新編大學(xué)英語(yǔ)第5冊(cè)u(píng)nit-3-Business課件

Unit3BusinessStrategies1.Unit3BusinessStrategies1.PartOne

PreparationHome2.PartOne

PreparationHome2.

Unit3MenuofPreparationTalkingAboutSuccessfulCompaniesBeingaGoodManagerTVAdstoEnjoy3.Unit3MenuofPreparationTa1.TalkingAboutSuccessfulCompaniesSTEPONE:Talkaboutthecompanies.STEPTWO:Discusswhatmakesthesecompanies sosuccessful.4.1.TalkingAboutSuccessfulCoStepOneair-conditioner,mobilephone,facecream,toothpaste,soap,detergent,fruit

milk,mineralwater,FutureCola,washingmachine,refrigerator,shampooDirections:Workingroupstotalkaboutthefourcompaniesandtheirproductsandthencompletethefollowingtable.Thelistbelowisforyourreference.5.StepOneair-conditioner,mobilSampleCompaniesProductsAppleWahahaGroupP&G(Procter&Gamble)HaierGroupmobilephonefruitmilk,mineralwater,FutureColafacecream,soap,shampoo,toothpaste,detergentrefrigerator,air-conditioner,washingmachine6.SampleCompaniesProductsAppleWaStepTwoDirections:Continueyourgroupworktodiscusswhatmakesthesecompaniessosuccessful.Thefollowingfactorsareforyourreference:

companyimage,efficientmanagement,qualifiedstaff,stafftraining,qualityofproducts,after-saleservice,salespromotion,advertising,marketing,financialresources.7.StepTwoDirections:ContinueyWordsandPhrasesYouMayUsepayattentionto

attachimportanceto

put...inthefirstplacedependon

makegreateffortto

beofvitalimportancetobrand(品牌，牌子)customer’sneedafter-saleservice(售后服務(wù))customers’trustinbrand

receivefurthertrainingandrecruitexcellentstudents(招收優(yōu)秀學(xué)生)anatmosphereofcompetitionandcooperation8.WordsandPhrasesYouMayUsepSampleAnswer(1)Whenlookingintothesuccessofthesecompanies,wefoundsomecommonpoints:9.SampleAnswer(1)WhenlookingSampleAnswer(2)Successfulcompaniesalwaysmakegreateffortstomaketheircompaniesorbrandsfamous.Theirbrandsnotonlystandforcertainproducts,butareassociatedwithpopularity,highquality,trust,sincerityandsoon.HaierFirst,theypayspecialattentiontotheimageoftheircompanies.ZhangRuimin(張瑞敏)

,CEOofHaierGrouponcesaid,“Sellthebrandbeforesellingtheproducts.”10.SampleAnswer(2)SuccessfulcoSampleAnswer(3)Second,theyput

theneedsofcustomersinthefirstplace.Forinstance,Applekeepsonadjustingthestyleandthefunctionofitsmobilephonestothespecialneedsofusers.Haiereveninventedwashingmachinestowashpotatoesinadditiontowashingmachinesforclothes.11.SampleAnswer(3)Second,theySampleAnswer(4)Furthermore,thesizeoftheirwashingmachinesrangesfromwashingapairofsockstotenkilo(gram)sofclothes.After-saleserviceisofvitalimportancetoo,especiallyforthosecompaniessellinghouseholdappliances.Intheireyes,asuccessfuldealisonlythefirststepandafter-saleservicemaybemoreimportant,whichaffectstheimageofthecompanies,customers’trustinthebrandandtheirfuturechoicewhenbuyingsimilarproducts.12.SampleAnswer(4)Furthermore,SampleAnswer(5)Third,thesuccessofcompaniesdependsonthequalityoftheiremployees.Everyyeartheyrecruitexcellentstudentsathighcostandmostoftheemployeeshavethechancetoreceivefurthertrainingafterworkinginthecompaniesforacertainperiodoftime.

Somecompaniesevenarrangefortheiremployeestoreceivemilitarytraining.Atthesametime,theymakeeffortstocreateanatmosphereofcompetitionandcooperationwithinthecompanies.Thisisalsoveryimportantforthesuccessofacompany.13.SampleAnswer(5)Third,thesu2.BeingaGoodManagerSTEP

ONE:Decidetolayoffoneofyourstaff members

STEP

TWO:

Judgefromthedecision14.2.BeingaGoodManagerSTEPOStepOneDirections:Nowsupposeyouarethemanagerofasmallcompany.Yourcompanyhasbeensellinglessofitsproductsrecently.Andyouhavedecidedtolayoffoneofyourstaffmembersforhighefficiency.Putdownthenameofthepersonyouaregoingtofireandgiveyourreasons.15.StepOneDirections:NowsupposWordsandPhrasesYouMayUsesetanexampletofollowhisexampleaheavyburdenIcan’tstand...lowefficiencyinthelongrun16.WordsandPhrasesYouMayUsesUndesirableStaffMembers(1)Tracyisanirregulartime-keeperbutwhensheisonform,sheisprobablythebestworkeryouhave.Sheis30.Mariaisnotaverygoodworkerbutshehasbeenwiththefirmfortwentyyears.Shehaseightchildren.Sheis47.

Henryisverylazy.Heknowsoneortwothingsaboutyourprivatelife,whichyoudon’twanthimtotellanyone.Heis24.

17.UndesirableStaffMembers(1)TUndesirableStaffMembers

(2)ThepersonIwillfireis:Myreasons:Paulistheshopstewardandhekeepstheworkersquietbypromisingactionwhentheygetangry,andthendoingnothing.Heis45.Timistheforeman.Hedoesverylittle.Theworkerslikehimasaperson.Heis50.18.UndesirableStaffMembers(2)TSampleAnswer(1)IwouldfireTim,theforeman.Heisniceasaperson,butheisnotagoodworker.Aforemanshouldsetanexampletohisfellowworkers.Besides,heisalready50.Iwouldprefertohavesomeyoungstaffinthecompany.19.SampleAnswer(1)IwouldfireSampleAnswer(2)IwouldfireMaria.Firstly,sheisnotaverygoodworker.Secondly,shehaseightchildren,whichisaheavyburdenforher.Inpayingmoreattentiontothechildren,shewillhavedifficultydoingherworkwell.Thirdly,sheis47.Womenofthisagewillnotimproveherperformance(上進(jìn)）verymuch.20.SampleAnswer(2)IwouldfireSampleAnswer(3)IwouldfirePaul.Ican’tseeanythinggoodabouthimandIcan’tstandpeoplelikehiminmycompany.Thosewhopaylipserviceonlywillneverbeabletomeetanyjobrequirements,thoughtheycankeeppeoplequietbypromisingaction.21.SampleAnswer(3)IwouldfireSampleAnswer(4)IwouldfireHenry.Ithinklazinessshouldnotbetoleratedifacompanywantstobesuccessfulandefficient.Ifheisnotfired,otherpeoplemayfollowhisexampleandthewholecompanywillworkwithlowefficiency.Eventhoughheknowssomethingaboutmyprivatelife,Ishouldn’ttrytokeephismouthshutbylettinghimstay.Inthelongrun,hisstaywillposealong-termthreattome.22.SampleAnswer(4)IwouldfireStepTwoDirections:

Workingroupstoelectthemostpromisingmanagerinyourgroup.Eachmemberreportstheirdecisionalongwiththeirreasons.Judgingfromthedecisionmadebyeachone,whatdoyouthinkishisorhermanagementstyle?Whointhegroupdoyouthinkwouldmakethemostsuccessfulmanager?23.StepTwoDirections:WorkingrSampleAnswerIt’sintere