Tsinghua講義戰(zhàn)略成本管理

Tsinghua講義戰(zhàn)略成本管理LectureOne

ValueChain:StrategyDesign

李志文ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationStructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarking

ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-mentDesignSupplyProduction

MarketingDistri-bution

CustomerserviceEconomicValueIhavebeenthinkingaboutValueChainforyears!Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementExamplesofTermPapers江帆：中國航天電子王安嘉：聯(lián)合報(bào)集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐LiandFongDynamicValueChainProductCycleGlobalization附加價(jià)值高的在香港進(jìn)行

附加價(jià)值低的在香港以外的地方進(jìn)行

在中國進(jìn)行縫合衣服的里布來自臺(tái)灣布料在南亞染色外面的布料采購自韓國拉鏈由日本進(jìn)口

產(chǎn)品的設(shè)計(jì)標(biāo)簽包裝運(yùn)輸?shù)墓芾碡?cái)務(wù)

AGlobalSources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

產(chǎn)品的發(fā)展原材料的采購生產(chǎn)計(jì)劃制造商的尋求制造的管制品質(zhì)得到的保證出口文件的準(zhǔn)備運(yùn)送的合并和鞏固Li&FungTotalValue-Adde