樂(lè)視控股介紹手冊(cè)

旗下樂(lè)視網(wǎng)已完成上市，是全球首家IPO上市的視頻Listheworld'sfirst旗下樂(lè)視網(wǎng)已完成上市，是全球首家IPO上市的視頻Listheworld'sfirstpublicvideoA上市的真正意義上的大型互聯(lián)網(wǎng)公司中國(guó)最早的正版視頻網(wǎng)站、視頻正版化的堅(jiān)定踐行全球第一家推出自有品牌電視機(jī)的互LeThefirstpublicvideocompanyintheworldandtheonlylistedvideowebsiteinChinaTheonlyfullydomesticallyfundedcompanyamongChina'smajorInternetcompaniesThetrueInternetcompanyamonglistedcompaniesinChina'sA-sharestockmarketChina'sNo.1videocompanywiththehighestvalueinChina'sGEMTheearliestcopyrightedvideowebsiteandacommitteddefenderofvideocopyrightsinChinaThelargestlibraryofonlinemoviesanddramasandcopyrightedsportsvideos,andthemostprofessionallong-videowebsiteChina'sfirstInternetcompanytoownalargefilmstudioTheworld'sfirstInternetcompanytoownaTVbrand非上市板塊包括樂(lè)視移動(dòng)、樂(lè)視體Non-listedbusinessesincludeLeMobileSuperEV,etc.樂(lè)視網(wǎng)樂(lè)視模式引領(lǐng)全球經(jīng)濟(jì)進(jìn)入互聯(lián)網(wǎng)生態(tài)時(shí)Letv'sbrand-newmodelusherstheworldintotheecosystemeraofthe樂(lè)視控股已取得初步成功，整體收入近百LeHoldingshasachieved樂(lè)視模式引領(lǐng)全球經(jīng)濟(jì)進(jìn)入互聯(lián)網(wǎng)生態(tài)時(shí)Letv'sbrand-newmodelusherstheworldintotheecosystemeraofthe樂(lè)視控股已取得初步成功，整體收入近百LeHoldingshasachievedpreliminarysuccesswithoverallrevenuereachingRMB10billion持續(xù)創(chuàng)新、不斷顛覆，打造極致體驗(yàn)“平臺(tái)+內(nèi)容+應(yīng)用+終端”垂直整合的完整生態(tài)Tobuildacomprehensiveverticallyintegratedecosystemof"Platform+Content+Application+Device"whichdeliversexcellentexperiencethroughconstantinnovationandcreativedisruptions互聯(lián)網(wǎng)視頻日均活躍用戶(hù)超數(shù)突破7.3億人Onlinevideodailyactiveusersexceeded50millionandmonthlyactiveusersexceeded730million云視頻開(kāi)放平臺(tái)覆蓋超過(guò)600個(gè)CDN節(jié)點(diǎn)，總帶寬10T，覆蓋5大洲，33個(gè)國(guó)家，成為全球最大的開(kāi)放視Theworld'slargestopenvideocloudplatformwithatotalbandwidthof10Tbpsonmorethan600CDNsin33countries,coveringfive電視劇超過(guò)10萬(wàn)集，版電影超過(guò)5,000部；樂(lè)業(yè)2014票房收入居中國(guó)100,000+episodesofTVseries,5,000+copyrightedfilms,andafilmstudiothatrankedamongChina'stopthreeprivatefilmstudiosintermsofboxofficein2014(LeVisionPictures)Eventrightsfor250+sportingeventsworldwide,includingexclusiverightsfor70%ofthem;livebroadcastingofmorethan10,000sportingevents;andthereleaseofthreesmarturbanbikemodelsTokeeptransformingpeople'sInternetlifestyleandimprovethelivingenvironmentofhumankind成為全球化的世界級(jí)Tobecomeaworld-classglobal超級(jí)電視累計(jì)銷(xiāo)售突破300超級(jí)手機(jī)銷(xiāo)量三個(gè)月破100萬(wàn)，創(chuàng)造了新晉品牌最快破TVbrand.Totalsalesexceeded3millionunitsOverseas半年內(nèi)贏得10%市場(chǎng)份額。LeHoldingsrapidlyexpandedintooverseasmarkets.TheSuperTVtookup10%ofmarketshareinHongKonginonlyhalfayearandLetvPandoraSTBsattractedonemillionparticipantsatitslaunch,withthe5,000unitsinthefirstbatchsoldoutinsevenseconds,creatinganothernewTheLeFansE-commerceFestival,whichfallsonSep19everyyear,hasbecomethethirdlargestB2ConlineshoppingfestivalinChina,coveringasmanyas20.69millionusersintheweekfromSep14to20thisyear.Ecosystem)ProjectisNo.1TVApplibrarywith5,000+appsSTRATEGIC樂(lè)視?態(tài)背后的?個(gè)理論創(chuàng)新及?個(gè)趨勢(shì)判Letv'secosystemissupportedbyaneweconomicSTRATEGIC樂(lè)視?態(tài)背后的?個(gè)理論創(chuàng)新及?個(gè)趨勢(shì)判Letv'secosystemissupportedbyaneweconomictheoryandaunique理論創(chuàng)Anew全球經(jīng)濟(jì)的下一個(gè)時(shí)代——互聯(lián)網(wǎng)生ThenexterafortheglobaleconomyisbasedonInternet全球互聯(lián)網(wǎng)生態(tài)模式將由中國(guó)企業(yè)引TheInternetecosystemsworldwidewillbeledbyChinese全球下?代創(chuàng)新模式：打破邊界、?態(tài)創(chuàng)LetvleadsthemostprofoundevertransformationintheInternetera:BreakingboundarieswithLetvEcosystem工業(yè)時(shí)代和傳統(tǒng)互聯(lián)網(wǎng)時(shí)代所遵從的技術(shù)創(chuàng)新和模式創(chuàng)新，已經(jīng)看不普通的創(chuàng)新、傳統(tǒng)互聯(lián)網(wǎng)時(shí)代的創(chuàng)新已經(jīng)滿(mǎn)足不了時(shí)代的需要，已經(jīng)遠(yuǎn)遠(yuǎn)不能推動(dòng)產(chǎn)業(yè)的發(fā)展ThetechnologyandbusinessmodelinnovationsintheindustrialeraandtraditionalInterneteraarecomingtoanend.Previousinnovationscannotfulfillthepresent-dayneedsnorintroduceadvancementsingrowingindustries.TraditionaltechnologyandbusinessmodelinnovationscannolongerdriveexplosivegrowthoftheglobalWemustpushthepotentialofinnovationthroughbreakingindustrialboundaries.Thisallowsustocreatemeteoricreactionandcreatebrand-newvalue.STRATEGICSTRATEGICLetvleadsthemostprofoundevertransformationintheInternetera:Specializationgiveswaytoverticalintegration專(zhuān)業(yè)化分工在產(chǎn)品短缺、資源不足、溝通和交易成本很高的歷史背景下，專(zhuān)業(yè)化分工是工業(yè)化大規(guī)Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,specializationwasaninevitablechoiceforindustrialmassproduction跨產(chǎn)業(yè)垂直整合下的Cross-industryVerticalIntegrationofValueSTRATEGICLetvleadsthemostprofoundevertransformationintheInternetera:Specializationgiveswaytoverticalintegration專(zhuān)業(yè)化分工在產(chǎn)品短缺、資源不足、溝通和交易成本很高的歷史背景下，專(zhuān)業(yè)化分工是工業(yè)化大規(guī)Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,specializationwasaninevitablechoiceforindustrialmassproduction跨產(chǎn)業(yè)垂直整合下的Cross-industryVerticalIntegrationofValue更精準(zhǔn)的用戶(hù)價(jià)值呈企業(yè)業(yè)務(wù)模式、盈利模式多樣化，生存能力大大增Asweseeoversupplyofproducts,abundantresources,andsubstantiallyreducedcostsofcommunicationintheInternetera,theveryfoundationofthespecializationisunderminedforthefirsttimeThevaluechainreorganizationbasedoncross-industryverticalintegrationbreaksthebarrierstoinnovationbetweenvaluechainsandindustries,whichinturnofferspersonalizedproductsandservicesandbetteruserexperienceUservalueismoreaccuratelyThecollaborationandinteractionofvariousstakeholdersofthevaluechainscreatestrongsynergyandbreedcross-domaininnovationsDiversifiedBusinessmodelsandprofitmodelsemerge,andthesustainabilityofsuchbusinessessignificantlyincreases樂(lè)視生Letv開(kāi)放閉Open產(chǎn)品同質(zhì)化，犧牲用戶(hù)體驗(yàn)和用戶(hù)價(jià)環(huán)節(jié)間互相制約，難以協(xié)ProducthomogeneitycomesatthecostofuserexperienceandvaluePartialinnovationratherthansystematicinnovationlimitsthepotentialofinnovationMutualrestrictionamongvariousstakeholdersmakescollaboration用戶(hù)為三核驅(qū)Three用生態(tài)創(chuàng)新催生下一代模式：互聯(lián)網(wǎng)生Ecosystemicinnovationbreedstomorrow'sbusinessmodel:InternetCopyright互聯(lián)網(wǎng)生態(tài)，是以互聯(lián)網(wǎng)技術(shù)為核心實(shí)現(xiàn)跨產(chǎn)業(yè)垂直整合下的價(jià)值鏈重構(gòu)，打破產(chǎn)業(yè)邊界、實(shí)現(xiàn)跨界創(chuàng)新，從而重構(gòu)生產(chǎn)關(guān)系，極大釋放用戶(hù)價(jià)值和經(jīng)濟(jì)價(jià)值，形成“平臺(tái)+內(nèi)容+終端+應(yīng)用”的完整開(kāi)放式閉環(huán)生態(tài)系統(tǒng)。AutomobileE-Theprogressionoftimewillinevitablyrevolutionizeindustrialeconomictheories.Thetheoryof"reconstructingvaluechainsthroughcross-industryverticalintegration"isdisruptingspecializeddivisionoflabor,atheoryrootedintheindustrialera.Thenewtheoryisnowgainingtractionandisusheringin"Internetecosystem"forthefuture.垂直整四層架FourInternetecosystemsareaboutreconstructingvaluechainsthroughcross-industryverticalintegrationwithInternettechnologiesatthecore.Theaimistomaximizeuservalueandeconomicvaluebybreakingtheindustrialboundaries,cultivatingcross-borderinnovations,andthusreconstructingrelationsintheproductionprocess.EcoE-UserLeSTRATEGIC開(kāi)放的閉環(huán)生態(tài)系OpenClosed-loop什么是“樂(lè)視?態(tài)WhatisLe垂直整合的閉環(huán)生態(tài)鏈與橫向擴(kuò)展的開(kāi)放生態(tài)圈之間相互交錯(cuò)、形成矩陣結(jié)構(gòu)，共同構(gòu)成樂(lè)視完整的開(kāi)放的閉環(huán)生態(tài)系統(tǒng)。樂(lè)視STRATEGIC開(kāi)放的閉環(huán)生態(tài)系OpenClosed-loop什么是“樂(lè)視?態(tài)WhatisLe垂直整合的閉環(huán)生態(tài)鏈與橫向擴(kuò)展的開(kāi)放生態(tài)圈之間相互交錯(cuò)、形成矩陣結(jié)構(gòu)，共同構(gòu)成樂(lè)視完整的開(kāi)放的閉環(huán)生態(tài)系統(tǒng)。樂(lè)視Thevertically-integratedclosed-loopecochainandthehorizontally-spreadopenecosphereformLetv’sfully-fledgedopenclosed-loopecosystembasedonaninterwovenmatrix.Withintensesynergisticinteractionamongallcomponents,theLetvEcosystemisabletocycle,incubate,evolveandinnovateonitsownandcontinuouslydelivernewvaluetousers.垂直整合的閉環(huán)生態(tài)Vertically-integratedClosed-Loop垂直整合的閉環(huán)生態(tài)鏈，是指以用戶(hù)極致體驗(yàn)為核心，通過(guò)“平臺(tái)+內(nèi)容+終端+應(yīng)用”四層架構(gòu)的閉環(huán)垂直整合，打破產(chǎn)業(yè)邊界、組織邊界、創(chuàng)新邊界，各環(huán)節(jié)協(xié)同共鳴、環(huán)節(jié)間產(chǎn)生化學(xué)反應(yīng)，整體產(chǎn)生聚變效應(yīng)，不斷創(chuàng)造出與眾不同的全新產(chǎn)品體驗(yàn)和更大的用戶(hù)價(jià)值。垂直整合的閉環(huán)生態(tài)鏈，是樂(lè)視在互聯(lián)網(wǎng)時(shí)代下為追求極致用戶(hù)體驗(yàn)而做出的產(chǎn)業(yè)理論創(chuàng)新，是對(duì)工業(yè)時(shí)代為追求生產(chǎn)效率而犧牲用戶(hù)體驗(yàn)與用戶(hù)價(jià)值的專(zhuān)業(yè)化分工理論的深刻反思與顛覆，代表了全球經(jīng)濟(jì)在進(jìn)入互聯(lián)網(wǎng)生態(tài)時(shí)代下的必然Thevertically-integratedclosed-loopecochainreferstotheclosed-loopverticallyintegratedfour-tierarchitectureof"Platform+Content+Device+Application"which,withprovidingtheultimateuserexperienceatthecore,breakstheboundariesofindustries,organizationsandinnovationswithsynergyandchemistryofallcomponentstodeliveranexceptionalproductexperienceandfantasticuservalue.Thisvertically-integratedecochainisaninnovationinindustrialtheorieswhichisbornwiththeultimateuserexperienceinmind.Intheindustrialera,productivityispursuedattheexpenseofuserexperience.Wearerethinkingandchangingthecurrentmodelofspecialization.OurecochainrepresentsaninevitabletrendoftheglobaleconomyintheInternetera.樂(lè)視七SevenSub-樂(lè)視以跨越全屏的互聯(lián)網(wǎng)及云平臺(tái)為基礎(chǔ)，將開(kāi)放式閉環(huán)生態(tài)系統(tǒng)理念應(yīng)用到多個(gè)垂直領(lǐng)域，已經(jīng)形成互聯(lián)網(wǎng)及云生態(tài)、內(nèi)容生態(tài)、大屏生態(tài)、手機(jī)生態(tài)、汽車(chē)生態(tài)、體育生態(tài)、互聯(lián)網(wǎng)金融生態(tài)等七大子生態(tài)。每一個(gè)子生態(tài)，都是以用戶(hù)為核心的開(kāi)放的閉環(huán)生態(tài)系統(tǒng)的具體應(yīng)用，依托互聯(lián)網(wǎng)子生態(tài)，各垂直領(lǐng)域的子生態(tài)之間相互關(guān)聯(lián)、協(xié)同化反，不斷改變?nèi)藗兊幕ヂ?lián)網(wǎng)生活方式，OnthebasisofitsInternetandcloudplatformspanningacrossallscreens,Letvappliestheopenclosed-loopecosystemapproachtoverticalfieldsandhasformedsevensub-ecosystemsofInternetandcloud,Contents,BigScreens,Phones,Vehicles,SportsandInternetFinancing.Eachsub-ecosystemisthespecificapplicationoftheopenuser-orientedLeEcosystem.Alltheverticalsub-ecosystemsaresynergisticallyconnectedwitheachotherandareconstantlytransformingpeople’sInternetlifestyleforthebetterandimprovingtheenvironmentwelivein.橫向擴(kuò)展的開(kāi)放生態(tài)Horizontally-spreadOpen運(yùn)設(shè)Loyalusers 橫向擴(kuò)展的開(kāi)放生態(tài)圈，是指“平臺(tái)、內(nèi)容、終端、應(yīng)用”每一個(gè)環(huán)節(jié)充分開(kāi)放全部資源，從業(yè)務(wù)、用戶(hù)、資本多層次引入能夠與樂(lè)視生態(tài)強(qiáng)相關(guān)、強(qiáng)化反的外部合作伙伴，打破企業(yè)間的利益邊界、資源邊界、產(chǎn)品邊界，與全社會(huì)的合作伙伴共生共贏共享。樂(lè)視生態(tài)在構(gòu)建開(kāi)放生態(tài)圈的過(guò)程中，將始終堅(jiān)持“垂直整合的閉環(huán)生態(tài)鏈”的基本理念，確保合作伙伴之間、合作伙伴與Thehorizontally-spreadecosphereaimstoenableallthelinksof"Platform+Content+Device+Application"tofullysharetheirresourcesandintroduceexternalpartnersthatarecloselyrelatedandinteractivewiththeLeEcosysteminaspectsofbusiness,usersandcapitalsoastobreaktheboundariesofinterests,resourcesandproductsamongenterprisesandestablishareciprocalstrategicpartnershipwithallparticipants.Whenbuildingtheopenecosphere,Letvwillupholdtheprinciplesofavertically-integratedclosed-loopecochainandensurethatsynergyandchemicalreactionswillhappenamongpartners,partnersandLetv,withinvariouslinks,andamonglinks,soastocreatenewvalueforusers.積極評(píng)初售After-堅(jiān)持CP2CCrowdparticipation,crowdR&D,crowdadoption,crowdmarketing購(gòu)買(mǎi)時(shí)研觸發(fā)機(jī)傳銷(xiāo)STRATEGIC樂(lè)視控股全球七大生LeHoldingsandItsSevenBusiness生態(tài)型的戰(zhàn)略需要生態(tài)型的組AnecosystemicstrategyrequiresSTRATEGIC樂(lè)視控股全球七大生LeHoldingsandItsSevenBusiness生態(tài)型的戰(zhàn)略需要生態(tài)型的組Anecosystemicstrategyrequiresanecosystemicorganizational生態(tài)型架構(gòu)：管理型組織與項(xiàng)目型組織并存的生態(tài)型組織架構(gòu)。其中，管理型組織更為扁平化，它取代了傳統(tǒng)的金字塔形架構(gòu)，讓產(chǎn)品與用戶(hù)更為貼近、交互更富效率。而項(xiàng)目型組織則為了快速響應(yīng)外部市場(chǎng)變化而設(shè)立。它更為動(dòng)態(tài)靈活，可以確保關(guān)鍵業(yè)Anecosystemicorganizationalstructure:ahybridstructurecombiningamanagerialorganizationandproject-orientedorganization.Themanagerialpartisaflatorganizationthatreplacesthetraditionalpyramidstructure.Itallowsproductstostayclosetousersandbringsmoreeffectiveinteractionswithusers.Theproject-orientedstructureissetuptoreactquicklytothemarketchanges.Itismoredynamicandflexible,thuscanensuretheeffectivedecision-makingandimplementationofkeybusiness.Onceprojectteamsmature,theywillevolveintoamanagerialorganization.手機(jī)生Mobile內(nèi)容生體育生SportsContentEcosystemichumanresources:Letvisdedicatedtocultivatecross-industry,cross-sectortalentswhoaremotivatedtosynergizewithothers.Intheecosystemicorganization,thenewmembersjoiningLetvarenotonlyexperiencedandoutstandingindividuals,butalsotalentswithstronglearningcapabilitieswhounderstandtheInternetphilosophy,andhavethepotentialforcross-borderinteractionsinsideoftheecosystemicorganization.生態(tài)型的組織需要生態(tài)型的激Anecosystemicorganizationalstructureneedstobebackedbyecosystemic互聯(lián)網(wǎng)及云生Internet&Cloud全球合伙、全員共享，持續(xù)激勵(lì)，多層次多維度持股的生態(tài)型激勵(lì)大屏生BigScreen汽車(chē)生Ecosystemincentivesrepresentedbytheallstaffholdingsharesplaninmultipledimensionsandglobalpartnershipprogramtoprovideconstantmotivations.LeEcosystem(non-listedcompanies)willshare50%ofitsglobalstockequitiestoallLetvstaffforfree,withtheaimtotheachievementofourecosystemdreamwhilemakingeveryoneinLetvashareholderinpursuitofthesamedreaminsteadofanEcosystemincentivesallowtalentstosharethecommonvaluefromecosystemgrowthinsteadoftheecosysteminsteadofeachsubsidiaryoperatingseparately.Forexample,stafffromLeSports,LetvMobileandLetvCloudcannotonlyholdthestockequitiesofthecompanytheyareaffiliatedwithbutalsotheequitiesofLeHoldings—thistypeofequityincentiveswillhelppromotethecoordinationandsynergybetweendifferent互聯(lián)網(wǎng)金融生InternetFinance以及垂直創(chuàng)新孵化業(yè)incubatorbusiness超INTRODUCTIONOFLESUB-Content應(yīng)樂(lè)視 樂(lè)視體 INTRODUCTIONOFLESUB-Content應(yīng)樂(lè)視 樂(lè)視體 SAggregateRecommendReviewS全球視·中國(guó)視頻云平臺(tái)第一品·全球覆蓋近650個(gè)CDN節(jié)點(diǎn)、10Tbps··China'sNo.1VideoCloudPlatform·China'sfirstindependentFull-4Kcommercializedopenvideocloud·10Tbpsbandwidthwithnearly650CDNsaroundthe·VariouspremiumvideosaccessibleanywhereO2O(線下線上)發(fā)O2O(OfflinetoOnline)全屏影視會(huì)員Premium Le移動(dòng)影視會(huì)員MobileVideo超級(jí)影視會(huì)員VIP內(nèi)容生產(chǎn)與內(nèi)容ContentProductionandContentINTRODUCTIONOFLESUB-19Content27大屏生BigScreen32手機(jī)生MobileSportsAutomobile54互聯(lián)網(wǎng)及云生ITINTRODUCTIONOFLESUB-內(nèi)容Content全行業(yè)品類(lèi)最全、數(shù)量最大、質(zhì)量最精的影視資INTRODUCTIONOFLESUB-內(nèi)容Content全行業(yè)品類(lèi)最全、數(shù)量最大、質(zhì)量最精的影視資源TheLargestVideoLibrarywithComprehensiveandFantastic從2010年之前的“廣積糧”買(mǎi)版權(quán)，2011年的“拼眼光”挑劇目，2012年的“攢人氣”樹(shù)品牌，到2013年的大劇營(yíng)銷(xiāo)戰(zhàn)略、多屏運(yùn)營(yíng)，再到2014年的熱門(mén)版權(quán)全覆蓋策略，生態(tài)運(yùn)超過(guò)5000部電影，年度票房熱片覆蓋率高達(dá)2011年成立樂(lè)視影業(yè)、2013年收購(gòu)花兒影視，更為樂(lè)視影視資源庫(kù)增添豐富的精品資Letvstartedacquiringcopyrightonagrandscalein2010,selectingTVserieswithgreatinsightin2011,generatingbuzzandbuildingitsbrandin2012,engaginginblockbusterdramamarketingandmulti-screenservicesin2013,andbuildingfull-coverageofpopularcopyrightsandecoservicesin2014.Letvhasbeenleadinguserexperienceandcontentofferingsintheindustry5,000+films,coveringupto80%ofannualofficebox100,000+episodesofTVseries,coveringmorethan80%ofannualdramasairedonfirst-tierChinesesatelliteTVchannels,rankingfirstintermsofbothquantityandqualityLetvOriginals,theindustry'sNo.1brand,releasesanewepisodeeveryLeVisionPicturesfoundedin2011andFlowerFilm&TVacquiredin2013furtheraddtoLetv'sabundantvideolibraryINTRODUCTIONOFLESUB-張藝謀開(kāi)啟互聯(lián)網(wǎng)時(shí)代電影新INTRODUCTIONOFLESUB-張藝謀開(kāi)啟互聯(lián)網(wǎng)時(shí)代電影新格ZhangYimou&AnewfilmproductionlandscapeintheInternet鄭曉龍從內(nèi)容生產(chǎn)源頭掌控競(jìng)爭(zhēng)格ZhengXiaolong&Competitivenessstartingfromthesourceofcontent《羋月《后宮·甄嬛傳《紅高《渴望《編輯部的故事《金婚《貧嘴張大民的幸福生活《北京人在紐約China'stop-notchTVdramadirectorHisworksinclude:LegendofMiYueRedSorghumGoldenWeddingHappyLifeofGossipZhangDaminANativeofBeijinginNewYork中國(guó)著名導(dǎo)演，曾執(zhí)導(dǎo)2008年北京奧運(yùn)會(huì)及多部頂峰電影作品，在2013年加入樂(lè)視影業(yè)，擔(dān)任簽約導(dǎo)LeVPSigneddirectorTwo-timeOscarAsChina'sbest-knownfilmdirector,ZhangYimouhasdirectedthe2008BeijingOlympicsceremoniesandagreatnumberoftop-rankingfilms.Mr.ZhangjoinedLeVPasasigneddirectorandartdirectorin2013INTRODUCTIONOFLESUB-郭敬明GuoJingming&陸川加盟樂(lè)LuChuan&INTRODUCTIONOFLESUB-郭敬明GuoJingming&陸川加盟樂(lè)LuChuan&2012-2015《小時(shí)代》系2016《爵跡2004《可可西2009《南京！南京！2015《鬼吹燈TinyTimesseries(2012-L.O.R.D:LegendofRavagingDynastiesKekexili:MountainPatrol(2004)CityofLifeandDeath(2009)ChroniclesoftheGhostlyTribeINTRODUCTIONOFLESUB-率先拓展內(nèi)容全球化：中美G2Thefirsttoimplementcontentglobalization:Sino-USG2中INTRODUCTIONOFLESUB-率先拓展內(nèi)容全球化：中美G2Thefirsttoimplementcontentglobalization:Sino-USG2中國(guó)：最大的電影市場(chǎng)+美國(guó)好萊塢：全球電影制作中心=面向全球市場(chǎng)的電影China(thebiggestfilmmarket)+USHollywood(globalfilmproductioncenter)=filmsfortheglobalBigScreenLetvstartedtobuildthebigscreenecosystemin2013.Sincethen,ithasgeneratedgreatproductvaluewithitswide-rangingfilmandTVcontentsthatwereacquiredandself-produced,top-notchstreamingdevices,excellentcloudvideoservicesandabundantcustomizedTVapps.Unparalleledvideolibraryofacquiredandself-producedcontentsLetvStoreNo.1TVapp-Letv10Tbpsbandwidthand600CDNshardwareProductValue＋＝EUITV-EUILeadingdevice攜手好萊塢導(dǎo)演羅伯·明可動(dòng)畫(huà)電影《狼圖騰》、電影《蠶戰(zhàn)JoinhandswithHollywooddirectorRobMinkoffAnimationmoviesWolfTotem,movie唯一實(shí)現(xiàn)六屏運(yùn)營(yíng)的公TheonlycompanytooperateonsixtypesofLeSuperTVsboasttophardwarespecsandsuperbdesign,andcomewithworld-leadingTVoperatingsystemEUITV,anunparalleledconstantlygrowingvideolibraryofacquiredandself-producedcontents,theNo.1TVappmarket,andpowerfulcloudvideostreamingsupport,havingaclearedgeovercompetitors.UScomicsgiantINTRODUCTIONOFLESUB-電視UI：兒童桌面、游戲桌面、LIVE桌面等多桌面選TVUI:KidsINTRODUCTIONOFLESUB-電視UI：兒童桌面、游戲桌面、LIVE桌面等多桌面選TVUI:KidsDesktop,GamesDesktop,LIVE超級(jí)電視已經(jīng)形成完整的產(chǎn)品系列，累計(jì)銷(xiāo)量突破300萬(wàn)LeSuperTVhasformedcompleteproductlistwithcumulativesalestopping3million超3超3X55超3超3超3質(zhì)量最精的內(nèi)容Premiumcontent樂(lè)視網(wǎng)坐擁中國(guó)最全的高清影庫(kù)，為樂(lè)視超級(jí)電視用戶(hù)提供超過(guò)10萬(wàn)集電視劇，超過(guò)5000部電影，一線衛(wèi)視劇覆蓋率超過(guò)80%，超3藝、體育、音樂(lè)、動(dòng)漫等內(nèi)容庫(kù)，最全的3D、杜比、DTS片源9樂(lè)視音樂(lè)是中國(guó)最大音樂(lè)現(xiàn)場(chǎng)直播服務(wù)平臺(tái)，全年超過(guò)300場(chǎng)演出直播，形成超級(jí)演唱會(huì)、live生活、全球音樂(lè)節(jié)等品牌，作為4K內(nèi)容制作的領(lǐng)軍LboastsofthemostcompleteHDvideolibraryinChinaandthemostabundant3D,Dolby,DTSsourcegalleryprovidingSuperTVuserswithover100,000episodesofTVshows(covering80%of1st-tiersatelliteTVshows),5000+films,aswellasthebiggestcontentlibraryofvarietyshows,sports,music,animationandotherSinceSeptemberthisyear,LeSuperTVhaslaunched13cinemahitsincludingTheAvengers2,MonsterHunt,ChroniclesoftheGhostlyTribe,andwillreleaseTheLostTomb,L.O.R.DLegendofRavagingDynastiesandTheGreatWallsoon.Annualupdateof700+Hollywoodproductionsincluding100+newly-releasedLetvMusicisChina'sbiggestlivemusicbroadcastingserviceplatformwithover300liveperformanceseachyear.Astheindustry-leaderin4Kcontentproduction,LetvMusicoffers4Kmusicandvideocontentsincludingover20concerts,4800minutesand500songs全球最大的3D4K電視Theworld'slargest4k3DTV-ThesalesofLeSuperTVexceeded386thousandunits,withsalesrevenuetotalingRMB960millionatthe11.11ShoppingCarnival.ItbecametheTVchampioninbothsalesquantityandsalesrevenueonTmallandJD.com.59minAllTmallstores59min52min38,6000臺(tái)突破1.5>150天貓奪冠銷(xiāo)售額ExceededSuperTVNov11,2015突破1>100100mnsalesrecordin突破1.5>150champions9.6INTRODUCTIONOFLESUB-超過(guò)5000款TVOver5000TV-customized包括豐富的精品服MyriadsofSuperb樂(lè)視視樂(lè)視云樂(lè)樂(lè)看搜INTRODUCTIONOFLESUB-超過(guò)5000款TVOver5000TV-customized包括豐富的精品服MyriadsofSuperb樂(lè)視視樂(lè)視云樂(lè)樂(lè)看搜快看影今日視Today's影迷俱Movie看音Music看電視TV超級(jí)電Super樂(lè)視盒LetvSet-topINTRODUCTIONOFLESUB-超級(jí)手機(jī)的超級(jí)之HighlightsofLeMobile超級(jí)硬Super平內(nèi)平雙卡雙待雙90NTSC色域應(yīng)終INTRODUCTIONOFLESUB-超級(jí)手機(jī)的超級(jí)之HighlightsofLeMobile超級(jí)硬Super平內(nèi)平雙卡雙待雙90NTSC色域應(yīng)終內(nèi)應(yīng)樂(lè)看搜飛視瀏樂(lè)視終花兒810processor4GBDualSIM,dualstand-by,dual4GAll-metalbodyDisplayedge<1.6Largestscreen-to-bodyratioforphonesinChina用超級(jí)手2Kdisplaywiththeworld'snarrowestphone90%ultra-wideNTSCcolorgamutMultiplescreencolorprofilesPixel-leveldynamiccontrastadjustment464PPIUltra-highpixel生態(tài)樂(lè)視樂(lè)視樂(lè)視音用戶(hù)版權(quán)采購(gòu)運(yùn)PDAF200毫秒快速對(duì)焦AKG全程專(zhuān)業(yè)調(diào)“從音源到人耳”全鏈條Hi-發(fā)布4艦手FourFlagshipModelsofThefirstHi-FiEcophoneProfessionalAKGtuningimagesensorPDAF200-msfastfocus2.0μmUHDfrontcameraNext-genfingerprintUSBType-Cportwithreversibleplug-Miracast,MHLandwirelessHDMIsupportTerracedbatterydesignRobustandscratch-resistantthird-genCorningGorillaglassUsheredsmartphonesintotheecoeraINTRODUCTIONOFLESUB-超級(jí)內(nèi)Super超級(jí)價(jià)SuperEUI重新定義手機(jī)UI系統(tǒng)，讓手機(jī)由智能時(shí)代進(jìn)入?態(tài)時(shí)代TheEUIredefinesmobileUIandushersphonesintotheecosystemerafromthesmartphoneeraTheworld'slargestcontentlibraryoffilms,varietyshows,sportsevents,musicandanimationsThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuperTheworld'smostcomprehensiveliveINTRODUCTIONOFLESUB-超級(jí)內(nèi)Super超級(jí)價(jià)SuperEUI重新定義手機(jī)UI系統(tǒng)，讓手機(jī)由智能時(shí)代進(jìn)入?態(tài)時(shí)代TheEUIredefinesmobileUIandushersphonesintotheecosystemerafromthesmartphoneeraTheworld'slargestcontentlibraryoffilms,varietyshows,sportsevents,musicandanimationsThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuperTheworld'smostcomprehensivelive TV、移動(dòng)、PC多屏一致的樂(lè)視Theworld'sfirstcompanyintheindustrytodiscloseitsBOMcostandmassproductioncostandtopriceitsproductsbasedontheThefirstphoneintheworldtobepricedbyitsAlldistributionandmarketingcostsareremoved,withnobrand-associatedpricepremiumLeSuperphonewithpremiummembership:Letvecosystem-enabledconsistentexperienceacrossscreens,includingTVs,smartphonesandCP2CModel:Crowdparticipation,crowdR&D,crowdadoption,crowdmarketingFreedataTheproductsareequippedwithsuperbtechnologyandcompleteecosystem,withtwicetheperformanceathalfthepriceofcompetingmodels超級(jí)Super全球首創(chuàng)多類(lèi)桌面（應(yīng)用、LIVE、樂(lè)見(jiàn)桌面），LIVE桌面，全網(wǎng)直播、衛(wèi)視、輪播、明星臺(tái)，24MobileInternetredefined:theworld'sfirstmobileecosystemUIwhichintegrateswithLeSuperTVandLeSuperEVperfectlyRedefiningthewayusersinteractwiththemobileInternetwithideaflowinteractionandtheabilitytodeliverexactlywhatusersTheworld'sfirstmulti-categorydesktopsystem(Apps,LiveandLeView),wheretheLiveDesktopwhichofferslivebroadcasting,satelliteTV,LeChannel,andCelebritiesChannelsroundtheclockTheLeViewDesktopallowsuserstosearch,aggregate,recommend,remarkandshare,servingasacross-devicehubwhichredefinestheboundariesofthemobileInternet跨生態(tài)、跨終端神經(jīng)EUI(EcoUserInterface)Across-ecosystemcross-device應(yīng)ThecomprehensiveecosystemwithEUIatitscorewillchangesmartphones'existingmodelofsoftware-hardwarecombination超級(jí)應(yīng)SuperLeCloud、LIVELetv'sproprietaryapps(Video,Music,Sports,LeCloudandLive+)+Letvdevices+EUI+cloudplatformDeliveringauniqueandultimateexperiencewithintegrationandthesynergyof"Platform+Content+Device+Application"智能硬Smart內(nèi)平超級(jí)云SuperCloudFromthreedesktopstoasinglemulti-10T帶寬確保樂(lè)視超級(jí)手機(jī)看視頻高清流Thefirstopencloudplatformtosupport2K/4KH.265videosinChinawith600CDNsaroundtheworld10TbpsbandwidthtodeliverasmoothmobilevideostreamingexperiencewithLeLIVE桌LiveLeViewHeadlineCustomINTRODUCTIONOFLESUB-超級(jí)手機(jī)創(chuàng)旗艦機(jī)瞬時(shí)銷(xiāo)量紀(jì)FlagshipSuperphonessetaninstantsale樂(lè)1s，旗艦殺手，下秒紅藍(lán)，上秒旗Le1s:AKnockoutINTRODUCTIONOFLESUB-超級(jí)手機(jī)創(chuàng)旗艦機(jī)瞬時(shí)銷(xiāo)量紀(jì)FlagshipSuperphonessetaninstantsale樂(lè)1s，旗艦殺手，下秒紅藍(lán)，上秒旗Le1s:AKnockoutBlowtoBudgetandFlagshipModelsSuperphonesreceivedovertenmillionpre-ordersintheten-daypre-orderperiod,withthefirstbatchof200,000beingsoldoutin3minutesand46seconds.TheyareexpectedtoprovideaportaltothemobileInternetformorethantenmillionTheimpossiblecombinationofflagshipspecsandabudgetprice(RMB1,099)madepossiblebyecosystemOcta-coreflagshipHelioX10Turboprocessor3GBRAM+32GBROMExclusiveType-CLeSuperChargetechnologythatallows3.5hoursofcalltimejustwith5minutesofchargingLeTouch,astate-of-the-artfingerprintscannerwitha6Hmirrorsurfaceand0.15srecognitionspeedEco-EUI5.5,BreakboundarieswithLe20萬(wàn)臺(tái)樂(lè)1/樂(lè)1Pro創(chuàng)旗艦機(jī)瞬時(shí)銷(xiāo)量紀(jì)20,000setsofLe1/Le1Setthefastestnewflagshipmodelsales200臺(tái)樂(lè)Max工程紀(jì)念10萬(wàn)臺(tái)樂(lè)1/樂(lè)200setsofLeMaxPrototypeEdition10,000setsofLe1/Le1Pro樂(lè)1Le1樂(lè)Le樂(lè)1Le1樂(lè)LeSold首批預(yù)1stbatchforpre-Sold6月30日12:00開(kāi)放購(gòu)Thesalestartedat12:00pmonJuneLetv11.11千元旗艦銷(xiāo)量冠軍，成為增長(zhǎng)最快的智能手機(jī)品200臺(tái)樂(lè)Max工程紀(jì)念10萬(wàn)臺(tái)樂(lè)1/樂(lè)200setsofLeMaxPrototypeEdition10,000setsofLe1/Le1Pro12萬(wàn)臺(tái)樂(lè)1/樂(lè)12,000setsofLe1/LeLe樂(lè)1Le1樂(lè)Le樂(lè)1Le1樂(lè)LeOnNov3,Le1swasfirstsoldatJD.comandWithinonehoursincethestart,thesalesofLe1sonLeMallandJD.comreachedatotalof550,000units.ThissetaninstantsalerecordforflagshipLe1sbecamethesaleschampionofnewbrandsonJD.comatthe11.11ShoppingFestival.OnChina's11.11ShoppingFestival,thesalesofLeSuperphonestotaled263thousandunits.Le1screatedthehighestsalesonJD.comasanewbrand,becamethechampionflagshipphoneat1000pricelevelandbrokethegrowingrecordforasmartphonebrand.Superphonestotalsales263,000臺(tái)/setsSold樂(lè)1/樂(lè)Pro6月16日12:00開(kāi)放購(gòu)買(mǎi)TheofficialsaleforLe1andLe1Prostartedat12:00pmonJune16TheofficialsaleforLeMaxstartedat12:00pmonJuly7Sold6月30日14:00開(kāi)啟預(yù)7月14日12:00開(kāi)放購(gòu)Availableforareservationat14:00pmonJune30Theofficialsalestartedat12:00pmonJuly14INTRODUCTIONOFLESUB-Sports世界領(lǐng)先的體育內(nèi)容World-leadingSports-relatedContent2B全球超過(guò)250項(xiàng)賽事版權(quán)，其中70%是獨(dú)家賽事，全年超過(guò)10000場(chǎng)直Rightsformorethan250sportingeventsworldwide,includingexclusiverightsINTRODUCTIONOFLESUB-Sports世界領(lǐng)先的體育內(nèi)容World-leadingSports-relatedContent2B全球超過(guò)250項(xiàng)賽事版權(quán)，其中70%是獨(dú)家賽事，全年超過(guò)10000場(chǎng)直Rightsformorethan250sportingeventsworldwide,includingexclusiverightsfor70%ofthem;livebroadcastingofmorethan10,000sportingeventsTicketThemostinnovativeTheworld'slargestcopyrightlibraryThemostintegrated高爾夫與網(wǎng)Golfandall-devicecontent足Themostopen-endedInternetsportseventbroadcastingsystemThebestecosystem-marketingorganizationF1、棒球、橄欖球F1,BaseballandO2OservicemodeThemostpowerfulsmartsoftwaredataintegratedsportse-commerceCameraThemostdiversifiedInternetsportshealthThewidest-rangingservicenetwork馬拉松Marathon&ProductCoreDemandsBusinessScopeUltimateVisionRealizationINTRODUCTIONOFLESUB-足賽意大利足球甲級(jí)聯(lián)Serie互聯(lián)網(wǎng)最強(qiáng)獨(dú)家版權(quán)賽事聚INTRODUCTIONOFLESUB-足賽意大利足球甲級(jí)聯(lián)Serie互聯(lián)網(wǎng)最強(qiáng)獨(dú)家版權(quán)賽事聚ExclusiveNewMediaRightsforPremiumRacing享有新媒體獨(dú)家最高權(quán)益及分銷(xiāo)EntitlementtoExclusiveNewMediaBenefitsand2015.8-F1方程Formula2014-6路信號(hào)還原最真實(shí)賽樂(lè)視互聯(lián)網(wǎng)電視獨(dú)家全豪門(mén)球隊(duì)專(zhuān)題資訊ExclusiveHDExperiencewithLetvInternet380matchesbroadcastliveacrossdeviceswithmulti-languagecommentaries8matchessimultaneouslybroadcastacrossfourscreensNewsupdatesofprestigiousclubsFormulaOneinMainlandChinaExclusiveNewMediaBroadcasterOn-sitecompetitioncomprehensivelycapturedbysixchannelsofsignalsources英格蘭足球超級(jí)聯(lián)PremierZhanJunjoinedLeSports世界上歷史最悠久的賽車(chē)比Theworld’smosttime-honoredracing世界最高級(jí)別摩托車(chē)賽Theworld’sfirst-ratemotorcycleracing享有新媒體獨(dú)家最高權(quán)益及分銷(xiāo)EntitlementtoExclusiveNewMediaBenefitsand2015.8-多終端232三屏(PC+PHONE+PAD日均流量1362015.4-超長(zhǎng)直播契合勒芒耐力精Eightracesbroadcastlivefrommultiplesignalsources24HoursofLeMans24HThefirstevercontinuouslivebroadcastinginChinesemediaNolessthansixhoursofcommentaryExtensivelivebroadcastinginlinewiththeLeMans2015.3-3個(gè)組全部排位賽+正四屏打通，直播全覆ExclusiveAll-mediaBroadcasterinMainlandChinaMoto3,Moto2andMotoGPAllqualifiersofthreegroups+GrandPrixracesLivebroadcastacrossfourscreensBroadcastliveinHDthroughmultiplesignal232matchesbroadcastlivefreeofchargeacrossLivebroadcastingacrossthreescreens(PC+phone+tablet)Dailyusertrafficof1.36millionINTRODUCTIONOFLESUB-網(wǎng)球、高爾Tennis中國(guó)互聯(lián)網(wǎng)第一高端體育平TheNo.1High-endSportPlatformontheInternetin中國(guó)高爾夫第INTRODUCTIONOFLESUB-網(wǎng)球、高爾Tennis中國(guó)互聯(lián)網(wǎng)第一高端體育平TheNo.1High-endSportPlatformontheInternetin中國(guó)高爾夫第一平China'sNo.1Golf2015.1.5-ATP職業(yè)網(wǎng)球巡回全年獨(dú)家直播4009站ATP1000大師賽全程13站ATP500賽事全程直400+matchesexclusivelybroadcastlivethroughouttheyearATP1000matchesacross9venuesbroadcastliveATP500matchesacross13venuesbroadcastAllATP250matchesfromthequarterfinalsbroadcastliveOver2,000hoursoflivebroadcastingtime2015.1.5-男子職業(yè)網(wǎng)球上海大師ATPWorldTourMasters1000全年100場(chǎng)+賽事直三大滿(mǎn)貫、歐巡、亞巡、LPGA最強(qiáng)版Owningrightsfor90%ofmajorprofessionalgolfeventsExclusivedigitalbroadcastrightsacrossdevicesSingle-dayonlineusersoflivebroadcastingreachinguptoSingle-daypeakviewsreachingupto2.68millionOnlinelivebroadcastingof100+matcheseveryyearUnrivaledrightsforthethreeGrandSlamgolftournaments,EuropeanAsianTourand溫布爾登網(wǎng)球錦標(biāo)WimbledonFortheNextThreeYearsExclusiveDigitalBroadcastRights更多賽MoreSportNextonlytotheGrandSlamtournamentsandtheATPWorldTourFinals(MastersCup)Theonlytop-levelATPeventinThemostinfluentialtenniseventinChinaApproximately152,000on-