跨文化商務(wù)溝通Wk11-Intercultural-Business-Communication課件

InterculturalBusinessCommunicationWeek11InterculturalBusinessCommuni1Contents

InterculturalCommunication(continued)BusinessEtiquette

-InitialContact -Farewell -BusinessAttire -ThanksandResponses -BusinessCard -Complimentsandresponses -TermsofAddress -Refusals -Greetings -TopicChoices -Appointments -DinningEtiquette -Gift-givingEtiquetteContentsInterculturalCommuni2BasedonOberg’s,5stagesdefined:CulturalShock1.ExcitingandNew2.Frustrated

3.RelaxandLaugh5.Adjusted4.RejectionandRegressionBasedonOberg’s,5stagesde3ThoughtPatterns

HolisticThinking(High-context)

-Thinkingfromtheperspectiveofthewhole,withalltherelevantpartstakenintoaccount

AnalyticThinking(Low-context) -ThinkingbydividingthewholeintoconstituentsorpartstoanalyzethefeaturesorrelationsbetweenthepartsThoughtPatternsHolisticThin4ICCcomprisestheknowledgeofwhentospeak,whennottospeak,aboutwhat,withwhom,whereandinwhatmannertotalk,andtheabilityto“accomplisharepertoireofspeechacts,totakepartinspeechevents,andtoevaluatetheiraccomplishmentbyother”(Hymes,1972:277).InterculturalCommunicationCompetenceICCcomprisestheknowledgeo5Components -MichaelCanaleandMerrillSwain -4indispensablecomponents

*Linguistic *Sociolinguistic *Discourse *StrategicCompetenceInterculturalCommunicationCompetenceComponentsInterculturalCommu6

KeyFactors

ByMarianWiseman -Knowledge -Motivation -Skills(actions)

ByChenGuoming&WilliamStarosta -Sensitivity -Awareness -AdroitnessInterculturalCommunicationCompetenceKeyFactorsInterculturalCom7BusinessEtiquetteBusinessEtiquette

Mannersandbehaviorconsideredacceptableinsocialandbusinesssituations

-HowtodosomethinggracefullyProtocols

Customsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariouscultures -WhattodoinagivensituationBusinessEtiquetteBusinessE8ProtocolElements8protocolelements -names -giftgiving -rankandtitle -food -time -drink -communications -behaviorAccordingtoCarlA.NelsonProtocolElements8protocol9

InitialContacts -Makeaninitialcontact/appointment -Amountofadvancenoticebetweenthecontact andappointment

-e.g.LatinAmerica,Egypt,SaudiArabia,ChinaNamingSystems

-Whichnametouse -whentouseaname

-e.g.U.S.,GreatBritain,Germany,ChinaBusinessEtiquette

InitialContactsBusinessEtiq10

BusinessCard

-Europe-Anexpectedpartofalbusiness introductionsandmostpersonalones

-Asia-Ameaningfulritual,esp.Japan -BilingualCardspreparation -Rank/Title/Profession/Position/Degree

AvoidcoloredtypeandpaperBusinessEtiquette

BusinessCardBusinessEtiquet11BusinessEtiquetteSocialEntertainment--DiningPracticesCollectiveApproachstressessymbolismandritualPluralistmethodismorepragmaticandegalitarianTimeandplacetodinningMannerofeatingNumberofthecoursesWhattoorderandeatBusinessEtiquetteSocialEnt12

SeatingArrangement

-Mostimportantguestinahonor relativetothehost -FrenchMethod/BritishMethodBusinessEtiquette

SeatingArrangementBusinessE13BusinessEtiquette

FrenchMethodHOSTMostIMPFemaleGuestNextMostIMPFemaleGuestDinnerTableHOSTESSNextMostIMPMaleGuestMostIMPMaleGuestBusinessEtiquetteFrenchMet14HOSTMostIMPFemaleGuestNextMostIMPFemaleGuestHOSTESSNextMostIMPMaleGuestMostIMPMaleGuestBusinessEtiquette

BritishMethodDinnerTableHOSTMostIMPFemaleGuestNext15BusinessEtiquette

ChineseMethodHOSTLeastIMPGuestNextLeastIMPGuestMostIMPGuestHOSTESSNextMostIMPGuestDinnerTableBusinessEtiquetteChineseMe16

Tipping

-Nonverbalcommunication -Countrieswithmoreextrovertedand neuroticpeople(e.g.U.S.) -Extrovertedculture

(outgoing,dominating,socialpeople)

-Neuroticculture

(Pronetoguiltandgeneralanxiety) -atipof15%ofthebill(generous) -20%ofthebill -Non-tippingcultureBusinessEtiquette

TippingBusinessEtiquette17BusinessEtiquette

Gift-givingCustomsReminderofpleasanttimesandfriendshipsArt,integralpartofbuildinginterculturalprofessionalandsocialrelationships-Gift-givinginAmerica/China/JAPANBusinessEtiquetteGift-givi18

Gift-givingCustomsBusinessEtiquette

Gift-givingCustomsBusinessE19BusinessEtiquette

Gift-givingCustomsBusinessEtiquetteGift-givi20BusinessEtiquette

BusinessDress

-Pers