外貿(mào)英文函電 課件 第1章 商務(wù)信函概述

Chapter1IntroductionofBusinessLettersBusinessLetters主講：XXXImportanceandPrinciplesofBusinessLetters01.LayoutofEnvelopes02.PartsofBusiness

Letters03.ContentLayoutofBusinessLetters04.UsefulExpressions05.Exercises06.Chapter1IntroductionofBusinessLettersBusinessLettersBusinesslettersarethemaincarrierofbusinesscommunication.Agoodbusinesslettercanplayanimportantroleintrade,becauseitcanincreasefriendshipandhelptoobtainmutualunderstandingbetweenthepartiesinvolved.

LearningObjectives1.Tounderstandtheimportanceandprinciplesofbusinessletterwriting;2.Toknowthelayoutsofbusinesslettersandenvelopes;3.Tomastersomerelevantandusefulexpressions.Chapter1IntroductionofBusinessLetters1.1TheImportanceandPrinciplesofBusinessLettersBusinessletterwritingisoneofthenecessarybusinessactivities.Inordertowriteaneffectivebusinessletterandcorrectlyconveythemessage,youhavetomastertheprinciplesandskillsofwritingagoodbusinessletter.Chapter1IntroductionofBusinessLettersBusinesslettersareoneofthebestwaystoensurethatyourmessageisaccuratelyreceived,especiallywhenhighlydetailedinformationisbeingdiscussed.Agoodbusinesslettercanhelptoestablishbusinessrelationsandfacilitatecommercialtransactionsbetweenthetwoparties.Businesslettersarealsoasortofimportantevidenceinlawoncesomebusinessdisputehappens.itisveryimportantforstudentsmajoredinbusinesstomastertheskillsofwritingagoodbusinessletterthatconveysideascorrectlyandclearly.1.1.1TheImportanceofBusinessLettersChapter1IntroductionofBusinessLetters1.1.2PrinciplesofBusinessLettersChapter1IntroductionofBusinessLettersClarityClaritymeanstheclearexpressionofyourthought.Inbusinessletterwriting,youshouldusestraightforward,simpleandappropriateEnglishincorrectsentencestructurestoconveyyourmeaning,avoidingambiguouslanguageandmisunderstanding.Practicea.(poor)TheL/Cmustreachusforarrangingshipmentnotlaterthan8October.b.(better)TheL/Cmustreachusnotlaterthan8Octoberforarrangingshipment.Chapter1IntroductionofBusinessLettersConcisenessConcisenessmeansexpressinginthefewestwordsandconcisesentenceswithoutlosingcompleteness,courtesyandclarity.Inbusinessletterwriting,youshouldkeepyoursentencesshortandavoidwordinessorredundancy.Keepyourpurposeofwritinginmindandonlyincluderelevantandnecessaryinformation.Practicea.(poor)Wehavereceivedyourletterof4June,wearegivingyoutheinformationyouwant.b.(better)Wearesendingyoutheinformationyouaskedforinyourletterof4June.Chapter1IntroductionofBusinessLettersCourtesyCourtesydoesnotonlymeanmerepoliteness.Inbusinessletterwriting,youshouldbesincereandtactful,thoughtfulandappreciative,torefusetoperformafavourwithoutkillingallhopesoffuturebusiness.Besides,punctualityisalsoanimportantwaytoshowyourrespectandintensivecaretoyourcustomer.Practicea.(poor)Unfortunately,wecannotfillyourorderbecauseyoufailedtosendyourcheck.b.(better)Weshallbegladtofillyourorderassoonaswereceiveyourcheck.Chapter1IntroductionofBusinessLettersConcretenessConcretenessmeansbeingspecific.Businesslettersshouldavoidbeingtoogeneral,orrecipientscouldnotunderstandthepurposeofwritingandgiveimmediateresponses.Inbusinessletterwriting,youhadbetterusespecificfactsandfigures,choosevividwordsandtrytomakeyourletterexact,definiteandspecific,avoidingvagueness,ambiguity,ortheuseofplatitudes.Practicea.(poor)Weareinterestedinyourvehicles.b.(better)WeareinterestedinyourHS800racingcars.Chapter1IntroductionofBusinessLettersConsiderationConsiderationmeansputtingyourselfinothers’shoesandkeepinmindyourpartner’svariedneeds,requests,interestsanddifficulties.Inbusinessletterwriting,youshouldtrytounderstandandrespectthereader’spointofview.Practicea.(poor)Wecannotbeabletosendyouthesamplethismonth.b.(better)Youcangetthesamplenextmonth.Chapter1IntroductionofBusinessLettersCorrectnessCorrectnessmeansbeingcorrectinbothtechniquesandfacts.Inbusinessletterwriting,youshouldguaranteecorrectusagesofgrammar,punctuationandspelling,standardlanguage,appropriatestatement,accuratefigures,factualinformation.Besides,youshouldalsoguaranteethecorrectunderstandingofcommercialjargons.Beforesendingletters,you’dbettercheckyourlettersovertoavoidtheawkwardnessofmakingmistakes.Chapter1IntroductionofBusinessLettersCompletenessCompletenessmeansincludingallthenecessaryinformation.Inbusinessletterwriting,youshouldmakesurethatallmattersarediscussedandallquestionsareanswered,throughwhichyourreadercanfullyunderstandwhatyoumean.Itisessentialtocheckthemessagecarefullybeforeitissentout.Chapter1IntroductionofBusinessLetters1.2LayoutofEnvelopesEnvelopeaddressingshouldbeaccurate,clearandgood-looking.Thenamesandaddressesofbothpartsshouldbewrittenontheenvelopeofbusinessletters.Chapter1IntroductionofBusinessLettersUsually,senders’namesandaddressesshouldbeprintedatthetopoftheleftside,whilerecipients’namesandaddressesshouldbeplacedatthebottomoftherightsideorsometimesinthemiddle.Namesandaddressesofenvelopesshouldbewritteninthefollowingorder:

name,title(positionordepartment),companyname,streetaddress,town,county(orprovince),country.

Besides,thestampsareusuallyplacedintheupright-handcornerandpostnotationssuchas“Registered”,“Confidential”,“Urgent”,etc.inthebottomleft-handcorner.Chapter1IntroductionofBusinessLettersIntheblockedstyle,alltypinglinesshouldbeginattheleft-handmargin,includingthedate,insidenameandaddress,thesalutation,subjectheading,complementarycloseandsoon.Andoneline-spacingbetweenparagraphsisrecommendedtomakealetterlookclear.1.2.1BlockedStyleChapter1IntroductionofBusinessLettersIntheindentedstyle,thefirstlinestillbeginsattheleft-handmarginwhilethesecondandsucceedinglinesareallindentedseveralspaces.Itisaslightlylessformalmodificationofblockedstyle.1.2.2IndentedStyleChapter1IntroductionofBusinessLetters1.3PartsofBusinessLettersBusinesslettersusuallyconsistofdifferentparts,includingletterhead,date,reference,insidenameandaddress,attentionline,salutation,subjectline,letterbody,complimentaryclose,signature,enclosure,carboncopy,postscriptandsoon.Somepartsarenecessaryinallbusinessletterswhileothersareoptional,accordingtowhichpartsaregroupedintostandardpartsandoptionalparts.Chapter1IntroductionofBusinessLettersStandardPartsandOptionalPartsChapter1IntroductionofBusinessLettersStandardPartsofcompleteformalbusinesslettersusuallyconsistofthefollowingsevenparts:LetterHead,Date,InsideAddress,Salutation,Body,ComplimentaryCloseandSignature.1.LetterHeadLetterHeadcoversinformationsuchasthewriter’sname,postaladdress,postcode,telephonenumber,faxnumber,E-mailaddress,websiteandeventhelogoofthecompany.2.DateDatesarerequiredtowritewithcompletespellingofamonth,suchas10September,2020butnotSept.10,2020.Shorttermsorabbreviationsarenotacceptable.1.3.1StandardPartsChapter1IntroductionofBusinessLetters3.InsideAddressInsideAddressprovidesinformationsuchastherecipient’scourtesytitle,name,businesstitle,addressandpostcode.4.SalutationSalutationusuallycontains“Dear”andthenameoftherecipientor“Sir/Madam”insteadifthesenderdoesnotknowanyinformationabouttherecipient.5.BodyTheBodyofbusinesslettersisthemostimportantpart,includingthreetypesofparagraphs:theopeningparagraphistostatethewritingpurpose,themajorparagraphistoprovidebusinessinformationandtheclosingparagraphistoexpecttheresponse.1.3.1StandardPartsChapter1IntroductionofBusinessLetters6.ComplimentaryCloseComplimentaryClose,usuallycorrespondingwiththesalutation,variesaccordingtothetypeofaletterandtherelationshipbetweenthesenderandtherecipient.Informaloccasions,youcanuse“Yoursfaithfully”,“Yourssincerely”or“Trulyyours”.Ifbothpartsarefamiliarwitheachother,youcandirectlyuse“Sincerely”or“Bestregards”.7.SignatureSignatureisrightbelowtheComplimentaryClose,withthesendersigninghisorhernameinperson,togetherwiththebusinesstitleanddepartmentname,sometimesalongwiththecompanyname.Thereareusuallytwotypesofsignatures:handwrittensignatureandtypedsignature.1.3.1StandardPartsChapter1IntroductionofBusinessLettersThefollowingsevenpartsareoptionalinbusinessletters:Reference,AttentionLine,SubjectLine,IdentificationMark,Enclosure,CarbonCopyandPostscript.1.ReferenceReferenceincludesafilenumberanddepartmentcode,whichisusedtohelppeopleidentifytherightletterandkeeplettersasfiles.2.AttentionLineAttentionLinedirectsthelettertoaspecificpersonordepartmentofthecorporationororganizationaddressed.3.SubjectLineSubjectLinehelpsthereaderidentifythetopicoftheletteratthefirstglance.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters4.IdentificationMarkIdentificationMarkreferstotheinitialsofthenameofthenarratorandsecretaryortypistoftheletter,withacolonoradiagonalmarkinthemiddle.IfJohnSmithsendstheletterandGeorgeWilliamtypesit,John’sinitialswillcomefirstincapitalletters,thenadiagonalmark,thenGeorge’sinitialsinsmallletters,likeJS/gw.5.EnclosureEnclosure(s)/enc(s)./encl(s).writteninalettercanbeusedtoremindthereaderthatsomethingisenclosedintheletter.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters6.CarbonCopyWhencopiesofaletteraresenttonamedbusinessassociatesorotherinterestedparties,thecopyrecipient’sfullnamewillbetypedafterCC,shortforCarbonCopy.7.PostscriptPostscript(P.S.)isoftenusedpurposelytoremindthereaderofsomespecificinformationoremphasizeaspecialofferinbusinessletters.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters1.4LayoutofBusinessLettersTherearemainlythreemajorformsofthelayoutinbusinessletterwriting:fullblockstyle,indentedstyleandmodifiedblockstyle.ThefullblockstyleisanAmericanstyle,anditispopularbecauseitiscompactandtidy.Itisconvenientforpeopletotype.Chapter1IntroductionofBusinessLetters1.4LayoutofBusinessLettersTheindentedstyleisatraditionalBritishpractice.Itlooksattractiveandiseasytoread,butitisnotconvenienttotype.Modifiedblockstyleisakindofwaytowritelettersinpartoffullblockstyleandpartofindentedstyle.Chapter1IntroductionofBusinessLettersEverylineinthefullblockstylestartsfromtheveryleft-handmarginwithoutanyindention,includingthedate,theinsideaddress,eachparagraphofthebodyandthecomplimentaryclose.Whenusingthefullblockstyletowritealetter,youshouldfirstprovideyourownaddress,thenskipalineandprovidethedate,thenskiponemorelineandprovidetheinsideaddressoftherecipient.1.4.1FullBlockStyleChapter1IntroductionofBusinessLettersFullBlockStyleChapter1IntroductionofBusinessLettersIntheindentedstyle,eachlineoftheinsidenameandaddressisindented2or3spaces.Dateisplacedintherightuppercornerofaletter;signatureappearsinthebottomright-handcorner.Thefirstlineofeachparagraphshouldbeindented3-8spacestotherightfromtheleftmargin.1.4.2IndentedStyleChapter1IntroductionofBusinessLettersIndentedStyleChapter1IntroductionofBusinessLettersInmodifiedblockstyle,the“date”,“complimentaryclose”and“signature”arewrittenontherightside,closetotherightmargin.Insideaddressandsalutationfollowthewaysoffullblockstyle(typefromtheleftmarginwithnoindention).1.4.3ModifiedBlockStyleChapter1IntroductionofBusinessLettersModifiedBlockStyleChapter1IntroductionofBusinessLettersThankyouforyourletterof28October...Wewouldbegratefultosb.forsth..Manythanksforyourletterabout...Wewouldbeobligedif...Wewouldappreciateitif...（1）Showinggratitude/courtesyPleasemakeusacableoffer.Theofferisvalidforfourdaysonly.Thiswillcauseadelayofabout6days.Willyoupleasequoteusforthefollowingitems?Pleaserushmeyourlatestcatalogue.（2）ShowingclarityandconcisenessAnyinformationyoumaygiveuswillbetreatedstrictlyinconfidence.Pleasedonothesitatetocontactusshouldyourequireanyfurtherinformation.Pleasetellmeifyouneedmyhelp.Ifyouneedfurtherdetails,pleaseletusknow.Wethankyouforthisorderandhopetoreceiveyourrepeatorders.（3）ShowingyourconsiderationChapter1IntroductionofBusinessLetters1.5UsefulExpressions1.6ExercisesI.Translatethefollowingwordsandphrases.II.Fillintheblankswiththeappropriateformsofthegivenwords.III.Fillineachblankintheletterbelowwithawordorphrasetakenfromthebox.IV.Arrangethefollowingpartsinproperordertomakealetter.V.TranslatethefollowingsentencesintoEnglishsentencesusingthegivenwordsorexpressionsinthebrackets.VI.Writing.Chapter1IntroductionofBusinessLetters1.inaccordancewith2.atone’srequest3.airmail4.putforward5.tradewith6.lookforwardto7.hearfrom8.Bestregards9.inreplyto10.REGESTEREDI.Translatethefollowingwordsandphrases.Chapter1IntroductionofBusinessLetters1.依照；與……一致2.按照某人要求3.航空郵寄4.提出5.進(jìn)行交易6.期待……7.收到某人來信8.敬上9.回復(fù)10.掛號(hào)A.FromEnglishtoChinese1.信頭2.日期3.封內(nèi)地址4.稱呼5.正文6.結(jié)束語7.簽名8.附件9.經(jīng)辦人10.抄送I.Translatethefollowingwordsandphrases.Chapter1IntroductionofBusinessLetters1.letterhead2.date3.insideaddress4.salutation5.body6.complimentaryclose7.signature8.postscript9.attentionline10.carboncopyB.FromChinesetoEnglish1.Welookforwardto____________fromyouassoonaspossible.(hear)2.Wearegladtoinformyouthatwehavesenttodayour____________pricelist.(late)3.Yourpromptreplywillbe________________.

(appreciate)4.Wewouldbe____________ifyousendusyourlatestcatalogue.(gratefully)5.Thankyouforyour____________of16July.(inquire)6.Wehopetoreceiveyour________________replyatanearlydate.(favour)7.Ourmarketsurveyinformsusthatyouhaveakeen____________intheimportofChinesetextilemachinery.(interesting)8.Wedothinkyourproductsaregoodinqualityand_______________inprice.(reason)9.Pleasesendusyoursamplesofleatherglovesatyourearliest_________________.(convenient)10.Wearesendingyousamplesbyseparatemailforyour_____________.(refer)II.Fillintheblankswiththeappropriateformsofthegivenwords.用給出詞的正確形式填空。Chapter1IntroductionofBusinessLettershearinglatestappreciatedgratefulinquiryfavourableinterestreasonableconveniencereferenceDearSirs,In1.________________withyourrequestof19September,weare2.___________tosendyou,underseparatecover,acopyofourcataloguetogether3._________therevised4.___________,showingthenewestpriceofoursupplies.The5._______________includesillustrationanddescriptionsofthelargevarietiesofcamerasmade6._________Japan.We7._____________youtocompareourpriceswiththoseofothercompany.Weareconfidentthatyouwill8._____________thespecialvalueweofferyou.Welookforwardtoyour9._____________reply.Yours10._____________,III.Fillineachblankintheletterbelowwithawordorphrasetakenfromthebox.用方框中的詞或短語填空。Chapter1IntroductionofBusinessLettersaccordancepleasedwithpricelistcatalogueinaskappreciatefavourablefaithfully1.Sender’semailaddress:wh@2.Sender’saddress:137NanjingRoad,Wuhan,Hubei,China3.Sender’sname:ChinaNationalLightsIndustrialProductsImport&ExportCorporation,WuhanBranch4.Recipient’saddress:198LombartStreet,LagosNigeria5.Recipient’sname:W.G.WilkinsonCompany,Limited6.Date:21September,20207.Salutation:DearSirs8.Body:Thankyouforyourletterof14Septemberenquiringforthecaptionedgoods.Wehavesentthelatestcatalogueandpricelistforyourreferenceandifyouneedanyfurtherinformationtomakeasuitableselection,pleasedonothesitatetocontactus.9.Subject:SewingMachines10.Complimentaryclose:TrulyyoursIV.Arrangethefollowingpartsinproperordertomakealetter.將下列各部分按照正確的順序排列，組成一封信件。Chapter1IntroductionofBusinessLettersKey:3-2-1-6-5-4-7-9-8-101.如貴方對(duì)該公司就上述幾點(diǎn)提出寶貴意見，將非常感謝。(appreciate)2.你方于信函中所詢問的公司在業(yè)界享有良好的聲譽(yù)。(inquire)3.我方?jīng)]有關(guān)于他們資產(chǎn)狀況的確切資料。(financial)4.你方若能早日關(guān)注此事，我方將不勝感激。(prompt)5.貴方提供的任何資料，將嚴(yán)格保密。(treat)V.TranslatethefollowingsentencesintoEnglishsentencesusingthegivenwordsorexpressionsinthebrackets.用括號(hào)中給出的單詞或短語翻譯句子。Chapter1IntroductionofBusinessLettersWeshallappreciateitifyouwillgiveusprecioussuggestionsonthesepointsregardingthecompany.Thefirmyouinquiredaboutinyourletter,enjoysgoodreputationinthebusinessworld.Wehavenocertainknowledgeoftheirtruefinancialposition.Yourpromptattentiontothismatterwouldbehighlyap