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BEC商務(wù)英語(yǔ)(中級(jí))閱讀模擬試卷6(共9套)(共405題)BEC商務(wù)英語(yǔ)(中級(jí))閱讀模擬試卷第1套一、概括文意配伍(本題共7題,每題1.0分,共7分。)?Lookatthestatementsbelowandtheinformationonrelationshipbankingontheoppositepage.?Whichsection(A,B,C,orD)doeseachstatementI-7referto??Foreachstatement1--7,markoneletter(A,B,C,orD)onyourAnswerSheet.?Youwillneedtousesomeoftheselettersmorethanonce.AOneofthemorediscernibletrendsinthefinancial-serviceindustryinrecenttimeshasbeentheadoptionofprogramsdesignedtoencouragemorepersonalizedrelationshipsbetweenaninstitution'semployeesanditsclients,particularlythoseclientswhoaremajordepositors.Theexpressionmostcommonlyusedtodescribethistypeofprogramis"relationshipbanking".BInrelationshipbankingtheemphasisisonestablishingalong-termmultiple-servicerelationship;onsatisfyingthetotalityoftheclient'sfinancial-serviceneeds;onminimizingtheneedsordesiresofclientstosplintertheirfinancialbusinessamongvariousinstitutions.CImplicitwithinanydefinitionofrelationshipbankingisrecognitionthatthefinancial-servicerequirementsofoneindividualorrelativelyhomogeneousgroupwilllikelybesubstantiallydifferentfromthoseofanotherindividualorgroup.Asuccessfulrelationshipbankingprogramis,therefore,dependentinalargepartonthedevelopmentofaseriesoffinancial-service"packages",eachdesignedtomeettheneedsofidentifiablehomogeneousgroups.DAnotherdimensionofrelationshipbankingisthedevelopmentofhighlypersonalizedrelationshipsbetweenemployeeandclient.Inmostfinancialinstitutionstodaytheclientisservicedbyanemployeewhohappenstobefreeatthetime,regardlessofthenatureofthetransaction.Personalizedrelationshipsarethereforedifficulttoestablish.Inafullrelationshipbankingprogram,however,theclientknowsthereisoneindividualwithintheinstitutionwhohasintimateknowledgeoftheclient'srequirementsandpreferencesregardingcomplextransactions.1、Allkindsoffinancialneedsaremetinrelationshipbankingsystem.標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析2、Employeesinrelationshipbankingaredealingwithdifferentbusinessesrespectively.標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析3、Bankingisbecomingmorepersonal,whichiseasilyrecognized.標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析4、Thenecessaryfirststepininstitutingrelationshipbankisrecognizingthespecialneedsofgroupsandindividuals.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:暫無(wú)解析5、Oneofthemainaimsofthistypeofbankingistoencourageclientstokeepalltheirbusinesswithasinglebank.標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析6、Therelationshipbankingprogramshavealreadybeenused.標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析7、Aclientmaydevelopahighlevelofconfidenceincertainemployee.標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析二、段落完型(本題共5題,每題1.0分,共5分。)?ReadthearticlebelowaboutArmaniflagshipstoreinShanghai.?Choosethebestsentencefromtheoppositepagetofilleachofthegaps.?Foreachgap8--12,markoneletter(A--G)onyourAnswerSheet.?Donotuseanylettermorethanonce.ARMANISTYLECOMESTOSHANGHAIItaliandesignerGiorgioArmaniopenedaflagshipstoreonSaturdayonShanghai'sfamedBund,joiningawaveofforeigndesignerstargetingChina'snewrich.Theopeningofa1,100square-metergroupofspecialtyshopsdrewcuriousstaresfromelderlymentakingtheirmorningstrolldowntherowofearly20thcenturybuildings.TheypeeredthroughthewindowsatsandalsandhandbagscostingfarmorethanmostShanghaineseearninamonth.TheItaliandesignerplanstoopenasmanyas30storesontheChinesemainlandby2008."Thisisthelong-termvisionforthebrandinChina,"saidArmani."IknowShanghaiischangingveryquickly.There'sanenormousfeelingofcontrastbetweenoldandnew.EveryoneistalkingaboutShanghaithesedays."(8)TheyincludeItaliandesignerSalvatoreFerraganoandFrenchdesignerLouisVuitton.BritishsportscarmakerJaguarusedShanghaiasthesiteforrevealingitsnewXJmodel.LuxurybrandsMaseratiandBentleyalsohaveshowrooms.Armaniwouldn'tgiveanyforecastofsalefromThreeontheBund,ina1916buildingfacingtheHuangpuRiver.ItalsofeaturesanEvianSpa,abarbershopwithindividualboxesoutfittedwithCDandDVDplayers,anartgalleryandarestaurantsetupbyCelebrityFrenchchefJean-GeorgesVongerichten."Weinvestherenotexpectingtomakerealreturnsimmediately,"saidRobertTriefus,anArmanispokesman."We'reabsolutelyconvincedthatthisisagoodtimetogetintothismarket."ArmanialreadyhasasmallpresenceonChina'smainlandwithaboutiqueinthebasementofBeijing'sPalaceHotelandanotherinthesouthernbusinesscenterofShenzhen,whichbordersHongKong.(9)ItsaiditwasconsideringthemainlandasalocationforitschainofArmaniHotels,nowonthedrawingboard.Thecompanysaiditssalesonthemainlandrose17percentlastyear,thoughitdidn'tgivedollarfigures."We'reseeinglotsofmainlanderscomingovertoHongKong,butwehaveanequallystrong,growingcustomerbaseonthemainland,"Triefussaid.ArmaniplanstoopentwomoreboutiquesinShanghailaterthisyear.AttheboutiqueontheBungaslenderblacksilkblousewillsetbuyersbacktheequivalentofUS$1,150morethantheaverageChineseearnsinayear.ApairofslimsandalsisUS$424,whileotherpricesrangeuptoaboutUS$2,400.Thelowest-priceditemspotted:asalmonpinkT-shirtforUS$120.(10)LuxurybrandssuchasArmani--andevenHaagen-Dazs,whichchargesUS$3forsingle-scoopoficecream--focusontherichestlevelofChineseconsumerswhoarenotafraidtospend.(11)"Thenumberisnotbig,butit'sasharpincrease."AlotmoreChinesecouldnotaffordthebrand-nameitems,soinsteadtheybuybrand-nameaccessories,likepurses,tiesandshoes.Thelatestinformationfromtheluxurygoodsindustryhasshownthatbrand-namemakerswillbemoreaggressivethisyear.(12)AndCartierwillexpanditsnumberofoutletsfrom3to15inthreeyears.JacquesFranckDossin,analystwiththeUS-basedGoldmanSachs,saidthatChina'sluxurymarketwilldevelopatthehighestspeedinthecoming10yearsandtakesecondplaceintheworld,withthelargestcustomergroup.AAnotherstrongtrendisthereturntotraditionallingeriefabricssuchassatinandwashablesilks.BEconomistYueZhengfromtheaccountingfirmPriceWaterhouseCoopers,believesthatShanghai'smarketforluxuryitemshasover100,000stablecustomers.CHaagen-Dazswillopenatleastanother10storesonthemainland,LouisVuitton2to3.DTheypeeredthroughthewindowsatsandalsandhandbagscostingfarmorethanmostShanghaineseearninamonth.EShanghaialreadyishometoanarmyofforeigndesignerboutiquestargetingthenewrich.FThecompanyopeneditsfirstoutletonChineseterritoryin2002withamegastoreinHongKong.GShanghaiistherichestcityonthemainlandandisseeingalotofpeopletakingtothehigh-spendinglifestyle.8、標(biāo)準(zhǔn)答案:E知識(shí)點(diǎn)解析:暫無(wú)解析9、標(biāo)準(zhǔn)答案:F知識(shí)點(diǎn)解析:暫無(wú)解析10、標(biāo)準(zhǔn)答案:G知識(shí)點(diǎn)解析:暫無(wú)解析11、標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析12、標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:暫無(wú)解析三、常規(guī)閱讀理解(本題共6題,每題1.0分,共6分。)?Readthearticlebelowaboutpricesystem,andthequestionsontheoppositepage.?Foreachquestion13--18,markoneletter(A,B,C,orD)onyourAnswerSheetfortheansweryouchoose.PRICESYSTEMPricesdeterminehowresourcesaretobeused.Theyarealsothemeansbywhichproductsandservicesthatareinlimitedsupplyarerationedamongbuyers.ThepricesystemoftheUnitedStatesisaverycomplexnetworkcomposedofthepricesofalltheproductsboughtandsoldintheeconomyaswellasthoseofamyriadofservices,includinglabor,professionaltransportation,andpublicutilityservices.Theinterrelationshipsofallthesepricesmakeupthe"system"ofprices.Thepriceofanyparticularproductorserviceislinkedtoabroad,complicatedsystemofpricesinwhicheverythingseemstosupplytothetransaction,guaranteesontheproductorservice,deliveryterms,returnprivileges,andotherfactors.Inotherwords,bothbuyerandsellerdependmoreorlessuponeverythingelse.Ifoneweretoaskrandomlyselectedindividualstodefine"price",manywouldreplythatpriceisanamountofmoneypaidbythebuyertothesellerofaproductofserviceor,inotherwords,thatpriceisthemoneyvalueofaproductofserviceasagreeduponinamarkettransaction.Thisdefinitionis,ofcourse,validasfarasitgoes.Foracompleteunderstandingofapriceinanyparticulartransaction,muchmorethantheamountofmoneyinvolvedmustbeknown.Boththebuyerandthesellershouldbefamiliarwithnotonlythemoneyamount,butwiththeamountandqualityoftheproductorservicetobeexchanged,thetimeandplaceatwhichtheexchangewilltakeplaceandpaymentwillbemade,theformofmoneytobeused,thecredittermsanddiscountsthatshouldbefullyawareofallthefactorsthatcomprisethetotal"package"beingexchangedfortheasked--foramountofmoneyinorderthattheymayevaluateagivenprice.13、Whatisthemainideaofthepassage?A、TheInherentWeaknessesofthePriceSystem.B、TheComplexitiesofthePriceSystem.C、CreditTermsinTransactions.D、ResourceAllocationandthePublicSector,標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析14、Accordingtothepassage,thepricesystemisrelatedprimarilyto______.A、laborandeducationB、transportationandinsuranceC、utilitiesandrepairsD、productsandservices標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析15、Accordingtothepassage,whichofthefollowingisNOTafactorinthecompleteunderstandingofprice?A、Instructionsthatcomewithaproduct.B、Thequantityofaproduct.C、Thequalityofaproduct.D、Guaranteesthatcoveraproduct.標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析16、Accordingtothepassage,whichofthefollowingisNOTtrueaboutthedefinitionofprice?A、Pricesystemisacomplicatednetwork.B、Pricereferstothequantityandqualityoftheproduct.C、Priceisanamountofmoneypaidbythebuyertotheseller.D、Besidesmoney,manyotherfactorsareinvolvedinthepricesystem.標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析17、Inthelastsentenceofthepassage,"they"refersto______.A、returnprivilegesB、allthefactorsC、buyerandsellerD、money標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:暫無(wú)解析18、Theparagraphfollowingthepassagemostlikelydiscusses______.A、unusualwaystoadvertiseproductsB、typesofpaymentplansforserviceC、theoriesabouthowproductsaffectdifferentlevelsofsocietyD、howcertainelementsofaprice"package"influenceitsmarketvalue標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析四、完形填空(本題共15題,每題1.0分,共15分。)?Readtheadvertisementbelow.?ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.?Foreachquestion19--33,markoneletter(A,B,C,orD)onyourAnswerSheet.AdvertisementToomuchtoread!It'simpossibletofindtimetoreadtoday'stopbusinessbooks--andthousandsarepublishedeachyear.Yetnotkeepingupwiththosebookscouldbeaseriousand(19)mistake.Oftentheideasandinsightstheycontainare(20)nowhereelse.Buthowcanyouevenknowwhich(21)areworthwhile--letalonefindtimetoreadthem?Fortunately,there'sa(22)--SoundviewExecutiveBookSummaries.Itreallyworks.Infact,it'sguaranteedto(23).Itisingeniousandessential.Everymonth,youreceivetwoorthreequick-reading,time-savingsummariesofthebestnewbusinessbooks.Each(24)allthekeypointsintheoriginalbook.Thebig(25)insteadof200to500pages,thesummaryisonlyseveralpages.Insteadoftakingfive,tenormorehourstoread,it(26)just15minutes.Ofthethousandsofbusinessbookspublished(27)onlya(28)arereallyworthreading.Tosaveyourtime,ourEditorialBoardgoes(29)themalleliminating90%.Our(30)arehigh,andthecriteriarigorous.Whenabookmeetsallour(31),weprepareasummary,insteadofarevieworadigest.Yougetaskillfuldistillationthat(32)thecontentandspiritoftheentirebooks.Thetitlescovereverysubjectof(33)tobusinesspeopletoday.There'snothingelselikeSoundviewExecutiveBookSummaries.19、A、expensiveB、cheapC、severeD、bad標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析20、A、accessibleB、availableC、reachedD、got標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析21、A、booksB、onesC、subjectsD、titles標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析22、A、solutionB、wayC、keyD、method標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析23、A、functionB、workC、enterD、operate標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析24、A、includesB、concludesC、containsD、takes標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:暫無(wú)解析25、A、similarityB、differenceC、resemblanceD、disagreement標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析26、A、takesB、costsC、spendsD、shares標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析27、A、separatelyB、differentlyC、partlyD、annually標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析28、A、handfulB、severalC、littleD、score標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析29、A、throughB、overC、inD、out標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析30、A、requestsB、requirementsC、standardsD、needs標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:暫無(wú)解析31、A、testsB、needsC、claimsD、proclaims標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析32、A、reservesB、keepsC、maintainD、preserves標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:暫無(wú)解析33、A、careB、concernC、interestD、firm標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:暫無(wú)解析五、改錯(cuò)(本題共12題,每題1.0分,共12分。)?Readthetextbelowaboutmanagingolderworkers.?Inmostofthelines34--45thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.?Ifalineiscorrect,writeCORRECTonyourAnswerSheet.?Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.ManagingOlderWorkersBecomingTheworkforceisbecomingagingasbaby-boomermovetowardretirement.GenCorrectXmanagersneedtolearnhowtomotivateandmanagethistalentpoolofolder34workers.Bothgenerationshavequiteverydifferentviewsoftheotherandwill35needtolearnhowtheothergenerationoperateson.Itisuptothemanagers,36GenXorotherwise,totaketheleadandcreatethewarmclimateinwhicholder37workerswillremainengagedinandproductive.Youmaythinkolderworkersare38harderworkersorthattheyaredifficulttotrain.Getridofyourstereotypes.Your39olderworkersaredifferentindividualsjustlikeeveryoneelseinyourgroup.Treat40themassuch.Don'tassumethattheolderworkerknowswhatyouexpectof41them.Theydon'thavethesamebackgroundasyouare.Beveryclearwhatyou42wantdoneandwhatthemeasurementsofcompletionandofsuccesswillbe.45"Bill,takecareofthatforme"isnotenough.Try"Bill,Ineedyoutopreparethe44department'sbudgetforthenextfiscalyear."Usethenumbersfromalastyear45andaddto10%oneverythingexcepttrainingwhichshouldgoup15%.34、標(biāo)準(zhǔn)答案:QUITE知識(shí)點(diǎn)解析:暫無(wú)解析35、標(biāo)準(zhǔn)答案:ON知識(shí)點(diǎn)解析:暫無(wú)解析36、標(biāo)準(zhǔn)答案:WARM知識(shí)點(diǎn)解析:暫無(wú)解析37、標(biāo)準(zhǔn)答案:IN知識(shí)點(diǎn)解析:暫無(wú)解析38、標(biāo)準(zhǔn)答案:CORRECT知識(shí)點(diǎn)解析:暫無(wú)解析39、標(biāo)準(zhǔn)答案:DIFFERENT知識(shí)點(diǎn)解析:暫無(wú)解析40、標(biāo)準(zhǔn)答案:CORRECT知識(shí)點(diǎn)解析:暫無(wú)解析41、標(biāo)準(zhǔn)答案:ARE知識(shí)點(diǎn)解析:暫無(wú)解析42、標(biāo)準(zhǔn)答案:CORRECT知識(shí)點(diǎn)解析:暫無(wú)解析43、標(biāo)準(zhǔn)答案:CORRECT知識(shí)點(diǎn)解析:暫無(wú)解析44、標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:暫無(wú)解析45、標(biāo)準(zhǔn)答案:TO知識(shí)點(diǎn)解析:暫無(wú)解析BEC商務(wù)英語(yǔ)(中級(jí))閱讀模擬試卷第2套一、概括文意配伍(本題共7題,每題1.0分,共7分。)Lookatthestatementsbelowandthebookreviewontheoppositepage.Whichsectionofthearticle(A,B,CorD)doeseachstatement(1-7)referto?Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.Youwillneedtousesomeoftheselettersmorethanonce.Example:0Itincludesdiscussionabouttheinitiationbehindthesales.AGREATSALESCAMPAIGNSThisbookexaminesthemostsuccessfulsalescampaignsofrecentyears.Itprovidesexamplesofhowmajorconsumerbrands,likeCoca-cola,Nike,3MandToyota,havebeenpromotedinmagazinesandnewspapers.Itincludesinformationaboutthecreativeandplanningprocessbehindthepromotionofthesepopularproducts.BTHEAUTOMOTIVEINDUSTRYTODAYFindouthowtopexecutivesfromleadingcarcompaniesviewthechangingrelationshipsbetweenmanufacturesandtheirsuppliers.Thisbookisaseriesofinterviewswithleadingplayersintheindustry:purchasingmanagersdiscusstheriseofglobalsuppliersandchiefexecutivespresenttheinternationaltrendtowardsmergersandacquisitionsintheindustry.CTHEEXECUTIVE'SHANDBOOKThisneweditionofTheExecutive'sHandbookprovidesananalysisofthemainpoliticalandeconomictrendsofthelate1990s.Itisespeciallygoodincoststructures,changingconsumertrendsandcross-borderexpansion.Thesearekeyelementsthataffectinternationalbusinessdeals,makingthebookessentialreadingforanyoneinvolvedininternationaltrading.DLEADYOURCOMPANYTOSUCCESSThisisacollectionofin-depthinterviewswithsomeoftheworld'stopbusinessexecutivesinthecar,softdrinksandclothingindustries.Afascinatingwork,itwillmakeyouquestionmuchofthegenerallyacceptedtheoryonwhatsuccessfulleadershipwithinmanufacturinginvolves.1、Thebooktellsyouaboutrecentdevelopmentsinconsumerbuyingpatterns.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:題目關(guān)鍵詞“consumerbuyingpatterns”,題目意為“書(shū)中會(huì)講述消費(fèi)者購(gòu)買模式的最近發(fā)展情況”,與C段中:“Itisespeciallygoodincoststructures,changingconsumertrendsandcross—borderexpansion.”相符。2、Theopinionsexpressedinthisbookdifferfromthoseofmostexpertsinthisfield.標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:題目關(guān)鍵詞“differfromthoseofmostexpertsinthisfield”,題目意為“書(shū)中一些觀點(diǎn)與這一領(lǐng)域其他專家的看法有所不同”,與D段中“itwillmakeyouquestionmuchofthegenerallyacceptedtheoryonwhatsuccessful”相符。3、Thebookcontainsinterviewswithbusinessleadersfromseverallargeindustries.標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:題目關(guān)鍵詞“businessleadersfromseverallargeindustries”,題目意為“書(shū)中包含與幾個(gè)大型企業(yè)領(lǐng)導(dǎo)的訪談”,與D段中:“Thisisacollectionofin—depthinterviewswithsomeoftheworld’stopbusinessexecutivesin…”相符。4、Thefinancialinformationprovidedinthisbookwillbeusefulforimport-exportcompanies.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:題目關(guān)鍵詞“import—exportcompanies”,題目意為“書(shū)中提到的財(cái)務(wù)信息對(duì)進(jìn)出口公司很有用”,與C段中:“…makingthebookessentialreadingforanyoneinvolvedininternationaltrading.”相符。5、Thebookdescribeshowanumberoftopcompanieshavemarketedtheirproducts.標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:題目關(guān)鍵詞“marketedtheirproducts”,題目意為“書(shū)中介紹了幾個(gè)頂尖企業(yè)如何營(yíng)銷自身的產(chǎn)品”,與A段中:“Itprovidesexamplesofhowmajorconsumerbrands,like…h(huán)avebeenpromotedinmagazinesandnewspapers.”相符。6、Thebookoutlineschangeinthesourceofthematerialsandpartsneededforproduction.標(biāo)準(zhǔn)答案:B知識(shí)點(diǎn)解析:題目關(guān)鍵詞“changeinthesourceof”,題目意為“書(shū)中介紹了原材料與生產(chǎn)部分需求的變化”,與B段中:“…thechangingrelationshipsbetweenmanufacturesandtheirsuppliers.”相符。7、Thebookdiscussesavarietyofmajorinfluencesonthebusinessworld.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:題目關(guān)鍵詞“majorinfluencesonthebusinessworld”,題目意為“書(shū)中討論了商界中的一些巨大影響”,與C段中:“Thesearekeyelementsthataffectinternationalbusinessdeals…”相符,influence與affect為同義替換。二、段落完型(本題共5題,每題1.0分,共5分。)ReadthistextaboutelectricalpowerinCanada.Choosethebestsentencefromtheoppositepagetofilleachoftheblanks.Foreachblank(8-12),markoneletter(A-G)onyourAnswerSheet.Donotmarkanylettertwice.Thereisanexampleatthebeginning(0).ELECTRICITY:WEALTH,MONEY,POWERCanadianindustrieshaveprosperedformorethanacenturyonthecountry'sabundanceofcheap,reliableelectricalpower.B(example)infact,CanadaconsumesmoreelectricityonaperpersonbasisthananycountryexceptNorway.【P1】______ElectricityisasignificantsourceofexportincomeforCanada.【P2】______Butinthe1970s,CanadianexportsrosesharplytoaddresstheU.S.demandforcheaperandmorereliable.In1985,exportsofCanadianelectricalpowerreached1,400millionUSdollars.【P3】______Netelectricityexportsaccountformorethan60%ofCanada'sbalanceoftrade.Domestically,Canadacontinuestogenerateelectricalpower,primarilyfromwater.【P4】______Exportsofelectricityarenowsubjecttoforcesfarbeyondthecontrolofutilitymanagers.【P5】______Example:ABesides,electricityfromcoalandnuclearis50%to75%cheaperthanmanyotherindustrialnations.BGeneratedprimarilybywater,ourpowersupplieshaveattractedandsupportedenergy-intensiveindustriessuchasmining.CItalsoranksamongthetopthreeelectricityproducersintheworld,behindtheU.S.andRussia.DNexttoelectricity,Canadianpaperexportscameto900millionU.S.dollarseveryyearinthe1960s.ECanadaandtheU.S.importedandexportedpowerinalmostequalmeasuresafter1901.FSincethen,electricity'exportshavedeclinedbuttheyhavecontinuedtoexceed700millionU.S.dollars.GEnvironmentalandtradepoliciesallinfluenceelectricalproductionandtrade.8、【P1】標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:空白前一句提到加拿大人均用電量超過(guò)其他國(guó)家,僅次于挪威??赏茰y(cè)出此處加拿大的電產(chǎn)量在世界排名也很高。選項(xiàng)C符合題意。9、【P2】標(biāo)準(zhǔn)答案:E知識(shí)點(diǎn)解析:空白前一句提到電是加拿大出口創(chuàng)匯的重要資源,后一句提到1970后,其出口量由于美國(guó)需要急劇上升,可推測(cè)出此處應(yīng)該將加拿大和美國(guó)的電進(jìn)出口量相比較。10、【P3】標(biāo)準(zhǔn)答案:F知識(shí)點(diǎn)解析:空白前一句提到1985年加拿大電出口量達(dá)14億美元,后一句提到電出口的凈產(chǎn)值占60%,可推測(cè)出此空依舊是講加拿大的電出口情況,只有選項(xiàng)F符合題意。11、【P4】標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:空白前一句提到加拿大國(guó)內(nèi)有水能發(fā)電,可推測(cè)出此處應(yīng)講到用其他資源發(fā)電,選項(xiàng)A符合題意。12、【P5】標(biāo)準(zhǔn)答案:G知識(shí)點(diǎn)解析:空白前一句提到現(xiàn)在電的出口不僅僅受使用部門的控制,言外之意,其他因素仍影響著電的生產(chǎn)和貿(mào)易。選項(xiàng)G符合題意。三、常規(guī)閱讀理解(本題共6題,每題1.0分,共6分。)Readthefollowingarticleaboutcreativeteamsandmanagementandthequestionsontheoppositepage.Foreachquestion(13-18),markoneletter(A,B,CorD)onyourAnswerSheet.CreativeTeamsandManagementWhenColgatelauncheditsthenrevolutionaryColgateGumProtectiontoothpastein1990,companyexecutiveswereconfidenttheyhadahitontheirhands.Thetoothpasteincorporatedagroundbreakingantibacterialtechnologytheythoughtwasthebiggestinnovationsincefluoride.Butinthemonthsafterthetoothpaste'ssix-countryrollout,theproduct'smarketsharereachedameager1%)—one-fifthofthecompany'sprojections.Whatwentwrong?Anewroundofmarketresearchfoundthattheoriginallaunchstrategymutedthe"breakthrough"message;theadspositionedthenewtoothpasteasalineextensioninsteadofarevolutionaryadvance,andthepublicjustdidn'tbuytheproduct'sbroadclaims.Uptothispoint,Colgate'spresident,BillShanahan,hadattendedonlyquarterlyreviewmeetings;nowherolleduphissleevestorescuetheproduct,establishingaworldwidemarketingteamandmeetingregularlywithglobalbusinessvicepresidentKathleenThornhillandCEOReubenMarktofollowtheteam'sprogress.Shanahanandothersattheverytopsiftedthroughtheresearchandtookpartintheadvertisingdevelopmentmeetings,workingelbowtoelbowwiththemarketingteamrenamedColgateTotal,andpromotedwitharetooledadcampaignthatstressedthetoothpaste's12-hourprotection,theproductwasahitinmostofthe103countiesoutsidetheUnitedStates.Shanahancontinuedtolavishpersonalattentionontheproduct,puttingColgateTotalunderthedirectsupervisionofJackHaber,theworldwidedirectorofconsumeroralcareproducts,andcommitting$35millionandateamof200employeestotheproject.Withthatkindofsenior-levelbacking,Harberpulledoutthestops,spending$20milliontopromoteColgateTotaltoU.S.dentistsalone.Withintwomonthsofitsdomesticlaunchin1997,theproductcaptured10.5%oftheU.S.toothpastemarketandwithinsixmonthsmuscledperennialchamp,Procter&Gamble'sCrest,outoffirstplace.ColgateTotalhasremainednumberoneeversince.WhattransformsagoodproductidealikeColgateTotalintoablockbuster?Wespenttenyearsstudyingmorethan700newproductdevelopmentteamsandinterviewedover400projectleaders,teammembers,seniorexecutives,andCEOsintimatelyinvolvedinproductdevelopmentandlaunch.Ofthehundredsofteamswestudied,just7%ofthem—49inall—createdproductsthatscoredaperfecttenonourmeasureofblockbustersuccess.Toachievethatscore,productshadtoreachorexceedcompanygoals,customerexpectations,profitandsalestargets,garnercompanyandindustryawards,andattractnationalattention.Productsdon'tbecomeblockbusterswithouttheintense,personalinvolvementofseniormanagementusuallyaCEOordivisionhead.Ineverycasestudied,topmanagementplayedanintimate,active,oftendailyrole.Thisapproachhasbeenoutoffavorfordecades,creativeteams,asthethinkinggoes,shouldbeempoweredbymanagementandthenleftalone.Toomuchattentionstiflesinnovation.Tothatwesay"Baloney".Ourworkshowsthat,inthebestcase,managementinvolvementshouldstartondayone.Ideally,seniormanagersworkcloselywithproductteamtoestablishmust-havefeaturesandthenhelpclearapathfortheteam.Topmanagerscontrolresources,rulesandcutthroughredtape.And,crucially,seniormanagersserveascheerleadersandvisionaries,broadcastingamessageoforganizationalcommitmentthatattractsbuy-inatalllevelsofthecompany.13、WhathappenedtoColgate’snewtoothpaste?A、Theresultsrancontrarytothecompany’sexpectation.B、Itachievedagreatsuccess.C、Ittookagreatportionofmarketshare.D、Thenewtechnologywasnotpopularamongcustomers.標(biāo)準(zhǔn)答案:A知識(shí)點(diǎn)解析:從文中第一段:“Butinthemonthsafterthetoothpaste’ssix—countryrollout,theproduct’smarketsharereachedameager1%一onefifthofthecompany’sprojections.”可知,但是當(dāng)一個(gè)月后,產(chǎn)品的市場(chǎng)占有份額只有1%,遠(yuǎn)遠(yuǎn)低于預(yù)期,but為重要信息轉(zhuǎn)折詞,選項(xiàng)A符合題意。14、ThewriterimpliedthattheoriginallaunchstrategyA、didn’tsetthetarget.B、failedtoappealtocustomers.C、hadthewrongfocus.D、aimedatacommongoal.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:從文中第二段:“…theoriginallaunchstrategymutedthe“breakthrough”message,theadspositionedthenewtoothpasteasalineextensioninsteadofarevolutionaryadvance…”可知,最初的銷售策略掩蓋了突破性的信息,廣告只是把這個(gè)新牙膏定位為一種產(chǎn)品擴(kuò)展,并沒(méi)有革命性的進(jìn)步。選項(xiàng)C符合題意,focus與position相對(duì)應(yīng)。15、Accordingtothearticles,ColgateTotal’ssuccesswasduetoA、goodmarketingstrategies.B、cooperationofteammembers.C、participationofseniormanagersinmeetings.D、totalinvolvementoftopmanagers.標(biāo)準(zhǔn)答案:D知識(shí)點(diǎn)解析:從文中第二段:“…Uptothispoint,Colgate’spresident,BillShanahan,hadattendedonlyquarterlyreviewmeetings,nowherolleduphissleevestorescuetheproduct,establishingaworldwidemarketingteamandmeetingregularlywithglobalbusinessvicepresidentKathleenThornhillandCEOReubenMarktofollowtheteam’sprogress…”可知,現(xiàn)在經(jīng)理BillShanahan建立起全球性的市場(chǎng)小組并定期與其他領(lǐng)導(dǎo)者會(huì)面,可見(jiàn)高層已給予相當(dāng)多的關(guān)注。選項(xiàng)D符合題意。16、Inparagraphfive,thewriterusesthefigurestoindicateA、quiteafewcompaniesmeetthestandards.B、mostcompaniesrealizethekeytosuccess.C、notmanycompanieshaveoutperformedthecriteria.D、afewcompanieshavedonebetterthanothers.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:從文中第五段:“Toachievethatscore,productshadtoreachorexceedcompanygoals.customerexpectations,profitandsalestargets,garnercompanyandindustryawards,andattractnationalattention.”可知,為了取得這一成績(jī),產(chǎn)品必須達(dá)到或超過(guò)公司目標(biāo)、消費(fèi)者期望、利潤(rùn)和銷售目標(biāo)……,可見(jiàn)能夠取得這一目標(biāo)絕非易事。數(shù)據(jù)中的“just7%”也表明這一點(diǎn)。選項(xiàng)C符合題意。17、Accordingtothewriter,theapproachthathasnotbeenpopularforalongtimeisA、themanagementshouldshowtheirconsistentconcernaboutinnovation.B、teamsshouldsubjecttothepowerofthemanagement.C、topmanagementneedn’ttakepartintheresearchandmarketingactivities.D、teammembershavetheabsoluterighttodowhattheywanttodo.標(biāo)準(zhǔn)答案:C知識(shí)點(diǎn)解析:從文中第六段:“Thisapproachhasbeenoutoffavorfordecades,creativeteams,asthethinkinggoes,shouldbeempoweredbymanagementandthenleftalone.”可知,這種方式在近十年不再受歡迎,創(chuàng)作團(tuán)隊(duì)由管理層授權(quán),獨(dú)立運(yùn)作,可推測(cè)出高層不參與研發(fā)和市場(chǎng)推廣活動(dòng)已經(jīng)很長(zhǎng)時(shí)間不流行了。選項(xiàng)C符合題意。18、Inwhat
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