地產(chǎn)項目展廳開放“風華·綻放”主題活動策劃方案-1

地產(chǎn)項目營銷中心開放e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958-活動提案-風華·綻放01策劃思路PLANNINGIDEAS02氛圍布置ATMOSPHEREARRANGEMENT03內(nèi)容規(guī)劃CONTENTPLANNING04其他事宜OTHERMATTERSontentse7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958策劃思路PLANNINGIDEASe7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958以領先時代的質(zhì)感詮藝術人居當眼界被打開，會期待更多、更新的世界地產(chǎn)項目

以立意高端的美學樣板為出發(fā)點集粹江南布景之智慧及5G智慧互聯(lián)科技為溫州峯層擎造全能高定精裝范本現(xiàn)代簡約風格精致尊貴典雅地產(chǎn)項目

景觀對話生活營造未來社區(qū)現(xiàn)代城市客廳奢享精致生活e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958我眼中的地產(chǎn)項目THEMODERNPRESENTATION8年品質(zhì)之精華匠心鍛造人居標桿匹配城市的精神高度核心塊大人物的全新名片e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958HAIDEAMBERPALACEPLANNINGIDEAS地產(chǎn)項目落址核心發(fā)展區(qū)中央綠軸之上，主力面積為約108-129㎡，是區(qū)域內(nèi)難得的高端小戶型產(chǎn)品。毋庸置疑是目前最頂配的人居配套，匹配城市中高產(chǎn)階級客戶的需求，如何讓項目的首次亮相驚艷四座。以高端文展類資源活動匹配項目調(diào)性，后現(xiàn)代風的布置和演繹，與項目建筑相融合，從現(xiàn)場布置到表演的配置，充分地將此元素進行深化演繹；策劃思路THEMODERNPRESENTATIONe7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958風華·綻放活動主題地產(chǎn)項目營銷中心開放主題釋義風華：華鴻續(xù)4年蟬聯(lián)”中國房地產(chǎn)百強企業(yè)”，連續(xù)3年蟬聯(lián)“中國房企綜合實力百強”，連續(xù)2年蟬聯(lián)“中國房地產(chǎn)開發(fā)企業(yè)100強”，并攬獲“2020中國房地產(chǎn)開發(fā)企業(yè)區(qū)域運營10強”、“2019中國房地產(chǎn)開發(fā)企業(yè)發(fā)展?jié)摿?0強”、“2018中國房企雇主品牌10強”等重要榮譽。綻放：華鴻再進XX，經(jīng)6年專業(yè)積淀與匠心打磨擇址市中心板塊，于綠軸之上再以攬踞一城央芯繁華及城脈鼎配之優(yōu)勢再開居境之佳話。e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958SINGLEIMAGEACTIVITYOVERVIEW活動概述活動主題：風華·綻放活動時間：2021.7.18活動地點：地產(chǎn)項目銷售中心邀約對象：項目領導、媒體、VIP貴賓預估到訪：約1000人e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF9582021/7/11線上預熱2021/7/18話題引爆期2021/7/14~17話題發(fā)酵期線上預熱|線上倒計時海報藝術類主題暖場活動2021/7/18熱度持續(xù)期線上互動|朋友圈視頻廣告投放線上互動|網(wǎng)紅預告活動信息線下邀請|3D邀請函后期視頻發(fā)布推廣時間線e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958線上-朋友圈視頻廣告投放以為背景元素城市、區(qū)域、產(chǎn)品三大板塊的迭變進化煥新配合活動預告海報1e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958線上-朋友圈視頻廣告投放制作成動態(tài)廣告頁面進行朋友圈廣告投放和轉(zhuǎn)發(fā)投放日期：7月14-17日曝光率：200000次可根據(jù)需求制定區(qū)域、時間段、標簽篩選投放；2e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958線上·網(wǎng)紅預告活動信息活動當天邀請知名主播進行活動全程直播，活動前期網(wǎng)紅在粉絲群釋放活動信息活動當天對進行介紹全程與粉絲進行互動，增加活動線上影響力。3e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958線下-3D邀請函定制3D邀請函將一站式生活送到每一位媒體人和嘉賓身邊一份獨特的邀請函為您而來4氛圍布置e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958ATMOSPHEREARRANGEMENT主舞臺觀禮區(qū)簽到主背景老爺車展位展廳導視指引牌拱門水上鋼琴禮品兌換點手工體驗區(qū)空飄點位現(xiàn)場分布圖簽到主背景主舞臺展廳導視指引牌老爺車展位拱門水上鋼琴禮品兌換點手工體驗區(qū)VIP辦理區(qū)VIP辦理區(qū)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATION氛圍布置|昭示性布置昭示性指引布置：空飄（10個）THEMODERNPRESENTATION氛圍布置|簽到主背景主視覺背景配合主題立體字更能體現(xiàn)活動的質(zhì)感和意境THEMODERNPRESENTATION氛圍布置|主舞臺e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATION氛圍布置|展廳導視指引牌現(xiàn)在布置創(chuàng)意導視指引，用于活動當天的展廳指引THEMODERNPRESENTATION氛圍布置|老爺車展位展廳開放結合復古老爺車展示，符合項目調(diào)性的同時，更具吸引力。THEMODERNPRESENTATION氛圍布置|拱門設置項目外廣場可利用空間有限，需要利用氛圍布置來增添活動儀式感，迎合開放儀式的氛圍調(diào)性；簡約的拱門組合造型THEMODERNPRESENTATION氛圍布置|水上鋼琴售樓處前水景搭建水上舞臺，演繹優(yōu)雅“水上鋼琴師”Staticmodelsshow模特靜展優(yōu)雅高貴的模特靜展，體現(xiàn)華鴻·府東御峯項目風情。Elegantandnobleforeignmodelstaticexhibition,Reflecttheprojectstyleoflanetown.e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATION氛圍布置|路引花柱干凈簡約設計的花柱路引，與項目建筑外形相得益彰，也是增加來賓的儀式感（建議數(shù)量12個）款式1款式2款式3款式4e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATION氛圍布置|人行道樹木裝飾幻彩的亞克力玻璃球，在陽光的照射下形成靈動的光斑，神似琥珀的光澤；（8-10顆樹）e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATION氛圍布置|VIP洽談區(qū)臨時布置現(xiàn)場展出畫家的調(diào)色盤，每個調(diào)色盤都由一幅名畫構成內(nèi)容規(guī)劃CONTENTPLANNINGe7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF9589:00簽到，入場參觀暖場活動開啟9:30營銷中心開放儀式10:00自由參觀體驗TIMELINE流程規(guī)劃Onlybeautifulballet現(xiàn)代芭蕾舞開場選用現(xiàn)代舞之經(jīng)典芭蕾作為開場節(jié)目，凸顯華鴻·府東御峯優(yōu)雅和奢華的項目調(diào)性。Aballerinainalittleswancostume,LiketheelvesoftheRhine.Thehoststarts,Introducetheguestsandactivities.Hostopening主持人開場主持人開場，介紹到場嘉賓及活動內(nèi)容。Thehostinvitedprojectleaderstogivespeechessuccessively.Leadershipspeech領導講話主持人邀請項目領導等相繼致辭。Launchingceremony啟動儀式CUSTOMIZETHESTARTINGCEREMONYPROPSASSHOWNINTHEFIGURE,ANDTHELEADERTOUCHESTHESTARTINGBALLTOSTART.定制如圖啟動儀式道具，領導觸摸啟動球啟動。Launchingceremony啟動儀式隨著領導啟動定制道具的同時，萬千金花和冷焰火飛起，將現(xiàn)場氣氛推向高潮。ASTHELEADERSTARTEDTOCUSTOMIZETHESTART-UPPROPS,THOUSANDSOFGOLDFLOWERSFELLFROMTHESKY,PUSHINGTHESCENEATMOSPHERETOTHECLIMAX.Aftertheopeningceremony,Guestsarefreetovisitthedemonstrationarea.Tovisitthepark參觀展廳開放儀式結束后，嘉賓可自由參觀展廳。e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958嘉賓伴手禮定制皮包e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958二等獎推薦格力空調(diào)大1.5匹

數(shù)量*2三等獎推薦小米小愛音箱數(shù)量*10一等獎推薦華為P40PRO5G數(shù)量*1抽獎禮品e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958室內(nèi)暖場互動設置主題茶歇花桶手工課香水調(diào)試體驗區(qū)印象派油畫體驗區(qū)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958REFERENCE

PHOTO主題茶歇甜品：法式馬卡龍、巧克力歌劇院、鮮蝦撻、鮮果慕斯杯等飲品：法國巴黎蘇打水、sunqucik預調(diào)果汁、檸檬薄荷鮮果特飲e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958REFERENCE

PHOTO花桶手工課e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958REFERENCE

PHOTO香水調(diào)試體驗區(qū)現(xiàn)場制作屬于自己的香水，這里的每一瓶香水都有自己的故事注：可制作香水、車載香水、香薰蠟燭、發(fā)用香水e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958REFERENCE

PHOTO印象派油畫體驗區(qū)現(xiàn)場設置油畫體驗區(qū)，可臨摹大師作品，可自行創(chuàng)作，搭配1位專業(yè)的油畫師進行指導；來賓完成的作品可以自行處理，免費提供禮品包裝服務；其他事宜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高定華服展示模特演繹

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958EtiamportaLoremipsumdolorsitamet,consectetueradipiscingelit,現(xiàn)場提供專業(yè)的攝影服務，全城記錄活動細節(jié)，為媒體發(fā)布資料提供素材；航拍機現(xiàn)場錄制花絮，活動后制作成10秒短視頻用于朋友圈宣傳；攝影服務THEMODERNPRESENTATIONe7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB4931CB54FABD6327B7ACABDF57DD4BBECF75B9DD1A0D95F508E32DB13DCADCFC5E49B5F19B927A7C9DCE832EE7FF22B0938BC8FC744BC3F4CC33B0BA0407435DF958THEMODERNPRESENTATI