Chapter13-備忘錄.chapter13-備忘錄

Chapter13

備忘錄Memos

跨境電商應(yīng)用文寫作知識目標(biāo)：掌握備忘錄框架結(jié)構(gòu)和類型，掌握相關(guān)專業(yè)術(shù)語和常用表達(dá)。能力目標(biāo)：能夠針對不同的交際要求，正確運用備忘錄的格式，熟練、準(zhǔn)確、流暢地撰寫各類備忘錄。LearningobjectivesChapter13Memos商務(wù)知識（Businessknowledge）備忘錄的基本結(jié)構(gòu)（Letterstructure）3Introduction

Chapter13Memos備忘錄的概念和作用

備忘錄有時也稱便函，英文全稱為memorandum，縮寫為memo，是企業(yè)、商務(wù)機(jī)構(gòu)內(nèi)部同級之間或上下級之間的書面交際形式。備忘錄的用途通常有：上傳下達(dá)、提出意見或建議反饋；各部門之間相互溝通、交流信息、公布或通知事項等。Chapter13Memos備忘錄的基本結(jié)構(gòu)（Letterstructure）(1)HeadingTheheadingofthememoalwaysincludethenameandthejobtitleoftherecipient,thenameandthetitleofthesender,thedateandthesubject.Thelayoutoftheheadingislikethefollowing:MEMORANDUMTo:thenameandthejobtitleoftherecipientFrom:thenameandthetitleofthesenderDate:whenthememoiswrittenSubject:whatthememoisaboutChapter13Memos2)BodyThebodytextisthemessage.Themessageusuallystartswithadirectexpressionofthepurpose.Thenitisthediscussionofthedetails,whichusuallyfollowsaninvertedpyramidorder,fromthemostimportanttotheleastimportant,orfromthegeneraltothespecific.Themessageusuallyendswithapolitecallforaction.Asamemoisusedforinnercommunication,itisusuallywritteninaninformalway.Chapter13MemosTask1Task27TasksChapter1

Pre-businessContactsChapter13MemosTask1假設(shè)你是某公司人力資源部的經(jīng)理,為了提高公司的工作效率和經(jīng)濟(jì)效益，你決定向總裁提交一份關(guān)于公司減員建議的備忘錄。你的提議主要包括以下內(nèi)容：要點：（1）取消訂貨登記員崗位。原因是訂貨只在每月底兩周，每月的前兩周訂貨登記員沒有啥工作可干，你建議雇傭臨時工并將訂貨的部分工作交給銷售部。（2）由于公司系統(tǒng)已經(jīng)完全電腦編程，故不需要專門的電腦程序員。如果將來偶爾需要如收款、開票等服務(wù)，可以使用自由程序。（3）你本人愿意和行政部經(jīng)理分擔(dān)秘書工作,這樣可以減少一個秘書崗位。盡管工作負(fù)擔(dān)重，你認(rèn)為你能夠承擔(dān)。遇到特別繁忙時刻，可以雇臨時工。（4）如果采取上述建議，僅僅工資一項一年可省去$26,000，因此這些提議一定會提高公司效益。

Sample1To:TedBrown,DirectorFrom:SeottYoung,managerofhumanresourcesdepartmentDate:September6,2013Subject:ReducingStaffIhaveseveralproposalstocutdownontheofficestaff.Tobeginwith,Isuggestthatweeliminatethefull-timepositionoforderclerk,sincethereisnotenoughworktooccupyhimthroughoutthemonth.Ordersandrequestsforsalesinformationareheaviestattheendofthemonth;incontrast,thereislittletodoforthefirsttwoweeksofeachmonth.Therefore,Irecommendthatwehiretemporaryhelpforthelasttwoweeksofeachmonthandgivetheordersfromthefirstofthemonthtothesalesdepartmenttoprocess.Sample1Second,nowthatoursystemsarecompletelycomputerized,wenolongerneedacomputerprogramonstaff.It’strue;wewillneedcomputerprogrammingservicesoccasionallyinfuture,forinstance,whenwereceiveourbillingsystem.Insuchcases,however,wecanhireafreelanceprogrammer.Third,IsuggestthatIsharemysecretarywiththeassistantofficemanager,thuseliminatingonesecretarialposition.Althoughthiswillincreasethemanagerialworkload,Ifeelwecanhandleit.Moreover,wecanalwayshiretemporaryhelptohelpusthroughparticularlybusyperiods.Ifthesesuggestionsarefollowed,weshouldbeabletosaveabout$26,000inthecomingyearinsalariesalone.So,Ibelievethesechangeswillresultingreaterworkefficiency.Task2假設(shè)你是SallyTurner，是ShaziniShoesfactory的行政助理。來自WanchaiImportingCompanyofHongKong的Mr.HoChweeLeong，將于5月28日參觀你們公司。因你們公司希望從他們公司獲取一大訂單，為了讓Mr.HoChweeLeong對你們公司留下深刻印象，你撰寫一份接待事宜的備忘錄提交給經(jīng)理JeanLess，主要包含下列內(nèi)容：（1）已經(jīng)安排出租車9：30準(zhǔn)時到Mr.HoChweeLeong下榻的Moderne酒店，送他去工廠參觀。（2）Mr.HoChweeLeong一行計劃上午10：00到鞋廠參觀，安排Mr.Lee和高管陪同。Task2(3）中午貴賓室自助午餐，12:30開始就餐。食品飲料已準(zhǔn)備就緒。(4）會議室已經(jīng)預(yù)定好，供Mr.HoChweeLeong,Mr.Lee和高管們整個下午使用。茶點也已經(jīng)安排妥當(dāng)。（5）送Mr.HoChweeLeong去機(jī)場的出租車已經(jīng)訂好，計劃下午5：00到達(dá)機(jī)場，以確保他6：00前登機(jī)。以上是已經(jīng)安排好的事項。未盡事宜有：（1）最新的價格表、產(chǎn)品目錄和樣品還未擺放到會議室。（2）明天通知Mr.Lee和相關(guān)高管。Sample2MEMORANDUMTo:JeanLess,ManagerFrom:SallyTurner,AdministrationAssistant.

Ref:Arrangementforavisit

Date:20April,2017Mr.HoChweeLeongistovisituson28May.Aswecanexpectalargeorderfromhiscompany,WanchaiImportingCompanyofHongKong,itisimportantthathereceivesagoodimpressionofourcompany.Herearethearrangementsforthevisit.ARRANGEMENTSMADE1.AccomodationhasbeenarrangedforMr.HoatHotelModerneandIhavearrangedforataxitocollecthimfromthehotelat9:30tobringhimtoShaziniShoesfactory.2.WhenMr.HoarrivesatShaziniShoesat10:00am,hewillbemetbyMr.Leeandseniorstaffwhowilltakehimonavisitofthefactory.Sample23.Abuffetlunchhasbeenarrangedintheguestroomat12:30pm.Vegetarianfoodhasalsobeenarranged.4.TheboardroomhasbeenbookedforaconferenceforthewholeafternoonforMr.Ho,Mr.Leeandseniorstaff.Refreshmentshavebeenlaidonduringtheafternoon.5.AtaxihasbeenbookedtotakeMr.Hototheairportat5:00pm,sohecancheckinforhisflightbefore6:0pm.ARRANGEMENTSSTILLTOBEMADE1.Up-to-datepricelists,cataloguesandsamplesofshoeswillbeprovidedintheboardroom.2.Mr.Leeandrelevantseniorstaffwillbeinformedtomorrow.Letter1Letter2Letter3Letter415MorelettersforreferenceChapter1

Pre-businessContactsChapter13Memos16TypicalExpressions

Chapter13MemosYouwillbehappytohear---.聽到…你很高興。Iam/Wearedelightedtoinformyou---.我們很樂意告知您…Iamdelightedtobeabletoannounce---.我很高興宣布…Iwouldliketoremindyouthat---.我想提醒…Thisistoremind/informyouthat/of---.現(xiàn)在提醒你們…5．1GivinginformationIwouldliketohave---.我很想有…Couldyouprovidemewith---.你們能夠提供…Ifyouhaveanyquestions,please---.如果你們有問題，請…Pleaseletmeknow…請讓我知道5.2

RequestinginformationLOREMIPSUMDOLORPleaseread---.請閱讀…We/lkindlyrequest---.我們真誠地要求…---ispermittedonly.…是唯一被允許同意的。Pleasenote/noticethat…

請注意…Pleasepassthisinformationto…請把這個消息轉(zhuǎn)給…5.3Givinginstructions

Itisrecommendedthat---.我們建議…Itisinthebestinterestsof---.最好..Havingconsideredallthealternatives,I/wesuggest---.考慮到所有選擇，我/我們建議…Yourhandlingofthismatterwillbeappreciated.非常感謝你對這個問題的處理。5.4

Recommendingoptions21TipsforCross-borderE-commerceChapter13Memos備記錄寫作要點1.Organizeyourthoughtsandideasbeforeyoustartwritingthememo撰寫之前組織好自己的想法和觀點—Ensurealltheessentialinformationisincludedinthedocument.Trytoorganizetheinformationinanefficientmannersothatthememoeasilyexplainsitspurpose.備記錄寫作要點。2.Knowtherightformatofabasicmemoandfollowthesamewhilewritingthedocument懂得備忘錄的基本格式并在寫作時遵守—Thebasicrulethatyouneedtoadoptwhilememowritingisthatheadingshouldalwaysincludethedate,thenameofthesender,thenamesoftherecipientsaswellasthesubjectheading.Itisalwaysrecommendedthatyoumakethesubjectheadingofthememoaspreciseaspossible.備記錄寫作要點3.Ensureyourmemoiseasilyunderstoodandinvokesquickresponsefromthetargetaudience確保備忘錄易于理解并能激起目標(biāo)受眾的快速反應(yīng)—Toensureyourdocumentmeetsthisrequirementandtrytokeepyourwritingstylesimple.Theinformationthatistobeconveyedshouldbestatedineasy-to-understandlanguage.Youcanalsomakeuseofbulletsaswellasnumberedlistsasandwhererequired.備記錄寫作要點4.Avoidusingstatementsthatexpressyourpersonalopinionsorthoughts避免使用表示個人觀點或想法的表述?！猅hesewillonlyelongate(延長）yourmemoandhencethefocuswillbeshiftedfromthemainsubject.Anyinformationthatisnotdirectlyrelatedtothepurposeofthememoshouldnotfindplaceinthedocument.備記錄寫作要點5.Understandthetargetaudiencetowhomyouarewriti