項(xiàng)目五 客服技巧進(jìn)階 9. Building customer loyalty (why and how)-3

跨境電商客服CustomerServiceforCBECBuildingcustomerloyalty(whyandhow)-3AdvancedSkillsofCustomerLoyaltyTip#1RewardyourloyalcustomersRewardyourloyalcustomersTherewouldbenobodywhodoesnotliketobeappreciatedandrewarded.Weallcomeacrossawards&rewardsforachievementssowhyshouldloyaltystaybehind?Rewardingloyalcustomersshouldbeacorepartoftheloyaltyprogramsasitisoneofthekeybrandattributesthatleadtoanincreaseincustomerloyalty.RewardyourloyalcustomersHerewehavegotsomeideasonhowtoincreasecustomerloyaltyCreateearlyaccessprogramsforpremiumcustomersInvitecustomerstospecialeventstospreadpositivegoodwillCelebrateyourcustomersbyfeaturingasthemforaweek/monthGiveunadvertiseddiscountstosurprisecustomersCustomerLoyaltyTip#2ValuecustomerfeedbackValuecustomerfeedbackCustomersatisfactionandloyaltyisacrucialfactorthatdeterminesacompany’sfinancialperformance.thebestwaytofindoutifyoumeettheirexpectationsistogettheirfeedbackandimplementthem.Itisdirectlylinkedtomanybenefits,suchasincreasedmarketshare,lowercosts,orhigherrevenue.ValuecustomerfeedbackCollectingandvaluingcustomerfeedbackisagreatwaytoincreasecustomerloyalty.Askingyourclientsforfeedbackyoucommunicatethattheiropinionisimportanttoyou.Youinvolvetheminshapingyourbusinesssotheyfeelmoreattachedtoyourcompany.ValuecustomerfeedbackCollectingandvaluingcustomerfeedbackisagreatwaytoincreasecustomerloyalty.Listeningtoyourcustomers’voiceshelpsyoucreatestrongerrelationships.itisthebestwaytogainvaluablebrandambassadorswhowillspreadpositiveword-of-mouthforyou.ValuecustomerfeedbackCustomersalwaysappreciatewhenyouaskthemiftheyaresatisfiedwithyourservice.Itshowsyouactuallyvaluetheiropinionandthatyouarehereforthem,nottheotherwayaround.CustomerLoyaltyTip#3Don’thesitatetoAskforreviewsDon’thesitatetoAskforreviewsAskingforreviewsisoneoftoday’smostpowerfulcustomerretentionstrategiesandagreatwayforbuildingcustomerloyalty.That’sbecausecustomerreviewscandowondersintermsofincreasingloyalcustomers.Don’thesitatetoAskforreviewsAsamatteroffact,whatotherpeoplehavetosayaboutyourbusinesscarriesmoreweightthanwhatyouhavetosayaboutyourbusiness,eveniftheyarecompletestrangers.Infact,84%ofconsumerstrustonlinereviewsasmuchaspersonalrecommendations.Don’thesitatetoAskforreviewsHereishowtoincreasecustomerloyaltybyaskingforreviewsCollectingreviewsisoneofthebestwaystohelpshoppersturnintolong-termcustomers.Whethergoodorbad,alwaysrespondtothereviewsharedbyyourcustomers.Don’thesitatetoAskforreviewsCollectingreviewsisoneofthebestwaystohelpshoppersturnintolong-termcustomers.Italsobringstheopportunitytoturnyourhappycustomersintobrandadvocates.YoucanrequestGoogleorsocialmediareviewsviaemailandalsocanoffersomekindofincentiveforsubmittingreviews.Don’thesitatetoAskforreviewsWhethergoodorbad,alwaysrespondtothereviewsharedbyyourcustomers.Itactuallyshowsyourconcerntowardsthemandwhattheyaresayingaboutyou.Thesereviewscanturnintovaluablefeedbackthatcanimproveyourbusiness.CustomerLoyaltyTip#4SetupyourcustomerloyaltyprogramSetupyourcustomerloyaltyprogramThebeautybehindcustomerloyaltyprogramsisthatanytypeofbusinesscanimplementthisincentiveprocesstokeeptheircustomerscomingback.Consequently,BuildingacustomerloyaltyprogramcanhelpyouinthefollowingwaysSetupyourcustomerloyaltyprogramBuildingacustomerloyaltyprogramcanhelpyouinthefollowingwaysDrivedailyengagement.Acquirenewcustomersorreactivatelostcustomers.Rewardcustomersbasedontheirspending.Increaseoverallcustomersatisfaction.MaintainconsistentcustomerexperienceCustomerloyaltyprogramscanhelpyouunderstandwhatr