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KentuckyFriedChickendesignedbyCongCong
outline:IntroductionHistoryMenuKFC'svaluesCultureStrategyOperationManagementStaffEffectComparision
KFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.
ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.IntroductionColonelHarlandSandersIntroduction
KFCiscurrentlyoneofthelargestbusinessesoftheglobalfoodserviceindustryandiswidelyknownaroundtheworldasthefaceofColonelSanders.TheColonelhasspreadhisindustrycurrentlytomorethaneightycountriesglobally.Everyday,nearlyeightmillioncustomersareservedaroundtheworld.HistoryHarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.18971930s
Intheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.1939sHarlandSanders'sskillandreputationtoattractalargenumberofcustomers.Inrecognitionofhiscontributiontoculinaryindustry,HarlandSanderswasnamedaKentuckyColonel.1960sThroughouttheUnitedStates,peopleenjoyKentuckysuckingreferstothechickenflavor.Graduallyintopeople'slives.1980stheColoneldied,theirhomestategovernmentgivesitsHonoraryLife.Menu
KFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.Menu1.Economicluxurymeal2.Suckingmeanschickenflavormeal3.NewOrleansroastchickenburgermeal4.Crispfresh/spicychickenburgermeal5.Mexico/oldBeijingchickenrollmeal6.NewOrleansroastwingsmeal7.Spicychickenwingsmeal8.Chuanlanenniufive-meal9.WholeshrimptoJaneFortmeal10.BlackPeppertenderbeefrice11.Goldencurryporkchopwithrice12.NewOrleansroastchickenFort13.Freshcrispy/spicychickenburger14.PastoralchickenFortAndsoon...KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeCultureKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellenceStrategyMainbusinessstrategyBecometheleaderofmorebrandintegration!Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!ModeofoperationAchainformIndustrializedproductionStandardizedproductsLocalemployeeRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesare
madein-storeAnewkindoffoodpermonthOperationManagementWiththecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、"cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:bigger
InChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.StaffCompanyhumanresourcemanagementPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipAssistantmanagerThestoremanager"Employeegrowladder"EffectKFC'seffectinchinaInChina,KFChasbeenopened1,000230storesduring16years.100%productmaterialsfromChina.Hundredsofmillionsofdollarswaspurchasedeveryyear.KFChasestablished480enterprisessuppliernetworkinChina.Everyyear,directlyorindirectly,creating23millionjobopportunity.ComparisionVSComparisionKFCHeadquarterslocation:USAEstablishedtime:1952BusinessScope:westernfastfoodCompanyslogan:WeDoChickenRightStaffquantity:840thourand(2007)McdonaldsHeadquarterslocation:USAEstablishedtime:1954BusinessScope:Fast-foodchain,DessertCompanyslogan:I‘mlovin’itStaffquantity:390thourandComparisionMcDonald'sandKFCindifferentcountry:IntheUnitedStates,thescaleoftheMcDonald'sfarmorethanKFC.ButinChina,theKFCtoentertheChinesemarketearlierthanMcDonald's,andthesizeofthescaleofthefarmorethantheMcDonald's.KFC——本土化戰(zhàn)略Mcdonalds——全球化戰(zhàn)略GlobalizationstrategyLocalizationstrategyComparisionGlobalizationstrategypklocalizationstrategyMcDonald's:globalizationstrategy-moreinclinedtostrategicmanagementadjustments.麥當(dāng)勞:全球化戰(zhàn)略——更傾向于戰(zhàn)略性的經(jīng)營調(diào)整
Kentucky:localizationstrategy-"doinRomeastheRomansdo"肯德基:本土化戰(zhàn)略——“入鄉(xiāng)隨俗”ComparisionChina’sMcDonald"isstilltheworldofMcDonald's."“中國麥當(dāng)勞,仍是全世界的麥當(dāng)勞?!?China'sKFC,slowlybecometheChineseofKFC."“中國肯德基,慢慢成為中國人的肯德基。”KFC'sstrengthⅠ"jumpstart",firstimpressionsaremostlastingⅡfranchise,acceleratedevelopmentⅢChinesecharacteristic,thepositiveinnovationⅣsciencelocation,efficientoperationⅠ“搶跑”,先入為主Ⅱ特許經(jīng)營,加速發(fā)展Ⅲ中國特色,積極創(chuàng)新Ⅳ科學(xué)選址,高效運(yùn)營ComparisionIntheUnitedStates,KFChasbeenalow-endproducts,butinChina,it
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