中國(guó)零售業(yè)態(tài)

中國(guó)零售業(yè)態(tài)2024/3/29中國(guó)零售業(yè)態(tài)ShiftHappens

你知道嗎中國(guó)零售業(yè)態(tài)中國(guó)是有著很大的區(qū)域差異的巨大的市場(chǎng)+/-30度從南到北4000公里-/+20厘米中國(guó)零售業(yè)態(tài)中國(guó)市場(chǎng)一覽中國(guó)零售業(yè)態(tài)中國(guó)市場(chǎng)一覽中國(guó)零售業(yè)態(tài)

2008年，中國(guó)零售市場(chǎng)17%的增長(zhǎng)，

到2010年預(yù)計(jì)有21%增長(zhǎng)

中國(guó)零售業(yè)態(tài)ChinaTotalSocietyRetailSalesTurnover

2004-2005年零售額銷售趨勢(shì)13.3%12.9%13.7%16.8%21.6%15.0%Source:ChinaNBS中國(guó)零售業(yè)態(tài)不同業(yè)態(tài)的渠道銷售增長(zhǎng)趨勢(shì)渠道銷售金額（十億元為單位）年度復(fù)合增長(zhǎng)率變化%200520082013E'05-'13ECAGR'05-'13ECash&Carry11.5515.3519.8378.3品類專家127.75287.99474.6817.83346.9便利店31.6253.978.8812.1147.3百貨商店29.5958.9993.0915.463.5折扣店4.886.739.869.185藥店7.6914.122.5314.3914.8大賣場(chǎng)124.16197.54365.5414.45241.4非店鋪零售9.7116.8136.6418.0526.9連鎖超市112.12159197.967.3685.8Source:MVIConsulting中國(guó)零售業(yè)態(tài)中國(guó)不同業(yè)態(tài)銷售面積

(以千英尺為單位)

業(yè)態(tài)2005200720082009E2010E2011E2012E2013E'05-'07CAGR'07-'13ECAGRCash&Carry4,967.535,609.095,691.795,739.976,086.696,338.966,611.696,661.246.30%2.90%便利店9,349.9312,708.5413,826.7914,703.4315,643.9316,535.4017,406.6818,296.9216.60%6.30%便利折扣店1,709.361,785.141,872.711,926.301,985.272,050.632,130.362,212.192.20%3.60%百貨商店14,895.0322,508.4624,245.1425,436.3427,487.5329,657.2631,150.8233,436.4422.90%6.80%非處方藥店312.35432.78502.93561.18625.77684.76743.76805.4717.70%10.90%大賣場(chǎng)48,764.4765,214.7474,758.2681,799.6888,649.9295,275.54102,203.85108,562.5915.60%8.90%珠寶店5.1212.7920.4620.4620.4623.0223.0223.0258.10%10.30%折扣店1,014.251,242.751,450.261,540.861,631.461,700.411,769.361,838.3110.70%6.70%辦公樓大型商店-7049241,144.001,408.001,672.001,892.002,112.00-20.10%其他零售2,569.832,901.912,938.092,962.213,093.973,225.733,369.553,621.016.30%3.80%購(gòu)物中心30,388.0938,778.6444,891.5351,610.9660,583.9171,172.5381,841.1092,804.9413.00%15.70%連鎖超市85,649.6998,780.23103,987.61107,905.01112,274.30116,665.72121,267.86119,792.047.40%3.30%Source:MVIConsulting中國(guó)零售業(yè)態(tài)區(qū)域按行政級(jí)別按渠道類型城市縣農(nóng)村批發(fā)&零售餐飲其他全國(guó)100%67.7%11.1%21.1%84.1%13.8%2.0%東區(qū)37%68.4%9.7%21.9%86.1%12.4%1.5%西區(qū)13%58.2%17.5%24.3%80.8%16.0%3.2%中區(qū)27%65.2%10.7%24.0%83.6%14.5%1.9%北區(qū)14%70.2%12.2%17.6%85.0%13.4%1.7%東北9%80.6%7.4%12.0%84.7%14.0%1.3%最高最低中國(guó)大陸2008年達(dá)到10,849BnRMB

社會(huì)零售總額區(qū)域貢獻(xiàn)占比如下Source:ChinaNBS中國(guó)零售業(yè)態(tài)分區(qū)域銷售趨勢(shì)

區(qū)域#ofstores門店數(shù)

OperationSize,000sqm2經(jīng)營(yíng)面積（平方）Employees,000人員RetailSalesbn銷售量SalesperstoreMn單店銷售persqm2,000平方銷售perhead,000人員產(chǎn)出East東65,05638,9098666079.3416701West西19,53012,8022091065.438508Central中41,77032,7615073548.4711698North北14,73313,67423118812.7714815Northeast東北4,2772,295505112.02221,032

#ofemployeesannualturnoverWholesale>20>20mnRetail>60>5mnHotelhigherthan1StarRestaurant>40>2mnSource:ChinaNBS中國(guó)零售業(yè)態(tài)前100位零售商區(qū)域性分析

前100位零售商數(shù)量門店數(shù)量門店%營(yíng)業(yè)額('000)銷售%

前10010042,311100.0%587,694,190100.0%東區(qū)5023,44255.4%375,300,24063.9%西區(qū)52,5165.9%10,945,0601.9%中區(qū)2112,02228.5%129,863,15022.1%北區(qū)204,1139.7%67,871,45011.5%東北42180.5%3,714,2900.6%Source:Linkshop,CCFA中國(guó)零售業(yè)態(tài)在在KeyretailersinmainlandChinaItisadynamic,challengingandexcitingplace?GlendinningManagementConsultants200713中國(guó)零售業(yè)態(tài)China:Top10零售商

Top10RetailersbyContributionTop2retailersbycontributionareChinesecategoryspecialistsThoughWalmartisclosethird,withfarlessstoresLessthanexpectedcontributionbyothertopglobalretailersAftertop10,muchlessconcentratedSource:MVIResearch中國(guó)零售業(yè)態(tài)全球零售商通過(guò)擴(kuò)張?jiān)黾邮袌?chǎng)份額Source:MVIMarch200615中國(guó)零售業(yè)態(tài)2008年快消品公司和零售雜貨市場(chǎng)

的業(yè)績(jī)對(duì)比Source:ACNielsen,GMCResearch

2008門店覆蓋'000%2008營(yíng)業(yè)額'000'000%單店平均銷售金額RMB中國(guó)零售雜貨店3,640100.0%5,000,000100.0%1,373,626前100位食品雜貨商421.2%588,00011.76%14,000,000P&G2,11258.0%36,0000.72%17,045KSFNoodles1,93053.0%30,0000.60%15,544CocaCola1,80049.5%25,0000.50%13,889Nestle1,10030.2%13,0000.26%11,818Mars45012.4%3,0000.06%6,667Wrigley2,94981.0%5,0000.10%1,695中國(guó)零售業(yè)態(tài)現(xiàn)代渠道將繼續(xù)引領(lǐng)市場(chǎng)中國(guó)零售業(yè)態(tài)零售商生命周期占地階段建立臨界點(diǎn)新店驅(qū)動(dòng)增長(zhǎng)大量門店投資鞏固階段效率為導(dǎo)向降低成本提煉供應(yīng)鏈成本中心分衰敗市場(chǎng)分額的減少競(jìng)爭(zhēng)落后太多的問(wèn)題導(dǎo)致衰落缺少客戶的商業(yè)主張興盛階段建立成功的業(yè)態(tài)市場(chǎng)份額的增長(zhǎng)引入新的業(yè)態(tài)收購(gòu)可對(duì)比增長(zhǎng)快速增長(zhǎng)減緩興盛衰敗轉(zhuǎn)折點(diǎn)占地鞏固興盛或衰敗中國(guó)零售業(yè)態(tài)零售商生命周期可對(duì)比增長(zhǎng)快速增長(zhǎng)減緩興盛衰敗轉(zhuǎn)折點(diǎn)占地鞏固興盛或衰敗中國(guó)零售業(yè)態(tài)占地鞏固衰敗興盛????討論：不同階段零售商的策略中國(guó)零售業(yè)態(tài)1.ACQUISITION獲益Oneoftheeasiestwaystogetadditionalvolume獲取附加值的最簡(jiǎn)便途徑之一Expensive高利潤(rùn)Willnotautomaticallyfixproblemsinexistingbusiness不在現(xiàn)有業(yè)務(wù)中自動(dòng)產(chǎn)生問(wèn)題2.NEWSTORES新開門店Replicatingsuccess復(fù)制成功“Conquering”anewplace攻克新高地Needgoodlocationsthatfitstrategy需要與策略相符的優(yōu)勢(shì)位置3.MORESHOPPERS更多購(gòu)物者Highertraffic高客流Notonlyattractnewshoppers,butalsokeepexistingcustomers

吸引新顧客，留住老顧客Verycompetitiveinitiative競(jìng)爭(zhēng)主動(dòng)性零售商成長(zhǎng)戰(zhàn)略中國(guó)零售業(yè)態(tài)4.INCREASETHEBASKETSIZE提高購(gòu)買量Getshopperstobuymoreproducts促使顧客購(gòu)買更多商品Getshopperstospendmoremoney(value)促使顧客消費(fèi)更多Encourageimpulsebuy推動(dòng)沖動(dòng)性消費(fèi)5.INCREASESHOPPERLOYALTY加深顧客忠誠(chéng)度Getshopperstobuymoreoftheirrequirementsfromyou

使顧客從你那里購(gòu)買更多必需品Extendproductrangese.g.,financialservices擴(kuò)大業(yè)務(wù)范圍如：金融服務(wù)6.INCREASEPROFITABILITY提高收益率Aggressivelyreducecosts盡可能降低成本SupplyChainandPOPEfficiencies提高供應(yīng)鏈及購(gòu)買點(diǎn)效率PressureSupplierstoincreaseTradingTerms迫使供應(yīng)商提高貿(mào)易條款RetailerGrowthStrategies零售商成長(zhǎng)戰(zhàn)略中國(guó)零售業(yè)態(tài)“基于品類想法的領(lǐng)導(dǎo)力”“協(xié)約”“合作的”“顧問(wèn)性的”“戰(zhàn)術(shù)性的”“保持距離”