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UNIT3Copyright
第1頁(yè)/共65頁(yè)Intellectualpropertyhastheshelflifeofabanana.
BillGates
第2頁(yè)/共65頁(yè)BackgroundInformationUnitOverviewLesson1Lesson2SupplementaryReadingAgendaHomelistening第3頁(yè)/共65頁(yè)
Copyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks.Nowadaysinthedigitalage,thedigitaltechnologyanddigitalcommunicationsnetworkssuchastheInternetandpersonalcomputershaveraisedchallengingissuesforcopyrightprotectionduetotheeaseofreproduction,disseminationandstorageofcopyrightedcreativeworks.Inthisunit,thestatusquoofphenomenaassociatedwithcopyrightsuchasmovieandbookpiracywillbepresented,variousfactorscontributingtothephenomenawillbediscussed,andpotentialsolutionstothecopyrightinfringementproblemwillbeconsidered.Studentswillacquireabetterandmorethoroughunderstandingaboutcopyrightprotectionthroughvariouslistening,watching,readingandspeakingactivities.Theywillalsoconductreal-lifelearningprojectslikesurveyingcollegestudents’awarenessofcopyrightanddebatingon“MoviePiracySentence:DoesthePunishmentFittheCrime”withtheirpeerstoputwhattheyhavelearnedinclassintouse.UnitOverview第4頁(yè)/共65頁(yè)Background
InformationCopyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks.Itbeginsatthemomentofcreationwhentheworkofauthorshipisfixedinatangiblemedium.Thethreeelementsforcopyrightownershipandprotectionarecreativity,originalityandfixation.Copyrightownersholdtheexclusiverighttouseorauthorizeotherstousetheirliteraryorartisticworksonagreedterms.Literaryworksincludenovels,poems,plays,referenceworks,newspapersandcomputerprograms;databases;films,musicalcompositions,andchoreography,whileartisticworkscoverpaintings,drawings,photographsandsculpture;architecture;advertisements,mapsandtechnicaldrawings.Theuseofthoseworkscanbeintheformofreproduction,publicperformance,recordings,broadcastingandtranslationoradaptation.第5頁(yè)/共65頁(yè)
Copyrightprotectionincludesbotheconomicrightsandmoralrights.Copyrightownersenjoyeconomicrightswithatimelimitof50yearsafterthecreator’sdeathaccordingtotherelevantWIPO(WorldIntellectualPropertyOrganization)treaties.Suchalimitenablesbothcreatorsandtheirheirstobenefitfinanciallyforareasonableperiodoftime.Moralrights,ontheotherhand,involvetherighttoclaimauthorshipofawork,andtherighttoopposechangestoitthatcouldharmthecreator’sreputation.第6頁(yè)/共65頁(yè)
Theprimarypurposeofcopyrightlawisnotsomuchtoprotecttheinterestsoftheauthors/creators,butrathertopromotetheprogressofscienceandtheusefularts--thatisknowledge.Toaccomplishthispurpose,copyrightownershipencouragesauthors/creatorsintheireffortsbygrantingthematemporarymonopolyorownershipofexclusiverightsforaspecifiedlengthoftimesothattheirworkscanbedisseminatedwithoutfearofunauthorizedcopyingorpiracy.Thisinturnhelpsincreaseaccesstoandenhancestheenjoymentofculture,knowledge,andentertainmentallovertheworld.Thefieldofcopyrightandrelatedrightshasexpandedenormouslywiththetechnologicalprogressofthelastseveraldecades.DisseminationofworksviatheInternetisbutthelatestdevelopmentwhichraisesnewquestionsconcerningcopyright.WIPOisdeeplyinvolvedintheongoinginternationaldebatetoshapenewstandardsforcopyrightprotectionincyberspaceandsettingdowninternationalnormsaimedatpreventingunauthorizedaccesstoanduseofcreativeworksontheInternetorotherdigitalnetworks.
第7頁(yè)/共65頁(yè)LessonOneLead-inAudiostudioVideostudioSpeakingworkshopProjectbulletin第8頁(yè)/共65頁(yè)Lead-inTask1Task2Task3第9頁(yè)/共65頁(yè)Task1
DescribingthePictureDescribethepicturesfirstandthendiscusswhetherGoojjehasinfringedonthecopyrightofGoogleandthereasonsbehindsuchanaction.
第10頁(yè)/共65頁(yè)Task2ReflectingontheReading1.Whatiscopyright?
ReadthroughtheSupplementaryReadingpassageonpage131,andanswerthefollowingquestions.Answer:Threerequirementsmustbemet,i.e.fixation,originalityandminimalcreativity.
Answer:Copyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks./Copyrightisprotectionprovidedbylawtotheauthors/creatorsof“originalworksofauthorship”expressedinanytangiblemedium.
2.Whatrequirementsmustbemetsothatcopyrightownershipandprotectionisavailable?
第11頁(yè)/共65頁(yè)3.AccordingtotherelevantWIPOtreaties,howlongdotheeconomicrightsofcopyrightlast?
Answer:50yearsafterthecreator’sdeath.
4.Whatisthepurposeofprotectingcopyright?
Answer:Themainpurposeistohelpincreaseaccesstoandenhancetheenjoymentofculture,knowledgeandentertainmentallovertheworld.
5.Whatisthelatestdevelopmentthathasraisednewquestionsconcerningcopyright?
Answer:DisseminationofworksviatheInternet.
第12頁(yè)/共65頁(yè)Task3ExpandingYourVocabularyA.tomakesth.strongerortomakepolicies,regulations,orpunishmentsfirmerorstricterB.theactofcommittingmoneyorcapitalinordertogainafinancialreturnC.theillegalcopyingofthingssuchasbooks,videotapes,computerprogramsandsoonD.thelegalrightgrantedtoanauthor,acomposer,aplaywright,apublisher,oradistributortoexclusivepublication,production,sale,ordistributionofaliterary,musical,dramatic,orartisticworkE.madetolookvaluableorgenuine,usuallyinordertodeceivepeopleF.topreventordiscouragefromacting,asbymeansoffearordoubt
Readthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.1.copyright
2.deter
3.toughen
4.piracy
5.fake
6.investment
第13頁(yè)/共65頁(yè)AudioStudioWordBank1.blockbuster 流行佳作,受到廣泛普及和銷(xiāo)售量巨大的事物2.renaissance 復(fù)興,復(fù)活3.partially 部分地4.camcorder 可攜式攝像機(jī)5.deterrent 威懾6.shelve 置于架上7.pirate 侵犯版權(quán)者;非法翻印,非法仿制8.speculate 推測(cè),思考9.availability 可用性10.devious 犯錯(cuò)誤的,步入歧途的11.alternative 存在于傳統(tǒng)或現(xiàn)存體制系統(tǒng)以外的12.exclusive 獨(dú)占的13.stringent 嚴(yán)厲的,嚴(yán)格的14.sneak偷偷摸摸地做15.duplicate 復(fù)制Task1Task2第14頁(yè)/共65頁(yè)AudioTask1IdentifyingtheGist
1.WhatdoyouknowaboutAvatarintermsofpiracy?
A)LargeamountsofpiratedcopiesofthemoviehavebeenshelvedbeforeitsChinarelease.
B)Peoplecannotrecordthe3DAvatarincinemassopiracyofithasbeendeterred.C)Whetherthemovieisin3Dformatcontributesalottothepiracyofit.2.Whatcanwedrawfromthereportaboutthesolutiontopiracyofmovies?
A)
3Dmoviescanslowpiracyinthefilmingindustrythankstoitshightechnology.
B)
NeithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.
C)
NocooperationhasbeenachievedbetweentheChineseandU.S.filmingindustry.
Listentotheaudioclip,andchoosetherightanswerstothequestions.第15頁(yè)/共65頁(yè)AudioTask2CheckingtheFacts1.
Hasthe3Dformat___________theamountofmoviepiracyasHollywoodhopes?2.Whilethismakestheprocessoffilmingmoviesinsidethetheatremuchmoredifficult,thosewithknowledgeofvideoequipmentcan___________________________.3.Chinahasroughly200mainlandtheatres_______________
________________.
4.Therearehundredsofpeoplewithindustry“ins”willingto___________________________________forbigbucks.5.They’resnuckoutofthestudios,sentoverseas,___________________________andthensoldonthestreets.Listentotheaudioclipagainandfillintheblanksaccordingtowhatyouhaveheard.Repeatthesentencesafteryouhavecompletedthem.Scriptcutdownonpassalongexclusivecopiesofthefilmequippedtoshowgetaroundthe3Ddeterrentduplicatedamilliontimes3Dfilms第16頁(yè)/共65頁(yè)TherecentblockbusterAvatarisoneamongastringofnewmoviestocomeoutduringaperiodbeingcalledthe“3Drenaissance”.Buthasthe3DformatcutdownontheamountofmoviepiracyasHollywoodhopes?Itdoesn’tlooklikeit.“WhileHollywoodclaims3Dmovieswillslowpiracy,theyareonlypartiallyright,”saidChrisChinnock,presidentofaU.S.-basedmarketingresearchandconsultingfirm.Hesaidifpiratestrytousearegularvideocamcordertorecord3Dfilms,itwouldresultintheimagescomingbackindouble.However,thosewithknowledgeofvideoequipmentcangetaroundthe3Ddeterrent,hesaid.Chinnock’sassessmentseemstoholdtrue.MorethanaweekbeforeAvatarwassetforitsChinarelease,copiesofitwereshelvedinpiratedDVDshopsthroughoutBeijing.Healsospeculatedthatthelackofimpactonthepiratemarketmightbebecausethefilmwasalsoreleasedin2D.Theproblemwithreleasingafilmstrictlyin3Disthatmanytheaters,inboththeU.S.andChina,arenotequippedtohandlethenewtechnology.Chinahasroughly200mainlandtheatersequippedtoshow3Dfilms.Lessavailabilityformovie-goersmeansmoredeviousmindsfindingalternativewaystowatchblockbusters.HurvitzoftheforeigncounselforintellectualpropertylawfirmKangxinPartnersPCpointedoutthatwhilefilminginthecinemaisoneofthebiggestandeasiestwaystocontributetopiratedfilms,therearehundredsofpeoplewithindustry‘ins’willingtopassalongexclusivecopiesofthefilmforbigbucks.Stilltheproblempersistsand,whilestringentlawsareinplace,neithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.“They’resnuckoutofthestudios,sentoverseas,duplicatedamilliontimesandthensoldonthestreets,”Hurvitzsaid.
Script第17頁(yè)/共65頁(yè)VideoStudioWordBank10.agenda議事日程11.forthwith立刻,即刻12.thrive繁榮13.file提起申請(qǐng)14.disguise假扮,化妝15.mount增長(zhǎng)16.manufacturer制造商17.set有準(zhǔn)備的,決定的18.toughen使更嚴(yán)格
Task1Task2Task31.represent代表2.informer告密者3.raid突然搜索4.rampant猖獗的5.pump注入6.legitimate合法的,合理的7.client客戶(hù),委托人8.fuel激起9.burner火爐,火口第18頁(yè)/共65頁(yè)VideoTask1Matching&Predicting1.TheMotionPictureAssociationofAmerica,whichrepresentsHollywood’smajorstudios,has__________150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.2.Bysomeestimates,legitimatesales____________barelyhalfofallthemoviesandmusicavailableinTaiwan.3.Thesecriminalorganizationshavegunsandknives.Ifyou______________,youcouldbeattacked.4.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalso____________thepressure.5.Piracyisnotsomethingwecan___________overnight,wehavetodoitgradually.Completethefollowingstatementswiththephrasesgivenbelow.Predictwhatwillbetalkedaboutinthevideo.Thencheckyouranswersafterwatchingthevideoclip.getinone’sway stepup wipeoutputaside accountfor
putasideaccountforsteppedupgetintheirwaywipeout第19頁(yè)/共65頁(yè)VideoTask2CheckingYourComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary
1.TheMotionPictureAssociationofAmericahasputaside150,000yuanRMBtorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.
C:TheMotionPictureAssociationofAmericahasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.
2.AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAmerica.C:AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.
3.TaiwanhasbecomeoneofAsia’sleadingcentersofCDandDVDmanufacturing.C:TaiwanhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.
4.Ahugeundergroundtradeisfueledbyorganizedcrime,ineffectivegovernmentandapublicwithnoawarenessofcopyrightprotection.C:Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.
5.“Weworkhardtoshootafilm,butitdoesn’tsellbecausethequalityisnotasgoodasexpected.”C:“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”
第20頁(yè)/共65頁(yè)VideoTask2CheckingYourComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary
1.TheMotionPictureAssociationofAmericahasputaside150,000yuanRMBtorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.
Correction:TheMotionPictureAssociationofAmericahasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.
2.AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAmerica.Correction:AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.
3.TaiwanhasbecomeoneofAsia’sleadingcentersofCDandDVDmanufacturing.Correction:TaiwanhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.
4.Ahugeundergroundtradeisfueledbyorganizedcrime,ineffectivegovernmentandapublicwithnoawarenessofcopyrightprotection.Correction:Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.
5.“Weworkhardtoshootafilm,butitdoesn’tsellbecausethequalityisnotasgoodasexpected.”Correction:“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”
第21頁(yè)/共65頁(yè)VideoTask3CheckingYourComprehension
Watchthispartofthevideoclipandanswerthefollowingquestions.Script1.
AmongthemoviesandmusicavailableinTaiwan,howmuchdolegitimatesalesaccountfor?2.HowmuchisthelossjustforAmericanEntertainmentcompanies?3.Whatwillalotofcompaniesdoiftheissueisnotsolved?
4.WhatispartofthereasonwhythetradeofpiratedproductsthrivesinTaiwan?5.WhathavetopAsianmovieandmusicstarsdoneconcerningpiracy?
Answer:Barelyhalf.Answer:Over750milliondollarsayear.Answer:TheywillreexaminetheirinvestmentsinTaiwan.Answer:BecauseunderTaiwanlaw,piracyisnotconsidereda“publiccrime”.Answer:Theyhavemarchedtodemandaction.第22頁(yè)/共65頁(yè)ScriptAnchorTheMotionPictureAssociationofAmerica,whichrepresentsHollywood’smajorstudios,hasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.ButasMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.
MikeChanoi,CNNcorrespondentAtaplantnearTaipei,InfoDiskispumpingoutCDsandDVDs,tensofmillionsofthem.ThecompanyisthelargestlegitimateproducerofsuchproductsinTaiwan.Itsmajorclients–MGMandWarnerBros.Butthesedays,thelabel“MadeinTaiwan”hasacquiredanewmeaning.TheislandhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.ChuYenPingisoneofTaiwan’sleadingmoviedirectors.
ChuYenPing“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”MikeBysomeestimates,legitimatesalesaccountforbarelyhalfofallthemoviesandmusicavailableinTaiwan.Therestispirated.Evengreaterquantitiesoffakegoodsareexported,tomarketsfromSoutheastAsiatoSouthAmerica.Theloss,justforAmericanentertainmentcompanies,isbelievedtobeover750milliondollarsayear.
第23頁(yè)/共65頁(yè)Script
RichardVuylsteke,AmericanChamberofCommerceThisisonthefrontburnerofouragenda.AndIthinkalotofcompanieswillbereexaminingtheirinvestmentsinthispartoftheworld,ifinfactthisissueisnotsolvedforthwith.MikeNightmarketsliketheseareatthecenterofthetrade,whichthrivesinpart,becauseunderTaiwanlawpiracyisn’tconsideredaquote,publiccrime.Thatis,policearepowerlesstoseizefakesandarrestthoseinvolved,unlessthecopyrightholderscollectevidenceandfileacomplaint.Thatjobfallstomenlikethese.PrivateinvestigatorsfortheMotionPictureAssociation,whowantedtheiridentitiesdisguisedfortheirownsafety.“It’sdangerouswork,”saysoneinvestigator.“Thesecriminalorganizationshavegunsandknives.Ifyougetintheirway,youcouldbeattacked.”MikeThesituationissobadthattopAsianmovieandmusicstarshavemarchedtodemandaction.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalsosteppedupthepressure.LuWen-HsiangPiracyisnotsomethingwecanwipeoutovernight,wehavetodoitgradually.MikeButwithlossesandcomplaintsmountingalmostasfastaslegitimatemanufacturersturnoutdiscs,theTaiwanlegislaturenowlookssettotoughenanti-piracylaws.Thecriticsthough,arewaitingtoseetheresults.MikeChanoi,CNN,Taipei.
第24頁(yè)/共65頁(yè)SpeakingWorkshopExpressions&StructurestoUseastringofcutdownonresultingetaroundsomethingholdtruepointoutcontributetobeinplaceputasideleadtopumpout
Task1Task2tensofmillionsofbefueledbyaccountforgreaterquantitiesofbeatthecenterofinpartgetinone’swaystepupwipeoutturnout
第25頁(yè)/共65頁(yè)SpeakingTask1SummarizingDiscusswithyourpeersandcompletethefollowingtipswiththeinformationyouhavelearnedinthevideoclip.Thenprepareanoralpresentationwiththehelpofthetips.Tips:
?
Lookingatthebusinessoffilm,moviepiracyis...?
Nowadaysthelabel“MadeinTaiwan”has…?
Theislandhasbecome…?
Ahugeundergroundtradeofpiratedmoviesandmusicis…?
Duetolargequantitiesoffakeproducts,legitimatesalesofmoviesandmusic...?
Therest…andevengreaterquantitiesof…?
Companieslost…?
Thetradeofpiratedgoodsthrivesinpartbecause…?
Policecoulddonothingunless…?
Soprivateinvestigatorsare…?
TopAsianmovieandmusicstarshave…?
TheU.S.governmenthas…
?
Nowwithlossesandcomplaintsmountingfast,theTaiwanlegislature…
第26頁(yè)/共65頁(yè)SpeakingTask1SummarizingSummary:
Lookingatthebusinessoffilm,moviepiracyisaseriousprobleminAsia.Nowadaysthelabel“MadeinTaiwan”hasacquiredanewmeaningandtheislandhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.Ahugeundergroundtradeofpiratedmoviesandmusicisfueledbyorganizedcrime,ineffectivegovernment,andapublicmoreinterestedincheapproductsthanlegalones.Duetolargequantitiesoffakeproducts,legitimatesalesofmoviesandmusicaccountforbarelyhalfofthemarketinTaiwan.Therestispiratedandevengreaterquantitiesoffakegoodsareexported.Companieslosemuchmoneyeveryyear.ThetradeofpiratedgoodsthrivesinpartbecauseunderTaiwanlaw,piracyisnotconsideredapubliccrime.Policecoulddonothingunlessthecopyrightholdersfilecomplaints.Soprivateinvestigatorsarehiredtocollectevidence.TopAsianmovieandmusicstarshavealsomarchedtodemandactiononpiracy.TheU.S.governmenthassteppedupthepressureonTaiwan.Nowwithlossesandcomplaintsmountingfast,theTaiwanlegislaturelookssettotoughenanti-piracylaws.第27頁(yè)/共65頁(yè)Situation1.Workingroupsoffour.OneactsasacollegestudentwhohasrecentlypurchasedamovieDVD,musicCD,orcomputergame.Theotherthreegroupmembersactashisorherclassmate,father/mother,andbrother/sisterwhoaskifitisOKtoborrowtheDVD,CD,orcomputergametomakeacopyforpersonaluse.Thesethreestudentsmustpresentthereasonswhytheywanttodothisandstatethebenefitstheymayattainfromtheirbehaviors.Thecollegestudent,ontheotherhand,musttrytopointouttheharmfulconsequencesofthosecopyrightinfringementbehaviors,persuadethemtobuytheproductsthemselvesandremindthemoftheimportanceofcopyrightprotection.SpeakingTask2SolvingtheProblemWorkwithyourpeers
onthesituationbelowandtrytocomeupwithasolutiontotheproblemdescribed.Youareexpectedtoshareyourideasandjustifyyourselfinthisprocess.Useasmanyphrasesfromthe“Expressions&StructurestoUse”boxaspossible.第28頁(yè)/共65頁(yè)Situation2.Youhave15minutestodiscusswithinyourowngroup.3.Severalgroupswillbeselectedtopresenttheirroleplays.Therestoftheclasswillvotefortheonetheyfeelhappiesttosupportineachgroup’sperformance.SpeakingTask2SolvingtheProblemWorkwithyourpeers
onthesituationbelowandtrytocomeupwithasolutiontotheproblemdescribed.Youareexpectedtoshareyourideasandjustifyyourselfinthisprocess.Useasmanyphrasesfromthe“Expressions&StructurestoUse”boxaspossible.第29頁(yè)/共65頁(yè)SpeakingTask2SolvingtheProblemAlternativeSituation1.Workingroups.Supposeyou’vefoundaDVD/CDstoresellingpiratedDVDsandmusicCDsoncampus.Makeaoneleafletentitled“SayNotoPiracy”topersuadecollegestudentsnottobuythepiratedproductsinthatstore.2.Allowthegroups15minutestoproducetheirleaflets.3.Selecttwogroupstopresenttheirleaflets.Therestoftheclasswillvotefortheonetheyconsiderthebest.
第30頁(yè)/共65頁(yè)Workonthefollowingreal-lifeprojectwithyourgroupmembersandpresentyourreportinthenextclass.Real-LifeProjectWorkinagroupofsixtoeight.AsaworkgroupfromthegeneralAdministrationofPressandPublication(GAPP)inChina,youareassignedtoconductasurveyoncollegestudents’awarenessofcopyrightlaws.Designaquestionnairewhichcangatherinformationontheawarenessofcopyrightprotectionandtheconsumptionofdifferenttypesofpiratedproductsamongcollegestudentsintermsofgender,age,majoranduniversity.Askstudentsinyouruniversityorneighboringonestofillinthequestionnaires.Summarizeandanalyzetheanswers,probeintothereasonsoftheexistingphenomena,anddrawconclusionsorproposesolutionsfromtheperspectiveofcopyrightowners,thegeneralpublicandthegovernmentrespectively.Thenpresentareportonthesurveyinthenextclass.ProjectBulletin第31頁(yè)/共65頁(yè)LessonTwoLead-inAudioStudioVideoStudioSpeakingWorkshopTeamworkShow第32頁(yè)/共65頁(yè)Lead-inTask1Task2第33頁(yè)/共65頁(yè)Task1BrainstormingComparethereadingstylesofpeople(forexampleinChina)beforeandaftertheyhaveaccesstotheInternet.Shareyouropinionswithyourpeers.BeforeAfter第34頁(yè)/共65頁(yè)Task1BrainstormingSupposeyouareawriter.Youhaverecentlyfinishedwritinganovelandapublishinghousehaspromisedtogetitpublished.Howareyouandthepublishinghousegoingtomakeyourbookahugesuccessinsales?Whatareyouandthepublishinghousegoingtodotocombatpiracyofyourbook?Listasmanystrategiesasyoucanthinkofandsharethemwithpeers.第35頁(yè)/共65頁(yè)Task2ExpandingYourVocabularyReadthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.
1.confine
A.totrytostopsth.fromhappening,tostruggleagainst
2.stimulate
B.exclusivecontrolbyonegroupofthemeansofproducingorsellingacommodityorservice
3.ownership
C.tokeepwithinbounds,torestrict4.combat
D.anargumentordisagreementbetweenpeopleorgroups
5.lawsuit
E.consideredtobeacceptablebecauseitdoesnotbreakanylawsorrules
6.7.8.monopoly
permissible
dispute
F.G.H.toencouragesth.tobeginordevelopfurther
acaseinacourtoflawwhichconcernsadisputebetweentwopeopleororganizations
thestateofpossessingsomething
第36頁(yè)/共65頁(yè)AudioStudioWordBankpeek一瞥hardback精裝書(shū)device裝置,設(shè)計(jì)boost推進(jìn),刺激增長(zhǎng)pose引起,造成slump衰落,蕭條vampire吸血鬼paramount極為重要的novelist(長(zhǎng)篇)小說(shuō)家minimize將……減到最少shrug聳肩release發(fā)行的影片、書(shū)刊等overstate把……講得過(guò)分,夸大purchase購(gòu)買(mǎi)bound裝訂的Task1Task2第37頁(yè)/共65頁(yè)AudioTask1IdentifyingtheGist
1.Whatistheaudioclipmainlyabout?A)Publishersandauthorsmustworktogethertocombatbookpiracyinthedigitalage.B)Digitalpiracyisspreadingtobooksandviewsvaryonhowtocombatit.
C)Thefutureofbooksellingreliesincreasinglyone-booksaswellashardbackeditions.
2.Whathavepublishersorauthorsdonetocombate-bookpiracy?A)Somepublishershaveencouragedreaderstostickwithtraditionalhardbackbookreading.B)Someauthorshavesuedthosefile-sharingsitesforviolationofcopyrightlaw.C)Someauthorshavegoneasfarastoshrugoffe-booktechnologyaltogether.
Listentotheaudioclip,andchoosetherightanswerstothequestions.第38頁(yè)/共65頁(yè)AudioTask2CheckingtheFactsListentotheaudioclipagainandanswerthefollowingquestions.Script1.HowmanytimeshadDanbrown’s“TheLostSymbol”beendownloadedforfreewithindays?
2.Whathashelpedboostdemandfore-books?
3.WhathappenedtotheideaofartisticownershipontheInternetaccordingtoShermanAlexie?
4.Accordingtorecentstatistics,whobuymorebooksthanthosewhostickwithtraditionalboundvolumes?
5.HowmanybooksdoKindleownersbuyonthesiteaccordingtotheAmazonreport?
Answer:Over100,000times.Answer:Electronicreadingdevices(suchasAmazon’sKindleandtheSonyReader).Answer:Ithasgoneaway.Answer:Consumerswhopurchaseane-reader.Answer:Onaverage,theybuy3.1timesasmanybooksonthesiteasothercustomers.第39頁(yè)/共65頁(yè)ScriptWhenDanBrown’sblockbusternovel“TheLostSymbol
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