牛津譯林版必修四Unit Advertising 全省一等獎

DevelopinganadcampaignProject美滋美味！肯德基！KFCMainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaignWhatatargetaudienceisandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudiencewhathowformsofmediatopic,campaigngoal,logo,slogan…Readingcomprehension1.Whatdoyouknowaboutanadcampaign?2.Whatisimportantwhenyouareplanninganadcampaign?3.Whatshouldyouadvertisingcampaignbebasedon?Readingcomprehension1Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.3Whatshouldyouadvertisingcampaignbebasedon?Mainlyonthetargetaudienceandthemediathatreachersthatparticulargrouptest.2Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Tobuildanadc_________StepOne*haveacleara____andanaudienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.ampaignimesearchreateessageDetailedinformationTobuildanadc_________StepTwo*gatheri__________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewaytheaudiencewillr_____.StepThree*usedifferentw____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignnformationppealeactayscrosspproacheachLanguagepointsUnlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.有別于一則具體的廣告,廣告宣傳活動是一個有組織的廣告計劃,用各種不同的廣告形式以到達特定的目標受眾。unlikeprep./adj.不像,不同于,與……有別她不同于她家里的其他成員。She'sunliketherestofherfamily.她不像她媽媽；她很高，而她媽媽很矮。Sheisunlikehermother;sheistallwhilehermotherisveryshort.作為一對雙胞胎,他們完全不象。Astwins,theyarecompletelyunlike.determinev.決定,確定,使下定決心Thesizeofyourfeetdeterminesthesizeofyourshoes.你兩足的大小決定了你鞋的大小。他決定那晚不走太遠。Hedeterminednottogofarthatnight.Theydeterminedon/uponanearlystart.他們決定早些出發(fā)。determinebedeterminedtodosth.決心做某事I’mdeterminedtodobetterthanJack.Wearedeterminednottoadopthissuggestion.determination你有沒有決定去哪兒?Haveyoudeterminedwheretogo?Hehasdeterminedthatnothingwillpreventhim.他已決定不顧一切的阻礙。(2010）

Johnwasdismissedlastweekbecauseofhis______attitudetowardshisjob.A.informal B.casual C.determinedD.earnest高考鏈接v.1)有感染力；有吸引力;使(某人)感興趣

Thismusicistooold-fashionedtoappealtopeopleanylonger.

這首樂曲太過時，不再吸引人了。

2)懇求,呼吁

Thepoliceappealedtothecrowdnottopanic.

警察呼吁人群不要恐慌。向某人懇求幫助

appealtosb.forhelpappealtoappeal

n.請求,呼吁;吸引力makeanappealforsth.(help,food…)為某事向某人發(fā)出呼吁Thegamehaslostitsappeal.這種游戲已引不起人們的興趣。1)react(tosb./sth.)作出反應;回應Theeyereactstolight.眼睛對光有反應。reactpositivelytoasuggestion對一項建議作出贊成的反應2)~againstsb./sth.反對;反抗Thefarmersreactedstronglyagainsttaxincrease.農(nóng)民強烈反對增稅。react▲concernedadj.擔心的;煩惱的;憂慮的1)beconcernedwith與某事物有關(guān);涉及某事物他最近的一篇文章涉及臺灣問題。HislatestarticleisconcernedwithTaiwanissues.2)beconcernedfor/about我們都為她的安全擔憂。We’reallconcernedforhersafety.beconcernedwith▲concernv.影響;對……有重要性;有關(guān)Thatdoesn’tconcernme.那與我無關(guān)。▲

asfarassb./sth.isconcerned:

就某人/事而言對我個人而言,你怎么做都可以。AsfarasI’mconcerned,youcandowhatyoulike.getsth.across(tosb.)使某事物被人了解Ispokeslowly,butmymeaningstilldidn’tgetacross.我慢慢地講,但我的意思仍不被人理解。我未能使群眾了解我的笑話。Ifailedtogetmyjokeacrosstothecrowd.v.走近,靠近,接近;接洽,交涉;著手處理

Itisnotallowedtoapproachtheforbiddenarea.這里是禁區(qū)不許接近。臺風正逼近香港。Atyphoonisnow~ingHongKong.Whenisthebesttimeto~myemployeraboutanincreaseinsalary?何時最適合與我的雇主交涉增加薪水。approachn.走近,靠近,接近;方法;通路Theapproachofwinterbringscoldweather.冬天快到了,天氣要轉(zhuǎn)冷了。Wecantryanewapproachtolanguageteaching.我們可以嘗試語言教學的一種新方法。Allapproacheswereblocked.所有道路都堵塞了。makingapproachestostrangers和陌生人打交道approachaWiththeapproachofnight,itbecamecolderandcolder.bTheapproachtothecitywasblocked.cThetimeisapproachingwhentheywillleaveforLondon.dDidheapproachyouabouthelpinghimwithhishomework?=withthenightfallingdown夜幕降臨=wayto去城里的路=comingnear時間快到了=goto找你IdentifydifferentmeaningsofapproachAnti-smokingadcampaign1Whatisthesubjectofthisadcampaign?Anti-smoking.2Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdam