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ForeignEconomicandTradeEnglishCorrespondencecontents目錄FundamentalsofBusinessEnglishResponseFundamentalsofBusinessNegotiationThePracticalApplicationofBusinessEnglishResponsecontents目錄ThepracticalapplicationofbusinessnegotiationsCaseanalysisFundamentalsofBusinessEnglishResponseCATALOGUE01TheformatofbusinessEnglishcorrespondenceCoverletter:Acoverletterisaformalletterintroducingabusinessproposal,commonlyattachedtoamoredetailedwrittensubmissionItbrieflysummarizesthekeypointsoftheproposalandhighlightsthebenefitstotherecipientEmail:Emailisacommonformofbusinesscommunication,usedtosendandreceivemessageselectronicallyItisconservative,fast,andcosteffectiveWhenwritingemails,itisimportanttouseaprofessionaltone,formattheemailproperty,andensurethatallrelevantinformationisincludedMemo:Amemoisawrittencommunicationwithinanorganization,usedtoshareinformation,updates,orreminderswithemployeesorotherstakeholdersMemosshouldbeconsistent,clear,andeasytounderstandTheyshouldalsofollowaformaltoneandformatClearandConciseLanguageUseclearandConciselanguagetocommunicateyourideaseffectivelyAvoidusingjargonorindustryspecificlanguagethatmayfuseorborethereaderProofreadingandEditingProofreadingandedityourcorrespondencetoensuretherearenogrammarorspellingerrorsItisalsoimportanttocheckforanyinconsistencyorunclearlanguagethatcouldcausefusionOrganizedPresentationOrganizeyourresponseinalogicalandcoherentmanUseheadings,bulletpoints,andtablestohighlightimportantinformationandmakeiteasierforthereadertounderstandyourmessageWritingSkillsforBusinessEnglishResponseBusinessEnglishcorrespondenceshouldhaveaformaltone,usingappropriatelanguageandvocabularyAvoidingusingcolloquiallanguageorslangthatmaybeinappropriateinabusinesscontextBusinessEnglishcorrespondenceshouldbedirectedandtothepointAvoidusingroundaboutlanguageorbeatingaroundthebushSticktothefactsandfocusonwhatyouwanttocommunicateclearlyanddirectlyUsepoliticallanguagewhencommunicatingwithothersinbusinessAddressthereadercarefully,usingreferentiallanguage,andavoidsoundingconflictingorargumentativeFormaltoneGuidancePoleLanguageTheLanguageCharacteristicsofBusinessEnglishResponseFundamentalsofBusinessNegotiationCATALOGUE02StrategiesforBusinessNegotiationRecognizeandmanageemotionalresponsesduringnegotiationtoavoidimpulsivedecisionsTacticsforManagingEmotionsDefineclearnegotiationgoalsandidentifythemostcriticalissuestofocusonTargetOrientedStrategyGatherasmuchinformationaspossibleabouttheotherparty'sneeds,interests,andconstraintsInformationGatheringStrategy
SkillsinBusinessNegotiationListeningSkillsEffectivelylistentotheotherparty'sviews,questions,andconcernstobuildtrustandunderstandingQuestioningSkillsProbeforinformationandclarificationpointstoensureasharedunderstandingofthenegotiationissuesPerceptionSkillsUselogicalarguments,evidence,andemotionaleffectstoinfluencetheotherparty'spositionsCourtesyandPolitenessUseformallanguageandaddresstheotherpartywithrespect,avoidinganyquestionableorofferinglanguageDressCodeWearappropriatebusinessattributetoreceiveaprofessionalimageandrespectfortheotherpartyTimelinesBefunctionalinallappointmentsandensurethatanychangesinschedulearecommunicatedwellinadvanceEtiquetteinBusinessNegotiationThePracticalApplicationofBusinessEnglishResponseCATALOGUE03SearchingforpotentialcustomersUtilizevariouschannelssuchasexhibitionsandonlineplatformstofindpotentialpartnersandproactivelysendemailstoestablishcontact.EstablishingtrustrelationshipsByprovidingaccurateandcomprehensivecompanyandproductinformation,aswellasactivecommunication,graduallyestablishmutualtrustrelationships.DeterminecooperationintentionBasedonpreliminaryunderstanding,furthercommunicatecooperationdetails,clarifycooperationintention,anddeterminethenextactionplan.Establishingbusinessrelationships010203ClarifyinquirycontentBeforeissuinganinquiry,itisnecessarytoclarifykeyinformationsuchasspecifications,quantities,prices,etc.oftherequiredproductssothattheotherpartycanrespondaccurately.PoliteinquiryUsepoliteandprofessionallanguagetoinquire,expresscooperationintentionandrespectfortheotherparty.TimelyresponseAfterreceivingtheinquiry,pleasereplyassoonaspossible,includingdetailedinformationabouttheproduct,price,deliverytime,etc.InquiriesandOffers要點(diǎn)三AgreedpaymentmethodBasedontheactualsituationandcooperationexperienceofbothparties,agreeonasuitablepaymentmethod,suchaswiretransfer,letterofcredit,etc.要點(diǎn)一要點(diǎn)二CleardeliverydateAccordingtotherequirementsofthecontractororder,specifythedeliverydateanddeliverymethodtoensuretimelydelivery.FollowuponlogisticsinformationAfterthegoodsareshipped,promptlynotifytheotherpartyandprovidelogisticsinformationtoensurethattheotherpartycanreceivethegoodsinatimelymanner.要點(diǎn)三PaymentandDeliveryThepracticalapplicationofbusinessnegotiationsCATALOGUE04Gatheringinformation01Researchingtheotherparty'sbackground,businessscope,marketposition,andnegotiationgoalsFormulatingnegotiationstrategy02Analyzingtheotherparty'sstrengthsandweaknesses,anddeterminingthebestnegotiationapproachPreparingnegotiationmaterials03Preparingdocuments,contracts,andothermaterialsnecessaryforthenegotiationPreparationforBusinessNegotiationTheprocessofbusinessnegotiationsOpeningthenegotiationEstablishingagoodrelationshipwiththeotherpartyandclarifyingthenegotiationobjectivesDiscussingthemainissuesFocusingonkeyissuesandreachingaconsensusonthemDealingwithdifferencesResolvingdifferencesanddisputesthrougheffectivecommunicationandbargainingClosingthenegotiationReachingafinalagreementandsigningthecontractTheoutcomeofbusinessnegotiationsAchievingthenegotiationobjectivesReceivingasuccessfulconclusionthatsatisfiesbothparties'interestsImprovingbusinessrelationshipsBuildingasolidfoundationforfuturecooperationandenhancingtrustbetweenbothpartiesIncreasingbusinessopportunitiesFindingnewbusinessopportunitiesthroughsuccessfulnegotiationsLearningfromexperienceContinuouslylearningfrompastnegotiationstoimprovefutureperformanceCaseanalysisCATALOGUE05Case1Case2SummaryDetailsDetailsSummaryRequestforProposalAcompanyrequestsaproposalfromanothercompanyforaspecificprojectTheletterincludesspecificdetailsabouttheproject,timeline,andexpectationsfortheproposalItalsoincludescontactinformationforfurthercommunicationOrderConfirmationAcompanyconfirmsanorderplacedwithanothercompanyTheletter
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