牛津譯林版-必修四-Reading-unit1-Advertisements上課課件整理

Unit1Advertising

Unit1Advertising1Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;（說明文）Learningaims1.Tolearnmore2letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide3Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad4

Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand5Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad6Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place7commercialadsPSAscommercialadsPSAs8What’sthedifferencebetweencommercialadsandPSAs?

Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee9ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin10Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(說明文)Doesanadvertisementtellpeo11123

Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme12StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage13Expositorywriting（說明文）

paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting（說明文）paragh14Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大綱)forapassagewiththetopic“

Familyisveryimportanttous.

”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.

Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and15ShowyouroutlineShowyouroutline16Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_17HomeworkFinishthepassageabout“Familyisveryimportanttous”,usingthestructurewehavelearntthisclassin100words.HomeworkFinishthepassageabo18

Thankyou!

Thankyou!191.一個要將中國歸于中央集權(quán)下的專制一統(tǒng)，一個要恢復(fù)天下到六國時代諸侯聯(lián)盟的松散政制。這看上去好像只是一個是否認同統(tǒng)一的歷史趨勢的問題，現(xiàn)代人常常站在統(tǒng)一的立場上去批判項羽，仿佛只有用鐵騎掃平了六國的秦王才算是一個民族英雄，其實問題并不這么簡單。2.從歷史的長時段看，統(tǒng)一的趨勢是無法阻遏的。從根本上說，它是中華民族發(fā)展到一定階段，文明內(nèi)部各部分長期交往整合的必然結(jié)果。問題只在以何種方式統(tǒng)一3.可以設(shè)想，即使沒有秦的武力，天下也終將歸于一體，這也為漢以后的歷史實際所一次次證明。無可否認的是，秦王的鐵騎確實使這一過程大大簡化了。看上去，歷史似乎少走了許多彎路，細想來卻又未必。4.先不說鐵騎下呻吟的民眾，是否也有追求自己那一點卑微的生活自由的權(quán)力，就是從文明的發(fā)展來說，統(tǒng)一的后果也有許多地方值得懷疑。5.中央集權(quán)確實加強了國家的權(quán)力，使秦漢帝國成為當(dāng)時世界上少有匹敵的強大力量。但是，作為代價，從原始社會時代開始積累起來的那一種有限民主（哪怕是統(tǒng)治階級內(nèi)部民主），也徹底喪失了。6.春秋戰(zhàn)國時期縱橫捭闔的士，逐漸變成了可以“倡優(yōu)畜之”的文人。當(dāng)秦軍焚燒著六國的宮殿，將天下一切珍奇