2013年9大“最敢說”的CEO

StrongestCEOstandsof201320139 CEO蘋果公司首席執(zhí)行官蒂姆?庫克?立場：為LGBT(指同性戀、雙性戀和變性人口群體爭取工作權(quán)益雇主因種族、膚色、性別、國籍、宗教、年齡或殘疾而歧視員工屬于違法行為。但美國多數(shù)州至今依然不保護(hù) LGBT群體的工作權(quán)益。蘋果公司 CEO蒂姆?庫克希望消除這種差口。11月份，庫克在《華爾街日報(bào)》 (WallStreetJournal)評論版對頁發(fā)表了題為 《平等就業(yè)對企業(yè)有益》 (WorkplaceEqualityIsGoodforBusiness)的文章，敦促聯(lián)邦立法，以免就業(yè)者因性取向而受到歧視。他在文章中寫道：“促進(jìn)公平和多樣性的保護(hù)措施不應(yīng)該把個(gè)人的性取向排除在外。有些人不得不在工作時(shí)隱瞞自己的這些特征，這種現(xiàn)象已經(jīng)存在了太長的時(shí)間，而且已經(jīng)影響了太多的人。”這篇文章發(fā)表后，美國參議院很快投票通過了《反就業(yè)歧視法》 (EmploymentNon-DiscriminationAct)。這樣，在工作中歧視LGBT群體也有可能成為違法行為。這項(xiàng)法案即將提交眾議院審議。AppleCEOTimCook口Stand:AppleCEOTimCookfoughtforworkplaceprotectionfortheLGBTcommunityItisalreadyillegalforemployerstodiscriminateonthebasisofrace,color,sex,nationality,religion,age,ordisability.Butamajorityofstatesstilldon'tprovideprotectiontoLGBTindividualsintheworkplace.Apple(AAPL,Fortune500)CEOTimCookwantstoputanendtothisdiscrepancy.InaNovemberWallStreetJournalop-edentitled"WorkplaceEqualityIsGoodforBusiness,"Cookurgedthepassingofafederallawtoprotectworkersfromdiscriminationbasedonsexualorientation."Protectionsthatpromoteequalityanddiversityshouldnotbeconditionalonsomeone'ssexualorientation,"hewrote."Fortoolong,toomanypeoplehavehadtohidethatpartoftheiridentityintheworkplace."ShortlyafterCook'sop-ed,theSenatevotedtoapprovetheEmploymentNon-DiscriminationAct,whichwouldmakeitillegaltodiscriminateagainstLGBTemployeesintheworkplace.ThelegislationwillnowbesenttotheHouseforconsideration.可口可樂首席執(zhí)行官穆泰康?立場：呼吁進(jìn)行移民改革可口可樂CEO穆泰康是第一代美國移民，同時(shí)也是業(yè)界的領(lǐng)袖人物。他認(rèn)為移民改革對企業(yè)有好處。 2月份，他在《今日美國》Today)的評論版對口文章中表示，他慶幸自Coca-ColaCEOMuhtarKent口Stand:Coca-ColaCEOMuhtarKentcalledforimmigrationreformCoca-Cola(KO,Fortune500)ChiefExecutiveMuhtarKentthinksasbothafirst-generationAmericanaswellasa己能夠在美國生活，而且他認(rèn)為其他外國創(chuàng)業(yè)者也應(yīng)該獲得同樣的機(jī)會(huì)。穆泰康寫道，他支持移民改革的原因是移民“是這個(gè)偉大國家進(jìn)步基石的關(guān)鍵組成部分。我們必須讓決心來到美國、同時(shí)又擁有高超技能的人更容易在這里生存和生活下去?！甭?lián)想首席執(zhí)行官楊元慶立場：和員工分享 300萬美元獎(jiǎng)金美國公司高管的薪酬不斷上升，收入差距越拉越大。在這種情況下，看到一位不光關(guān)心自身收入的 CEO不禁讓人眼前一亮。 9月口，聯(lián)想首席執(zhí)行官楊元慶宣布，他將連續(xù)第二年和大約 1萬名聯(lián)想員工分享他的獎(jiǎng)金，數(shù)額至少為 300萬美元。他做出這個(gè)慷慨決定的原因是這家個(gè)人電腦制造商的年度銷售額創(chuàng)下了歷史新高。據(jù)彭博新聞( BloombergNews)報(bào)道，參與“分成”的聯(lián)想員工獲得的獎(jiǎng)金大約相當(dāng)于中國普通城鎮(zhèn)就業(yè)者一個(gè)月的收入。雅虎首席執(zhí)行官瑪麗莎?梅耶爾立場：為禁止員工在家上班進(jìn)行辯解幾乎沒幾個(gè)首席執(zhí)行官的決策能像雅虎首席執(zhí)行官瑪麗莎?梅耶爾禁止員工在家上班的決定那樣引起了這么大的關(guān)注。這項(xiàng)政策出臺(tái)后，人們最初的反應(yīng)是它存在很大爭議，而且讓許多人感到不安，原因是人們認(rèn)為這樣的措施缺乏靈活性。面對批評，梅耶爾 4月份接受本刊采訪時(shí)為自己的決定進(jìn)行了辯解，她說人們“錯(cuò)誤地把這項(xiàng)措施視為行業(yè)條例?！彼硎荆约盒枰獑T工在辦公室工作，目的是鼓勵(lì)他們進(jìn)行合作與創(chuàng)新。目前看來，這個(gè)不同尋常businessleaderthatimmigrationreformisgoodforbusiness.KentoutlinedinaFebruaryUSATodayop-edhow"lucky"hefelttobeabletomakehislifeintheU.S.andhisbeliefthatforeignentrepreneursshouldhavethesameopportunity.TheCEOwrotethathesupportsimmigrationreformbecauseimmigrationis"anessentialpartofthegrowthcalculusforthisgreatcountry.""Weneedtomakeiteasierforcommitted,highlyskilledpeopletomaketheirlivesandlivelihoodshere,"headdedLenovoCEOYangYuanqing口Stand:LenovoCEOYangYuanqingsharedhis$3millionbonuswithworkersWithexecutivecompensationintheU.S.risingandtheincomegaponlygettingbigger,it'srefreshingtoseeaCEOwhocaresaboutmorethanhisownpaycheck.Lenovo(LNVGF)ChiefExecutiveYangYuanqingannouncedinSeptemberforthesecondyearinarowthathewouldshareatleast$3millionofhisbonuswithroughly10,000ofhisworkers.Thegenerousdecisionwasaproductofthepersonalcomputermaker'srecordsalesthatyear.Theaverageworkerpayoutisequaltoroughlyamonth'spayforthetypicalcityworkerinChina,accordingtoBloombergNews.YahooCEOMarissaMayer口Stand:YahooCEOMarissaMayerdefendedwork-from-homebanTherearefewchiefexecutivedecisionsthatdrewmoreattentionthisyearthanYahoo(YHOO,Fortune500)CEOMarissaMayer'swork-from-homeban.Thepolicywasinitiallyseenashighlycontroversialandhadalotofpeopleupsetbecauseofitsperceivedlackofflexibility.Despitethecriticism,MayerdefendedherdecisiontoFortuneinAprilandsaidthatthemovewas"wronglyperceivedasanindustrynarrative."Mayersaidsheneededemployees的做法可能正在對雅虎產(chǎn)生積極影響——2012年梅耶爾上任以來，這家公司的股價(jià)已經(jīng)上漲了一倍多。沃爾瑪美國公司總裁兼首席執(zhí)行官比爾?西蒙立場：承諾聘用老兵1月份，沃爾瑪美國公司總裁兼首席執(zhí)行官比爾?西蒙承諾，這家全球最大零售企業(yè)將在今后五年內(nèi)聘用 10萬名老兵。此外，作為美國最大的私營雇主，沃爾瑪還表示它將邀請光榮退伍不到一年的老兵加盟公司。西蒙接受本刊采訪時(shí)說：“聘用老兵是我們做出的最好的決定之一。我們在陣亡將士紀(jì)念日推出了‘歡迎回家’計(jì)劃，至今我們已經(jīng)聘用了超過 2.6萬名老兵，讓我們倍感驕傲。老兵在面對壓力時(shí)表現(xiàn)一貫優(yōu)秀，而且有服務(wù)熱情，這些因素讓我們很容易兌現(xiàn)聘用老兵、學(xué)習(xí)老兵和支持老兵的承諾?！毙前涂耸紫瘓?zhí)行官霍華德?舒爾茨立場：呼吁結(jié)束政府停擺局面10月份，美國聯(lián)邦政府停止運(yùn)轉(zhuǎn)。星巴克CEO霍華德?舒爾茨拒絕在所有公司都受到不利影響時(shí)袖手旁觀。他寫了一封請?jiān)笗?hào)召各公司CEO上街游行，給國會(huì)施加壓力，迫使后者通過預(yù)算案。舒爾茨在星巴克網(wǎng)站上發(fā)表了一封信，信中寫道：“據(jù)我所知，一些公司領(lǐng)導(dǎo)人也對我們保持相對沉默以及我們代表民眾要求政府首腦采取行動(dòng)所產(chǎn)生的影響感到擔(dān)心。”但舒爾茨沒有停留在擔(dān)心這一步。美國政府停擺期間，星巴克還在一些日子里為給他人買咖啡的顧客免單。舒爾茨希望此舉能幫助人們“在期待民選官員為了國家利益團(tuán)結(jié)起來的同時(shí)，彼此也能團(tuán)結(jié)起來?！眛oworkintheofficetoencouragecollaborationandinnovationfromworkers.Sofaritlookslikehercontroversialmovemaybehelpingthebusiness:Yahoo'sstockisupmorethan100%sinceMayertookoverin2012.Wal-MartU.S.presidentandCEOBillSimon口Stand:Wal-MartU.S.PresidentandCEOBillSimonpledgedtohireveteransInJanuary,Wal-Mart(WMT,Fortune500)U.S.presidentAndCEOBillSimonpledgedthattheworld'slargestretailerwouldhire100,000veteransoverthenextfiveyears.Inaddition,thebiggestprivateemployerintheU.S.saiditwouldofferemploymenttoanyhonorablydischargedveteranwithinhisorherfirst12monthsoffactiveduty."Hiringaveterancanbeoneofthebestdecisionsanyofuscanmake,andWal-Martisproudthatwehavehiredmorethan26,000sinceweannouncedourWelcomeHomeCommitmentonMemorialDay,"SimontoldFortune."Veteranshaveastrongrecordofperformanceunderpressureandpassionforservice,whichmakesourpledgetohire,learnfrom,andsupportthemeasy."StarbucksCEOHowardSchultz口Stand:StarbucksCEOHowardSchultzurgedtheendofgovernmentshutdownWhenthefederalgovernmentshutteredinOctober,Starbucks(SBUX,Fortune500)CEOHowardSchultzrefusedtositonthesidelineswhilebusinesseseverywheresuffered.Instead,SchultzwroteapetitioncallingonhispeerstorallytogetherandputpressureonCongresstocometoanagreement."Iheardfromseveralbusinessleaderswhosharedtheirconcernaboutourrelativesilenceandimpactinurgingthepoliticalleadershiptoactonbehalfofthecitizenry,"Schultzwroteinaletteronhiscompany'swebsite.ButSchultzdidn'tstopthere.Thechiefexecutivealsoofferedfreecoffeeforafew好市多首席執(zhí)行官克雷格?杰利內(nèi)克立場：拒絕在感恩節(jié)開門營業(yè)感恩節(jié)當(dāng)天，沃爾瑪、塔吉特( Target)和Kmart等美國大型零售商都開門營業(yè)，以便借假日購物旺季大賺一筆。今年，沃爾瑪開始營業(yè)的時(shí)間甚至比去年早了兩個(gè)小時(shí)。但好市多拒絕加入“黑色星期五狂歡”，感口節(jié)并沒有開門營業(yè)。首席執(zhí)行官克雷格?杰利內(nèi)克認(rèn)為，給員工放一天假比提高公司利口更加重要。全食首席執(zhí)行官約翰?麥基立場：提倡“自覺資本主義”全食CEO約翰?麥基的《自覺資本主義》(ConsciousCapitalism)一書讓公司高管們不得不思考這樣一個(gè)觀點(diǎn)，那就是處于最佳運(yùn)轉(zhuǎn)狀態(tài)的企業(yè)能為所有利益相關(guān)方創(chuàng)造價(jià)值，而不僅僅是投資者?？诨J(rèn)為，主要利益相關(guān)方包括顧客、員工、供應(yīng)商、社會(huì)以及環(huán)境?？谝院每诙唷?西南航空 (SouthwestAirlines，《財(cái)富》 500強(qiáng))和谷歌(Google，《財(cái)富》 500強(qiáng))為例，說明思維超越利潤能夠打造更強(qiáng)大而、更高效的公司。今年初，麥基在接受媒體采訪時(shí)說： “雖然似乎有悖于直覺，但盡可能提高長期利潤的最佳途徑就是不要把利潤作為公司的首要目標(biāo)?！盕acebook首席執(zhí)行官馬克?扎克伯格daysduringtheshutdowntocustomerswhoboughtsomeoneelsetheirdrink.Schultzhopedthecampaignwouldhelppeople"connectwithoneanother,evenaswewaitforourelectedofficialstodothesameforourcountry."CostcoCEOCraigJelinek口Stand:CostcoCEOCraigJelinekrefusedtoopenonThanksgivingDayMajorAmericanretailersincludingWal-Mart,Target(TGT,Fortune500),andKmartallopenedtheirstoresonThanksgivingtogetajumpontheholidaygiftshoppingseason.Wal-Martevenwentasfarastoopenitsstorestwohoursearlierthisyearthanitdidlast.ButCostco(COST,Fortune500)refusedtojointhetrendof"BlackFridaycreep"andkeptitsdoorsshut.ChiefexecutiveCraigJelinekthoughtgivinghisworkersadayoffwasmoreimportantthanincreasinghiscompany'sbottomline.WholeFoodsCEOJohnMackey口Stand:WholeFoodsCEOJohnMackeycalledfor'ConsciousCapitalism'WiththereleaseofhisbookConsciousCapitalism,WholeFoods(WFM,Fortune500)CEOJohnMackeygotbusinessleadersthinkingaboutacompellingidea:Companiesworkbestwhentheycreatevalueforalltheirstakeholders--notjustinvestors.AccordingtoMackey,keystakeholdersincludecustomers,employees,suppliers,society,andtheenvironment.HighlightingcompanieslikeCostco,SouthwestAirlines(LUV,Fortune500),andGoogle(GOOG,Fortune500),Mackeydemonstratesthatthinkinga