三年級(jí)上冊道德與法治公開課-我們愛老師桂師星球版-培訓(xùn)課件

BUSINESSENGLISHCORRESPONDENCE

商務(wù)函電來往BUSINESSENGLISHCORRESPO1COURSEBRIEF:核心業(yè)務(wù)課程之一英語與外貿(mào)業(yè)務(wù)相結(jié)合內(nèi)容：外貿(mào)實(shí)務(wù)中各種英文業(yè)務(wù)函件，電傳和傳真以及其它方式的寫作格式，商業(yè)術(shù)語和各種不同的表達(dá)方法，結(jié)合對(duì)外貿(mào)易各環(huán)節(jié)的具體做法目標(biāo)：提高英語水平，熟練掌握對(duì)外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語及表達(dá)技能，培養(yǎng)和提高外貿(mào)業(yè)務(wù)工作能力方式：主要學(xué)習(xí)信例，大量學(xué)習(xí)外貿(mào)實(shí)務(wù)基本環(huán)節(jié)中有代表性的信例，掌握專業(yè)詞匯和句子表達(dá)COURSEBRIEF:核心業(yè)務(wù)課程之一2REVISION:外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：EstablishingbusinessrelationsInquiryOfferQuotationCounter-offersPaymentPackingShippingInsuranceClaimsSettlementofclaimsREVISION:外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：3REVISION:外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：Establishingbusinessrelations建立業(yè)務(wù)關(guān)系Inquiry詢盤Offer報(bào)盤Quotation報(bào)價(jià)Counter-offers還盤Payment支付Packing包裝Shipping運(yùn)輸Insurance保險(xiǎn)Claims索賠Settlementofclaims解決索賠REVISION:外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：4DISCUSSION:Whataretheessentialstoachieveeffectivecommunication?Youmaygivesomeexamplestoprove.達(dá)到有效溝通需要注意些什么?Information,politeness,concreteness,clarity,etc.,DISCUSSION:Whataretheesse5WARM-UPVOCABULARYANDSAMPLE:1.Private私人信2.Confidential機(jī)密信3.Registered

掛號(hào)郵件4.Express快遞郵件5.OrdinaryMail平信6.Immediate(Urgent)急件7.PrintedMatter印刷品8.Sample樣品WARM-UPVOCABULARYANDSAMPLE:6ThestructureandlayoutofbusinessEnglishletters:1.1basicknowledgeTheelementsofbusinessletter商務(wù)信函的構(gòu)成:Letterhead/heading,reference,date,insideadd.,attentionline,salutation,subjectline/heading,bodyoftheletter,complimentaryclose,signature,enclosure附件,postscript附啟;Thestructureandlayoutofbu71.2DIFFERENTPARTSINLETTER1.letterhead信頭一般包括公司名稱、地址、聯(lián)系方式等；統(tǒng)一標(biāo)準(zhǔn)設(shè)計(jì)印刷；1.2DIFFERENTPARTSINLETTE82.Reference編號(hào)可以包含于信頭內(nèi)；３.date日期E.g.September4,2007;4thSeptember2007;注意避免完全用數(shù)字的方式；4.insideadd.信內(nèi)地址收信人信息；寫于左上角，與中文信函順序相反；2.Reference編號(hào)9５.attentionline注意項(xiàng)特定人名稱沒有出現(xiàn)在信內(nèi)地址時(shí);６.courtesytitleandsalutation尊稱和稱呼與信內(nèi)名稱一致；稱呼后面可以使用逗號(hào)或者不加符號(hào)；５.attentionline注意項(xiàng)10７.subjectline／heading標(biāo)題、事由一般是簡要說明主題；8.bodyoftheletter正文三段落式;行距：段內(nèi)單倍，段間雙倍7C原則;７.subjectline／heading標(biāo)題、事由119.complimentaryclosing結(jié)尾敬語逗號(hào)首詞首字母大寫10.signature簽名手簽+打印;9.complimentaryclosing結(jié)尾敬語1211.enclosure附件Enc./Encl.Encls:a/s12.postscript附筆/附啟P.S.商務(wù)信函中強(qiáng)調(diào)作用;13.CarbonCopyNotation抄送c.c.11.enclosure附件131.3FORMATOFLETTER三種形式的比較Full-blockstyle全齊頭式1.3FORMATOFLETTER14三年級(jí)上冊道德與法治公開課-我們愛老師桂師星球版-培訓(xùn)課件PPT15三年級(jí)上冊道德與法治公開課-我們愛老師桂師星球版-培訓(xùn)課件PPT16VOCABULARYVocabularystudyingvisibletrade有形貿(mào)易invisibletrade無形貿(mào)易bartertrade易貨貿(mào)易bilateraltrade雙邊貿(mào)易triangletrade多邊貿(mào)易VOCABULARYVocabularystudying17counterpurchase互購貿(mào)易compensationtrade補(bǔ)償貿(mào)易processingtrade來料加工貿(mào)易assemblingtrade來料裝配貿(mào)易leasingtrade租賃貿(mào)易inexchangefor用...交換...tradeagreement貿(mào)易協(xié)議

counterpurchase18foreigntrade對(duì)外貿(mào)易o(hù)verseastrade海外貿(mào)易internationaltrade國際貿(mào)易totradewith和...進(jìn)行貿(mào)易todobusinessinamoderateway做生意穩(wěn)重todobusinessinasincereway做生意誠懇deal交易，經(jīng)營，處理，與...交往foreigntrade19tomakeadeal做一筆交易tradecircles貿(mào)易界tohandle經(jīng)營某商品totradein經(jīng)營某商品businessscope/frame經(jīng)營范圍tradingfirm/house貿(mào)易行，商行

三年級(jí)上冊道德與法治公開課-我們愛老師桂師星球版-培訓(xùn)課件PPT20THESEVENC’SPRINCIPLES1.consideration考慮周到寫信時(shí)要處處從對(duì)方的角度去考慮有什么需求，而不是從自身出發(fā)，語氣上更尊重對(duì)方。A.站在對(duì)方立場useyou-attitude;Compare:Weallow2percentdiscountforcashpayment.Youearn2percentdiscountwhenyoupaycash.B.積極的態(tài)度focusonthepositiveapproachCompare:Perhapsnexttimewecansendyouwhatyourequire.Weregretourinabilitytoserveyouatthistime.THESEVENC’SPRINCIPLES212.Courtesy禮貌語言要有禮且謙虛，及時(shí)地回信也是禮貌的表現(xiàn),時(shí)常表達(dá)對(duì)閱信者的欣賞與感激。Compare:YourE-mailisnotclearatall.Ican’tunderstandit.IfIunderstandyourE-mailcorrectly,```2.Courtesy禮貌223.Clarity清楚

意思表達(dá)明確，要注意：（一）避免用詞錯(cuò)誤：（二）注意詞語所放的位置：（三）注意句子的結(jié)構(gòu)：4.Conciseness簡潔（一）避免廢話連篇;（二）避免不必要的重復(fù)（三）短句、單詞的運(yùn)用與禮貌發(fā)生沖突時(shí)，簡要要做出一些犧牲；3.Clarity清楚235.Concreteness具體用具體的詞匯；用主動(dòng)句；Compare:Ourproducthaswonseveralprizes.××producthaswonfirstprizeinfournationalcontestswithinthepastthreeyears.6.Correctness正確適當(dāng)?shù)恼Z言、準(zhǔn)確的語法、真實(shí)信息和精確的數(shù)據(jù)；7.Completeness完整

一封商業(yè)信函應(yīng)概況了各項(xiàng)必需的事項(xiàng)，如邀請(qǐng)信應(yīng)說明時(shí)間、地點(diǎn)等，確忌寄出含糊不清的信件。

5.Concreteness具體24Writingexercises

假設(shè)你是前程獵頭公司(廣州市天河路350號(hào)南方大廈10-18樓1701室/510620)人力資源部的經(jīng)理JohnSmith,今天寫信給廣東機(jī)電職業(yè)技術(shù)學(xué)院外語商務(wù)學(xué)院熊院長，邀請(qǐng)外語系2010級(jí)商務(wù)英語畢業(yè)生參加該公司下周組織的外貿(mào)代表的面試,并附上一份面試安排的計(jì)劃;要求英語四級(jí)或公共英語三級(jí)以上，口語表達(dá)流利，辦公室軟件操作熟練；有學(xué)生干部或社會(huì)實(shí)踐經(jīng)驗(yàn)者優(yōu)先。

請(qǐng)寫出英文信函,要求格式完整,語言得體;Writingexercises 假設(shè)你是前程獵頭公司(廣25

FutureHead-huntingCompanyRm.1701,10-18/F,NanfangBuilding, No.350TianheRd,Guangzhou,China510620March16,2012SchoolofForeignLanguagesandInternationalBusinessGuangdongJidianPolytechnicMaliRoad,Zhongluotan,BaiyunDistrict,Guangzhou,ChinaDearMs.Xiong,Subject:InterviewIamwritingtoinvitestudentsofGrade2010whomajorinBusinessEnglishtoparticipateintheinterviewnextweek,whichisheldbyourcompanyforforeigntraderepresentatives.StudentsshouldpassCET-4,PETS-3oraboveandbefluentinoralEnglish.Further,theyshouldhaveagoodcommandofMicrosoftoffices.Studentleadersorthosewhohavework/socialexperiencearepreferred.Weencl