全球數(shù)字廣告市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSDigital

Advertising:market

data

&

analysisMarket

Insights

reportNovember

2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

abetter

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

webinterface,

download

(XLS,

PDF,

PPT),

or

reports.

Benefit

from

our48-hourcustomer

service

guarantee.?

10

sectors:

advertising

&

media,

consumers,

countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology?

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics?

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume?

Features:Compare

countries

&

regions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Use

cases:

sales

planning,

investment

decision

support,

resourceallocation,

and

portfolio

management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/2MARKET

INSIGHTSMarke

t

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Digital

Advertising

market

is

part

of

the

marketinsights.10190+geographicalentities1,000+400+Go

toDigital

AdvertisingmarketsectorsmarketsreportsFind

out

more

on:Digital

Advertising3Table

of

ContentsOverviewAppendixSummary6789ProductOverviewAuthor231232MarketDefinitionKey

TakeawaysMarket

NumbersMarketBanner

AdvertisingClassifieds4361Digital

Audio

AdvertisingInfluencer

AdvertisingSearch

AdvertisingVideo

AdvertisingSocial

Media

AdvertisingIn-app

Advertising751011321511751964CHAPTER

1OverviewIn

2023,

the

U.S.

stands

as

the

largest

digital

advertising

market

globally

acrossall

segments,

excep

t

in

Influencer

Advertising,

where

China

takes

the

leadOverview:

summary

and

key

takeawaysSummaryDigital

advertising

uses

the

internet

to

deliver

marketing

messages

to

internetusersin

various

formats.

This

encompasses

advertisements

on

search

engineresults

pages

(search

advertising),

ads

on

social

media

networks,

such

assponsored

posts

(social

media

advertising),

banner

advertisements

likeskyscrapers

(banner

advertising),

ads

within

video

players

(video

advertising),

paiddigital

classifieds

(classifieds),

advertisements

within

digital

audio

content

(digitalaudio

advertising),

sponsored

content

through

influencers

(influenceradvertising),and

advertisements

within

applications

(in-app

advertising).the

European

marketwith

6.4%.

Due

to

a

lasting

trend

toward

mobile

apps,

thefuture

development

of

digital

advertising

will

continuously

be

shaped

by

a

shiftfrom

desktop

to

mobile.

While

the

share

of

global

mobile

revenuesis

expected

toreach

64.0%

in

2023,

the

expected

share

in

2028

will

be

70.0%.Among

the

three

major

Digital

Advertising

markets

–

the

U.S.,

China,

and

Europe

–the

U.S.

will

likely

be

the

biggest

marketin

2023,

with

US$271.2

billion.

Thus,

theU.S.

accounts

for

more

than

one-third

of

the

world’s

Digital

Advertising

revenue,leaving

China

and

especially

Europe

far

behindwith

shares

of

only

25.6%

and17.4%,

respectively.

From

2023

to

2028,

the

U.S.

will

lead

the

race

with

a

CAGR(1)

of8.2%

among

thethreemajor

regions,

closely

followed

by

China

with

7.2%

and6Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:In

2023,

Digital

Advertising

plays

a

significant

role

in

the

advertising

market,contributing

70%

to

the

advertising

marketOverview:

Market

DefinitionMarket

definitionDigital

Advertising

refers

to

the

practice

of

promoting

products

or

servicesthrough

online

channels

bypurchasing

ad

placements

with

the

aim

ofdrivingtraffic,

increasing

brand

awareness,

and

generating

leads

or

sales

using

data-driven

strategies.

This

form

of

advertising

uses

the

internet

and

varioustechnologies

to

target

audiences

based

on

their

demographics,

online

behavior,and

personal

interests.rebates,

production

costs,

and

taxes.

Additional

definitions

for

each

market

canbe

found

on

the

respective

pages.

For

more

information

on

the

data

displayed,use

the

info

button

right

next

to

the

boxes.Digital

Advertising

uses

the

internet

to

deliver

marketing

messages

to

internetusersin

various

forms.

This

includes

digital

video,

search

engine,

social

media,digital

banner,

and

digital

classifiedsThe

market

comprises

digital

advertising

spending,

users,

average

revenue

peruser,

advertising

share

by

industry,

advertising

share

by

device,

brand

shares,

anddigital

ad

spending

share

(programmatic

and

non-programmatic).

The

marketonly

displays

B2B

spending

and

users

for

the

above-mentioned

channels.

Figuresare

based

on

digital

advertising

spending

and

exclude

agency

commissions,7Sources:Market

Insights

2023Programmatic

Advertising

accounted

for

81%

of

the

Digital

Advertising

marketrevenue

in

2028Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scopeAd

spending

in

the

Digital

Advertising

market

is

projected

to

reachUS$679.8bn

in2023.This

market

includes:This

market

excludes:?

E-mail

marketing?

Product

placementThe

largest

market

is

Search

Advertisingwith

a

market

volume

of

US$279.3bn

in2023.?

Digital

advertising

with

onlinerevenues

from

video,

banner,classifieds,

and

search

advertising

inDesktop

andMobile

revenuesIn

global

comparison,

most

ad

spending

will

be

generated

in

theUnited

States(US$271bn

in

2023).?

Commission-based

affiliate

systems?

Social

Media

Advertising

withrevenue

from

social

networks

orbusiness

networksIn

theDigital

Advertising

market,

70%

oftotal

ad

spending

will

be

generatedthrough

mobile

in

2028.In

the

Digital

Advertising

market,

81%

of

the

Digital

Advertising

revenue

will

begenerated

through

programmatic

advertising

in

2028.8Sources:Market

Insights

2023The

global

Digital

Advertising

revenue

is

expected

to

grow

to

US$965

billion

by2028Market

Size:

GlobalDigital

Advertising

market:

Advertising

spending

forecast

in

billion

US$9669101313238551252218+13.4%(1)2379912482374011442268010396149262220723035197218215693118620520174820221622424331471403661910376619161181913055177121602434149188318896108417390763625430733427936252230168151132105201720182019202020212022202320242025202620272028Search

AdvertisingVideo

AdvertisingBanner

AdvertisingInfluencer

AdvertisingClassifiedsAudio

Advertising9Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:With

ad

spending

of

US$306.3

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2023Market

Size:

Regional

comparison

(1/2)Digital

Advertising

market:

Advertising

spending

forecast

in

billion

US$+7.9%(1)448.70+7.0%(1)332.00306.30+6.4%(1)161.20236.90118.30+4.7%(1)+7.7%(1)14.20202317.9020284.0020235.802023202820282023202820232028EuropeAfricaAmericasAsiaAustralia

&

Oceania10

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

ad

spending

of

US$271.2

billion,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2023Market

Size:

Regional

comparison

(2/2)Digital

Advertising

market:

Advertising

spending

forecast

in

billion

US$+8.2%(1)402.00+7.2%(1)271.20245.70173.60+6.2%(1)55.70+6.7%(1)23.102028+6.2%(1)14.70202841.2016.7010.9020232028202320282023202820232023ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Digital

Advertising

average

ad

spending

per

internet

user

is

estimated

toincrease

from

2017

to

2028Market

Size:

GlobalDigital

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$155.9016014012010080150.50145.10139.60133.70127.50120.40117.2094.7086.0078.6068.00604020020172018201920202021202220232024202520262027202812Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Banner

Advertising

average

adspending

per

internet

user

in

2028Market

Size:

Regional

comparison

(1/2)Digital

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$6005004003002001000554.80489.60540.30466.90525.90510.80420.50496.50478.20455.40431.50444.10355.60324.50219.60395.60289.40369.20341.80247.40154.20323.90143.50211.60202.20254.10192.70188.2096.00183.10173.30163.00150.80115.70105.9089.207.6084.4040.405.4080.907.3083.607.4086.407.5074.807.0077.907.1069.906.7070.906.8056.505.7051.505.7047.005.7020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&

Oceania13Sources:Market

Insights

2023With

average

ad

spending

per

internet

user

of

US$200.9,

the

United

States

isthe

biggest

market

among

selected

countries

in

2023Market

Size:

Regional

comparison

(2/2)Digital

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$1,4001,211.001,146.00806.501,2001,0008001,081.00768.101,013.00729.30942.60687.70869.00643.60844.90793.50595.10741.70544.00567.80430.20600401.80349.20478.40388.40319.40296.40250.20281.70238.90267.10227.60400

306.00118.90252.10216.10236.50205.60220.90192.90192.00

205.10178.70162.60157.00144.60129.90133.20118.00200100.8082.2067.60197.502028182.902026190.202027175.60202597.802019112.602020148.602022159.302023167.70202483.002018145.10202102017FranceChinaGermanyUnited

KingdomUnited

States14Sources:Market

Insights

2023Mobile

has

dominated

the

global

Digital

Advertising

revenue

since

2019Distribution

by

device:

GlobalDigital

Advertising

market:

Mobile

and

desktop

distribution31%30%33%32%36%64%35%39%61%41%44%47%51%54%69%70%67%68%65%59%56%53%49%46%201720182019202020212022202320242025202620272028MobileDesktop15Sources:Market

Insights

2023While

desktop

is

the

leading

device

type

in

Europe,

mobile

dominates

themarkets

in

the

Americas

and

Asia

in

2023Distribution

by

device:

Regional

comparison

(1/2)Digital

Advertising

market:

Mobile

and

desktop

distribution25%28%30%35%65%37%44%46%49%52%51%75%72%70%63%56%54%51%48%49%2023202820232028202320282023202820232028EuropeAfricaAmericasAsiaAustralia

&

OceaniaMobileDesktop16Sources:Market

Insights

2023Among

the

selected

countries,

desktop

shares

are

decliningDistribution

by

device:

Regional

comparison

(2/2)Digital

Advertising

market:

Mobile

and

desktop

distribution20%24%27%34%44%45%47%50%51%54%80%76%73%66%56%55%53%50%49%46%2023202820232028202320282023202820232028ChinaUnited

StatesUnited

KingdomGermanyFranceMobileDesktop17Sources:Market

Insights

2023Programmatic

advertising

is

the

leading

method

for

buying,

displaying,

andoptimizing

advertising

spaceDistribution

by

method:

GlobalDigital

Advertising

market:

Programmatic

ad

revenue

distribution20%20%80%20%20%20%20%19%19%23%22%24%27%80%80%80%80%80%81%81%77%78%76%73%201720182019202020212022202320242025202620272028ProgrammaticNon-programmatic18Sources:Market

Insights

2023Programmatic

advertising

also

dominates

in

the

top

5

regions,

led

by

Australia

&Oceania

with

a

share

of

83%

by

2023Distribution

by

method:

Regional

comparison

(1/2)Digital

Advertising

market:

Programmatic

ad

revenue

distribution18%19%18%82%17%18%19%21%22%23%25%82%81%83%82%81%79%78%77%75%2023202820232028202320282023202820232028EuropeAfricaAmericasAsiaAustralia

&

OceaniaProgrammaticNon-Programmatic19Sources:Market

Insights

2023Programmatic

advertising

dominates

Digital

Advertising

across

all

selectedcountriesDistribution

by

method:

Regional

comparison

(2/2)Digital

Advertising

market:

Programmatic

ad

revenue

distribution15%18%18%17%83%18%17%17%21%21%23%85%82%82%82%83%83%79%79%77%2023202820232028202320282023202820232028ChinaUnited

StatesUnited

KingdomGermanyFranceProgrammaticNon-Programmatic20Sources:Market

Insights

2023Competition

in

the

Digital

Advertising

market

is

fierce

as

many

players

arestriving

for

market

dominanceKey

player

landscape

(1/4)Agencies

and

trading

desksDemand-side

platforms(DSPs)Ad

networks

/ad

exchangesSupply-side

platforms

(SSPs)Publishers21Sources:Market

Insights

2023In

the

Digital

Advertising

market,

the

largest

players

dominate

their

respectivefieldsKey

player

landscape

(2/4)Worldwide

market

shares

in

the

Social

Media

Advertising,

Search

Advertising,

and

Digital

Video

Advertising

segments

in

202162%Social

MediaAdvertisingDigital

VideoAdvertisingSearch

Advertising54%46%

Rest70%30%Rest38%Rest22Sources:Market

Insights

2023;

CompanyinformationThe

top

8

Digital

Advertising

players

generated

88%

of

total

digital

ad

sales

in2021Key

player

landscape

(3/4)Worldwide

Digital

Advertising

market

sharesOther2.8%20192020202139.0%20.2%4.6%7.6%7.2%3.5%3.2%17.3%2.2%2.4%2.9%36.3%20.8%7.3%4.6%15.6%2.3%2.1%

2.5%1.9%39.0%21.4%8.2%7.4%5.5%11.9%23Sources:Market

Insights

2023:

CompanyinformationWPP

is

the

top

marketing

agency

in

the

world,

which

earned

US$15.4

billion

in2022

from

marketing

and

advertising

activities

combinedKey

player

landscape

(4/4)Ranking

of

the

top

advertising

and

marketing

agencies

byconsolidated

revenue

in

2020,

in

billion

US$RankingRevenueLocationEmployeesIPO

StatusIndustry1215.414.413.713.212.3109,3822,601PublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicPublicAdvertisingAdvertising325,52271,70087,29256,80064,8325,944Advertising4Advertising5Advertising69.18.8Advertising7Advertising86.36.35.9Advertising914,0002,885Administrative

&

supportive

servicesComputer

programmingPublishing101112131415161718192016,30020,00010,2001,3273.43.2Administrative

&

supportive

servicesAdvertising2.4Advertising2.32.11.91.91.71.61.617,3663,059AdvertisingAdvertising4,600Advertising5,100Advertising10,0793,350AdvertisingAdvertising24Sources:Market

Insights

2023As

regulators

step

up

privacy

requirements,

Big

Tech

has

to

react,

and

datacollection

will

become

more

difficultDeepdive:

Data

privacy

(1/2)Apple’sApp

Tracking

Transparency(1)and

exemplary

potential

effects

onTimeline

of

events

affecting

Google’s

intention

to

eliminate

third-partyFacebook

Audience

Networkcookies

in

2024Google

toCCPAestablishedin

CaliforniaCCPAlaunched

inCaliforniaiOS

14.5

includes

a

new

add-onwhich

will1.

make

users

aware

of

whatinformation

an

app

will

track

beforeinstalling,2.

give

users

the

choice

to

allow

or

denytracking,and3.

hencemake

targeting

more

difficultfor

other

players.Google

announcedthe

removal

ofcookies

from

Chromeeliminatecookies

fromChrome20172018201920202021202220232024ApplelaunchedGDPRlaunched

blocksFirefoxSafari

fullyblocks

third-Intelligent

in

the

EU

third-party

party

cookiesAreas

affectedAds

ManagerPotential

responsesStatistical

modelingTrackingPreventionin

SafaricookiesCertainwindows

to

havepartial

reportingAds

ReportingPhasing

out

third-party

cookies

will

have

significant

effects

on

cross-platformAds

Insights

APISegments

will

no

longer

bebroken

down

in

reportingtargeting

—

“repositories”

with

first-party

data

will

benefit.25

Notes:(1)

Apple

released

iOS

14.5

on

Monday,26April2021Sources:

The

AppStore;

Search

Engine

Journal;

CNET;

Arbolus;

DigitalKites;European

Union;

CompanyinformationPrivate

gardens

could

be

planted

in

those

industries

whose

players

captureabundant

first-party

dataDeepdive:

Data

privacy

(2/2)Examples

of

platform

types

in

different

industries

with

private

garden

potentialPlatform

typeTechnologyPlatform

advantagesPotential

competitorsSelected

data

on

user

activity

across

various

tech

platformsMicrosRokuTelcoScaled

data

on

user

location

and

data

consumptionAT&T

Comcast

Verizon

T-MobileMediaScaled

user

data

buoyed

by

increasingrequirementfor

authenticationScaled

user

and

purchasing

data

driven

by

increased

eCommerce

penetrationScaled

user

data

with

location

and

consumption

behaviorNBC

Viacom

CBS

NetflixcRetailMarketplacesPublishingInterest

groups

/

loyaltyWalled

garden(1)Scaled

user

data

driven

by

the

increasing

shiftto

paywalls

and

authenticationrequirementssaaaUSAAAScaled

user

data

that

cuts

across

industriesScaled,

highly

engaged

audiences

across

dominant

platformswith

insightsinto

high-intent,

extremely

granular,

actionable

user

dataglz26

Notes:(1)

A

walled

garden

isa

closedecosystem

inwhichallthe

operations

are

controlledby

the

ecosystem

operator.

Contenders

can

access

existing

private

marketplaces

and

free

themselves

from

disproportionate

dependencyusing

other

technologyplatforms

to

create

a

private

garden

outofa

walled

oneSources:

Activate

analysis;

companyinformationBy

merging

advertising

and

content,

native

advertising

bridges

the

gap

betweenproduct

and

publisherDeepdive:

Native

advertisingWhat

is

native

advertising?Native

advertising

means

the

seamless

matching

of

advertisements

to

the

formand

function

of

the

environment

(e.g.,

news

websites,

video

platforms)in

whichthey

appear.

They

can

manifest

as

articles

or

videos.

Usually,

these

nativeadvertisements

have

a

so-called

advertorial

character,

meaning

that

they

resemblean

editorial-shaped

design

and

look.

Companies

such

as

Outbrain

and

Taboolahave

specialized

in

this

field

ofadvertising.

Native

advertising

can

beseen

as

asuccessor

to

product

placement,

as

theadvertised

product

isnotonly

placed

withinthecontentit

appearsinbutis

even

mergedwith

it.

This

format’s

biggestpower

isits

inconspicuousness,

preventing

auser’s

distraction

and

deterrencethrough

theadvertisement’s

appearance.

Also,

theproximity

to

editorial

contributions

isincreasing

the

consumer

engagement

and

the

acceptance

of

the

ads.

Nativeadvertisements

work

very

well

on

smaller

displays

and

are

therefore

ideally

suitedfor

advertising

on

mobile

devices.

Although

native

advertising

is

legal

in

manycountries,

e.g.,

the

U.S.,

merging

advertising

and

native

contentstill

receivescriticism.

In

some

cases,

it

is

difficult

to

clearly

distinguish

between

advertisementsand

content.

Especially

social

networks

such

as

Facebook

have

been

facedwithcomplaints

about

intentionally

supporting

consumer

and

voter

deception.27Sources:Market

Insights

2023Programmatic

advertising

has

the

potential

to

revolutionize

advertising

basedon

user

targetingDeepdive:

Programmatic

advertising

(1/4)What

is

programmatic

advertising?Driven

by

audience

data

to

better

target

certain

potential

customers,

programmaticadvertising

describes

the

software-based

method

of

buying,

displaying,

andoptimizing

of

advertising

space.

The

recipient

of

the

adis

known

before

the

ad

iseven

sold.

Thus,

the

ad

can

be

personalized

even

more.

This

process

takes

placewithin

asplit

second.

Themethod

isalso

paving

the

way

for

avariety

of

smartandinnovative

ad

formats

such

as

advertising

in

audio

streams,

podcasts,

connectedTVs

and

cars,

ordigital

out-of-home

solutions,

breaking

down

thebarrier

betweendigital

and

analogue.

In

recent

years,

softwaresolutions

relating

to

programmaticadvertising

have

becomemore

comprehensive,

more

powerful,

and

moreintegrable.

Thus,

programmatic

advertising

triggers

aconstantly

growing

demand.Also,

modern

advertising

techniques

such

as

(re-)targeting

and

real-time

bidding,which

areclosely

tied

to

programmatic

advertising,

find

more

and

more

applicationin

a

growing

number

of

companies.

We

believe

that

this

development

is

only

justbeginning

andwill

have

noticeable

effects

on

the

advertising

market

in

general

andthe

Digital

Advertising

market

in

particular.

We

expect

this

optimized

targeting

toincreasingly

improve

and

the

average

revenue

per

user

to

increase

accordingly.28Sources:Market

Insights

2023Roles

in

Digital

Advertising

are

diverse,

many

different

participants

can

be

foundin

the

revenue

streamDeepdive:

Programmatic

advertising

(2/4)RoleExampleDescriptionAgencyWPPThe

service

of

advertising

agencies

includes

creating,

planning,and

handling

advertising.Demand

side:advertiserTrade

desks

do

not

create

advertising

but

take

careofa

certain

part

of

the

planning

and

handling,

with

afocus

on

buying

advertising

inventory.Trade

deskDSP(1)XAXISDSPs

bundle

the

demand

of

ad

buyers

and

enrichit

with

user

data

within

the

context

of

programmaticadvertising,

for

example.The

Trade

DeskGoogle

AdsAd

networks

bring

publishers

and

advertisers

together

by

selling

ad

space

to

advertisers

based

on

theirneeds

with

aholistic

approach

including

many

roles.Ad

networkAd

exchanges

work

in

a

similar

way

to

ad

networks.

Ad

exchanges

usually

sell

ad

space

in

real-timeauctions

based

on

data

from

DSPs,

SSPs

etc.Ad

exchangeAppNexusSupply

side:publisherSSPs

bundle

advertising

space.

They

act

as

an

entrance

into

the

market

for

publishers.

Many

networksand

exchanges

have

theirown

SSPs.SSP(2)Rubicon

ProjectYouTubePublishers

sell

space

or

time

in

their

video

players

as

inventory

for

advertising

reasons.

Thisis

the

placewhere

the

audiencereceives

theads.Publisher29

Notes:Sources:(1)

Demand-side

platform

(2)

Supply-side

platformMarket

Insights

2023Programmatic

advertising

involves

many

different

roles

and

relies

heavily

onmetrics

and

data

inputsDeepdive:

Programmatic

advertising

(3/4)Process

of

programmatic

advertisingDatamanagementplatformsDatatoolsDatasuppliersDataexchangesAudiencedisplayingPublisherbuyingsellingAgencyDSP(1)SSP(2)Ad

serverAd

serverusingAd

exchangeplanningOffering

buying

solutionssuch

as

real-time

biddingSupply

Si

hTradedeskAudiencemetricsWebanalyticsPostevaluationAdvertisersupplyingsupplying30

Notes:Sources:(1)

Demand-side

platform

(2)

Supply-side

platformMarket

Insights

2023Market

er

s

have

had

increased

interest

in

spending

more

on

programmaticadvertising

campaignsDeepdive:

Programmatic

advertising

(4/4)Campaign

spending

projection

for

programmatic

video

in

2022Campaign

spending

projection

for

programmatic

audio

in

20222%3%1%6%5%6%14%20%35%32%37%37%31%48%53%91%86%75%UK67%65%UK63%63%61%52%U.S.47%U.S.GlobalAustraliaCanadaGlobalAustraliaCanadaIncreaseConstantDecrease31Sources:

MiQWhile

television

is

still

the

dominant

advertising

touchpoint

in

the

U.S.

andChina,

Germany

has

been

overtaken

by

online

stores

and

video

portalsDeepdive:

Advertising

touchpointsEncountering

advertisements

in

the

past4

weeks,

by

touchpoint47%Television39%51%42%42%Social

me