編外經(jīng)貿(mào)英語(yǔ)函電與談判課件U

ForeignEconomicandTradeEnglishCorrespondence延時(shí)符Contents目錄FundamentalsofBusinessEnglishCorrespondenceTypesandWritingofBusinessEnglishCorrespondenceBusinessEnglishNegotiationSkills延時(shí)符Contents目錄AnalysisofBusinessEnglishCorrespondenceandNegotiationCases延時(shí)符01FundamentalsofBusinessEnglishCorrespondenceLetterheadTheletterheadcontainsthecompanyname,address,contactinformation,andlogo.Itislocatedatthetopoftheletterandprovidesimportantidentifyinginformation.SalutationThesalutationisthegreetingatthebeginningoftheletterandshouldbeaddressedtothespecificpersonordepartment.Itshouldbeformalandrespectful.TheFormatandSpecificationofBusinessEnglishCorrespondenceBodyThebodyofthelettercontainsthemaincontentandmessage.Itshouldbewell-organized,clear,andconcise.ComplimentaryCloseThecomplimentarycloseisthefarewellattheendoftheletterandshouldbeformalandrespectful.SignatureThesignatureshouldincludethenameofthewriter,title,andcontactinformation.TheFormatandSpecificationofBusinessEnglishCorrespondence0102ClearMessageEnsurethatthemessageisclear,concise,andtothepoint.Avoidusingunnecessarywordsorphrases.CorrectGra…Checkgrammarandspellingtoensurethattheletterisfreeoferrors.Useaprofessionalwritingstyle.ProfessionalToneMaintainaprofessionaltonethroughouttheletter.Avoidusingcolloquiallanguageorslang.OrganizedStructureOrganizetheletterinalogicalandcoherentmannertoensurethatthereadercaneasilyfollowthecontent.CourtesyandEtiquetteAdheretopropercourtesyandetiquetteinyourcorrespondencetomaintainapositivebusinessrelationship.030405WritingSkillsforBusinessEnglishCorrespondenceFormalLanguage01Useformallanguagethroughoutthelettertomaintainaprofessionaltone.Avoidusingcasualorcolloquiallanguage.Directness02Bedirectandclearinyourcommunicationtoensurethatyourmessageisunderstoodclearly.Avoidbeatingaroundthebush.Objectivity03Strivetomaintainobjectivityinyourcorrespondencetopresentfactsandinformationobjectively.Avoidusingsubjectivelanguageoremotions.TheLanguageCharacteristicsofBusinessEnglishCorrespondenceVSUsepreciselanguagetoensurethatyourmessageisaccurateandprecise.Avoidusingambiguousorvaguelanguage.NeutralToneMaintainaneutraltoneinyourcorrespondencetoavoidgivingoffenceorcreatingconflict.Useapoliteandrespectfultonethroughoutyourcommunication.PrecisionTheLanguageCharacteristicsofBusinessEnglishCorrespondence延時(shí)符02TypesandWritingofBusinessEnglishCorrespondence建立業(yè)務(wù)關(guān)系，尋求合作機(jī)會(huì)。目的介紹公司、產(chǎn)品或服務(wù)，表達(dá)合作愿望，詢問對(duì)方是否感興趣。內(nèi)容確保信息準(zhǔn)確、完整，表達(dá)出誠(chéng)意和合作意愿。注意事項(xiàng)EstablishingBusinessRelationshipLetter目的了解產(chǎn)品或服務(wù)信息，提出購(gòu)買意向。內(nèi)容詢問產(chǎn)品或服務(wù)的詳細(xì)信息，包括規(guī)格、價(jià)格、交貨期等，同時(shí)表達(dá)購(gòu)買意向。注意事項(xiàng)明確詢問內(nèi)容，表達(dá)出購(gòu)買意向和期望。Inquiriesandofferletters030201目的確認(rèn)訂單，要求對(duì)方履行訂單。內(nèi)容確認(rèn)訂單的具體內(nèi)容，包括產(chǎn)品、數(shù)量、價(jià)格、交貨期等，要求對(duì)方按照訂單要求履行。注意事項(xiàng)確保訂單內(nèi)容準(zhǔn)確無誤，表達(dá)出對(duì)對(duì)方的期望和要求。OrderandFulfillmentOrderLetter商定付款方式，確保交易安全。目的商定付款方式，如電匯、信用證等，同時(shí)提供相關(guān)銀行信息。內(nèi)容確保付款方式安全可靠，符合雙方利益。注意事項(xiàng)PaymentMethodandLetterofCredit確認(rèn)運(yùn)輸方式和保險(xiǎn)事宜。目的商定運(yùn)輸方式和時(shí)間，確定保險(xiǎn)種類和金額，同時(shí)要求對(duì)方提供運(yùn)輸單據(jù)和保險(xiǎn)證明。內(nèi)容確保運(yùn)輸方式和保險(xiǎn)安排符合雙方利益和需求。注意事項(xiàng)ShippingandInsuranceLetter目的處理投訴和索賠事宜。注意事項(xiàng)保持冷靜、客觀，遵循相關(guān)法律法規(guī)和商業(yè)慣例。內(nèi)容詳細(xì)說明投訴或索賠的原因、要求及解決方案，同時(shí)要求對(duì)方回復(fù)處理意見。ComplaintandClaimLetter延時(shí)符03BusinessEnglishNegotiationSkillsPreparationbeforenegotiationDefiningclearandachievablegoalsforthenegotiation,consideringbothshort-termandlong-terminterests.SettingnegotiationgoalsResearchingtheotherparty'sbackground,businessscope,marketposition,andnegotiationgoals.GatheringinformationAssessingone'sownandtheotherparty'sstrengthsandweaknessesinthenegotiation.AnalyzingstrengthsandweaknessesEstablishingapositiveatmosphereinthenegotiation,clarifyingthenegotiationobjectives,andshowingasincereattitude.OpeningstrategyUsingvariousmeanstoapplypressuretotheotherparty,suchastimepressure,informationasymmetry,oremotionalmanipulation.PressuretacticsGraduallymakingconcessionstoreachaconsensuswiththeotherparty.ConcessionstrategyStrategiesandTechniquesinNegotiationSummarizingthenegotiationresultsReviewingthenegotiationresults,analyzingthesuccessesandfailures,andsummarizingthelessonslearned.ImplementingtheagreementEnsuringthatallpartiescomplywiththetermsoftheagreementandtakethenecessaryactionstofulfilltheirobligations.MaintainingrelationshipContinuingtocommunicateandmaintaincontactwiththeotherpartytobuildlong-termcooperationandtrust.Followupandmaintenanceafternegotiations延時(shí)符04AnalysisofBusinessEnglishCorrespondenceandNegotiationCasesSummary:Successfulcasestudiesdemonstrateeffectivecommunication,strategicplanning,andpositiveoutcomes.SuccessfulCaseListCase1:AcmeCorporationsecuresalucrativecontractwithaEuropeanpartnerthroughclearandprofessionalcorrespondence.Case2:GlobalResourcesInc.expandsitsmarketreachbysuccessfullynegotiatingwithaLatinAmericandistributor.Case3:SmartTechLtd.effectivelymanagesacomplexinternationaldisputewithajointventurepartner.0102030405SuccessCaseAnalysisSummary:Failurecasesoftenresultfrompoorcommunication,inadequateplanning,orunrealisticexpectations.FailureCaseListCase1:BlueSkyEnterpriseslosesakeyopportunityduetounclearandunprofessionalcorrespondence.Case2:HighTechGmbhstallsinitsglobalexpansioneffortsafterafailednegotiationwithaChinesesupplier.Case3:FirstClassCo.incurssignificantfinanciallossesduetoabreakdownincontractexecutionwithaRussianpartner.0102030405FailureCaseAnalysis03Thoroughpreparationandunderstandingoftheculturalcontextareessentialforsuccessfulnegotiations.01LessonsLearned02Effectivecommunicationskillsareparamo