電子商務(wù)講解課件(英文)Lecture

E-commerceLectureOutlineIntroductiontoE-commerceComponentsofE-commerceE-commerceBusinessesChallengesandOpportunitiesinE-commerceFutureofE-commerce目錄01IntroductiontoE-commerceE-commerce，即電子商務(wù)，是指通過(guò)互聯(lián)網(wǎng)、移動(dòng)設(shè)備等技術(shù)手段進(jìn)行的商業(yè)活動(dòng)。定義電子商務(wù)改變了傳統(tǒng)商業(yè)模式，為消費(fèi)者和企業(yè)提供了更便捷、高效的交易方式。概述DefinitionandOverview20世紀(jì)90年代初，電子商務(wù)出現(xiàn)，以靜態(tài)網(wǎng)頁(yè)展示產(chǎn)品信息。起始階段發(fā)展階段成熟階段20世紀(jì)90年代末至21世紀(jì)初，電子商務(wù)平臺(tái)興起，在線(xiàn)購(gòu)物逐漸普及。21世紀(jì)中期至今，移動(dòng)支付、社交電商、跨境電商等多元化模式涌現(xiàn)。030201EvolutionofE-commerceB2B(Business-to-Business)：企業(yè)與企業(yè)之間的電子商務(wù)，如阿里巴巴。B2C(Business-to-Consumer)：企業(yè)與個(gè)人之間的電子商務(wù)，如京東、天貓。C2C(Consumer-to-Consumer)：個(gè)人與個(gè)人之間的電子商務(wù)，如淘寶、閑魚(yú)。O2O(Online-to-Offline)：線(xiàn)上與線(xiàn)下結(jié)合的電子商務(wù)，如美團(tuán)、餓了么。01020304TypesofE-commerce02ComponentsofE-commerceTransactionsbetweenbusinesses,e.g.,wholesalersandretailers.B2B(Business-to-Business)Transactionsbetweenbusinessesandindividualcustomers.B2C(Business-to-Consumer)Transactionsbetweenindividuals,e.g.,auctionsites.C2C(Consumer-to-Consumer)Transactionsbetweenbusinessesandgovernmententities.B2G(Business-to-Government)BusinessModelsMajorformofonlinepayment,processedthroughsecuregateways.CreditcardsPopularonlinepaymentmethod,allowspaymentsfrommultiplesources.PayPalMobilepaymentmethodslikeApplePay,GoogleWallet.DigitalwalletsBitcoin,Ethereum,etc.,usedforsecure,decentralizedtransactions.CryptocurrenciesPaymentMethodsDeliveryandLogisticsIn-storepickupCustomerspickuptheirordersatphysicalstores.HomedeliveryGoodsaredeliveredtocustomers'homesorspecifiedaddresses.Third-partylogisticsprovidersCompanieshandlefulfillmentanddeliverylogistics.Same-daydeliveryDeliveriesmadeonthesamedaytheorderisplaced.ABCDSecurityandTrustEncryptionSecuringsensitivedataduringtransmissionusingencryptionmethods.TrustedthirdpartiesAuthenticationandverificationservicesprovidedbytrustedentities.Securesocketslayer(SSL)Protocolforsecurecommunicationoverinternetprotocols.ConsumerprotectionlawsGovernmentregulationstoprotectconsumers'interests.Simple,intuitive,andeasy-to-navigateinterfaces.UserinterfacedesignEffectivesearchtoolstohelpcustomersfindproductseasily.SearchfunctionalityTailoredexperiencesbasedoncustomerpreferencesandbehaviors.PersonalizationEffectivechannelsforcustomerstogethelpandresolveissues.CustomerserviceUserExperience03E-commerceBusinessesMarketplaceAmazonAlibabaeBayMarketplaceAnexampleofamarketplacethatallowsthird-partysellerstolisttheirproductsandselltoalargecustomerbase.AglobalmarketplacethatconnectsChinesesupplierswithinternationalbuyers.Aplatformthatallowsindividualsandsmallbusinessestobuyandsellgoods.Aplatformthatbringstogetherbuyersandsellerstofacilitatetransactions.Businessesthatsellproductsonlinedirectlytoconsumers.OnlineRetailersNikeAppleWarbyParkerAnexampleofanonlineretailerthatsellssportsapparelandfootwear.Acompanythatsellsitsproductsthroughitsonlinestoreandphysicalstores.Anonlineretailerthatsellsprescriptioneyewear.OnlineRetailersDigitalServicesProvidersBusinessesthatprovidedigitalservicessuchasstreamingmedia,software,andcloudcomputing.Astreamingmediaservicethatoffersmovies,TVshows,andoriginalcontent.Asoftwarecompanythatprovidescreativeandmarketingsoftwaretools.AcloudcomputingcompanythatoffersOffice365andAzurecloudservices.NetflixAdobeMicrosoftDigitalServicesProvidersSubscriptionServicesBusinessesthatofferproductsorservicesonasubscriptionbasis.NetflixAvideostreamingservicethatallowssubscriberstowatchmovies,TVshows,andoriginalcontentondemandforamonthlyfee.DollarShaveClubAsubscriptionservicethatdeliversrazors,shavingcream,andothergroomingproductstomembersonamonthlybasis.SpotifyAmusicstreamingservicethatoffersunlimitedaccesstomillionsofsongsforamonthlyfee.SubscriptionServicesCrowdfundingandPeertoPeerE-Commerce:Businessesthatfacilitatetransactionsbetweenindividualsorgroupsseekingfundingandindividualsorbusinesseswillingtoprovideit.CrowdfundingandPeertoPeerE-CommerceGoFundMeAcrowdfundingplatformthatallowsindividualsorgroupstoraisefundsforpersonalcausesorcharitableprojects.KickstarterAcrowdfundingplatformthatallowsindividualsorgroupstoraisefundsforcreativeprojects.AirbnbApeertopeere-commerceplatformthatallowsindividualstorentouttheirhomesorroomstotravelers.CrowdfundingandPeertoPeerE-Commerce04ChallengesandOpportunitiesinE-commerceSmalle-commercebusinessesfacecompetitionfromlargeplatformslikeAmazonandAlibaba,whichhavesignificantmarketshareandresources.Competitionwithlargee-commerceplatformsWithsomanye-commerceoptionsavailable,itcanbechallengingforsmalle-commercebusinessestostandoutandattractcustomers.DifficultyinattractingcustomersMeetingwithGiantsLogisticsmanagementEffectivelogisticsmanagementiscrucialforensuringtimelydeliveryofproductstocustomers.Smalle-commercebusinessesmayfacechallengesinmanagingtheirlogisticsefficiently.InventorymanagementManaginginventoryeffectivelytoavoidstockoutsoroverstockingcanbechallenging,especiallyforsmalle-commercebusinesses.ManagingtheSupplyChainCreatingauniquebrandidentityDistinguishingoneselffromcompetitorsthroughauniquebrandidentityisessentialintheonlinespace.PromotingthebrandeffectivelyUtilizingvariousmarketingchannelstopromotethebrandandincreaseawarenessamongpotentialcustomerscanbechallengingforsmalle-commercebusinesses.BuildingBrandAwarenessOnlineCrossorderE-CommerceCross-ordere-commerceinvolvesintegratingwithothere-commerceplatformstoofferawiderrangeofproductsandservicestocustomers.Thiscanbecomplexandchallengingtoimplement.Integrationwithothere-commerceplatformsEnsuringthesecurityofsensitivecustomerdatawhenintegratingwithothere-commerceplatformsiscrucialandcanbechallenging.DataprivacyandsecurityIncreasingmobileusageAsmorepeopleusemobiledevices,havinganoptimizedmobilepresenceiscrucialfore-commercebusinesses.CompetingwithvoiceassistantsVoiceassistantslikeAmazon'sAlexaandGoogleAssistantareb