希捷監(jiān)控產(chǎn)品策略及價(jià)值定位

王林希捷視頻監(jiān)控產(chǎn)品市場趨勢Source:IDC2014H1中國IPSAN存儲市場2014Q1Marketshare全球及中國市場容量及增長趨勢Source:IHS2014-2018視頻監(jiān)控嵌入式DVR/NVR市場全球視頻監(jiān)控?cái)z像機(jī)產(chǎn)生的數(shù)據(jù)量視頻監(jiān)控大數(shù)據(jù)趨勢2013413PB/每天=413,000TB/每天150,745PB/每年37,686,250

塊4TB硬盤2017>2X2013859PB/每天=859,000TB/每天313,535PB/每年78,383,750塊4TB硬盤產(chǎn)品組合策略及定位希捷監(jiān)控產(chǎn)品路線圖CY2014CY2015DetailsBrandQ114Q214Q314Q4141H152H15EnterpriseCapacityHDD3.5”5YearWarrantyRVFF>16Drives2MMTBFEnterpriseCapacity1TB,2TB,3TB,4TB,5TB,6TBSurveillanceHDDHighcapacity3.5”3YearWarrantyRVFFUpto16Drives32HDCameras1MMTBFRescue+ReplaceOptionSurveillanceHDD3TB,4TB5TB,6TBSurveillanceHDDLowcapacity3.5”3YearWarrantyUpto8Drives32HDCameras1MMTBFRescue+ReplaceOptionSurveillanceHDD1TB,2TB,3TBSV353.5”3YearWarrantyUpto8Drives32HDCameras1MMTBFRescue+ReplaceOptionSV351TB,2TB,3TB$$$$$$$$新一代SV盤SV7Video3.5HDD從2015年起，將從監(jiān)控產(chǎn)品組合中移除，定位為機(jī)頂盒市場SV35目前只有1-3TB容量，此產(chǎn)品線無新產(chǎn)品開發(fā)計(jì)劃，包括高容量產(chǎn)品此產(chǎn)品線一直會保持，無產(chǎn)品退市計(jì)劃SV7(SurveillanceHDD)全線產(chǎn)品線齊全：1-6TB原先帶R/V的3TB產(chǎn)品未來將停產(chǎn)，目前還沒停產(chǎn)具體日期此產(chǎn)品線將是希捷未來監(jiān)控產(chǎn)品線的核心，新產(chǎn)品及新功能將基于此產(chǎn)品線進(jìn)一步延伸此產(chǎn)品線將覆蓋日益增長的多盤位NVR需求，尤其是8～16盤位NVR或IPSAN存儲系統(tǒng)，而西數(shù)全線1-6TB監(jiān)控盤均只建議用于8盤位以下系統(tǒng)，8-16盤位系統(tǒng)的市場，西數(shù)監(jiān)控盤有產(chǎn)品空缺，可以利用這一點(diǎn)好好攻擊希捷監(jiān)控硬盤產(chǎn)品策略SV35升級版SV7定位：監(jiān)控級專業(yè)性，企業(yè)級穩(wěn)定性名稱注：SV35是希捷第6代監(jiān)控盤SV7（英文:SurveillanceHDD）定位監(jiān)控級專用性企業(yè)級穩(wěn)定性行業(yè)標(biāo)準(zhǔn)SV7成就中國安防監(jiān)控存儲聯(lián)盟標(biāo)準(zhǔn)性能升級優(yōu)化升級的“立即待命”視頻讀寫系統(tǒng)性能，確保視頻錄制穩(wěn)定不丟幀支持RAID應(yīng)用減少掉盤風(fēng)險(xiǎn)，避免RAID系統(tǒng)重建耗時(shí)費(fèi)力獨(dú)特優(yōu)勢行業(yè)唯一一款支持RV傳感器可應(yīng)用于多達(dá)16盤位NVR或存儲系統(tǒng)的監(jiān)控盤獨(dú)家數(shù)據(jù)恢復(fù)服務(wù)降低硬盤損壞或RAID失效帶來的數(shù)據(jù)丟失風(fēng)險(xiǎn)SV7銷售賣點(diǎn)：監(jiān)控級專用性，企業(yè)級穩(wěn)定性臺式機(jī)硬盤8x5小時(shí)連續(xù)工作希捷視頻監(jiān)控存應(yīng)用定位性能可靠性24x7x365連續(xù)工作順序多寫少讀大數(shù)據(jù)塊視頻流多路視頻同時(shí)錄制SV35第六代監(jiān)控盤：1-3TBSV7第七代監(jiān)控盤：4-6TB

抗擊系統(tǒng)RV旋轉(zhuǎn)震動(dòng)友商監(jiān)控產(chǎn)品1-6TB小于8盤位應(yīng)用EnterpriseHDD1-6TB視頻分析大規(guī)模存儲部署隨機(jī)讀寫RAID構(gòu)建<=16盤位NVR/IPSAN大型樓宇，機(jī)場，道路監(jiān)控，平安城市>16盤位NVR/IPSAN平安城市，政府共建等大規(guī)模系統(tǒng)SV7第七代監(jiān)控盤：1-3TBSV7<=8盤位DVR/NVR零售，中小型樓宇，銀行網(wǎng)點(diǎn)希捷視頻產(chǎn)品比較STBDVR/SDVRSurveillanceDVR/NVRCentralSurveillance/VideoAnalytics(SANStorage)Video2.5HDDVideo3.5HDDSV35Series(6thgeneration)SurveillanceHDD(7th

generation)EnterpriseCapacityHDD(ConstellationES.3)Capacity&MaxZ-Height320,500GB7mm250,320,500GB,1,2,3,4TB26.1mm1,2,3TB26.1mm1,2,3TB(noR/V)3,

4,5,6TB(R/V)26.1mm1,2,3,4,5,6TB26.1mmFirmwareVideoOptimizedVideoOptimized(50%write,50%read)SurveillanceOptimized(90%write,10%read)SurveillanceOptimized(90%write,10%read)Nearline,Customavailable3-year

Rescue

ServiceAvailableNNYYNInterface,SectorSize6Gbit/sSATA6Gb/sSATAor6Gb/sSASPerformance#ofCamerasSupported<12<16Upto32Upto3232+TimetoReadyGood:Idle1&2supportGood:Idle1&2supportGood:Idle1&2supportBetter:Idle1,2,3Best:PowerChoiceforcustomizedtime-to-readyandpowersavingsR/VSensorsforRAID,systemvibrationtoleranceN1-6drivesN1-6drivesN1-8drivesY(3,4,5,6TB),1-16drivesN(1,2,3TB),1-8drivesY>10drivesErrorRecoveryControlsNNNCustomizablebyuserCustomizablebyuserPower,Idle&Read0.66WIdle1.5WOpRead2.5–5.0WIdle3.4–7.5WOpRead3.36-5.4WIdle5.9-8.0WOpRead4WIdle5.6WOpRead4.0-7.4WIdle&11.3WOpRdReliabilitySpec.1MMTBF

@87601MMTBF

@87601MMTBF@87601MMTBF@87601.4MhrMTBF@8760POHWorkloadRateLimitN/AN/AN/AN/A550TB/yr,avgWarranty3year,Limited3year,Limited3year,Limited3year,Limited5year,Limited競爭分析1路讀視頻+N路寫視頻：NVR系統(tǒng)環(huán)境SV7vs友商監(jiān)控盤:視頻流讀寫性能對比

MB/s視頻流數(shù)量希捷SurveillanceHDD具有20%更優(yōu)的讀寫及傳輸性能確保碼流突變時(shí)視頻錄制無丟幀從1路到多路視頻讀寫，希捷SurveillanceHDD具有更好的一致性性能表現(xiàn)，比競爭產(chǎn)品更適合多路及高清視頻錄制及回放痛點(diǎn)：數(shù)據(jù)可靠，完整無丟幀參數(shù)對比SV7vs友商監(jiān)控盤

友商監(jiān)控盤SeagateSurveillanceHDDSeagateSV35SeriesGeneration1st7th6thCapacities1,2,3,4,5.6TB1,2,3,4,5,6TB1,2,3TBMaxSustainedDataRate(MB/sec)150180210Cache64MB128MB(5/6TB)64MB(1/2/3/4TB)64MBPower,Operating,Typic(W)5.585.79N/APower,Idle4.5W*1.7W(Idle3)N/A#CamerasSupportedupto32upto32upto32#ofDrivespersystem1-8drives1-16drives(4/5/6TB)1-8drives(1/2/3TB)1-8drivesOperatingTemp(oC)0–655–65(5/6TB)0–70(1/2/3/4TB)0-70Acoustics(Idle/Seek)dB25/2623/2524/26R/VSensorsforRAIDNYNmendedforRAIDmendedforNASNNYYNYReliabilitySpec.1MMTBF1MMTBF1MMTBFWarranty3year3year3yearDriveRPM540059007200SV7評測及獎(jiǎng)勵(lì)新一代SV盤“Seagate,ontheotherhand,isgoingafterpurewrite-intensiveapplicationswithitsSurveillanceHDD.Inourtransferratetest,theSeagatediskis15-20%faster

thanWD'sPurple.AndwhenyoustresstheSurveillanceHDD,itrespondsmoregracefully,kickingbackfeweroutliers.SeagatealsowinspointsforincludingRVsensorsthatenableRAIDarraysofupto16drivesinasinglesystem.Asaresult,theSurveillanceHDDismorescalablethanthePurple.”June,2014Tom’sHardwareClickheretoreadtheTom’sHardwarereviewSeagatebeatsWDattheirownSurveillancebenchmarkingtest!June,2014IPVM:ResponsetoTom’sHardwareReview ClickheretoreadtheIPVMreview(loginrequired)TweakTownAwardsandReviewsClickheretoreadtheTweakTownreviewSeagatebeatsWDattheirownSurveillancebenchmarkingtest!NikkTech金獎(jiǎng)ClickheretoreadtheNiKKtechreview“ItreallyseemsthattheSurveillanceHDDbySeagateistheidealdriveforusewithNVR/DVRdevicessinceitcombineshighperformancelevelswithlowelectricityrequirements,lowtemperaturesandlownoiselevels.”GoldenAward2014CPSE–創(chuàng)新產(chǎn)品金獎(jiǎng)“ItreallyseemsthattheSurveillanceHDDbySeagateisgainedCPSEInnovationGoldenAwarddevicessinceitcombineshighperformancelevelswithlowelectricityrequirements,lowtemperaturesandlownoiselevels.”InnovationGoldenAward2014中國智慧城市建設(shè)推薦品牌“希捷榮獲2014年中國智慧城市建設(shè)唯一推薦硬盤品牌.”中國安防監(jiān)控存儲標(biāo)準(zhǔn)希捷

新一代SV盤（SurveillanceHDD）成為中國安防監(jiān)控存儲HDD硬盤標(biāo)準(zhǔn)安防監(jiān)控存儲聯(lián)盟與公安部簽訂戰(zhàn)略合作制定國家存儲標(biāo)準(zhǔn)6碟硬盤安裝孔位新設(shè)計(jì)Reference:SFFCommittee,SFF-8301forFormFactorof3.5”DiskDrivesRev1.6March16,20103.5”機(jī)械硬盤安裝孔位行業(yè)標(biāo)準(zhǔn)SFF-8301Hole1Hole2側(cè)面安裝孔位標(biāo)準(zhǔn)兩端2對孔位:固定中間1對孔位:位置任意/可選底部安裝孔位標(biāo)準(zhǔn)Hole1:固定Hole2/3: