專業(yè)術(shù)語廣告公司hr常用詞匯

廣告公業(yè)〔hr〕專業(yè)詞匯advertisingmessageartartdirectionartistartdirectorbigideabrainstormingcommunicationsmediaconceptualizationcopywritercreativebrief創(chuàng)意總監(jiān)creativedirector創(chuàng)意過程creativeprocesscreativepyramidcreativecreativityemotionalappealsexplorerfact-basedthinkinginformationaljudgemandatoriesmessagestrategynonverbal產(chǎn)品概念productconcept理性訴求rationalappeals目標(biāo)受眾targetaudiencetechnicaltransformationalvalue-basedthinkingverbalvisualizationwarrioranimaticanimationtechniquesaudioNo.1benefitheadlinesbodycopyboldfacecamera-readyartcastingbriefclose命令式標(biāo)題commandheadlinescomprehensivelayout/compdemonstrationdesigndevicecopy對白/dialog/monologcopydonut標(biāo)題headline吸引技巧hookiconillustratorsinstitutionalcopy整合廣告integratedcommercialinteriorparagraphsitalicjingles肩題kickerlayoutlead-inparagraphlifestyletechniqueslogotypesmnemonicdevicemusicalcommercialsmusicallogonarrativecopy聞/news/informationheadlinesoncamerapasteupphotographers圖片說明式正文picture-captioncopypicture-windowlayoutposter-styleformatpresentercommercial啟發(fā)式標(biāo)題provocativeheadlinesquestionheadlinesradiopersonalityscriptseal簽名signaturecutssliceoflifeslogansstoryboardstoryboardroughsstraightannouncement直接推銷式正文straight-sellcopysubhead標(biāo)題句taglinestestimonialtextthemelines小樣thumbnail收尾trialclose圖形局部visualsvoiceoveranalogproofanimationanswerprintapertureaudioconsole底片baseart出血版bleedsbluelinecamera-readyartcharactr-countmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmediadigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfour-colorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreeninteractiveTVjobjacket出格kerning電腦亭kioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmassaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenueplatformlicensingpostproductionphaseprepressphasepreproductionphaseprintproductionmanager印刷制作過程printproductionprocessprivateaudiencevenueproducer制作階段productionphaseresidualfee反差套印reverseknockoutsansserifscaleserifsessionspecialeffects插播廣告spots剝版strippingsuperstalentteleprompter課本紙textpapertexttypetraptypefamiliestypographyWebword-countmethodworkprintwritingpaperadvertorial提倡廣告advocacyadvertising伏擊式營銷ambushmarketingaudiovisualmaterialsbulletingboardscommunityinvolvementcorporateadvertisingcorporateidentityadvertisingcrisismanagemententertainmentexhibits特寫featurearticleshouseorganinkindinstitutionaladvertisinglobbyingmarketprepcorporateadvertisingmarketingpublicrelationnews/pressrelease意見抽樣opinionsamplingphilanthropyposters傳媒炒作pressagentrypress/mediakitpublicaffairspublicrelationspublicrelationsadvertisingpublicitypublics聘請廣告recruitmentadvertisingreputationmanagementspeechwritingsponsorshipvenuemarketingvideonewsrelease廣告禮品advertisingspecialty自動取款機(jī)ATM根本巴士單位basicbus展臺booths路牌bulletinstructure車內(nèi)尾部招貼car-endposters電影貼片廣告cinemaadvertising名錄directories8張招貼eight-sheetposters電子顯示屏electronicsigns陳設(shè)品exhibits陳設(shè)媒介exhibitivemedia全面登場fullshowing全球定位系統(tǒng)GPS車內(nèi)廣告牌insidecards100露出數(shù)100showing戶外媒介out-of-homemedia車體招貼outsideposters包裝packaging獎(jiǎng)品premiums產(chǎn)品安插productplacement登場showing看板spectaculars標(biāo)準(zhǔn)戶外廣告standardizedoutdooradvertising成品招貼stockposters優(yōu)待贈券take-ones出租車外殼taxicabexteriors終點(diǎn)站招貼terminalposters張招貼架30-sheetposterpanel整車牌位totalbus商業(yè)呈現(xiàn)會tradeshows交通廣告transitadvertising車站棚廣州廣告transitshelteradvertising錄像手冊videobrochure廣告印象advertisingimpression廣告反響曲線advertisingresponsecurve留意度attentionvalue受眾audience受眾目標(biāo)audienceobjectives間歇式排期blinking品牌開發(fā)指數(shù)branddevelopmentindex集中式bursting品種開發(fā)指數(shù)categorydevelopmentindex發(fā)行量circulation持續(xù)性continuity持續(xù)式continuousschedule本錢效益costefficiency單位本錢costperpoint千人本錢costperthousand創(chuàng)意組合creativemix分布目標(biāo)distributionobjectives有效頻次effectivefrequency有效到達(dá)率effectivereach暴露值exposurevalue市場、資金、媒介、組合、方法5Ms起伏式flightingschedule頻次frequency總印象grossimpressions毛評點(diǎn)grossratingpoints市場markets組合mechanics媒介media媒介籌劃mediaplanning媒介載體mediavehicles訊息力度messageweight方法methodology組合媒介法mixed-mediaapproach資金money驅(qū)動值motivationvalue觀看時(shí)機(jī)opportunitytosee脈沖式pulsingschedule視聽率rating到達(dá)率reach每冊讀者數(shù)readerspercopy近期籌劃recencyplanning路障式roadblocking外溢媒介spillovermedia增效效應(yīng)synergy電視戶televisionhouseholds發(fā)行量審核局ABC出血bleed批量折扣bulkdiscounts行業(yè)雜志businessmagazines發(fā)行量審核circulationaudit分類廣告classifiedads紐約分類廣告網(wǎng)絡(luò)CANNY分類圖片廣告classifieddisplayads截稿日期closingdate彩色樣品紙條colorstrip混合收費(fèi)制combinationrates消費(fèi)者雜志consumermagazines合同收費(fèi)制contractrate贈閱發(fā)行controlledcirculation聯(lián)合形式cooperative/co-opprograms千人本錢CPM封面日期coverdate封面位置coverposition購物雜志custommagazine日報(bào)dailynewspapers人口版demographiceditions圖片廣告displayadvertising實(shí)際收費(fèi)earnedrates農(nóng)業(yè)刊物farmpublications統(tǒng)一收費(fèi)制度flatrate香味紙條fragrancestrips頻率折扣frequencydiscounts黃金版位fullposition門式折頁gatefold地理版geographiceditions根本發(fā)行量guaranteedcirculat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