【結(jié)案報告】TCL+譚維維娛樂項目傳播

譚維維×TCL超級品牌日娛樂項目傳播報告Contents目錄01020304新媒體預(yù)熱傳播娛樂PR媒體傳播京東&TCL譚維維送驚喜蘇寧×譚維維粉絲網(wǎng)絡(luò)見面會05維所欲為演唱會品牌露出—項目附贈權(quán)益01新媒體預(yù)熱傳播項目從6月4日執(zhí)行開始-6月9日執(zhí)行傳播總體效果如下：1、3條微博KOL，閱讀量超841萬；TCL品牌總曝光超1900萬；2、#娛十迷#微博話題總閱讀量216萬；3、粉絲陣地活動信息露出置頂，總曝光量超過100萬；4、維維去哪兒H5完成10個微信大號傳播量，完成近10萬閱讀量及10萬+H5點(diǎn)擊量傳播概述新媒體傳播數(shù)據(jù)總覽6月4日—TCL超級品牌日倒計時海報發(fā)布KOLID：一起神回復(fù)

曝光量：460萬發(fā)布信息獲得評論：3002轉(zhuǎn)發(fā)：99086月4日—#娛樂圈十大未解之謎#KOL發(fā)布6月4日—#娛樂圈十大未解之謎#KOL發(fā)布實(shí)際閱讀量357.8萬6月8日—解密#娛樂圈十大未解之謎#KOL發(fā)布KOLID：一起神回復(fù)曝光量：472萬新浪內(nèi)容標(biāo)記—精選轉(zhuǎn)發(fā)：11601評論：30246月8日—解密#娛樂圈十大未解之謎#KOL發(fā)布實(shí)際閱讀量356.4萬6月4日—#娛樂圈十大未解之謎#傳播詳情話題閱讀量：216萬人氣組合、譚維維等話題引起網(wǎng)友熱議/p/1008088c2f84ce7cda04d45866f1a0dcbdffca6月5日—#維維的魔盒#官博配合#娛十迷#話題熱度發(fā)布維維的魔盒海報6月5日—TCL會員官博促銷信息發(fā)布官博發(fā)布促銷信息6月5日—官博促銷信息KOL轉(zhuǎn)發(fā)擴(kuò)散KOLID：當(dāng)時我就震驚了

曝光量：957萬轉(zhuǎn)發(fā)：8805評論：3424實(shí)際閱讀量129.5萬6月5日—官博促銷信息KOL轉(zhuǎn)發(fā)擴(kuò)散效果6月5日—促銷信息及活動在粉絲陣地露出消息置頂京東TCL鏈接插入產(chǎn)品文字信息露出帖子地址：/p/3807853726?pn=16

6月8日微信大號H5傳播數(shù)據(jù)匯總

閱讀量：9376閱讀量：9267閱讀量：9948閱讀量：8118閱讀量：8176閱讀量：10219閱讀量：11351閱讀量：4968

6月8日微信大號H5傳播數(shù)據(jù)匯總

閱讀量：10882閱讀量：1125010個微信公眾大號，發(fā)布當(dāng)天傳播覆蓋曝光92955588人次累計閱讀量93915累計點(diǎn)贊830次

6月8日維維去哪兒H5傳播數(shù)據(jù)匯總

后臺用戶瀏覽量地址：/deg/tcl/4/getpv.php促銷信息趣味露出6月9日—微微去哪兒H5百度貼吧傳播維維去哪兒H5二維碼品牌LOGO露出消息置頂帖子地址：/p/381643029502傳統(tǒng)PR傳播項目從6月5日執(zhí)行開始-6月11日執(zhí)行傳播總體效果如下：1、總計實(shí)現(xiàn)519+條媒體報道鏈接，約95%以上的報道都有TCL品牌植入；2、共計7個/焦點(diǎn)圖推薦，41個圖文/首頁推薦；3、總計7家APP進(jìn)行了新聞推薦，如：ZAKER新聞APP、土豆視頻APP等；4、總計7家平臺參與了線上活動傳播，且對活動都有重點(diǎn)推薦，共獲13個/焦點(diǎn)圖推薦；25個圖文/首頁推薦；5、媒體新聞曝光量（不包含媒體活動，電視節(jié)目，及手機(jī)APP推送曝光量）達(dá)：319188600NO.16月10日落地活動傳播報告落地活動-娛樂媒體發(fā)布概述主題：譚維維攜TCL落地活動執(zhí)行內(nèi)容：娛樂媒體邀請、通稿策劃撰寫、訪談提綱制定及娛樂媒體公關(guān)報道

傳播效果：(截止當(dāng)前)1、共計183條新聞總轉(zhuǎn)載量；約95%以上的報道都有TCL品牌植入；2、門戶+二類網(wǎng)站娛樂/音樂推薦：共計7個/焦點(diǎn)圖，41個娛樂/音樂首頁顯要文字鏈推薦；3、7大APP娛樂首頁進(jìn)行了新聞推薦，如：ZAKER新聞APP、土豆視頻APP等；傳播發(fā)布列表編號媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道優(yōu)勢位置推薦發(fā)布日期發(fā)布鏈接1網(wǎng)站-門戶娛樂頻道全國搜狐網(wǎng)音樂焦點(diǎn)圖6月12日/0611/n414819382.shtml2網(wǎng)站-門戶娛樂頻道全國鳳凰音樂焦點(diǎn)圖6月12日/a/0611/39746353_0.shtml3網(wǎng)站-門戶娛樂頻道全國網(wǎng)易娛樂頻道首頁文字鏈入口6月12日/15/0611/08/ARQL7DJV00031H0O.html4網(wǎng)站-門戶娛樂頻道全國中國新聞網(wǎng)娛樂焦點(diǎn)圖6月12日/yl//06-10/7335646.shtml5網(wǎng)站-門戶娛樂頻道全國環(huán)球娛樂頻道首頁文字鏈入口6月12日/yuleyaowen/-06/6656691.html?qq-pf-to=pcqq.c2c一、落地活動-門戶媒體報道新聞轉(zhuǎn)載概覽新聞轉(zhuǎn)載概覽新聞轉(zhuǎn)載概覽1、發(fā)稿媒體：搜狐——音樂頻道首頁焦點(diǎn)圖發(fā)布截圖搜狐娛樂品牌信息植入搜狐——品牌植入方式發(fā)布截圖2、發(fā)稿媒體：網(wǎng)易-音樂焦點(diǎn)圖發(fā)布截圖網(wǎng)易-其他入口網(wǎng)易娛樂圖片首頁網(wǎng)易娛樂首頁要聞網(wǎng)易悅圖娛樂首頁發(fā)布截圖網(wǎng)易-品牌植入方式網(wǎng)易娛樂品牌信息植入發(fā)布截圖3、發(fā)稿媒體：中國新聞網(wǎng)—娛樂頻道首頁焦點(diǎn)圖發(fā)布截圖中國新聞網(wǎng)-其他圖位入口中國新聞網(wǎng)首頁獨(dú)家報道中國新聞網(wǎng)大首頁中國新聞網(wǎng)娛樂首頁發(fā)布截圖中國新聞網(wǎng)-其他圖位入口中國新聞網(wǎng)娛樂首頁中國新聞網(wǎng)娛樂首頁要聞發(fā)布截圖中國新聞網(wǎng)-品牌植入方式中國新聞網(wǎng)娛樂品牌信息植入發(fā)布截圖4、發(fā)稿媒體：鳳凰網(wǎng)—音樂頻道首頁焦點(diǎn)圖發(fā)布截圖鳳凰網(wǎng)—品牌植入方式中國新聞網(wǎng)娛樂品牌信息植入發(fā)布截圖5、發(fā)稿媒體：環(huán)球網(wǎng)-娛樂頻道首頁音樂焦點(diǎn)圖發(fā)布截圖環(huán)球網(wǎng)-品牌植入方式環(huán)球娛樂品牌信息植入發(fā)布截圖其他網(wǎng)絡(luò)推廣截圖Msn娛樂首頁人民網(wǎng)娛樂首頁推薦人民網(wǎng)娛樂首頁要聞央視網(wǎng)音樂首頁臺灣網(wǎng)娛樂首頁發(fā)布截圖中國網(wǎng)娛樂首頁中華網(wǎng)娛樂首頁娛樂網(wǎng)首頁新疆網(wǎng)娛樂首頁華東在線娛樂首頁其他網(wǎng)絡(luò)推廣截圖發(fā)布截圖桐梓在線娛樂首頁中國演出網(wǎng)熱視網(wǎng)msn文娛濱州新聞網(wǎng)其他網(wǎng)絡(luò)推廣截圖發(fā)布截圖其他網(wǎng)絡(luò)（部分）品牌植入中國日報網(wǎng)大眾網(wǎng)中國臺灣網(wǎng)發(fā)布截圖其他網(wǎng)絡(luò)（部分）品牌植入中國臺灣網(wǎng)中國網(wǎng)東北網(wǎng)發(fā)布截圖編號媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道優(yōu)勢位置推薦發(fā)布日期點(diǎn)擊量發(fā)布鏈接1視頻網(wǎng)娛樂頻道全國PPTV娛樂首頁推薦6月12日1043/show/XRjiaYckvn91AviaY.html2視頻網(wǎng)娛樂頻道全國風(fēng)行娛樂首頁推薦6月12日1003/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.233視頻網(wǎng)娛樂頻道全國樂視娛樂首頁推薦6月12日20000+/ptv/vplay/22932122.html4視頻網(wǎng)娛樂頻道全國土豆音樂首頁推薦6月12日30000+/programs/view/ntbKri47EYg/5視頻網(wǎng)娛樂頻道全國優(yōu)酷娛樂首頁推薦6月12日100，000+/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.26視頻網(wǎng)娛樂頻道全國搜狐娛樂-6月17日100，000+/us/260267439/80495667.shtml7視頻網(wǎng)娛樂頻道全國騰訊娛樂-6月17日101,000+/page/u/v/c/u01570bmcvc.html8視頻網(wǎng)娛樂頻道全國優(yōu)酷娛樂-6月17日3874/v_show/id_XMTI2NDQyNTEwNA==.html%EF%BC%9F累計點(diǎn)擊量約：35，000+傳播發(fā)布列表二、落地活動-網(wǎng)絡(luò)視頻媒體發(fā)布截圖1、發(fā)布媒體：PPTVPPTV娛樂頻道首頁推薦PPTV品牌植入畫面：發(fā)布截圖2、發(fā)布媒體：風(fēng)行風(fēng)行網(wǎng)娛樂頻道首頁推薦風(fēng)行網(wǎng)大首頁推薦發(fā)布截圖風(fēng)行品牌植入畫面：發(fā)布截圖3、發(fā)布媒體：樂視樂視焦點(diǎn)圖推薦發(fā)布截圖樂視品牌植入畫面：發(fā)布截圖4、發(fā)布媒體：土豆土豆音樂頻道首頁推薦土豆音樂首頁焦點(diǎn)圖發(fā)布截圖土豆品牌植入畫面：發(fā)布截圖5、發(fā)布媒體：優(yōu)酷視頻優(yōu)酷娛樂頻道首頁推薦發(fā)布截圖優(yōu)酷網(wǎng)品牌植入畫面：發(fā)布截圖搜狐視頻品牌植入畫面：視頻播放量：100，000+發(fā)布截圖騰訊視頻品牌植入畫面：視頻播放量：101，000+發(fā)布截圖騰訊視頻品牌植入畫面：視頻播放量：3874發(fā)布截圖手機(jī)移動APP媒體共計7家進(jìn)行了娛樂首頁推薦：網(wǎng)易新聞APP、今日頭條新聞APP、ZAKER新聞APP優(yōu)酷視頻APP、土豆視頻APP、風(fēng)行視頻APP、樂視視頻APP;綜述：三、手機(jī)移動APP發(fā)布截圖1、ZAKER新聞APP娛樂首頁推薦2、網(wǎng)易新聞APP音樂首頁推薦發(fā)布截圖3、今日頭條APP娛樂首頁推薦發(fā)布截圖4、風(fēng)行視頻APP娛樂首頁推薦發(fā)布截圖5、土豆視頻APP娛樂首頁推薦發(fā)布截圖6、樂視視頻APP娛樂首頁推薦發(fā)布截圖7、優(yōu)酷視頻APP娛樂首頁推薦發(fā)布截圖本次活動共邀請北京電視臺《每日文娛播報》及光線傳媒《音樂風(fēng)云榜》兩檔國內(nèi)電視娛樂資訊收視率最高的參與了報道。傳播效果：《每日文娛播報》簡訊報道，播出時間5月25日18:00，品牌有植入；《音樂風(fēng)云榜》150余家地方電視臺相繼播出。綜述：四、電視媒體編號媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道發(fā)布日期發(fā)布時長網(wǎng)絡(luò)鏈接1電視娛樂資訊全國北京衛(wèi)視每日文娛播報6月13日約2分鐘/show/8akxrhZ87CqNC3M.html2電視娛樂資訊全國100家電視臺光線傳媒音樂風(fēng)云榜6月18日約1分鐘/v2426002.shtml?from=groupmessage&isappinstalled=0傳播發(fā)布列表TCL-LOGO植入發(fā)稿媒體：BTV-每日文娛播報發(fā)布截圖送貨視覺TCL-品牌植入發(fā)布截圖發(fā)布媒體：光線傳媒-音樂風(fēng)云榜

TCL-LOGO植入發(fā)布截圖NO.26月5日-9日傳統(tǒng)新聞傳播報告主題：新聞執(zhí)行內(nèi)容：媒體平臺合作

傳播效果：(截止當(dāng)前)1、新聞：/6/8共計獲得172家新聞網(wǎng)站都已植入TCL品牌.2、新聞：/6/9共計獲得164家新聞網(wǎng)站都已植入TCL品牌.新聞-媒體發(fā)布概述1、新聞：/6/8共計獲得172家新聞網(wǎng)站都已植入TCL品牌.1.濟(jì)南網(wǎng)/article-71172-1.html2.搜狐網(wǎng)/0605/n414489074.shtml3.未來網(wǎng)/ttxw/06/t0605_6005421.html4.新民網(wǎng)//06/05/27797799.html5.中國青年網(wǎng)//0605/1270153.shtml6.大眾網(wǎng)/yy/06/t0605_12506759.htm7.中國臺灣網(wǎng)/list/06/t0605_9966212.htm8.中國日報/hqcj/xfly/-06-05/content_13803162.html9.中國新聞網(wǎng)/news/zxzl//0608/11973.html10.中國網(wǎng)/system//06/08/011475278.shtml11.華龍網(wǎng)/system//06/08/011475575.shtml12.北方網(wǎng)/system//06/08/011475276.shtml13.龍虎網(wǎng)/system//06/08/011476216.shtml14.沈陽網(wǎng)/system//06/08/011475462.shtml15.水母網(wǎng)/system//06/08/011475667.shtml16.中國吉林網(wǎng)/system//06/08/011475907.shtml17.中山網(wǎng)/system//06/08/011475417.shtml18.亞心網(wǎng)/system//06/08/011476707.shtml19.杭州網(wǎng)/system//06/08/011475294.shtml20.中國寧波網(wǎng)/system//06/08/011475345.shtml21.中安在線/system//06/08/011476128.shtml22.青海新聞網(wǎng)/system//06/08/011475568.shtml新聞轉(zhuǎn)載概覽23.中國西藏新聞網(wǎng)/system//06/08/011476737.shtml24.云南信息港/system//06/08/011476658.shtml25.每日甘肅網(wǎng)/system//06/08/011475856.shtml26.寧夏新聞網(wǎng)/system//06/08/011476198.shtml27.呼和浩特新聞網(wǎng)/system//06/08/011475790.shtml28.大連新聞網(wǎng)/system//06/08/011475473.shtml29.中國蘭州網(wǎng)/system//06/08/011475865.shtml30.長江網(wǎng)/system//06/08/011476301.shtml31.哈爾濱新聞網(wǎng)/system//06/08/011476411.shtml32.西安新聞網(wǎng)/system//06/08/011476547.shtml33.東莞陽光網(wǎng)/system//06/08/011475408.shtml34.攀枝花新聞網(wǎng)/system//06/08/011476081.shtml35.蘇州新聞網(wǎng)/system//06/08/011476883.shtml36.安徽網(wǎng)/system//06/08/011476132.shtml37.廣西新聞網(wǎng)/system//06/08/011475513.shtml38.廣西新聞網(wǎng)/system//06/08/011475513.shtml39.中國網(wǎng)聯(lián)網(wǎng)/system//06/08/011474374.shtml40.大同新聞網(wǎng)/system//06/08/011476462.shtml41.安慶新聞網(wǎng)/system//06/08/011476865.shtml42.錦州新聞網(wǎng)/system//06/08/011476754.shtml43.大華網(wǎng)/system//06/08/011475400.shtml44.湛江新聞網(wǎng)/system//06/08/011475429.shtml45.葫蘆島新聞網(wǎng)/system//06/08/011475505.shtml46.盤錦新聞網(wǎng)/system//06/08/011475480.shtml47.資陽網(wǎng)/system//06/08/011476856.shtml48.玉林新聞網(wǎng)/system//06/08/011475526.shtml49.今日惠州網(wǎng)/system//06/08/011475391.shtml50.中國鐵嶺/system//06/08/011475491.shtml51.桂林生活網(wǎng)/system//06/08/011475547.shtml52.紹興網(wǎng)/system//06/08/011475328.shtml53.清遠(yuǎn)新聞網(wǎng)/system//06/08/011475436.shtml54.賀州新聞網(wǎng)/system//06/08/011475555.shtml55.中國臺州網(wǎng)/system//06/08/011475337.shtml56.玉溪網(wǎng)/system//06/08/011477003.shtml57.舟山網(wǎng)/system//06/08/011475300.shtml58.綿陽新聞網(wǎng)/system//06/08/011476073.shtml59.漳州新聞網(wǎng)/system//06/08/011475951.shtml60.吳忠網(wǎng)/system//06/08/011476210.shtml61.閩西新聞網(wǎng)/system//06/08/011475940.shtml62.宣城新聞網(wǎng)/system//06/08/011476154.shtml63.濟(jì)源網(wǎng)/system//06/08/011475992.shtml64.安陽新聞網(wǎng)/system//06/08/011476010.shtml65.漯河網(wǎng)/system//06/08/011475995.shtml66.南充新聞網(wǎng)/system//06/08/011476106.shtml67.黃山新聞網(wǎng)/system//06/08/011476159.shtml68.蕪湖新聞網(wǎng)/system//06/08/011476139.shtml69.鶴壁網(wǎng)/system//06/08/011476832.shtml70.周口新網(wǎng)/system//06/08/011475986.shtml71.宜賓新聞網(wǎng)/system//06/08/011476091.shtml72.廣元新聞網(wǎng)/system//06/08/011476086.shtml73.商丘網(wǎng)/system//06/08/011476034.shtml74.松花江網(wǎng)/system//06/08/011475928.shtml75.陽江新聞網(wǎng)/system//06/08/011476743.shtml76.無錫新傳媒網(wǎng)/system//06/08/011476881.shtml77.駐馬店網(wǎng)/system//06/08/011476044.shtml78.遂寧新聞網(wǎng)/system//06/08/011476107.shtml79.張家界新聞網(wǎng)/system//06/08/011476607.shtml80.湘西網(wǎng)/system//06/08/011476623.shtml81.曲靖新聞網(wǎng)/system//06/08/011476705.shtml82.孔雀之鄉(xiāng)網(wǎng)/system//06/08/011476659.shtml83.岳陽網(wǎng)/system//06/08/011476634.shtml84.文山新聞網(wǎng)/system//06/08/011476688.shtml85.株洲網(wǎng)/system//06/08/011476600.shtml86.吐魯番網(wǎng)/system//06/08/011476728.shtml87.西部之聲/system//06/08/011476571.shtml88.忻州在線/system//06/08/011476490.shtml89.襄陽漢江網(wǎng)/system//06/08/011476337.shtml90.恩施新聞網(wǎng)/system//06/08/011476353.shtml91.銅仁網(wǎng)/system//06/08/011476530.shtml92.三峽宜昌網(wǎng)/system//06/08/011476362.shtml新聞轉(zhuǎn)載概覽93.崇左新聞網(wǎng)/system//06/08/011476768.shtml94.晉中新聞網(wǎng)/system//06/08/011476956.shtml95.中國南通網(wǎng)/system//06/08/011476271.shtml96西楚網(wǎng)/system//06/08/011476279.shtml97.中國常州網(wǎng)/system//06/08/011476291.shtml98.潛江網(wǎng)/system//06/08/011476323.shtml99.黃岡新聞網(wǎng)/system//06/08/011476312.shtml100.金山網(wǎng)/system//06/08/011476237.shtml101.荊門新聞網(wǎng)/system//06/08/011476317.shtml102.鹽城新聞網(wǎng)/system//06/08/011476245.shtml103.中國淮海網(wǎng)http://mlzg.huaihai.tv/system//06/08/011476222.shtml104.大鵬新聞網(wǎng)/system//06/08/011476409.shtml105.泰州新聞網(wǎng)/system//06/08/011476257.shtml106.臨汾新聞網(wǎng)/system//06/08/011476456.shtml107.長治新聞網(wǎng)/system//06/08/011476493.shtml108.聊城新聞網(wǎng)/system//06/08/011475729.shtml109.秦皇島新聞網(wǎng)/system//06/08/011475648.shtml110.中國萍鄉(xiāng)網(wǎng)/system//06/08/011475596.shtml111.淄博新聞網(wǎng)/system//06/08/011475686.shtml112.濰坊新聞網(wǎng)/system//06/0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