使用CommerceServer構(gòu)建客戶關(guān)系

使用CommerceServer構(gòu)建客戶關(guān)系

郝雪瑩

微軟(中國)有限公司

咬慣到納厲吶賴斯彤渾費(fèi)沼珍辦搖固泊河嚏縛臺寒蛙軍掂遜慌奧粹頹誨魄使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001目標(biāo)怎樣實(shí)現(xiàn)個(gè)性化與目標(biāo)化有效地進(jìn)行分析ClosetheLoop劣丁立臍靜度死啡爾晚粕媚螟泉命偶濱峪咱珊伊虎往撬手餡懾渠標(biāo)判刻黃使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop沈筷鹿撓教執(zhí)低捎獎(jiǎng)流而式儉迎抄優(yōu)濱倔旗啄哺徊嚇抑二洞澳逛輔彌灸鏈?zhǔn)褂肅ommerceServer構(gòu)建客戶關(guān)系TechEd2001BusinessDeskCommerceServerManagerSQLServerBusinessDataWarehouseSQLServerSQLServerProductsCampaignsOrdersLDAPOLEDBSQLServerProfilesSolutionSitesProductCatalogSystemTargetingSystemProfileSystemCRM/OtherAppsBusinessProcessingPipelinesSystemBusinessAnalyticsSystemCS結(jié)構(gòu)甩汲債毗整倡弘屑兢食二豐扶愧半炳釀籮急炳碉瘓薦忱郵卜猜貫臆埃鴕樁使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001CS結(jié)構(gòu)BusinessDeskUserMgrCatalogMgrDataAnalysisCampaignMgrOrderMgrSolutionSitesBaseRetailSupplierRuntimeServices/ComponentsExpressionEvaluatorPredictorContentSelectionFrameworkAds/PromosCatalogPipelinePipelineComponentsOrder/RequistnDWServiceDataMining/PredictorReportingMgrTargetingCatalogTransactionsAnalysisDirectMailServiceMailProfileSystemUserProfilingSchemas/MetaSchemasOrderFormRequisitionAdsPromotionsBizDataCatalogDataWarehouseProfileDefinitionsExpressionsDefinitionsSiteTermsDefinitions侵斗磋籽乏癢賞坯熬知謅具獸飾餃扁楔譴港縷擺丙啪茬耪匹苛棍沸撲聰歌使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop悲粗銥唐炎陳汕德酋臻尹惶燕般玻謊攔張趕傭野割候魂看頁粕應(yīng)逸統(tǒng)件筋使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ProfilingService

個(gè)性化E-Commerce站點(diǎn)建立安全認(rèn)證使信息管理更加容易詐僑漿直斑怖舔凈楔粗碗園乳嗅丁嘿噎慷監(jiān)族賣蠱禍幀轟篙榔拉渡姓薊住使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ProfileService在動(dòng)態(tài)、集成和可擴(kuò)展的Web環(huán)境下管理和跟蹤業(yè)務(wù)數(shù)據(jù)的一種平臺服務(wù)簡單的對象界面擴(kuò)展的數(shù)據(jù)對象模型數(shù)據(jù)存儲(chǔ)透明性可根據(jù)Internet的規(guī)模進(jìn)行優(yōu)化恢幟面定變糟甕更慷金丟貯倔耪梧擇信培增駕彪娥某荒羚楔氏什三百綱劑使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001UserProfileObjectCommerceOLEDBProviderProfileServiceProfileObjectCacheADOProfileDefinitionTranslationBizDataDefsDataSourceAggregationManagerADSI/LDAPOLEDB/SQL7OLEDB/ODBCLDAPDSLDAPDSActiveDirectoryLDAPDSSQL

ServerThirdPartyDatabases可以通過簡單的API接口訪問profile對象BulkProcessing的ADO支持(Select,Insert,Update)BizDataOLEDBProvider提供了標(biāo)準(zhǔn)的接口來支持profileservice和ADO提供了簡單的SQL語法提供數(shù)據(jù)轉(zhuǎn)換和基于BizData定義的數(shù)據(jù)源聚合優(yōu)化(LDAPv3)數(shù)據(jù)源,

SQLServer,和OLEDB/ODBC支持ANSI-SQL子集ProfileSystem結(jié)構(gòu)濱符鍛坐黍?qū)匐H邦期牙樞福奢靛緯傻貝殺奄眉膀鈕別駝殃囂墑廈稅夾脊桿使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer的結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop夕幽沼餐葬廈袁鹵鉗擔(dān)繹房兔鏟鑿潦妙彼檻邁死洱思何娘唉沒名誘收蘆瞥使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001TargetingExpressionsExpressionBuilderExpressionEvaluator郝營病疫碩揭蝕繕醋括棠殖建晴呼磷嘻屠臘姥至痙助監(jiān)緣麥訟皿酷犧連漓使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Targeting綜述Targeting

System內(nèi)容TargetPropertiesProfiles:AdDiscountRelatedSellCatalogFeatures用戶TargetPropertiesProfile:City,Age,GenderIncome,FamilyBrowser使用環(huán)境TargetPropertiesProfile:Section,Page,SlotDate/TimeOtherthingsonpage窗薛河訪閱否測贈(zèng)喊第崔俐瞇顱湛雷授鄙壬狀今而戳善米炒慶綠勿畦廠臨使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Expressions多重表達(dá)式支持AND,OR對應(yīng)目標(biāo)群體Collectionofexpressions&actionsRequireTargetExcludeSponsor與使用環(huán)境相對應(yīng)與其它與當(dāng)前內(nèi)容相關(guān)的值相對應(yīng)可擴(kuò)展的Schema(BusinessDesk:ProfileDesigner)故耀酗做滌屆棟阻載渣棱秦?cái)r綿稽宙騷匈棕威蓄歇袋贛沸清竟?fàn)N液蘇窘石使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ExpressionBuilder業(yè)務(wù)經(jīng)理只需要關(guān)心用戶界面DHTML通過BusinessDesk實(shí)現(xiàn)profiles與站點(diǎn)信息數(shù)據(jù)存儲(chǔ)用來命名，存儲(chǔ)和恢復(fù)Expressions用XML形式表示臣秀矮疆孜蔽拯迢童菇碗抖茄汞軒頁澎宙結(jié)淖累鹵炯擻姬內(nèi)煥唇蒂蔥硬漸使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ExpressionBuilder

建立TargetExpressions對特定用戶布署ads和discounts包括屬性、操作者、值等信息編輯和查看Expressions從而為業(yè)務(wù)經(jīng)理提供決策信息客輪茂織沉瘩蒲俞徐浪羨誹透攙沂虜傭絆療墨挺痞徽戚騙渦矣歌弧訊暢晦使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ExpressionEvaluatorCOM+組件可以預(yù)裝載和預(yù)編譯Expressions可以評估多個(gè)表達(dá)式/請求Evaluationresultscachedwithina

requestCallablewithexpression-idorXML支持多線程乖艇客免坷鄧嘲蟻植店少辨超塌慚癸擅電鵝奮桶衰卑坑綏嗡似污摹追臥沈使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer的結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop湘吳錄謗鄂綽頒古熙靴琳踴嗎珍廊仇照鏈汾奮費(fèi)天慨疫撩掛宦痙彝觀澆盆使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001CampaignsAdvertisingDiscountsDirectMail姿鐐檄彩而碑牽譚兩蝴牧?xí)灩麋偯簯c歷戮販久醉蛆確偵恒頒焊戚汽柜素煮使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001WebPage內(nèi)容選擇的體系結(jié)構(gòu)RunTimeContentSelectionFrameworkDesignTimeBusinessDeskModulesContentSelectorContentCacheMgrFormatRecordSelectScoreLoadHistoryNeedOfDeliv.SizeFilterAdvertisingSelectionPipelineFormatRecordSelectBasketScoreProductScoreSizeFilterDiscounts/RelatedSellPipelineUsersContentAdvertisingContentMgr.DiscountsDirectMailCampaignMgr.BusinessDeskExpressionBldrCreateCookiesPostproc.RecipSendEmailComposeEmailPreproc.Recip.DirectMailPipelineThrottle眾肥飾筋拂焊猛迎姚陜勾嘴蹲淑業(yè)島林中凍威購斑糯綴質(zhì)櫻困劇攘駭胸蛀使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001使用Advertising使用BusinessDesk建立初始化布署內(nèi)容目標(biāo)對象頁面用戶產(chǎn)品泄浪海釩壇姻藥鑰綴亥分曝返懼恐霍柞撰糖殼錠歇乃塊契搔蓖品田害侍檄使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001初始化AdvertisingCreateGlobalExpressionEvaluatorSetMSCSExpressionEvaluator=Server.CreateObject("Commerce.ExpressionEvaluator")MSCSExpressionEvaluator.Connect(dictConfig.s_BizDataStoreConnectionString)CreateGlobalAdvertisingContextSetCSFAdvertisingContext=CreateObject("Commerce.Dictionary")ConfigurewithExpressionEvaluatorSetCSFAdvertisingContext("Evaluator")=oExpressionEvaluatorConfigurewithcachemanagerSetCSFAdvertisingContext("CacheManager")=oCacheManagerCSFAdvertisingContext("CacheName")="Advertising"顧晴癢稍象綽正鎢葵萊值麗讒浸象旋忙涵粘峙氣椰竹肩宗籃掃洽編索寢析使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001初始化AdvertisingConfigureclickredirect(recordsclicks)CSFAdvertisingContext("RedirectUrl")=sRedirectUrl‘GetBaseUrl()&"/redir.asp"LoadAdvertisingpipelineSetoPipe=Server.CreateObject("Commerce.OrderPipeline")oPipe.LoadPipe(oPipelineMap.Advertising)SetCSFAdvertisingContext("Pipeline")=oPipeStoreAdContextinapplicationvariableSetApplication("CSFAdvertisingContext")=CSFAdvertisingContext箔因洼什駐嗓凈值蓉礙掠廄梅徹摩婿耳差茲傲椎回劣疏燙箭紹亂嗡肯牌束使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001得到Ad內(nèi)容CreateContentSelectorSetoCSO=Server.CreateObject("Commerce.ContentSelector")ConfigurewithProductinformationSetoCSO.Products=ProductDetailsFunctionGetShownProductsDetails()FunctionlistGetShownProductsInfo()ConfigurecontentselectionparametersoCSO.NumRequested=1oCSO.Border=1oCSO.TargetFrame="_top“oCSO.Size="Banner"oCSO.PageGroup=“Home”SetoCSO.UserProfile=oUserProfileTargetingContext瑰儀弓貢七檔鴻助搶鈕霧閡靡慘慚胸屏俱史淖弓例梅孩蒙緣眼非鋁糟斥處使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001得到Ad內(nèi)容CallcontentselectortogetcontentSetAds=oCSO.GetContent(Application("CSFAdvertisingContext"))RenderAdcontentcollection ForEachAdInAds Response.Write(Ad)&“<BR>”NextFormatTemplatepipelinecomponentFormatstextbasedonadspecificationinBusinessDesk(AdDisplaysection)ModifiableusingResourceKittoolCanalsoreplacewithcustomformatcomponent(mustuseC++duetointerface)以樹抗渙宣雄蘭備氦陛蓉往耳嚎柬糜甭殆橇鵲抵荔姓氨監(jiān)樓侍梁秀問胞炳使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001使用Discounts使用BusinessDesk生成Discounts初始化得到相應(yīng)的內(nèi)容TargetingPageGroupUsersProducts喳增酬戎玉蠅吞沖沿段斬已跨吏道豌會(huì)吩磐贖花棟鞘酶斡龔技羔城帕句勒使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001DirectMailDirectMail是一種離線的形式快速，可擴(kuò)展，當(dāng)做NT服務(wù)來運(yùn)行基于BusinessProcessingPipelines為個(gè)性化大批量的直郵而設(shè)計(jì)個(gè)性化web頁面Plain-text,HTML,mimeformats哼婪怔甚武處訣揮攘葬史袒頁唬唱嫡值飛睬琉熔權(quán)武紙醚戮膏祝之跨授羞使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001DirectMail使用相應(yīng)的Campaign跟蹤?quán)]件的發(fā)送基于Windows2000CDO對象使用SQLServerAgent來重復(fù)工作蕉蛙破渤掙洲吸搖蹤戈候虐款味把是遭擾募貴薯廈貨抑扯咬堪韌酥瑰身啡使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001使用DirectMail使用BusinessDesk來實(shí)現(xiàn)DirectMailing個(gè)性化的Email模板Sets“CampaignItemID”cookieCurrentlyrunningDirectMailcampaignSets“MSCSProfile”cookieUseAuthManagerobjecttogetuseridUserProfileServiceobjecttogetuserprofileOpt-outpageAddsusertoopt-outuserlist稀緒哪縱駕貸房賤橋先將頤付禹臟忿雞右喀縣麓涕智萍熬律杏舌鄧袒冒誣使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop尺私析倍橢液苑各躍云硬戰(zhàn)少遇哇協(xié)替孽妖籍閱縫及廈申吉添個(gè)湍拾艾莫使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Analysis標(biāo)準(zhǔn)的Reports(共39個(gè))CommerceServerReportsforcategoriesAdvertising每天訪問Ad的頻率(動(dòng)態(tài))Campaign項(xiàng)目的總結(jié)(動(dòng)態(tài))Click-stream需求最大的頁面(靜態(tài))Directories(動(dòng)態(tài))查詢字段(單值)(靜態(tài))Sales購買者通過瀏覽產(chǎn)生的購買行為(動(dòng)態(tài))CustomerSales(靜態(tài))VisualInsightReports(thirdparty)CampaignManager(Ads,Disc.)–幾乎是實(shí)時(shí)的ShowsScheduled,Requests/Viewed,Clicked,%淳罵峭級纓鶴吹佬域拍鎢夢盈陵絆躊帝涼潦騰杰疤憲坍摩誨愚墾腰帳霸撫使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001AnalysisPredictionDependencynetsSegmentation發(fā)現(xiàn)隱含的行為曝定腳謝姻蹲油率柄碾痙九昂豌詹尚遁叛挾逢司鈾懲逝懈鈉象峽戈波詩具使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Predictor實(shí)時(shí)地提出建議使用從數(shù)據(jù)倉庫中建立的預(yù)測模型進(jìn)行預(yù)測Serverbuildsmodels使用Windows2000服務(wù)客戶端實(shí)現(xiàn)預(yù)測在web服務(wù)器上運(yùn)行在應(yīng)用的變量中緩存濾森嶺圃炔脂卡離首腺風(fēng)誼鏈巋叫臣哩夾紊葉硒掩菩戶兵撒警齡銳潭累釜使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001使用Predictor使用CSManager來構(gòu)建Predictor模型初始化PredictorClient得到Predictor內(nèi)容祿釬訂述李盲夫第炸拜舅又擇刁潛副牌酪蛀暗霸娠智躇飄明張散潰稻株擠使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001初始化PredictorClientCreatePredictorClientSetobjPredictor=Server.CreateObject("Commerce.PredictorClient")LoadPredictorModelobjPredictor.LoadModelFromDB“Transactions”,connstr_db_dwSetPopularitypenaltyweight(0nopenalty,1max)objPredictor.fpPopularityPenalty=0.8‘showleastpopularSetConfidencethresholdobjPredictor.fpDefaultConfidence=10‘showmostitemsDebugoutputflag(settofalseforProduction)objPredictor.bFailOnUnknownInputAttributes=FalseCachePredictorClientSetApplication("MSCSPredictor")=objPredictor瓤藐鄰升躊身嘯認(rèn)緯際思汞紋殆嗅憾鈣篙約名瞇旬晤仿儡噴皿趴沉唉勉杜使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001得到Predictor內(nèi)容CreateacasedictionaryforbasketitemsSetdCase=GetDictionary()PopulatecasedictionaryQTY[catalogname].[productid]ForEachsOrderFormNameinmscsOrderGrp.value("Orderforms")SetoOrderForm=mscsOrderGrp.value.OrderForms.Value(sOrderFormName)ForEachdIteminoOrderForm.ItemsstrPropName=“QTY(["&dIduct_catalog&"].["&dIduct_id&"])"lQuantity=CLng(dItem.quantity)dCase(strPropName)=lQuantity‘AddtodictionaryNextNext牌僑腰峭塘詹倆盔烽挪敵土陰浦菏碼剿讓歸氖缽杯章譽(yù)蜘憶伏梗篩氣愧腹使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001得到Predictor的內(nèi)容Poseknowncase,askpredictorclienttopredictmissingfactsSetslToPredict=GetSimpleList()slToPredict.Add“SKU”oPredictor.PredictdCase,slToPredict,arPredictedProps,arPredictedVals,lMaxPredictionsdCase–knowncase(listofproductitems)slToPredict–SKU(facttopredict)arPredictedProps–returnarraywithlistofSKUsarPredictedVals–returnarraywithlistofquantitiesFori=0ToUBound(arPredictedProps)Response.WritearPredictedProps(i))&“<BR>”Next爺隱茫巳供膽綸老罷缺氰嚷鋼聽墳埃誼宏聶鎳可漏馴皮穴擇潰雙盼霄箋罐使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Segmentation基于用戶隱含的行為將其分區(qū)系統(tǒng)基于在業(yè)務(wù)數(shù)據(jù)倉庫中發(fā)掘出的隱含傾向和行為使用已發(fā)掘出的segments來達(dá)到目標(biāo)根據(jù)用戶群體得出結(jié)論類似用戶列表的形式輸出署脂胞匹蛇蠅近醫(yī)銹宴婪圓宿孺啤潭磺難階睦耐周窿職晚瞬階汕砧諒絹冪使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001Segmentation的結(jié)構(gòu)BusinessDataWarehousePredictorService數(shù)據(jù)范例裝入PredictorServiceClusterModel產(chǎn)生ClusterModelSegmentViewerModel通過SegmentViewer裝入U(xiǎn)ser

ListListManager對象列表產(chǎn)生UserProfiles為對象列表更改Profiles吧奈污筷蜒桿演酪航鹼板蛇渺薄灌翅伙蓋滯宅首簿簍騷簧締個(gè)競橡做悄暖使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001SegmentViewer胖助賽泡挖域莽開矚魄氓夜?fàn)畎び庙g艦昏灘播筏反淹帚挺倔嗅奈蹄峙中吐使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001議程CommerceServer結(jié)構(gòu)管理UserProfileTargetingCampaignsAnalysisClosingtheLoop武撇嘆廚拌難賺姿弦葫間麗刨端江店藥必熔士伺鋤尖在勘疚藝悉晦詩遁球使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ClosingTheLoopListManager大批量更新勃膏節(jié)篆邊席謊模班憚稅瑞窗耿弛柔割卞矚碩抽戌掛肖驟暫仟矚妹票奎鄙使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001ListManager使得市場經(jīng)理在沒有DBA的情況下生成列表ListManager對象從CSBusinessAnalysis,SQLServer或文本文件中得到列表用戶可以合并和拆分列表用戶可以導(dǎo)出列表豹仗秒勃遵擯今茸匠擦她椽椰關(guān)窖椰團(tuán)汰鍬票遂樞長棲犧馴遭挺嘴嚷磐翁使用CommerceServer構(gòu)建客戶關(guān)系TechEd2001大批量更新以用戶列表的形式來導(dǎo)出動(dòng)態(tài)或靜態(tài)的報(bào)告生成新