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UtopiaThemeClub——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqiUtopiaThemeClub——BusinessPro1PrefaceUtopiaLimitedLiabilityCompanyNameServicePhilosophyAlwaysatyourserviceTeamPrincipleDevelopmentIdealCompanymissionEnterpriseculturePassionDevotionEfficiencyResponsibilityPrudentmanagementPremiumservicesFaithfultreatment

LeadingservicesinmentalhealthEverlastingeffortcreatesUtopiasIntroductionPrefaceUtopiaNameServiceAlwa2ContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoProspectAnalyse

Psychologicalproblemshavebecomethetopincentiveofsuspensionanddrop-outofschoolPsychologicalproblemistheprimecauseofsuicideamonguniversitystudentsthelackingofsocialsupportingsystemmeansnoopportunitiesforoverseasstudentstocommunicate——MentalStatusQuoEverytwoseconds,onediesofsuicideProspectAnalyse

Psychologica4Theinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.

themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironment

ForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.MarkettrendsTheinternationalmarketco5ProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.

craftbrothercompetitionintertypecompetitionWelcomeToUtopia——AnalysisofcompetitionProspectAnalyseParks,Psycho6CorporateStrategy

4PprincipleCorporateStrategy

4Pprincip7CorporateStrategyPRICEPROMOTIONPLACEPRODUCTCorporateStrategyPRICEPROMOT8Catharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProductCatharticmethodofemotion:Co9NetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlaceNetworkPlatformDirectMarketi10CorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILTheserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepointsTheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPriceCorporateStrategyDATAACCESS11CorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivitiesCorporateStrategyDATAACCESS12ContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoCorecompetitiveness——ThecompetitiveadvantageofcompetitorsEnterpriseadvantagefactorBarKTVCoffeéshopUtopiaStoredecorationSimple,characteristicLuxuryComfortable&armOriginal&CreativeForms

ofconsumptionsimple,

noisyOver

simplifiedOversimplifiedPublicVarious

forms

goodto

keepPrivacyease the badfeelings

ornotBeable

to,

but

not

the

PermaneBe

able

to,

butnot

thePermanentBe

able

to,but

notconducivetoBe

able

to,andconducive

to

emotionalStoredecorationSimple,characteristicLuxuryComfortablewarmOriginal

&CreativeAdvantagecomparewithEntertainment-orientedsitesOther

vent

serviceindustriesUtopiaStoresizesmall largeservicesOversimplifiedAwiderangeofservicesServiceobjectOnlytogiveventtoemotionsthenatureofpromotingahealthyoutlet,leadingthehealthylifelocationremoteareas,easilyleadtopeoplemisunderstandingDowntownareaahealthystrivetocreateahealthyoutletlifestylefashionAdvantagecomparewithCraftbrotherProfessionalpsychologicaltreatmentroomUtopiaScaleWhetherSmallLargeprofessionalYesYesConsumerpricesHighLowPossibleconsumerPeoplewithmentalillnessPeoplewithPressureandthebadmoodAdvantagecomparewithprofessionalpsychologicaltreatmentroomCorecompetitiveness——Thecom14Corecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarship

forundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffectCorecompetitiveness——TheCom15Corecompetitiveness——TheCompetitiveEdgeofUtopiaModel

AttractivetostudentsintheuniversitytownsActaccordingtoactualcircumstancesAbreactionpositivelyratherthanpassivelyCooperationwithuniversitiesCampusbrandPsychologicalservicesEntertainmentTeachingCorecompetitiveness——TheCom16FinancialPlan

InvestmentRisk&profitFinancialPlan

InvestmentRisk17FinancialPlan

——InvestmentTotalmarketvalue80

millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300

millionTotalmarketvalue12.8

million

Totalmarketvalue5.5millionListedFinancialPlan

——InvestmentTo18FinancialPlan

——Risk添加標(biāo)題RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysabove80%whentheprofitrangeswithin20%theannualdividendcanbeashighas50%ofthenetprofit.RiskofInvestmentFinancialPlan

——Risk添加標(biāo)題Risk19ManagementCompanyManagementCompany20ManagementCompany——ThestructureofmanagementPARTIIPARTIIPARTIIChairmanManagerVice-managerVice-managerSales&designdepartmentFinancialdepartmentHRdepartmentLegaldepartmentInformationdepartmentSalepromotiondepartmentManagementCompany——Thestruc21ManagementCompanyIncentivesystemBusinessModelPerformanceevaluationThe“352”methodofevaluation“3”

Categoryofindex“5”Levelofperformanceofeachposition“2”Classesofindex“thegoldhandcuff”fortheseniors“Silver-ladder”forthemiddlelevelTofulfillthepromisesintimethesystemofmembershipToestablishaneffectiveprocessofsafetymanagementNonDisclosureAgreementofcustomerinformationManagementCompanyIncentivesy22ConclusionAhugepotentialmarket1Cooperationwithuniversity2

Variousservicetoattrctivecustomer3Innovationmodel:teachingwithentertainment4one-time,reusable,low-costandhigh-profitinvestment5ConclusionAhugepotentialmarOurTeamShenTingFuBinTian

JieLiSiqi

LiuYing

GongHang

WelcometojoininourteamOurTeamShenTingFuBinTia24OurTeamShenTingFuBinTian

JieLiSiqi

LiuYing

GongHang

WelcometojoininourteamOurTeamShenTingFuBinTia25ThemeClubUtopiaUnversityofScience&TechnologyBeijingThankyouThemeClubUtopiaUnversityof261、有時候讀書是一種巧妙地避開思考的方法。8月-238月-23Tuesday,Aug

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