全球電子出版行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.5

INDUSTRIES

&

MARKETSePublishing:

market

data&

analysisMarket

Insightsreport2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2526MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketAverageRevenue

per

UserUsers912151819202223CompanyrevenuesPenetration

rateCompanyprofileDeepdivesStart-upanalysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

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and/or

customize

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Usecases:

sales

planning,

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support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

ePublishing

market

will

continue

on

its

steadygrowth

pathOverview:

SummarySummaryTheePublishing

market

isexperiencing

significanttrendsthatare

reshaping

theindustrylandscape.

Firstly,thewidespread

adoption

of

e-readers,

tablets,andsmartphones

hasrevolutionized

theway

readers

consume

written

content

inthepast.Digitalbooks,

magazines,

and

newspapers

arebecoming

increasinglypopularduetotheirconvenience

andaccessibility,

allowing

readers

to

carry

anentire

library

intheirpockets.

Secondly,

theemergence

of

self-publishingplatformsandindependent

authorshasdisruptedtraditional

publishing

models.Digitalplatforms

likeAmazon

KindleDirect

Publishingand

Smashwords

haveempowered

authorstopublish

anddistributetheirworks

globally,enabling

amore

diverse

rangeofvoices

to

reach

readers

directly.

Lastly,thegrowth

ofsubscription-based

models

and

eBook

lendingprograms

hasprovided

readerswith

cost-effective

alternatives,

expanding

theiraccess

to

awide

rangeof

digitalcontent.textbooks

presents

asignificantopportunity

forePublishing.Theintegration

ofinteractive

features,

multimedia

content,and

adaptivelearning

capabilitiesine-textbooks

enhances

thelearning

experience,

makingthemincreasingly

popularamong

studentsandeducators.

Secondly,

theexpandingglobal

literacy

rates,coupled

with

thegrowth

ofinternet

connectivity,particularly

inemergingeconomies,

opensupnew

markets

for

ePublishing.Theabilitytoinstantlyaccessanddistributedigitalcontent

worldwide

eliminates

logistical

barriers,

fostering

ascalablebusinessmodel.

Furthermore,

the

increasing

demand

foraccessibleformats

forvisuallyimpaired

readers

and

thepotential

forpersonalized

readingexperiences

withAIand

machine

learning

technologies

contribute

to

themarket'sgrowth

potential.TheePublishingmarket

isprojected

toexperience

strong

growth

inthecomingyears.

Ourmarket

research

indicatesaconstantcompound

annual

growth

rate(CAGR)from

2023

to

2027

of2.54%.TheePublishing

market

ispoised

forsubstantialgrowth,

driven

byseveral

keyfactors.

Firstly,theongoing

digitaltransformation

ofeducational

materials

and5Sources:Market

Insights

2023The

ePublishing

market

consists

out

of

five

different

partsOverview:

Market

DefinitionMarket

definitionePublishing,also

known

aselectronic

publishing,

refers

tothe

process

ofcreating,distributing,and

selling

written,

visual,or

auditorycontent

indigitalformatthroughonline

platformsor

digitaldevices

suchaseBooks,

eMagazines,eJournals,

andaudiobooks.

Epublishinghasbecome

increasingly

popularinthedigitalage,allowing

authors,publishers,and

content

creators

toreach

awideaudience

globallywithout

theneedfortraditional

printmedia.

Epublishingtypicallyinvolves

digital

conversion

ofwritten

or

visual

content

into

aformat

thatcanbeeasily

read

or

accessed

on

various

digital

devices

suchase-readers,tablets,smartphones,

and

computers.

Itmayalso

involve

onlinedistribution,marketing,

and

sales

ofdigitalcontent

througheCommerce

platforms,onlinebookstores,

or

subscription-based

services.

Epublishing

hasrevolutionized

thepublishing

industry,

enabling

greateraccessibility,

convenience,

andflexibility

forbothcontent

creators

and

consumers.Themarket

consistsoutof

ePapers,

eMagazines,

andeBooks,

which

representsthe

electronic

version

of

the

respective

products.

Themarket

also

covers

ePapersadvertising

andeMagazine

advertising.Themarket

comprises

revenues,

users,

average

revenue

peruser,

andpenetration

rates.

Revenues

aregenerated

throughin-apppurchases,

consumerspendingandsubscription

fees.

Additional

definitionsfor

eachmarket

canbefoundwithintherespective

market

pages.

Market

numbers

arealsoavailableinthe

advertising

and

media

topic.6Sources:Market

Insights

2023ePublishing

accounted

for

8.41%

of

the

Digital

Media

market

revenue

in

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheePublishingmarket

isprojected

to

reach

US$52.78bn

in2023.Thissegment

includes:Thissegment

excludes:Revenue

isexpected

toshow

anannualgrowth

rate(CAGR2023-2027)

of

2.54%,resultinginaprojected

market

volume

of

US$58.35bn

by2027.?Paid

digitaleditorial

written

contentdistributedover

theInternet?Openaccess

contentThelargest

market

isePapers

Advertising

witha

market

volume

ofUS$14.75bn

in2023.?Paid

content

on

newspaper

ormagazine

websites?eBooks

(fiction,non-fiction

&academic

eBooks)Inthe

ePublishing

market,thenumberof

readers

isexpected

to

amount

to

1.58bnusers

by2027.?Bundledsubscriptions

where

digitaleditionscome

asafree

extra?Digitaleditionsof

consumer

&trade/business

magazines(eMagazine)User

penetration

inthe

ePublishing

market

isexpected

tobeat18.2%

in2023.Theaverage

revenue

per

user(ARPU)isexpected

toamounttoUS$37.67.?Digitaleditionsof

dailyor

weeklynewspapers

(ePapers)Inglobalcomparison,

most

revenue

will

begenerated

in

theUnitedStates(US$21,220.00m

in2023).7Sources:Market

Insights

2023ePublishing

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

3.6%

from

2017to

2027Market

Size:

Globalrevenue

forecast

inbillionUS$+3.6%(1)58.35.257.45.156.24.954.84.852.84.649.74.250.14.345.53.66.445.23.76.49.39.08.743.03.35.98.440.93.05.58.07.37.412.612.412.111.811.311.110.810.412.710.212.89.99.415.115.314.614.915.514.213.613.813.312.011.315.215.715.914.214.811.812.112.512.120172018201920202021202220232024202520262027ePapers

AdvertisingeBookseMagazine

AdvertisingePaperseMagazines8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

23.7billion

US$,

Americas

is

the

biggest

market

among

selectedregions,

in

2023Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+1.8%(1)25.523.7+3.7%(1)+2.3%(1)16.514.313.812.6+6.5%(1)+2.2%(1)1.51.21.00.92023202720232027202320272023202720232027EuropeAfricaAmericasAsiaAustralia9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

21.2billion

US$,

United

States

is

the

biggest

market

amongselected

countries,

in

2023Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+1.6%(1)22.621.2+5.2%(1)+2.2%(1)+1.6%(1)+1.7%(1)5.24.74.24.32.22.41.51.72023202720232027202320272023202720232027ChinaUnited

StatesUnited

KingdomGermanyJapan10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023ePublishing

arpu(1)

are

estimated

to

decrease

from

2017

to

2027Market

Size:

Globalarpu(1)

forecast

inUS$19.518.416.419.217.919.017.115.514.32018.015.118.118.017.816.114.217.417.416.214.017.116.416.816.615.813.915.814.415.414.513.515.214.914.715

13.815.113.813.714.613.28.813.08.912.78.912.49.012.19.0108.68.48.07.67.26.95020172018201920202021202220232024202520262027ePapers

AdvertisingePaperseBookseMagazine

AdvertisingeMagazines11

Notes:Sources:(1)

average

revenue

per

userMarket

Insights

2023Australia

has

the

biggestmarket

in

ePublishing

arpu(1)

in

2027Market

Size:

Regional

Comparison

(1/2)arpu(1)

forecast

inUS$152.6153.5151.416014012010080149.9151.2147.4138.7132.3126.2122.5119.298.4102.990.7103.688.2103.689.1103.589.8103.790.7103.791.5100.478.3101.480.198.276.398.276.775.7604015.86.316.56.416.96.417.16.517.26.517.36.617.46.614.57.014.66.714.96.415.16.2200201720182019202020212022Asia20232024202520262027AfricaAmericasAustraliaEurope12

Notes:Sources:(1)

average

revenue

per

userMarket

Insights

2023With

arpu(1)

of

177.5

US$,

United

States

is

the

biggest

market

among

selectedcountries,

in

2023Market

Size:

Regional

Comparison

(2/2)arpu(1)

forecast

inUS$177.5111.1178.1111.5178.4111.6178.8179.1175.8111.7170.418016014012010080166.2163.1161.1159.7112.1105.1102.3112.5105.9102.4107.794.6106.393.4104.391.7103.5102.3104.2102.3102.289.9103.190.9102.5101.1102.3102.588.986.183.280.66040208.08.89.39.710.010.310.56.06.47.07.4020172018201920202021202220232024202520262027ChinaGermanyJapanUnitedKingdomUnitedStates13

Notes:Sources:(1)

average

revenue

per

userMarket

Insights

2023ePublishing

users

are

estimated

to

increase

from

2017

to

2027Market

Size:

Globalusers

forecast

inbillion1.21.11.01.01.11.01.11.00.91.01.00.91.00.80.60.40.20.00.90.90.90.80.90.80.90.80.80.90.80.70.70.70.70.70.60.70.60.60.60.60.60.60.60.60.50.50.50.50.50.50.40.50.50.50.50.50.50.50.40.50.40.420172018201920202021202220232024202520262027eBookseMagazine

AdvertisingePapers

AdvertisingeMagazinesePapers14Sources:Market

Insights

2023Asia

has

the

biggest

market

in

ePublishing

users

in

2027Market

Size:

Regional

Comparison

(1/2)users

forecast

inbillion0.951.00.930.910.880.90.80.70.60.50.40.30.840.810.800.730.720.680.620.200.250.220.240.190.150.240.200.240.210.230.150.230.180.140.220.150.220.170.130.010.210.140.210.140.2

0.140.150.010.150.010.150.010.090.130.010.10.110.010.010.012020Africa0.010.010.010.020172018201920212022Asia20232024202520262027AmericasAustraliaEurope15Sources:Market

Insights

2023With

users

of

440

million,

China

is

the

biggest

market

amongselected

countries,in

2023Market

Size:

Regional

Comparison

(2/2)users

forecast

inbillion0.490.490.480.500.450.400.350.300.250.200.150.100.470.450.450.440.420.400.380.360.130.050.130.050.120.120.120.120.120.040.010.020.120.120.120.110.040.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.05

0.020.020.020.020.020.020.0020172018201920202021202220232024202520262027ChinaGermanyJapanUnitedKingdomUnitedStates16Sources:Market

Insights

2023Revenues

of

the

top

companies

in

the

ePublishing

market

(worldwide

&consolidated)FurtherMarket

AnalysisCompany

revenues

inbillionUS$Company20172018201920202021AlphabetAmazonApple110,86177,87229,238,42136,82232,89265,69,98161,86280,52260,1711,64182,53386,14274,5213,69257,64469,82365,82RakutenTencent37,848,2356,4674,5417Sources:Market

Insights

2023Penetration

rate

for

ePublishing

is

especial

high

in

the

United

States

but

also

inJapanPenetration

Rate:

Worldwide

ComparisonePublishing

penetration

rate

percountryin2023

in%1.2.3.4.5.UnitedStatesJapan0.360.340.310.310.29Mainland

ChinaChinaUnitedKingdomlowhigh

nodata18Sources:Market

Insights

2023Amazon

is

a

key

playerin

the

ePublishing

businessCompany

profiles:

AmazonAmazon

keyfactsCountrieswith

separate

Amazon

retail

websites(2)Revenue:

US$368.1

billion(2020)Net

income:

US$21,311

million(2020)Founded:

1994CAGR(1):

37.6%

(2019

to2020)eBooks

onAmazon:

>6

million(2018)Headquarters:

LosGatos,

CaliforniaProduct:

Kindle

StoreAmazon’s

digitalstrategyWhen

itwas

founded

in1994,

A

was

anonline

store

selling

physicalAmazon

playsanextraordinary

role

inthefieldofePublishing.Besides

ahugebooks

only.

In2007,

afterdiversifying

towards

other

physicalgoods,

Amazon

began

eBooks

catalogof

more

than

6million

titles,they

built

avery

convenienttosell

digitalmedia.

Inparticular,with

thelaunch

of

itseReader

called

Kindleandthe

associated

KindleStore,

Amazon

became

anonline

distributionservice

foreBooks.

Following

the

streaming

trend,Amazon

alsooffers

asubscription-basedaccess

toitslibrary,enablinganunlimited

consumption

of

eBooks

foramonthlyfee.

Today,the

KindleStore

includesover

6million

eBooks

and

60,000

audiobooks,making

itone

ofthebiggestePublishingservices

intheworld.infrastructurewith

proprietary

reading

devices,

reading

apps

andeasy

purchasesolutions.

Amazon

provides

aneBooks

flatrate,special

offers

forPrime

customersandaself-publishing

service

forauthors.

Some

consumers

andpublisherscriticizethisclosed

environment

and

are

suspiciousthatAmazon

might

become

toopowerful

inthissegment.

Furthermore,

only

KindleeBooks

arereadable

on

Kindledevices

without

furthereffort.19

Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

Amazon

allows

international

shippingSources:

Company

informationAmazon

dominates

in

the

U.S.,

Germany,

and

the

UK,

while

the

Chinese

marketis

highly

competitiveDeep

dives:

top

5eBooks

providers

forselected

countries

(1/2)Online

purchaseofeBooks

byproviderinthepast12

months8384663331iReader241816222013121129StoreQQReadingDouban20926Store8725U.S.UKGermanyChina20

Notes:"Which

ofthese

providers

have

youbought

eBooks

fromin

the

past

12

months?“;

Multi

Pick;U.S.:

n=30,305;

China:

n=15,704;Germany:n=15,661;

UK:n=12,563Sources:

Consumer

Insights,

asofMarch2021Amazon

has

a

high

user

share

in

allthree

countries,

regional

providers

struggleto

keep

upDeep

dives:

top

5eBooks

providers

forselected

countries

(2/2)Online

purchaseofeBooks

byproviderinthepast12

months726373222226322119Store171915Store16165ItalyFranceSpain21

Notes:"Which

ofthese

providers

have

youbought

eBooks

fromin

the

past

12

months?“;

Multi

Pick;France:n=12,556;

Spain:

n=12564;Italy:

n=12,564Sources:

Consumer

Insights,

asofMarch2021Readly

is

a

subscription-based

digital

newsstand

for

all

kinds

of

magazinesStart-upanalysis:

ReadlyOverviewAnalysisTheSwedish

start-upReadly

offers

unlimited

access

to

more

than

5,000

titlesforafee

ofUS$10.99

on

amonthly

basis.Theservice’s

newsstand

includesallkindsofmagazines

covering

topicslike

automotive,

fashion,celebrities

or

garden.

Allmagazines

canberead

inproprietary

Readly

appsor

on

the

service’s

web

version.Furthermore,

Readly

allows

offline

reading

viadownloading

individual

magazines.Users

canalsoshare

theiraccountbycreating

up

to5individual

profiles.

Afterbeing

foundedin2012,

Readly

now

offers

itssubscription

model

inover

fiftycountries.

In2017,

the

company

managed

toraise

US$13

million

infunding

whilehavingachieved

conversion

ratesof

30%

and

not

yet

beingprofitable.Is

theproductrare?

Readly’s

businessstrategy

ofoffering

unlimited

access

tomagazines

onasubscription

basisisalsoacore

element

forseveral

competitors.While

atleast

standingoutbyoffering

asubscription

model,

the

idea

ofselling(single)

eMagazines

isalready

partofalot

ofother

newsstand

providers.Arethereadvantages

compared

toimitations?

Compared

to

itsstrongestcompetitors,

Readly

cannotcontrast

atfirstglance.

Otherproviders

also

offerfeatures

likeofflinereading

or

familysharing.

Italso

does

not

beatitscompetitorspricewise;

asother

services

offerabout2,000

more

magazines

forthe

same

price.Can

theproductwithstand

possibleconstraints?

Like

itscompetitors,

Readlyfallsshort

when

itcomes

to

high-premium

content.

None

oftheservices

providethe

fullrangeof

popularmagazines.