美國加拿大票房情況分析報告-外文版培訓(xùn)課件

INDUSTRIES

&

MARKETSBoxofficeintheUnitedStatesandCanadaCHAPTER

01OverviewGlobalboxofficerevenueofthemostsuccessfulmoviesofalltimeasofMarch2024(inbillionU.S.dollars)Mostsuccessfulmoviesofalltimeattheinternationalboxofficeasof2024RevenueinbillionU.S.dollars0.5

1.00.01.52.02.53.03.5Avatar(2009)Avengers:Endgame(2019)Avatar:TheWayofWater(2022)Titanic(1997)2.922.82.322.26StarWars:EpisodeVII–TheForceAwakens(2015)Avengers:InfinityWar(2018)Spider-Man:NoWayHome(2021)JurassicWorld(2015)2.072.051.921.671.66TheLionKing(2019)TheAvengers(2012)1.52Furious7(2015)TopGun:Maverick(2022)FrozenII(2019)1.521.51.453Description:AsofMarch2024,"Avatar"(2009)wasthemostcommerciallysuccessfulmovieofalltime,grossingabout2.92billionU.S.dollarsatboxofficesacrosstheglobe."Avengers:Endgame"(2019)and"Avatar:TheWayofWater"(2022)followed,withrevenuesofaround2.8billionand2.32billiondollars,respectively.ReadmoreNote(s):Worldwide;asofMarch21,2024;notadjustedforinflationSource(s):BoxOfficeMojoWorldwideboxofficerevenuein2022,byregion/country(inbillionU.S.dollars)Globalboxofficerevenue2022,byregionRevenue

in

billion

U.S.

dollarsTotalinternational(excludingChina)14.17.5TotalNorthAmericaTotalEurope,MiddleEastandAfrica7.1TotalAsiaPacific(excludingChina)5.2TotalLatinAmericaChina1.84.331.5JapanUnitedKingdom/IrelandFrance1.21.1SouthKoreaGermany0.90.8Australia0.640.63Mexico4Description:In2022,theboxofficerevenueinNorthAmericatotaled7.5billionU.S.dollars,or29percentofthetotalglobalboxofficerevenuethatyear.Intermsofregionalresults,EMEArecorded7.1billiondollarsattheboxofficethatyear.Whenitcomestosinglemarkets,Chinahadthehighestrevenue,with4.3billiondollarsin2022.ReadmoreNote(s):Worldwide;2022Source(s):comScore;GowerStreetAnalyticsHighest-grossingmoviefranchisesandseriesworldwideasofJuly2023(inbillionU.S.dollars)Highest-grossingfilmfranchisesandseries2023Total

worldwide

boxoffice

revenueAverage

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ofseriesHighest

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in

seriesMarvelCinematicUniverseStarWars29.5510.339.588.967.887.757.336.8923.4860.45737.27814.56291.821.942.792.061.321.911.112.791.511.081.14786.361.671.121.12HarryPotterSpider-ManJamesBondAvengersFastandtheFuriousBatman666.07453.29507.16467.161DCExtendedUniverseX-Men6.596.076.015.855.27JurassicParkPeterJackson'sLordoftheRingsTransformers835.21658.225Description:AsofJuly2023,theMarvelCinematicUniverseserieswasthehighest-grossingfilmfranchisewithtotalworldwideboxofficerevenueof29.55billionU.S.dollars."Avengers:Endgame"(2019)wasMarvel'shighest-grossingmoviewith2.8billiondollarsinglobalrevenue.The"StarWars"and"HarryPotter"seriesfollowedwithworldwideboxofficerevenuesofabout10.3billionand9.58billiondollars,respectively.ReadmoreNote(s):Worldwide;asofJuly31,2023Source(s):Weekendboxofficerevenueofthe10highest-grossingmoviesworldwideasofMay27,2024(inmillionU.S.dollars)Weekendboxofficegrossofthe10top-grossingmoviesworldwideasofMay27,2024BoxofficerevenueinmillionU.S.dollars20

3001040506070Furiosa:AMadMaxSagaGarfieldMovie,The58.8538.78KingdomofthePlanetoftheApesIF33.9627.4FallGuy,The9.98Strangers:Chapter1,TheTwilightoftheWarriors:WalledInP’tittrucenplus,UnLastFrenzy,The7.056.966.965.656Description:DuringtheweekendendingonMay27,2024,theactionmovie"Furiosa:AMadMaxSaga"wasthehighest-grossingmovieworldwide,withglobalboxofficerevenueofalmost60millionU.S.dollars."TheGarfieldMoviecameinsecondpositionwithlessthan40millionU.S.dollars.ReadmoreNote(s):Worldwide;weekendendingonMay27,2024Source(s):comScoreCHAPTER

02DomesticboxofficeBoxofficerevenueintheUnitedStatesandCanadafrom1980to2023(inbillionU.S.dollars)BoxofficerevenueintheU.S.andCanada1980-2023141210811.3811.3210.9210.579.669.378.117.376.7365.24.564.114203.12.751.668Description:In2023,totalearningsattheboxofficeacrosstheUnitedStatesandCanadaamountedtoaround8.91billionU.S.dollars,upfrom7.37billiondollarsinthepreviousyear.Still,the2023figurewasstillundertherevenuerecordedin2019.

ReadmoreNote(s):Canada,UnitedStates;1980to2023;calendargross:actualrevenuesincl.holdoversfrompreviousyearSource(s):BoxOfficeMojoLeadingmoviesourcesintheUnitedStatesandCanadafrom1995to2022,bytotalboxofficerevenue(inbillionU.S.dollars)TopmoviesourcesintheU.S.&Canadafrom1995to2022,bytotalboxofficerevenueBoxofficerevenueinbillionU.S.dollars020406080100120OriginalscreenplayBasedonfictionbookorshortstoryBasedoncomicorgraphicnovelRemake109.9347.5326.3312.911.7811.44BasedonreallifeeventsBasedonTVBasedonfactualbookorarticleSpin-off7.594.623.412.31Basedonfolktale,legendorfairytaleBasedongame9Description:Between1995andmid-2022,moviesbasedonoriginalscreenplaysearnedalmost110billionU.S.dollarsattheso-calledNorthAmericanboxoffice,whichcomprisesCanadaandtheUnitedStates.Thisisalmostasmuchasthesecond,third,fourth,fifth,andsix-placedsourcesgrossedaltogether.Filmsbasedongamesearnedover2.3billiondollarswithinthatperiod,surpassingplay-basedmovies–whichasof2021nolongermadeittothetop10.

ReadmoreNote(s):Canada,UnitedStates;1995to2022;asofJanuary19,2023Source(s):MostpopularmoviegenresintheUnitedStatesandCanadabetween1995to2023,bytotalboxofficerevenue(inbillionU.S.dollars)TopmoviegenresintheU.S.&Canada1995-2023,bytotalboxofficerevenueRevenueinbillionU.S.dollars010203040506070AdventureAction66.0255.56Drama36.35Comedy34.3Thriller/suspenseHorror20.3534.3RomanticcomedyMusical10.924.382.582.48DocumentaryBlackcomedy10Description:Between1995andearly2023,adventurewasthehighest-grossingmoviegenreattheso-calledNorthAmericanboxoffice,whichconsistsofCanadaandtheUnitedStates(includingtheunincorporatedterritoriesofGuamandPuertoRico).Adventurefilmsrecordedaboxofficerevenueofmorethan66billionU.S.dollarswithinthatperiod.Actionmoviesfollowedwithmorethan55billiondollarsinrevenue.ReadmoreNote(s):Canada,PuertoRico,UnitedStates;1995to2023;asofMay16,2023Source(s):MoviegenredistributionintheUnitedStatesandCanadafrom2010to2023,byboxofficemarketshareMoviegenredistributionintheU.S.&Canada2010-2023,byboxofficemarketshareAdventureHorrorWesternActionRomanticComedyConcert/PerformanceDramaMusicalMultipleGenresComedyDocumentaryRealityThriller/SuspenseBlackComedyEducational100%90%80%70%60%50%40%30%20%10%0%2010201120122013201420152016201720182019202020212022202311Description:Throughout2023,theactionmoviegenreaccountedfor34percentoftheboxofficerevenueintheUnitedStatesandCanada,collectivelyknownastheNorthAmericanfilmmarket.Adventure,whichhistoricallytendstoleadthemarket,rankedsecondwitharound20.3percentandcomedyrankedthirdwitharound12.5percentin2023.ReadmoreNote(s):Canada,PuertoRico,UnitedStates;2010to2023Source(s):Weekendboxofficerevenueofthe10highest-grossingmoviesintheUnitedStatesandCanadaasofMay27,2024(inmillionU.S.dollars)Weekendboxofficegrossofthe10top-grossingmoviesintheU.S.&Canada2024RevenueinmillionU.S.dollars05101520253035Furiosa:AMadMaxSaga3231.1GarfieldMovie,TheIFKingdomofthePlanetoftheApesFallGuy,The2117.27.656.9Strangers:Chapter1,TheSight3.6Challengers1.761.351.23BacktoBlackBabes12Description:DuringtheweekendendingonMay27,2024,theactionmovie"Furiosa:AMadMaxSaga"wasthehighest-grossingfilmintheUnitedStatesandCanada,collectivelyknownastheNorthAmericanmoviemarket.Itsboxofficerevenueamountedto32millionU.S.dollars.ReadmoreNote(s):Canada,UnitedStates;weekendendingonMay27,2024Source(s):comScoreBiggestopeningweekendsattheboxofficesintheUnitedStatesandCanadaasofMay2024,byrevenue(inmillionU.S.dollars)TopopeningweekendsattheboxofficeintheU.S.&Canada2024BoxofficegrossinmillionU.S.dollars050100150200250300350400Avengers:Endgame(2019)Spider-Man:NoWayHome(2021)Avengers:InfinityWar(2018)357.12260.14257.7StarWars:EpisodeVII-TheForceAwakens(2015)StarWars:EpisodeVIII-TheLastJedi(2017)JurassicWorld(2015)247.97220.01208.81207.44202TheAvengers(2012)BlackPanther(2018)TheLionKing(2019)Avengers:AgeofUltron(2015)191.77191.27DoctorStrangeintheMultiverseofMadness(2022)Incredibles2(2018)187.42182.69BlackPanther:WakandaForever(2022)CaptainAmerica:CivilWar(2016)StarWars:EpisodeIX-TheRiseofSkywalker(2019)181.34179.14177.3813Description:AsofMay2024,"Avengers:Endgame"(2019)heldtherecordforthebiggestopeningweekendattheNorthAmericanboxoffice–atermthatexcludesMexicoandincludestheUnitedStatesandCanada.Itgrossedaround357millionU.S.dollarsonitsfirstweekendofscreening.Releasedtwoyearslater,Marvel's"Spider-Man:NoWayHome"rankedsecondwithmorethan260milliondollars.Thecomicbooks'publisherwasalsobehindthemovieinthethirdplace:"Avengers:InfinityWar"[...]

ReadmoreNote(s):Canada,UnitedStates;asofMay30,2024;notadjustedforinflationSource(s):BoxOfficeMojoCHAPTER

03MoviescreensLeadingcinemacircuitsintheUnitedStatesandCanadaasofMarch2023,bynumberofscreensLeadingcinemacircuitsinU.S.&Canada2023,bynumberofscreensNumberofscreens0

1,000

2,0003,0004,0005,0006,0007,0008,0007,7129,000AMCEntertainmentInc.RegalCinemas(CineworldGroupPLC)6,474Cinemark4,392CineplexEntertainmentLP1,641MarcusTheatresCorp.1,053B&BTheatres529487356HarkinsTheatresLandmarkCinemasofCanadaInc./MJRTheatres(KinepolisGroupN.V.)MalcoTheatresInc.344326317NationalAmusements,Inc.CMXCinemas15Description:AsofMarch2023,AMCTheatreswastheleadingcinemacircuitintheUnitedStatesandCanada,with7.71thousandscreensspreadacrossbothcountries.RegalandCinemarkfollowedwitharound6.47thousandand4.39thousandmovietheaterscreens,respectively.ReadmoreNote(s):Canada,UnitedStates;asofMarch6,2023Source(s):NationalAssociationofTheatreOwnersNumberofCinemarkmovietheaterscreensworldwidein2023,bycountryCinemarkmoviescreensworldwide2023,bycountryNumberoftheaters05001,0001,5002,0002,5003,0003,5004,0004,5004,3245,000UnitedStatesBrazil622ArgentinaColombiaChile199177142CentralAmerica*Peru114113Ecuador0Paraguay

15Bolivia

13Curacao016Description:In2023,Cinemarkoperated501movietheatersworldwidewithover5.7thousandcinemascreens.WhiletheU.S.isthebiggestmarketforthecinemachain,Brazilisthesecondintheranking,counting622movietheaterscreensin2022.

ReadmoreNote(s):Worldwide;2023;*includesHonduras,ElSalvador,Nicaragua,CostaRica,Panama,andGuatemala.ReadmoreSource(s):CinemarkTheatresNumberofcinemascreensandmovietheatersrunbyCineplexInc.inCanadafrom2019to2023NumberofcinemascreensandmovietheatersrunbyCineplexInc.Canada2019-2023CinemascreensMovietheaters1,8001,6001,4001,2001,0008001,6951,6671,6511,6401,6316004001651621601591582000Jun'19Dec'20Jun'21Jun'22Jun'2317Description:Inmid-2023,CineplexInc.ran158movietheatersacrossCanada,downfrom165theatersin2019,beforethepandemic.Thenumberofcinemascreenscontrolledbythefilmexhibitordecreasedpercentbetween2019and2023,standingat1.63thousandinthelatteryear.Cineplex'sannualrevenuedeclinedbyover60percentwithinthatsameperiod.ReadmoreNote(s):Canada;June2019toJune2023Source(s):CineplexNumberofcinemascreensandmovietheatersrunbyMarcusTheatresfrom2017to2022NumberofcinemascreensandmovietheatersrunbyMarcusTheatres2017-2022Cinemascreens1,106Movietheaters1,0971,2001,0641,0641,000800600400200088588991898585696820172018201920202021202218Description:In2022,TheMarcusCorporation'scinemadivision,MarcusTheatres,ran85movietheatersacrosstheUnitedStates,down6.6percentfrom91theatersin2019,beforethepandemic.Meanwhile,thenumberofcinemascreensoperatedbythecompanydecreasedby3.8percentbetween2019and2022,standingbelow1.07thousandinthelatteryear.MarcusTheatresisamongthehighest-grossingcinemachainsintheU.S.andCanada.

ReadmoreNote(s):UnitedStates;2017to2022Source(s):TheMarcusCorporationCHAPTER

04CinemacircuitsLeadingcinemacircuitsintheUnitedStatesandCanadaasofMarch2023,bynumberofsitesLeadingcinemacircuitsintheU.S.&Canada2023,bynumberofsitesNumberofsites200

3000100400500600591700AMCEntertainmentInc.RegalCinemas(CineworldGroupPLC)Cinemark478318CineplexEntertainmentLPMarcusTheatresCorp.B&BTheatres1588457HarkinsTheatres3335MalcoTheatresInc.Emagine283039CMXCinemasLandmarkCinemasofCanadaInc.20Description:AsofMarch2023,AMCTheatreswastheleadingcinemacircuitintheUnitedStatesandCanada,with591sitesspreadacrossbothcountries.RegalandCinemarkfollowedwith478and318movietheaters,respectively.ThesethreechainswerealsothetopcinemacircuitsintheU.S.andCanadabythenumberofscreensin2023.ReadmoreNote(s):Canada,UnitedStates;asofMarch6,2023Source(s):NationalAssociationofTheatreOwnersAMCEntertainmentHoldings,Inc.'srevenuefrom2013to2023(inmillionU.S.dollars)AMCTheatres'revenue2013-20236,0005,0004,0005,460.85,4715,079.24,801.33,911.43,235.852,946.93,0002,0001,00002,749.432,695.392,527.91,242.42020201320142015201620172018201920212022202321/statistics/206959/revenue-of-amc-theatresIn2023,therevenueofAMCTheatresaddedupto4.8billionU.S.dollars,upfrom3.91billiondollarsayearearlier.Despitethegrowth,the2022figurearestillunderthe5.47-billion-dollarrevenuerecordedin2019,beforetheCOVID-19outbreak.

ReadmoreNote(s):Worldwide;2013to2023Source(s):AMCTheatresRevenueofCinemarkHoldings,Inc.from2006to2023(inbillionU.S.dollars)CinemarkHoldings,Inc.'srevenue2006-20233.53.03.283.223.072.992.922.852.682.632.472.452.52.282.141.982.01.51.00.50.01.741.681.511.220.6920062007200820092010201120122013201420152016201720182019202020212022202322Description:In2023,therevenueofCinemarkHoldings,Inc.addedupto3.07billionU.S.dollars,upfrom2.45milliondollarsayearearlier.Since2020,thisvaluehasbeenbouncingbackandisalmostbackatitspre-pandemiclevel.

ReadmoreNote(s):NorthAmerica,Europe,CentralandSouthAmerica;2006to2023Source(s):CinemarkTheatresCHAPTER

05AdmissionsNumberofmovieticketssoldintheUnitedStatesandCanadafrom1980to2023(inmillions)TicketssoldatboxofficesintheU.S.&Canada1980-20231,8001,6001,4001,2001,000800600400200024Description:Throughout2023,movietheatersintheUnitedStatesandCanadamanagedtosellaround825.2milliontickets,whichisabitmorethanthe2022figureof812.79millionticketsandasignificantincreasecomparedtothe2021totalof492.34milliontickets.However,despitethegrowth,the2023figurestillfallsshortofthenearly1.23billionmovieticketssoldin2019,beforetheCOVID-19pandemichittheworld.

outbreak.ReadmoreNote(s):Canada,UnitedStates;1980to2023;includingGuamandPuertoRicoSource(s):AverageticketpriceatCinemark'smovietheatersintheUnitedStatesfrom2016to2023(inU.S.dollars)TicketpriceatCinemark'scinemasintheUnitedStates2016-202312109.689.29.248.368.137.897.78864207.552016201720182019202020212022202325Description:In2023,amovieticketataCinemarkcinemaintheUnitedStatescost,onaverage,9.68U.S.dollars,upfrom7.55dollarsin2016.ThenumberofmovietheatersrunbyCinemarkintheU.S.decreasedpercentbetween2016and2023.

ReadmoreNote(s):NorthAmerica,UnitedStates;2016to2023Source(s):CinemarkTheatresNumberofticketssoldforPGmoviesintheUnitedStatesandCanadafrom1995to2023(inmillions)NumberofticketssoldforPGmoviesintheU.S.&Canada1995-20234003503002502001501005001995

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202326Description:AsofJuly2023,movietheatersintheUnitedStatesandCanadasoldaround148.66millionticketstofilmsforwhichtheMotionPictureAssociationofAmerica(MPAA)suggestedparentalguidance,alsoknownasPGmovies.In2022,120.13millionticketsweresold,whichwastwotimeshigherthanthePGmovieticketsalesintheyear2021,where61.81millionticketsweresold.ReadmoreNote(s):Canada,UnitedStates;1995to2023;includingtheU.S.unincorporatedterritoriesofGuamandPuertoRicoSource(s):NumberofticketssoldforPG-13moviesintheUnitedStatesandCanadafrom1995to2023(inmillions)NumberofticketssoldforPG-13moviesintheU.S.&Canada1995-202390080070060050040030020010001995

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202327Description:In2023,movietheatersinCanadaandtheUnitedStatessoldmorethan431milliontofilmsthat,accordingtotheMotionPictureAssociationofAmerica(MPAA),containedsomematerialthatcouldbeinappropriateforpeopleunder13,alsoknownasPG-13movies.In2022,atotalof455millionticketsweresoldforthewholeyear.ReadmoreNote(s):Canada,UnitedStates;1995to2023;includingtheU.S.unincorporatedterritoriesofGuamandPuertoRicoSource(s):NumberofmovieticketssoldforromanticcomediesintheUnitedStatesandCanadafrom1995to2023(inmillions)NumberofmovieticketssoldforromcomsintheU.S.&Canada1995-20231801601401201008060402001995

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202328Description:In2023,movietheatersintheUnitedStatesandCanadasold2.63millionticketstoromanticcomedies,alsoknownasromcoms.InthelastyearbeforetheCOVID-19outbreak,romcomssold28.03millionmovieticketsacrossthetwocountries,whicharecollectivelyknownastheNorthAmericanboxoffice.ReadmoreNote(s):Canada,UnitedStates;1995to2023;includingtheU.S.unincorporatedterritoriesofGuamandPuertoRicoSource(s):CHAPTER

06ConsumerbehaviorMosttalkedaboutproducts/topicsonlineintheU.S.asofMarch2024Mosttalkedaboutproducts/topicsonlineintheU.S.2024Shareofrespondents0%5%10%15%20%25%30%35%MusicFoodanddrinksMoviesandseriesGames37%35%31%28%Sports24%BeautyandpersonalcareComputer,smartphoneandtechnologyFashion22%22%22%Familyandkids21%21%20%PoliticsHealthandmedicineCelebrities19%19%Household30Description:Whenaskedabout"Mosttalkedaboutproducts/topicsonline",mostU.S.respondentspick"Music"asananswer.37percentdidsoinouronlinesurveyin2024.ReadmoreNote(s):UnitedStates;April2023toMarch2024;10054respondents;18-64yearsSource(s):ConsumerInsightsEventticketbookingsbyeventintheU.S.asofMarch2024EventticketbookingsbyeventintheU.S.2024Shareofrespondents0%10%20%16%14%12%30%40%50%60%70%80%Musicevents/concerts/festivalsMovies/cinemaSportsevents/gamesComedy/cabaret7%7%6%5%Museums/artexhibitionsTheater/ballet/operaConventions/conferences/tradeshowsIhavenotbookedanyticketsOther76%1%31Description:16percentofU.S.respondentsansweroursurveyon"Eventticketbookingsbyevent"with"Musicevents/concerts/festivals".Thesurveywasconductedin2024,among10,054consumers.

ReadmoreNote(s):UnitedStates;April2023toMarch2024;10054respondents;18-64yearsSource(s):ConsumerInsightsFrequencyofgoingtoseeamovieintheatersamongadultsintheUnitedStatesfrombeforetheCOVID-19outbreaktoApril2022FrequencyofgoingtothemoviesbeforeandafterCOVID-19intheU.S.2022OftenSometimesRarelyNever100%90%80%70%60%50%40%30%20%10%0%15%26%52%57%24%62%38%21%21%21%20%15%3%15%3%6%BeforetheCOVID-19pandemicbeganinMarch2020March-December2020January-December2021January-April202232Description:DuringanonlinesurveyfieldedintheUnitedStatesinAprilandMay2022,respondentswereaskedtoreporttheirmoviegoingfrequencyindifferentmomentsofthepastfewyears.Approximately21percentoftheintervieweessaidtheywenttothemoviesoftenbeforetheCOVID-19outbreakstarted,while38percentstatedthattheysometimeswenttoseeafilmintheatersbeforethepandemicbegan.Thesharesstoodatsixand21percent,respectively,duringthefirstfourmonthsof2022.[...]

ReadmoreNote(s):UnitedStates;April30toMay3,2022;2,210respondents;18yearsandolderSource(s):MorningConsultLevelofeasewithgoingtoseeamovieintheatersamongadultsintheUnitedStatesasofMay2022LevelofeasewithgoingtoseeamovieintheatersamongadultsintheU.S.202240%35%35%30%25%20%15%10%5%30%15%14%5%0%VerycomfortableSomewhatcomfortableNotverycomfortableNotcomfortableatallDon’tknow/Noopinion33Description:AsofMay2022,almosttwo-thirdsofadultssurveyedonlineintheUnitedStatessaidtheyfeltatleastsomewhatcomfortablegoingtoseeafilmintheaters.Nearly30percentofrespondentsstatedthattheywerenotverycomfortableornotcomfortableatallwiththeidea.Accordingtothesamestudy,36percentofGenZadultsconsideredtheCOVID-19pandemicaveryimportantfactortodecideonwhetherornottogotothemoviesintheU.S.

ReadmoreNote(s):UnitedStates;April30toMay3,2022;2,210respondents;18yearsandolderSource(s):MorningConsultLeadingreasonswhyinfrequentmoviegoersdonotregularlygotoseethemoviesintheatersintheUnitedStatesasofMay2022Reasonswhyinfrequentmoviegoersdonotregularlygotothemovies