3352,0031,65920131,60320191,384202002014201520162017201820212022202315Description:Maserati'sglobalnetrevenuecametoover2.3billioneurosinthe2023fiscalyear,upbyaround0.6percentyear-on-year.Whilethissignaledthebrandwasrecoveringfromthedropinshipmentandrevenuerecordedin2020,their2023fiscalyearwasstillsome1.7billioneurosshortofthepeakrecordedin2017.ReadmoreNote(s):Worldwide;FY2013toFY2023;fiscalyearendedDecember31st.Source(s):StellantisMaserati'sglobalvehicleshipmentsfromFY2013toFY2023(in1,000units)Maserati:globalvehicleshipments2013-2023605040514236353230201002726241917152013201420152016201720182019202020212022202316Description:Globally,Maserati'svehicleshipmentscametoaround27,000unitsinthe2023fiscalyear,upfromabout26,000unitsin2022.ReadmoreNote(s):Worldwide;FY2013toFY2023;fiscalyearendedDecember31st.Source(s):StellantisPorsche'srevenuefromFY2011toFY2023(inbillioneuros)Porsche'srevenue2011-2023403537.3534.5930.293025201510526.0626.0923.6722.3221.5321.6717.2114.33201313.87201210.9320110201420152016201720182019202020212022202317Description:Porsche'srevenuegrewstronglybetweenthe2011and2023fiscalyears,fromjustunder11billioneurosin2011tonearly37.35billioneurosin2023.ThecompanywasabletoreapsynergiesfollowingamaneuverofcompanyintegrationresultinginPorschebecomingasubsidiaryofVolkswagenGroupin2012.Despiteweakeningautomobilemarketsacrosstheworldbetween2016and2019,deliveriesofPorsche’sluxuryvehicleshadsteadilyincreaseduntiltheCOVID-19pandemichitthe[...]

ReadmoreNote(s):Worldwide;FY2011toFY2023;fiscalyearendsDecember31st.Source(s):VolkswagenPorsche'sworldwidevehicledeliveriesfromFY2013toFY2023Porsche'svehicledeliveriesworldwide2013-2023350,000320,221309,884301,915300,000250,000200,000150,000100,00050,0000280,800272,162256,255246,375237,778225,121189,849161,982201320142015201620172018Fiscalyear2019202020212022202318Description:Porschedeliveredover320,200newcarstocustomersworldwideinthe2023fiscalyear.Thisfigurerepresentsroughlyathreepercentincreaseindeliveriesbetween2022and2023.Porsche'sglobalsalespickedupaftertheCOVID-19pandemiconsetin2020,withsalesintheUnitedStatesgrowingby22percentinthatperiod.ReadmoreNote(s):Worldwide;FY2013toFY2023;fiscalyearendsDecember31.Source(s):PorscheCHAPTER

04BentleyinBritainTotalnumberofBentleyContinentalcarsregisteredinGreatBritainfrom2004to2023BentleyContinentalcarsregisteredinGreatBritain2004-202318,00016,00014,00012,00010,0008,0006,0004,0002,00002004

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202320Description:ThisstatisticshowsthenumberofBentleyContinentalcarsregisteredinGreatBritainbetween2004and2023.Thefiguresrepresentarunningcumulativetotal.ThenumberofBentleyContinentalincreasedfromjustunder12,800in2004toapproximately16,100in2023.ReadmoreNote(s):UnitedKingdom(GreatBritain);2004to2023Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgencyNumberofBentleyMulsannecarsregisteredinGreatBritainfrom2004to2023BentleyMulsannecarsregisteredinGreatBritain2004-20231,00090080070060050040030020087686986687086181478472658849040332724012273687677786710002004

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202321/statistics/386528/bentley-mulsanne-cars-registered-in-great-britain-ukThisstatisticshowsthenumberofBentleyMulsannecarsregisteredinGreatBritainbetween2004and2023.Thefiguresrepresentarunningcumulativetotal.Thenumberofregisteredcarsincreasedoverthisperiod,reaching861carsbytheendof2023.ReadmoreNote(s):UnitedKingdom(GreatBritain);2004to2023Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgencyNumberofBentleyArnagecarsregisteredinGreatBritainfrom2004to2023(inunits)BentleyArnagecarsregisteredinGreatBritain2004-20232,5001,974

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202322Description:ThisstatisticshowsthenumberofBentleyArnagecarsregisteredinGreatBritainbetween2004and2023.Thefiguresrepresentarunningcumulativetotal.Thenumberofregisteredcarsoscillatedinthisperiod,peakingat1,974registrationsin2009.Asof2023,thenumberofBentleyArnageregisteredinGreatBritainamountedto1,691.ReadmoreNote(s):UnitedKingdom(GreatBritain);2004to2023Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgencyNumberofBentleyBrooklandscarsregisteredinGreatBritainfrom2004to2023BentleyBrooklandscarsregisteredinGreatBritain2004-202370060050040030020010002004

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202323Description:ThisstatisticshowsthenumberofBentleyBrooklandscarsregisteredinGreatBritainbetween2004and2023.Thefiguresrepresentarunningcumulativetotal.ThenumberofBentleyBrooklandsmodelsregisteredinGreatBritainoscillatedbetween2004and2023.Asof2023,therewere589registeredBentleyBrooklandscarsinGreatBritain.ReadmoreNote(s):UnitedKingdom(GreatBritain);2004to2023Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgencyNumberofBentleyTurbocarsregisteredinGreatBritainfrom2004to2023(inunits)BentleyTurbocarsregisteredinGreatBritain2004-20231,2001,0521,0461,0331,0241,0089909829589609581,00080060040020009499489469439419389239079058832004

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202324Description:ThisstatisticshowsthenumberofBentleyTurbocarsregisteredinGreatBritainbetween2004and2023.Thefiguresrepresentarunningcumulativetotal.Thenumberofregisteredcarsfellbetween2004andtheendof2023,whenitreacheditslowestpointat883registeredcars.ReadmoreNote(s):UnitedKingdom(GreatBritain);2004to2023Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgencyNumberofBentleyBentaygacarsregisteredinGreatBritainfrom2016to