房地產(chǎn)企業(yè)項(xiàng)目群管理現(xiàn)狀

房地產(chǎn)企業(yè)項(xiàng)目群管理現(xiàn)狀分析摘要：近年來(lái)大型房地產(chǎn)企業(yè)紛紛進(jìn)行跨區(qū)域的多項(xiàng)目擴(kuò)張，既而項(xiàng)目群管理成為了各房地產(chǎn)企業(yè)的發(fā)展趨勢(shì)，能否對(duì)項(xiàng)目群進(jìn)行科學(xué)合理的有效管理會(huì)直接影響到房地產(chǎn)企業(yè)戰(zhàn)略目標(biāo)的實(shí)現(xiàn)。因此，對(duì)房地產(chǎn)企業(yè)項(xiàng)目群管理現(xiàn)狀進(jìn)行研究，對(duì)項(xiàng)目群管理實(shí)踐具有一定的參考價(jià)值。在國(guó)家對(duì)房地產(chǎn)業(yè)進(jìn)行連續(xù)調(diào)控的形勢(shì)下，我國(guó)房地產(chǎn)業(yè)已形成多個(gè)大型房地產(chǎn)集團(tuán)逐鹿的格局。房地產(chǎn)集團(tuán)企業(yè)為了實(shí)現(xiàn)既定戰(zhàn)略目標(biāo)，需要同時(shí)建設(shè)多個(gè)不同的項(xiàng)目，不僅每個(gè)項(xiàng)目要實(shí)現(xiàn)投資、質(zhì)量和進(jìn)度等要求，而且所有項(xiàng)目完成后才能達(dá)到企業(yè)共同的目標(biāo)，提高市場(chǎng)占有率，增強(qiáng)企業(yè)市場(chǎng)競(jìng)爭(zhēng)力，實(shí)現(xiàn)集團(tuán)化規(guī)模增長(zhǎng)。1、房地產(chǎn)企業(yè)項(xiàng)目群管理的內(nèi)涵與特點(diǎn)1.1房地產(chǎn)企業(yè)項(xiàng)目群管理的內(nèi)涵房地產(chǎn)企業(yè)項(xiàng)目群管理是按企業(yè)發(fā)展為項(xiàng)目開(kāi)發(fā)設(shè)計(jì)總譜，并幫助企業(yè)從全局的需要出發(fā)，有效整合項(xiàng)目資源，使其在統(tǒng)一的平臺(tái)上，協(xié)調(diào)一致地實(shí)現(xiàn)總體目標(biāo)。項(xiàng)目群管理是企業(yè)層面對(duì)多個(gè)項(xiàng)目的管理，是企業(yè)戰(zhàn)略的體現(xiàn)及細(xì)化。房地產(chǎn)集團(tuán)的所有項(xiàng)目都是圍繞企業(yè)的愿景、使命及戰(zhàn)略而展開(kāi)的，項(xiàng)目群管理是高效地完成一系列房地產(chǎn)項(xiàng)目而使企業(yè)的愿景、使命及戰(zhàn)略得以實(shí)現(xiàn)的基石。1.2主要特點(diǎn)學(xué)牢社房譽(yù)地序產(chǎn)駝企岸業(yè)齊項(xiàng)承目檔群夸管隔理睬最指大助的洗特隊(duì)點(diǎn)具就應(yīng)是棵：矩多遺項(xiàng)占目塞并純發(fā)準(zhǔn)、鵝階禿段桑性滅資肯源同投般入太以榨及賊多宵專死業(yè)滿協(xié)夜作帖。末示覆扣趟脫宴舌盼帖(亞1帥)冠多圣項(xiàng)恥目捐并皂發(fā)慕折癥白瑞寄復(fù)柏醬洗拖禮鵝承豈面忍對(duì)附供般不訊應(yīng)砌求瓶的彼市吧場(chǎng)附需傅求切和扇眾辟多帽的顯投流標(biāo)褲?rùn)C(jī)身會(huì)劃，者房貌地堂產(chǎn)稠企漂業(yè)映經(jīng)縱常暑會(huì)撞面瑞臨欣多跑項(xiàng)忠目勞并膛發(fā)記的擋問(wèn)虹題遠(yuǎn)，絡(luò)如椒何烈對(duì)撥項(xiàng)婚目步進(jìn)乏行推篩深選蟲(chóng)、那評(píng)頸估型、卵計(jì)眾劃浴、矛執(zhí)宜行梁與汁控揀制木已駕經(jīng)融成恭為示許認(rèn)多目房輪地海產(chǎn)增企誰(shuí)業(yè)學(xué)所這急恒需納解鏡決父的刑問(wèn)狼題化。賞與析單扭個(gè)弊項(xiàng)線目赴管搖理項(xiàng)不耽同倘的丑是尼，醬房拜地務(wù)產(chǎn)瓜企振業(yè)侄經(jīng)蛾常睡需丘要胃在由假稈定孕存安在罪多臣個(gè)鉛項(xiàng)杏目鹿的映前鵲提躁下鋒，揚(yáng)思施考憲如醋何嫩協(xié)膜調(diào)兆和然分章配揀現(xiàn)椒有峰的件項(xiàng)誰(shuí)目酷資違源葵，殊以矩期毛獲晌取威最液佳厘項(xiàng)受目念實(shí)棉施鐵組爐合昆。依廉保遞趨夕葡撈曉右(懶2招)耗階孔段努性懂資禽源釣投譯入畜與免多放專認(rèn)業(yè)國(guó)協(xié)訊作戒珍齒足纏辦星貨歇扎房悉地贏產(chǎn)捷項(xiàng)造目承本犯身威存燭在鑄嚴(yán)犬格裹的拴專菊業(yè)盜分區(qū)工圖和驅(qū)協(xié)槳作帽，宰從阿方軟案價(jià)設(shè)循計(jì)川到政初圖步伍設(shè)引計(jì)在，派再拆到扮施架工度圖刺設(shè)覺(jué)計(jì)附，近存述在疾多四專啊業(yè)溉的焰分累工那與艘協(xié)五作股，略因吩此戚在斥房獲地吳產(chǎn)茂企殼業(yè)模的勒具珍體包項(xiàng)竟目沿操賴作綠過(guò)朱程鼠中雪，火存窯在子嚴(yán)稠格泉的謎階稠段原劃適分爪和鍬專協(xié)業(yè)喉協(xié)估作暑。宣一放個(gè)另完侍整括的搶建夜筑啟設(shè)者計(jì)嶼項(xiàng)富目變經(jīng)薪常異按其照跨國(guó)戀家攔標(biāo)趁準(zhǔn)判被閉劃員分燭為棉不砍同云的威項(xiàng)領(lǐng)目亭階辰段愉，凍每科個(gè)略階罷段那都疲需廈要找不皆同構(gòu)的精專役業(yè)洗人沙員拋參纏與火，孝因給此份存慰在旦階寇段俊性蟲(chóng)資烈源欲投優(yōu)入浸的接特癢點(diǎn)蘇。索從堆具芒體秩的罩生吩產(chǎn)說(shuō)環(huán)毒節(jié)晶看社，疏在見(jiàn)資掠源店保助障狹的躬情描況因下欄，梁既魯存施在炕同訓(xùn)一栗批擺設(shè)獸計(jì)北人桐員脈參武與側(cè)到倦多宵個(gè)惹項(xiàng)喇目褲的翅方戲案繼設(shè)紗計(jì)瞧階秒段哈，蓄又仔存于在柜不喉同清的后項(xiàng)干目必階肆段吵需樹(shù)要蠅同柄一覽批繭設(shè)花計(jì)液人森員確參取加塑。葬夜恭驢圖疏嶼雜軌郊2衛(wèi)、妥房梯地沿產(chǎn)撥企逃業(yè)狐各攪發(fā)槐展棒階奉段名的耀項(xiàng)臟目濟(jì)管默理椒特告征通凡雪宿黨碰取撿籠靠欣覽由訂于餅項(xiàng)節(jié)目勵(lì)群靈管聞理刮本非質(zhì)電上蕩也譯是鳴一磁種緞項(xiàng)勿目挎管紅理鎖，糠因孕此峽項(xiàng)累目赴群探生糾命描周便期腦與椒項(xiàng)殼目啦生壇命穿周葛期先類覽似巨，蠅在閱這年里夾，皂我圈們議簡(jiǎn)忙單很地臟將俊項(xiàng)睛目陸群盜生若命創(chuàng)周裳期男劃違分鞠為饑三價(jià)個(gè)熊階能段膽：稱初晴創(chuàng)絡(luò)期賤、感成屋長(zhǎng)虜期弊和淋成漏熟列期任。水減酷妹硬庫(kù)徐你駐至(財(cái)1境)閉初鵲創(chuàng)附期詳唇偷惰仰元蔥土袍俘朋鞋巾步疫怨徐晃陷梢房酬地肆產(chǎn)脂企灘業(yè)鼠在處初抄創(chuàng)候期怎主瘦要敵靠蝴項(xiàng)特目也經(jīng)存理?yè)駛€(gè)隸人隔做斃項(xiàng)梳目言，爬企待業(yè)墻項(xiàng)按目森管屑理哀基惹本錘上還屬瑞于靜空孔白次，偵在欲創(chuàng)宴業(yè)架階饅段巡、盛發(fā)儲(chǔ)展勝初乖期勒階淡段北的夫公辨司扣大琴多茶如桂此密。父當(dāng)卻項(xiàng)果目耗開(kāi)挺始友多建起拖來(lái)駁時(shí)趙，糖企烘業(yè)昌發(fā)叢現(xiàn)偉單驅(qū)靠竊個(gè)乘人公，療項(xiàng)巨目承無(wú)豬法近提丸供劫客虛戶漂合犯理農(nóng)的域價(jià)曾值勇或宗由條于爛發(fā)少展級(jí)起全來(lái)雕后罰，餡不縣能勵(lì)及戀時(shí)輛補(bǔ)顛充葡上靠合舊適奉的指項(xiàng)悶?zāi)窟~經(jīng)眾理坦就逮隨服便堤抓犧人乞來(lái)障，鳳但娃由捧于秘經(jīng)到驗(yàn)其稚睬嫩臺(tái)，肢不攤能認(rèn)完苗成話項(xiàng)好目淹或賤項(xiàng)涂目葵失滋敗唯開(kāi)謙始嶼增淘加詠，擠企嫌業(yè)混意團(tuán)識(shí)料到詢這雙些扭問(wèn)駁題謹(jǐn)，裹公蹈司船開(kāi)沒(méi)始響設(shè)短立卸獨(dú)鑄立芹的孔崗鎖位獵或乏投慕入耍一單定短的尊資溫源擔(dān)進(jìn)程行壁管覺(jué)理炊，粱此港情成形呢通裳常秧存榴在想于勸發(fā)殘展孕階遠(yuǎn)段傻的磚公敵司誼，尤此浪時(shí)在通汽常斑是軟某蓋副鍵總勝或匪總止監(jiān)膨負(fù)叨責(zé)供公佳司分所異有敵項(xiàng)惕目令，思開(kāi)度始要有呼一歐些起項(xiàng)旦目逼管景理醒方慰面遍的短制愿度蘿，閉通車常竟為尸技海術(shù)管部值門(mén)置制命度醒。枝(勉2刷)項(xiàng)成下長(zhǎng)柳期呈僻爐敘歡殲姜折膚等處提在鼠成須長(zhǎng)笛期車的嫂房夕地役產(chǎn)絮企觀業(yè)劫一繩般箏要翻進(jìn)然行亂專昂業(yè)鵝化解擴(kuò)悟張長(zhǎng)，禾企狂業(yè)舞開(kāi)朋始欣建峰立找項(xiàng)喇目司過(guò)走程報(bào)管趁理湯相論關(guān)停制汪度晚，忙投逃入邊相紋應(yīng)朽資牌源些進(jìn)鄉(xiāng)行鐵項(xiàng)叨目胖過(guò)強(qiáng)程飯管缸理?yè)?，年開(kāi)于始黎建鐵立輩企屆業(yè)扮項(xiàng)具目耳管挨理鏡知叉識(shí)壺庫(kù)植、屈建旦立林企主業(yè)皺定即額柜等稍企仁業(yè)氏項(xiàng)罩目第管剩理斃關(guān)靠鍵枕數(shù)憑據(jù)叨庫(kù)李，帽此屋階敵段免公計(jì)司脹大畫(huà)多鐘發(fā)遍展舞到虎一莊定救程去度尊甚纖至今是嫂開(kāi)墳始呢進(jìn)盤(pán)入呀成堂熟秤期材，朗在劉此綢階眼段陣企鳳業(yè)膀?qū)χ祉?xiàng)符目粉的積成翁本揚(yáng)控闖制者要顫求天開(kāi)惡始饒加酒強(qiáng)序。語(yǔ)意損局傳狐附來(lái)橫甚仰連劑殲蛇意巨輪(質(zhì)3秧)柄成猶熟仁期語(yǔ)陜留克咽社勿向島贊旨備在目成烏熟租期量，捎房擦地梅產(chǎn)急企歐業(yè)堅(jiān)進(jìn)傅行旦一控體矛化館、麻多獅元餅化樣發(fā)霞展野戰(zhàn)裕略販，項(xiàng)鞏服固臣自碎己越的補(bǔ)市斥場(chǎng)愁份報(bào)額飯。配此牧?xí)r塘企法業(yè)略擁史有煌完疑善列的酬項(xiàng)振目品管宏理伯體劈系塔制允度燙，湯組戲建挪專燃業(yè)揮的疊P飛M盾O流來(lái)鋸開(kāi)途展遞企技業(yè)鵝管訴理委，撞項(xiàng)四目修管掌理殺知堂識(shí)確庫(kù)貫?zāi)軗?jù)滿快足角大查多觸數(shù)棚類悼似飽項(xiàng)撕目陳應(yīng)梢用帝，粉企渾業(yè)南項(xiàng)具目如成跳本惠標(biāo)接準(zhǔn)購(gòu)化魯，喬此裕階漂段關(guān)為今高售級(jí)延階上段稼，鍵通斜常用為庭成粱熟你期扮企徑業(yè)政，振各鞭個(gè)映項(xiàng)知目涉資求源嬌能警通銹過(guò)涌企蛙業(yè)權(quán)合格理狠進(jìn)炮行巡配設(shè)備染，通且猶個(gè)芽人押影貧響詢力展為頃最屠低媽。剃你么霸萬(wàn)侍防壘錦可3棋、深房旅地沿產(chǎn)異企濱業(yè)吧項(xiàng)地目屑群收管撈理紙的騾重練點(diǎn)無(wú)和纖難片點(diǎn)灘再汁露款耗際艦牌游項(xiàng)哭目飼群袖管享理習(xí)雖腫來(lái)局源險(xiǎn)于宗項(xiàng)筆目繳管兼理通，袖但議它揉無(wú)縫論誦從互戰(zhàn)唇略榆高帽度椅，吐還翠是將管聲理謠范紙圍拉、誼管盜理旅內(nèi)更涵陡、糊復(fù)蔥雜盡性輔、鹿不泉確讓定蜂性繼都賣遠(yuǎn)攜遠(yuǎn)澇超煩越疊于辰項(xiàng)襲目庸管詠理咸?？伤炔荒貎H掙包翅括偷范托圍幅管害理評(píng)、啟時(shí)幸間侵管招理青、衛(wèi)成么本鐵管間理飼、鳳人竭力踩資早源夏管洞理束、壟質(zhì)益量薯管候理德、幻溝團(tuán)通絡(luò)管礙理戴、紫風(fēng)賭險(xiǎn)戴管機(jī)理院、仇采游購(gòu)臘管腐理股、舅綜瓣合嬌管遠(yuǎn)理抽，襲還屈包鉗括留協(xié)鄉(xiāng)同態(tài)管勵(lì)理飼、睜知吧識(shí)國(guó)管虛理協(xié)等母體作現(xiàn)遙項(xiàng)扯目駁群捏管坑理魄特避點(diǎn)堡的悔管匪理籃要看素闊。算項(xiàng)慢目監(jiān)群寸管陵理驚有號(hào)自抵身見(jiàn)的期重壯點(diǎn)賀和亡難館點(diǎn)遵。趟擾氧筑奉維玩蠻逐終劃善(彩1互)柔項(xiàng)毫目城群芽的綢風(fēng)夸險(xiǎn)獨(dú)管獄理放。厭由殖于薯項(xiàng)螺目獎(jiǎng)群速組憤織逝龐襪大點(diǎn)且羅處輝于姻動(dòng)山態(tài)誼變軌化付中參而車極誼易于產(chǎn)拿生節(jié)隱脂性可風(fēng)絞險(xiǎn)后，挪影腿響志組遷織躺終危極喊目翁標(biāo)變的種完泄成頁(yè)，紐必另須駐建塔立源項(xiàng)果目匯群吉風(fēng)漠險(xiǎn)微集式成瞧平完臺(tái)映，授將孫各緒個(gè)羊單耐體飼的浙隱溪性蠟風(fēng)川險(xiǎn)駛轉(zhuǎn)物化做成數(shù)顯通性辟風(fēng)絨險(xiǎn)每在東組您織很內(nèi)具部陣共股享財(cái)分叢解耐。扯按扒照侍復(fù)滔雜潤(rùn)系閣統(tǒng)掩理甘論眨，洽項(xiàng)震目惕群嘩的攜基集本城結(jié)臟構(gòu)丟屬網(wǎng)于甚星捕型林結(jié)熟構(gòu)伶，馬這競(jìng)種筒結(jié)偉構(gòu)宿具諒有初容達(dá)錯(cuò)壩性照，劍一償條嶺支疼線樣差親錯(cuò)全能耐由久其睬它御線凍路袋彌派補(bǔ)宴。禮項(xiàng)碑目堆群魚(yú)管綱理畫(huà)者偷可惠以庸通恨過(guò)時(shí)調(diào)反配登資洗源咬，淚化攪解太某婦個(gè)周子蟻?lái)?xiàng)誦目倆或慌單穿元隱的靜差斗錯(cuò)寇，耀保絨證愁實(shí)藍(lán)現(xiàn)與項(xiàng)沃目網(wǎng)群常的撇最助終東目糧標(biāo)收。截夸屈示穩(wěn)側(cè)擊誤具曉(苦2島)倍項(xiàng)柿目羨群渠的波H離R棍管膏理太。捆項(xiàng)反目牢群掙經(jīng)睡理賴的怒能權(quán)力削水心平棋直謹(jǐn)接字影蔥響丈到臣組金織塞實(shí)背施箱知親識(shí)不管暗理持的鵝水差平竭和仔組吩織爽戰(zhàn)肌略眠目撤標(biāo)至的結(jié)實(shí)鑼現(xiàn)累。數(shù)項(xiàng)孝目右群貨經(jīng)扔理命應(yīng)星該堤注兄重吐學(xué)變習(xí)顆型攀組尼織程開(kāi)乳放錫性合文有化算的虧建雨立們培漂養(yǎng)裹，收讓摸戰(zhàn)澆略費(fèi)層糟、枝運(yùn)負(fù)作算層掃共選享笨知肆識(shí)褲良著性件互喝動(dòng)城，網(wǎng)才透能睬形專成按有孩效匙的歲執(zhí)漆行畏力癢。鋒但溫目股前辣存鍛在孝的隨項(xiàng)宮目言群違管醫(yī)理嬸者余多撕是赴從容那餃些活優(yōu)儲(chǔ)秀畜的碎項(xiàng)痕目灣管獵理藝者想中回提暴升享而銳來(lái)績(jī)的花，用這挎些鑒項(xiàng)素目丟群克管肢理賓者茄中不絕染大系多錦數(shù)效雖鹿說(shuō)名擔(dān)炒任趟著獄項(xiàng)撇目血群起管各理球的育角憲色血，紙但錯(cuò)是儀其捕思稀想罰、動(dòng)理刻念工、動(dòng)行屬為缺、廳態(tài)指度避均抄還片處性在束項(xiàng)猶目宅管各理屯的兇層躺次倡上圍，壟從重而擋導(dǎo)翼致沸項(xiàng)綢目私群道利羞益墾的扔受增損狡。竹因羨此碧，馳在甚提璃升壓項(xiàng)傳目獨(dú)管打理債者剝職程位妖的肅同塵時(shí)送，效如座何頸有躁效島地蘆提截升攔他證們瘡的伏能暈力科是這必涌須只面兇臨挨的乘一規(guī)個(gè)怠重培要晃問(wèn)徑題時(shí)。倍斜果規(guī)眼忘寶惜鑰游(離3憂)異項(xiàng)畢目搖群移的腹協(xié)脊同俯管竭理動(dòng)。豈項(xiàng)須目嘗群界管匙理寧的魚(yú)一旺個(gè)勺首勺要糧作摟用達(dá)就蹤是私協(xié)狹調(diào)鼻群直內(nèi)攜各愛(ài)個(gè)鋪?lái)?xiàng)板目株之寇間今的膜關(guān)邀系玉，陶但掏是等具珍體時(shí)下偶來(lái)蚊如恒何薯協(xié)造調(diào)嗓，毯怎施樣姥協(xié)魯調(diào)詢才備會(huì)柜令揚(yáng)各幼個(gè)酸項(xiàng)肥目熱都巷滿尺意莊，慨最宿終斤得擋到丘“框1蔽境+疊滑1參>溝2訊”你的軋效沖果滿，律這椒是境項(xiàng)鑄目畜管仗理愛(ài)研迅究頁(yè)的獄重騰點(diǎn)鏡也晉是疫難吳點(diǎn)鴿。齒目澡前絹在移項(xiàng)雹目圣群宰的得管坡理階過(guò)蔽程乏中根，省主座要個(gè)按意照額績(jī)匆效萍競(jìng)棋爭(zhēng)總的循機(jī)線制隆對(duì)紡待纖單曠個(gè)準(zhǔn)項(xiàng)連目討之惜間貴的暗關(guān)蓮系源，叼對(duì)丙績(jī)雷效晌好胃的夢(mèng)項(xiàng)茄目耐重疫點(diǎn)肺照食顧枕，彈包總括貢物據(jù)資含的偷優(yōu)曉先饅供錫給維，逼管旋理第上劃給房予家盡案量紹多駐的叢授毯權(quán)京等恒。出在燙這購(gòu)種怖情命況欄下雀項(xiàng)設(shè)目扁之丹間弊的念協(xié)火作滔無(wú)博疑闖會(huì)墻大懂打周折良扣息，闖從叛而顏也愈就北降敞低會(huì)了鏟項(xiàng)饅目怠群作的師管真理矛績(jī)棟效茶和臟整捕體拐利多益肢，額阻身礙推組尤織種戰(zhàn)榮略尊目同標(biāo)凱的酒實(shí)古現(xiàn)洋。寺蒼邊集僅槽朝路恭餅武罷怕歸序撈4卻、睡結(jié)陵語(yǔ)坦通幅宣點(diǎn)框畜序咸堆祖瞞韻繩劈墾隨搶著放我懲國(guó)蒙房舌地芽產(chǎn)吸行繼業(yè)擺的肚快握速去發(fā)偏展慶，甜越丟來(lái)脆越燦多藏的站房就地罪產(chǎn)襪企益業(yè)騙將偷會(huì)羽面刊對(duì)際項(xiàng)彈目固群偏管劈理妥問(wèn)問(wèn)題廟，貢項(xiàng)滑目目群牽管渾理逃必塊將久會(huì)晴成乓為豈項(xiàng)竿目峰管音理各新利的咬發(fā)賽展牌階鄭段量。水梅求菊掏州最品韻參球考廁文奇獻(xiàn)吊：忍練災(zāi)宮搶房煎荷泊恩[凍1挪]墾傅甘道茅春紀(jì)，蘆