The-Voice-of-China中國(guó)好聲音英文介紹評(píng)析-news-report

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mytopicis?WelcometotheVoiceofChinaTheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformatandbeganairingtheirnationalversionsin2011and2012.TheoriginofVOCPopularmusicMorethan40countriesintheworldhasitsownTheVoice.Format賽制Theshow'sformatfeaturesthreestagesofcompetition.BlindAuditionThefirstistheblindaudition,inwhichfourcoacheslistentocontenderswithoutseeingthem,andturntheirchairstosignifythattheyareinterestedinworkingwiththatartist.Ifmorethanonecoachturnsthechair,theartistchoosesthecoachheorshewouldliketoworkwith.BattlePhaseThecompetitionthenentersintoabattlephase,whenthecoachespickstwooftheirownteammembersagainsteachothertosingthesamesongtogetherinfrontofastudioaudience.Afterthevocal(歌唱)face-off,thecoachmustchoosewhichsingerswilladvance.LiveStageShowsInthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandthecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEndFinally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromthesefour,onewillbenamed"TheVoice"—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice其實(shí)除了中國(guó)之外，全世界都陷入好聲音的魅力無(wú)法自拔，《中國(guó)好聲音》的原版“THEVOICE”世界各地開(kāi)花，《美國(guó)之聲》、《英國(guó)之聲》、《澳洲之聲》、《韓國(guó)之聲》、《德國(guó)之聲》，可以說(shuō)，全世界都在轉(zhuǎn)椅子。ActuallybesidesChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld. VOA在美國(guó)版中，選手的來(lái)源相當(dāng)多元，有司機(jī)、有軍人、有自由職業(yè)者，甚至還有專業(yè)歌手為他們伴唱。網(wǎng)友發(fā)現(xiàn)風(fēng)靡全美的《美國(guó)偶像》中的眾多選手也一一亮相《美國(guó)之聲》。TheVoiceofAustralia主持人不播廣告?！栋闹拗暋返闹鞒秩耍虥](méi)有播過(guò)廣告。節(jié)目的收益僅僅通過(guò)選手歌曲彩鈴下載等途徑來(lái)實(shí)現(xiàn)。

ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?

支撐《中國(guó)好聲音》吸引眼球的品牌策略有哪些?1.Meetingtheneeds

(迎合需求)TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsofimpressions.一反選秀節(jié)目的“惡俗、毒舌、冷酷、拜金、富二代、造假”等賣點(diǎn)，給觀眾提供新穎的節(jié)目形式和更貼近生活、樸實(shí)無(wú)華的感動(dòng)。2.AccurateJudgements定位準(zhǔn)確Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.不以貌取人，只用聲音打動(dòng)人，而明星導(dǎo)師們選取學(xué)員的標(biāo)準(zhǔn)也一律以“好聲音”為評(píng)判。這樣的定位，簡(jiǎn)單，可操作。3.HighStandards高標(biāo)準(zhǔn)Theprogramgetsconsiderableexperiencefromtheforeignversions.