商業(yè)計劃書標(biāo)準(zhǔn)格式樣本

商業(yè)籌劃書（編制參照）

項目名稱

項目單位（蓋章）地

址

電

話

傳

真

電子郵件

聯(lián)系人

**市****集團有限公司二零零*年*月制保密承諾

本商業(yè)籌劃書內(nèi)容涉及我司商業(yè)秘密，僅對有投資意向投資者公開。我司規(guī)定投資公司項目經(jīng)理收到本商業(yè)籌劃書時做出如下承諾：妥善保管本商業(yè)籌劃書，未經(jīng)我司批準(zhǔn)，不得向第三方公開本商業(yè)籌劃書涉及我司商業(yè)秘密。

項目經(jīng)理簽字：接收日期：_______年____月____日摘要闡明：在兩頁紙內(nèi)完畢本摘要。

【摘要內(nèi)容參照】1.

公司基本狀況（公司名稱、成立時間、注冊地區(qū)、注冊資本，重要股東、股份比例，主營業(yè)務(wù)，過去三年銷售收入、毛利潤、純利潤，公司地點、電話、傳真、聯(lián)系人。）2.

重要管理者狀況（姓名、性別、年齡、籍貫，學(xué)歷/學(xué)位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，重要經(jīng)歷和經(jīng)營業(yè)績。）3.

產(chǎn)品/服務(wù)描述（產(chǎn)品/服務(wù)簡介，產(chǎn)品技術(shù)水平，產(chǎn)品新穎性、先進(jìn)性和獨特性，產(chǎn)品競爭優(yōu)勢。）4.

研究與開發(fā)（已有技術(shù)成果及技術(shù)水平，研發(fā)隊伍技術(shù)水平、競爭力及對外合伙狀況，已經(jīng)投入研發(fā)經(jīng)費及此后投入籌劃，對研發(fā)人員勉勵機制。）5.

行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及我司競爭優(yōu)勢，將來3年市場銷售預(yù)測。）6.

營銷方略（在價格、促銷、建立銷售網(wǎng)絡(luò)等各方面擬采用方略及其可操作性和有效性，對銷售人員勉勵機制。）7.

產(chǎn)品制造（生產(chǎn)方式，生產(chǎn)設(shè)備，質(zhì)量保證，成本控制。）8.

管理（機構(gòu)設(shè)立，員工持股，勞動合同，知識產(chǎn)權(quán)管理，人事籌劃。）9.

融資闡明（資金需求量、用途、使用籌劃，擬出讓股份，投資者權(quán)利，退出方式。）10.財務(wù)預(yù)測（將來3年或5年銷售收入、利潤、資產(chǎn)回報率等。）

11.風(fēng)險控制（項目實行也許浮現(xiàn)風(fēng)險及擬采用控制辦法。）目錄摘要 2目錄 3第一某些公司基本狀況 4第二某些公司管理層 6第三某些產(chǎn)品/服務(wù) 9第四某些研究與開發(fā) 12第五某些行業(yè)及市場狀況 14第六某些營銷方略 16第七某些產(chǎn)品制造 18第八某些管理 20第九某些融資闡明 22第十某些財務(wù)籌劃 25第十一某些風(fēng)險控制 26第十二某些項目實行進(jìn)度 27第十三某些其他 27第一某些公司基本狀況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中鈔票到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________

公司性質(zhì)為：請?zhí)顚懝拘再|(zhì)，如：有限公司、股份有限公司、合伙公司、個人獨資等，并闡明其中華人民共和國有成分比例、私有成分比例和外資比例。

公司沿革：闡明自公司成立以來主營業(yè)務(wù)、股權(quán)、注冊資本等公司基本情形變動，并闡明這些變動因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前公司重要股東狀況：列表闡明當(dāng)前股東名稱及其出資狀況。

當(dāng)前公司內(nèi)部部門設(shè)立狀況：以組織機構(gòu)圖來表達(dá)。

我司獨資、控股、參股公司以及非法人機構(gòu)狀況：以圖形方式表達(dá)，如。

公司曾經(jīng)經(jīng)營過業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司當(dāng)前經(jīng)營業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。

公司當(dāng)前職工狀況：如：擁有員工________人，其中大專以上文化限度有________人，占員工總數(shù)________%，大學(xué)本科以上有_________人，占員工總數(shù)_________%，研究生學(xué)位（含中級職稱）以上有_________，占員工總數(shù)_________%，博士學(xué)位（含高檔職稱）以上有_________人，占員工總數(shù)_________%；最佳列表闡明，如：公司經(jīng)營財務(wù)歷史：列表闡明（單位：萬元）項目本年度前1年前2年前3年銷售收入

毛利潤

純利潤

總資產(chǎn)

總負(fù)債

凈資產(chǎn)

公司近期及將來3~5年要實現(xiàn)目的（行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及將來3~5年發(fā)展方向、發(fā)展戰(zhàn)略和要實現(xiàn)目的：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長

2副董事長

3董事

4董事

5董事

6董事

7董事

8董事

9董事

董事長姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)技術(shù)和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)技術(shù)和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

技術(shù)開發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)技術(shù)水平、經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市場營銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

財務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在財務(wù)、金融、籌資、投資等方面背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

其她對公司發(fā)展負(fù)有重要負(fù)責(zé)人員（可增長附頁）姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：依照公司需要，來描述不同人員在特定方面特長。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三某些產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(這里重要簡介擬投資產(chǎn)品/服務(wù)背景、當(dāng)前所處發(fā)展階段、與同行業(yè)其他公司同類產(chǎn)品/服務(wù)比較，我司產(chǎn)品/服務(wù)新穎性、先進(jìn)性和獨特性，如擁有專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、允許證、專營權(quán)、特許權(quán)經(jīng)營等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司既有和正在申請知識產(chǎn)權(quán)（專利、商標(biāo)、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________

專利申請狀況__________________________________________________________________________________________________________________________

產(chǎn)品商標(biāo)注冊狀況__________________________________________________________________________________________________________________________

公司與否已訂立了關(guān)于專利權(quán)及其他知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)允許合同等，如果有，請闡明，并附重要條款___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目的市場：這里對產(chǎn)品面向顧客種類要進(jìn)行詳細(xì)闡明。_______________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________

產(chǎn)品更新?lián)Q代周期：更新?lián)Q代周期擬定要有資料來源。_____________________________________________________________________

產(chǎn)品原則：詳細(xì)列明產(chǎn)品執(zhí)行原則。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

詳細(xì)描述我司產(chǎn)品/服務(wù)競爭優(yōu)勢（涉及性能、價格、服務(wù)等方面）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

產(chǎn)品售后服務(wù)網(wǎng)絡(luò)和顧客技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四某些研究與開發(fā)公司已往研究與開發(fā)成果及其技術(shù)先進(jìn)性（涉及技術(shù)鑒定狀況、獲國際、國家、省、市及關(guān)于部門和機構(gòu)獎勵狀況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司參加制定產(chǎn)品或技術(shù)行業(yè)原則和質(zhì)量檢測原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________

國內(nèi)外狀況，公司在技術(shù)與產(chǎn)品開發(fā)方面國內(nèi)外競爭對手（5家）狀況，以及公司為提高競爭力擬采用辦法。_______________________________________________________________________________________________________________________________________________________________________________________________________________

到當(dāng)前為止，公司在技術(shù)開發(fā)方面資金總投入是多少，籌劃再投入開發(fā)資金是多少（列表闡明每年購買開發(fā)設(shè)備、開發(fā)人員工資、實驗檢測費用、以及與開發(fā)關(guān)于其他費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

請闡明，此后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進(jìn)水平，公司開發(fā)方向、開發(fā)重點和正在開發(fā)技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司既有技術(shù)開發(fā)資源以及技術(shù)儲備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司謀求技術(shù)開發(fā)依托（如大學(xué)、研究所等）狀況，合伙方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司將采用如何勉勵機制和辦法，保持核心技術(shù)人員和技術(shù)隊伍穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司將來3~5年在研發(fā)資金投入和人員投入籌劃（萬元）年份第1年第2年第3年第4年第5年資金投入

人員（個）

第五某些行業(yè)及市場狀況行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)變化對產(chǎn)品利潤、利潤率影響較大，進(jìn)入該行業(yè)技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預(yù)測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

過去3~5年各年全行業(yè)銷售總額：一定要列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入

銷售增長率

將來3~5年各年全行業(yè)銷售收入預(yù)測：一定要列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入

我司與行業(yè)內(nèi)五個重要競爭對手比較：重要描述在重要銷售市場中競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢

我司

市場銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場難度分析_______________________________________________________________________________________________________________________________________________________________

公司將來3~5年銷售收入預(yù)測（融資不成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入

市場份額

公司將來3~5年銷售收入預(yù)測（融資成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入

市場份額

第六某些營銷方略產(chǎn)品銷售成本構(gòu)成及銷售價格制定根據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請闡明與哪些因素關(guān)于（如成本相似但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面方略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

在廣告促銷方面方略與實行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

在產(chǎn)品銷售價格方面方略與實行___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

在建立良好銷售隊伍方面方略與實行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

產(chǎn)品售后服務(wù)方面方略與實行______________________________________________________________________________________________________________

_______________________________________________________________________________________________________________________________________________________________________________________________________________

其他方面方略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

對銷售隊伍采用什么樣勉勵機制____________________________________________________________________________________________________________第七某些產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其他方式，請闡明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司自建廠狀況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運送、通訊與否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

既有生產(chǎn)設(shè)備狀況（專用設(shè)備還是通用設(shè)備，先進(jìn)限度如何，價值是多少，與否投保，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長規(guī)定，如果需要增長設(shè)備，采購籌劃、采購周期及安裝調(diào)試周期；如果需要大規(guī)模建設(shè)，與否選取“交鑰匙”方式進(jìn)行，“交鑰匙”工程承包機構(gòu)與否提供工期、質(zhì)量方面保證，如何對這些保證加以實行？）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

請闡明，如果設(shè)備操作需要特殊技能員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________

簡述產(chǎn)品生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

如何保證重要原材料、元器件、配件以及核心零部件等生產(chǎn)必要品進(jìn)貨渠道穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家重要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供應(yīng)商1__________________________________________________________重要供應(yīng)商2__________________________________________________________重要供應(yīng)商3__________________________________________________________

正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在如何范疇內(nèi)，描述生產(chǎn)過程中產(chǎn)品質(zhì)量保證體系、以及核心質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

產(chǎn)品成本和生產(chǎn)成本如何控制，有如何詳細(xì)辦法___________________________________________________________________________________________________________________________________________________________________

產(chǎn)品批量銷售價格制定，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第八某些管理請闡明，為保證融資項目按籌劃實行，公司準(zhǔn)備此后各年陸續(xù)設(shè)立哪些機構(gòu)，各機構(gòu)配備多少人員，人員年收入狀況。請用圖表登記表達(dá)出來，附在本籌劃中。

公司與否通過國內(nèi)外管理體系認(rèn)證？_____________________________________

公司對管理層及核心人員將采用如何勉勵機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司與否考慮員工持股問題，請闡明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司與否與掌握公司核心技術(shù)及其他重要信息人員簽定競業(yè)禁止合同，若有，請闡明合同重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司與否與每個雇員簽定勞動用工合同___________________________________

公司與否與有關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密保密合同_______________

公司與否為每位員工購買保險，請闡明保險險種_________________________________________________________________________________________________

公司與否存在關(guān)聯(lián)經(jīng)營和家族管理問題，若有，請闡明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

公司與董事會、董事、重要管理者、核心雇員之間與否有實際存在或潛在利益沖突，如果有，請闡明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

請闡明，公司對知識產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密保護(hù)辦法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

請闡明，項目實行過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九某些融資闡明為保證項目實行，需要新增投資是多少_________________________________

新增投資中，需投資方投入________________，對外借貸___________________公司自身投入______________。如果有對外借貸，抵押或擔(dān)保辦法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________

請闡明投入資金用途和使用籌劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

但愿讓投資方參股我司或與投資方成立新公司，請闡明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________

擬向投資方出讓多少權(quán)益？計算根據(jù)是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

預(yù)測將來3~5年平均每年凈資產(chǎn)回報率是多少？__________________________

投資方可享有哪些監(jiān)督和管理權(quán)力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

如果公司沒有實現(xiàn)項目發(fā)展籌劃，公司與管理層向投資方承擔(dān)哪些責(zé)任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

投資方以何種方式收回投資，詳細(xì)方式和執(zhí)行時間____________________________________________________________________________________________________________________________________________________________________

與公司業(yè)務(wù)關(guān)于稅種和稅率，公司享有哪些政府提供優(yōu)惠政策及將來也許狀況，特別是市場準(zhǔn)入、減免稅等方面優(yōu)惠政策_(dá)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

需要對投資方闡明其他狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十某些財務(wù)籌劃產(chǎn)品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%。

請?zhí)峁簩?~5年項目盈虧平衡表將來3~5年項目資產(chǎn)負(fù)債表將來3~5年項目損益表將來3