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Platforms
Are
the
NewOrganizational
ParadigmROBERTD.ATKINSONANDAURELIENPORTUESE
|
MARCH2023Justastherewasoppositiontothecorporate
economyintheearly1900s,thereisoppositiontotheplatformeconomytoday.Butlimiting“platformization”wouldhaveconsiderablelong-lastingeconomiccostsforthenationandconsumers.KEY
TAKEAWAYS......Corporateformevolvesinresponsetoexternalforces,particularlytechnology.ThelatestevolutionistheIT-enabledplatform,whichmaymakesenseinawidevarietyofindustriesandfunctions,includingbanking,travel,
education,law,andmedicine.IT-basedplatformsnaturallytendtowardconcentration,withoneortwocompaniesholdingmostofthemarketshare.Throughthisscaleandefficiency,theyoftenprovidehigherqualityandlowercoststhanamoredispersedmarketwould.Aswiththelasttwomajortransitions—theriseofcorporationsintheearly1900s,then“managerialcorporations”afterWorldWarII—theriseoftheplatformeconomytodayisbeneficialforthe
economyandsociety,butithasstirreddiscontent.Criticismfrom“muckrakers,”smallbusinesses,andpoliticiansintheearly1900sproducedtheShermanandClaytonantitrustacts.Butcourtsinthaterafocusedmostlyonabusivecorporatebehavior,includingtrusts,notmarketshareitself.Thepost-WWIIpolicyresponseto“managerialcorporations”causedfarmoreharm,leadingtothedeclineorextinctionofamanytechnologically
advancedU.S.firms.Today’soppositiontoplatformsalsoposesaseverechallengetoAmerica’sfuture.Antitrustmustrecognizethatbelow-costpricingcanbebeneficialtoconsumers,developnewrulestobetteraccountforplatformmarketdynamics,andanalyzeallegationsofanticompetitivebehaviorbasedonconductratherthansize.CONTENTSKeyTakeaways1Introduction2BusinessFormAftertheCivilWar3OppositiontotheIndustrialCorporation4OrganizationalFormAfterWorldWarII7OppositiontotheManagerialcorporation9TheRiseofthePlatformEconomy?14OppositiontothePlatformEconomy
16AntitrustforthePlatformEconomy
18IsOverallSocialWelfareHigherorLowerWithMoreCompetitors?
18ThePotentialofSchumpeterianDisruption19TheNeedforEvidenceofAnyAnticompetitiveConduct
21Conclusion
21Endnotes22INTRODUCTIONBusinessorganizationscantakemanyforms,fromfounder-ledtomultidivisionalmultinationalstoemergingIT-enabledplatforms.Theprevailingorganizationalforminbusinessisneithersetinstonenordecidedupon
byfad.Itislargelyaresultofthetechnologicalandeconomicconditionsofthetime.TherewerenolargeU.S.corporationsbeforetheemergenceoftherailroadbecausetheproductionsystemneitherrequirednorenabledscale,whichcorporationsaredesignedtomanage.Whenrailandindustrialproductiontechnologies
evolvedaftertheCivilWar,largecorporationsbecamethenorm.JusticeLouisBrandeisandotheropponentsofthesenewcorporationssoughttosquelchthemintheirinfancy,preferringaprioreconomydominatedbyowner-led,smallandmid-sizedfirms.EvenwiththepassageoftheShermanAct,theiroppositionwaslargelystillborn;thebenefitsofthecorporationweresimplytoovast.However,hadtheBrandeisianssucceededintheirquesttoturnbacktimeAmericawouldnotbetheglobaleconomicleaderitistoday.Wearepotentiallyatasimilartransformativepointinhistory,withdigitaltechnologies
enablingtheriseofanewkindofproductiveorganization:theplatform.Digitalplatforms,notjustintheinformationsector,havethepotential
totransformmanyindustriesforthebetter:raisingproductivity,improvingqualityandconsumerchoice,andreducingprices.Butjustastherewassignificantoppositionagainstthetransitiontothecorporateeconomy,todaythereissignificantoppositiontotheplatformeconomy,althoughthistimenotamongthepopulacebutratheramongtheelites:activists,publicintellectualsandacademics,andelectedofficialsofbothparties.Iftheirattemptstorollbackthe“platformization”oftheU.S.economysucceed,theeconomiccoststothenationandtoconsumerswouldbeconsiderableandlong-lasting.INFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
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MARCH2023PAGE2Thisreportassessesthepasttwomajorchangesincorporateform,andthepublicandgovernmentresponsestothem.Itthenexaminestheprospect
andpotentialbenefitsofthe“platformization”oftheeconomy,aswellascurrentopposition.Finally,itdiscussesthevarietyofpolicyapproachesproposedtoaddressplatformgovernanceandwhymostwillleadtomoreharmthangood.BUSINESS
FORM
AFTER
THE
CIVIL
WARLargecorporationsseemtobeaforceofnature.Infact,forthefirst100yearsoftheRepublic,theyplayedaminimalroleintheeconomy.Priortothe1880s–1890sindustrialrevolution,virtuallyallfirmsweresmall,local,orregional,andfamily-ownedandrun.Forexample,in1860,Pittsburghboasted17foundries,21rollingmills,76glassfactories,and47othermanufacturingestablishments,butnonewereincorporated
andalmostallweresmall.1
BeforetheCivilWar,therewerefewmanufacturingplantswithmorethan500workers,asthecorporation
hadnotyetbeenwidelyadoptedasthelegalformofbusiness.If
their
attempts
to
roll
back
the
“platformization”
of
the
U.S.
economy
succeed,
the
economic
costs
tothe
nation
and
to
consumers
would
be
considerable
and
long-lasting.Thereasonforthiswasthreefold.First,gettinggoodstomarketwasexpensive,soitmadelittlesenseforestablishmentstogetbiggerandproducelargequantities.Second,therewasextremelylimitedcommunication,whichmademanagingmulti-establishmententerprisesextremelydifficult.Finally,machinerywasquitelimited,makingithardtodomorethanonlylimitedcraftproduction.Withtheselimitations,thecorporateformwasnotneeded.Withthedevelopmentofsteamenginesandcheaperandbetterironandsteel,thetelegraph(andthenthetelephone)
andrailroadsemergedandbecauseofthecapitalcostsinvolvedandgeographicscaleneeded,
becamethefirstlargecorporations.
Railroadsthenenabledtheemergenceofbroaderregionalmarkets,lettingfewerandlargerfirmsgainscaleandexpandoutput.Asnewtechnologiesemerged,moreindustriesevolvedintomassproductionindustries(e.g.,ironandsteel,textiles,ceramics,agriculturalequipment,etc.)whichinturnenabledandrequiredlargerenterprisesthattookadvantageof
economiesofscale.Atthesametime,theemergenceofnewindustriesbasedonnewtechnologies(chemicals,sewingmachines,electricalequipment,machinetools,autos,etc.)meantthatscalewastheorderoftheday.AllthismeansthattheU.S.economyledtheworldbecauseofitsembraceofthelargecorporation.By1900,thecorporateform,especiallyintransportationandproduction,hadbecomedominant.Forexample,halftheworld’sglassandironandtwo-thirdsofthesteelcamefromPittsburgh’sfactories,mostofthemmedium-sizedtolargecorporations.Thelargestcompanyoftheday,USSteel,wasformedfromaplanhatchedbyJ.P.MorganandCarnegieSteel’spresidenttomergeCarnegieSteelwithMorgan’snumbertwo-sizedFederalSteeltomakeUSSteelthenation’sfirstbillion-dollarcompany.Duetotheunprecedentedsizeofthisnewcorporation,financiersonWallStreetgaveitthenickname“TheCorporation.”By1920,thereweremorethan10,000manufacturingplantswithmorethan500workers.Firmsdidnotgetbiggerbecausetheirownersacquiredanewtasteforwealthandpower.Rather,thenewtechnologylet—infact,required—establishmentstogrowtohithertounprecedentedINFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
|
MARCH2023PAGE3size.Thelargerthefactoryorthecorporation,themoreefficientitcouldbecomeandthemoreitcoulddrivedowncostsandgrowevenmore.Thecostreductionsresultingfromfactoryoperationsandgeographicconcentrationofproductionoverwhelmedmade-to-orderandsmall-volumeproductioninindustryafterindustry.Untiltheemergenceofthefactoryeconomy,therewasnostraightforwardlegalformthatwasappropriatetosuchsize.Asthetechnologysystemmadeitpossibleforindustrytobecomelarger,companiesinitiallyturnedtotrustsasawaytobecomebig.Trustsweremadeupofstockholders
ofindividualsmallerfirmsthatgavetheirstocktoacentralboardintrust.Thoughtrustsweresometimesusedtoengageinanticompetitivebehavior,theyneverthelessreflectedanunderlyingrealitythatefficientproductionrequiredincreasedsizeandcoordination.However,lawcaughtuptotheeconomicsystem.Theenactmentin1889oftheNewJerseycorporationlawthatallowedcompaniestobuystockinothercorporations,alongwiththepassageoftheShermanActin1890thatoutlawedtrusts,gavewaytomergersbetweenseparatecorporations.By1904,oneortwogiantfirms,usuallyputtogetherbymerger,controlledatleasthalftheoutputin78differentindustries.In1896,therewerefewerthan12firmsworth$10million,butby1904thereweremorethan300.Bythelate19thandearly20thcenturies,theadvantagesoflargecorporationswerewidelyrecognized
byleadingAmericaneconomists.JohnBatesClarkobservedthatlargeindustrialcompanies
were:theresultofanevolution,andthehappyoutcomeofacompetitionsoabnormalthatthecontinuanceofitwouldhavemeantwidespreadruin.Asuccessfulattempttosuppressthembylawwouldinvolvethereversionofindustrialsystemstoacast-offtype,therenewalofabusesfromwhichsocietyhasescapedbyastepindevelopment.2TheeconomistandleaderoftheprogressivemovementRichardT.Elyagreedthat“owingtodiscoveriesandinventions,especiallytheapplicationofsteamtoindustryandtransportation,itbecamenecessarytoprosecuteenterprisesofgreatmagnitude.”3By
the
late
19th
and
early
20th
centuries,
the
advantages
of
large
corporations
were
widelyrecognized
by
leading
American
economists.OPPOSITION
TO
THE
INDUSTRIAL
CORPORATIONWhilemanyAmericans,especiallyeconomists,recognizedtheenormousbenefitsoflargecorporationstothenation,especiallyintermsofraisingwagesandlivingstandards,changeishardandsomemuckrakers,interestgroups(mostlysmallbusinesses),andpoliticalfiguresdecriedtheriseofthecorporation.MoreandmoreAmericansbegantodistrustthisnewandunprecedentedformofcorporateorganization.
Indeed,indocumentingtheemergenceofthelargecorporation,AlfredChandlerarguesthatbefore1940,thesechangeswerealmostcertainlyopposedbyamajorityoftheAmericanpeople.4
Inaddition,manysmallbusinessownerssawthecorporationasadistinctthreat.Asaresult,manyofthenewregulatoryinitiativesputinplacebetween1880and1920,INFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
|
MARCH2023PAGE4includingtheShermanandClaytonantitrustacts,werespurredbysmall-businessleadersresistingthechangesbroughtonbythefactoryrevolution.5Oneofthemostprominentcriticsoftheshifttoacorporate,industrialeconomywasthephilosopherandsocialcriticWilliamJames.Hestatedhiscaseagainsttheemergentneweconomy:Asforme,mybedismade:Iamagainstbignessandgreatnessinallforms,andwiththeinvisiblemolecularmoralforcesthatworkfromindividualtoindividual,stealinginthroughthecranniesoftheworldlikesomanysoftrootlets,orlikethecapillaryoozingofwater,andyetrenderingthehardestmonumentsofman’spride,ifyougivethemtime.Thebiggertheunityoudealwith,thehollower,themorebrutal,themoremendaciousisthelifedisplayed.SoIamagainstallbigorganizationsassuch,nationalones
firstandforemost;againstallbigsuccessesandbigresults;andinfavoroftheeternalforcesoftruthwhichalwaysworkintheindividualandimmediatelyunsuccessfulway,underdogsalways,tillhistorycomes,aftertheyarelongdeadandputsthemontop.6IdaTarbell’smuckrakingexposéofStandardOilmadeAmericansawareoftheruthlesspracticesofJohnD.Rockefelleranddocumentedhisuseoflegalandillegalmeanstocrushhiscompetitors,evenifoverallproductivitymighthaverisenasaresult.Theemergenceoftheselargetrustsdominatedtheimaginationoffriendsandfoesalike.Tarbellstatedthattherapidlychangingeconomiclandscapeandtheriseofmonopolistictrustswas“disturbingandconfusingpeople.”7In
the
face
of
such
concerns,
Congress
was
aroused
to
pass
antitrust
laws.
But
far
from
breaking
uplarge
firms,
the
laws
in
some
ways
encouraged
mergers.
What
was
outlawed
were
trusts.Opponentsevenarguedthatnotonlydidtrustsandbigcorporationsunfairlydominatesmallbusinessandfarmers,buttheywereactuallynomoreefficientthanthesmallbusinessestheyputoutofbusiness.Beforehebecameasupremecourtjustice,LouisBrandiesarguedinafamousratecaseagainsttherailroadsthatbigrailroadswereeconomicallyinefficient.Infact,Brandiesarguedthatmedium-sizedcompaniesingeneral
weremostefficient.8
Heandhisalliesmadethisargumentbecausetheyknewthatthestrongestcasefortheindustrialcorporationwasthevastincreasesinefficiencytheyproduced.Indeed,Brandeiswenttogreatpainstotrytopaintsmallfirmsasbeingasefficientaslargeoneswere,declaringintestimonybeforetheU.S.Senatein1911,forexample,that“a
corporationmaywellbetoolargetobethemostefficientinstrumentofproductionandofdistribution.”9Inaddition,heandothersarguedthatcorporationsonlygotbigbycheating.AstheeconomichistorianThomasK.McGrawwrote,“Earlyinhiscareer,Brandeisdecidedthatbigbusinesscouldbecomebigonlythroughillegitimatemeans.Byhisfrequentreferencestothe‘curseofbigness,’hemeantthatbignessitselfwasthemarkofCain,asignofpriorsinning.”10Inthefaceofsuchconcerns,Congresswasarousedtopassantitrustlaws.
Butfarfrombreakinguplargefirms,thelawsinsomewaysencouragedmergers.Whatwasoutlawedweretrusts.Sincefirmscouldnolongergetthebenefitsofcoordinationfromtrusts,theysoughtthemoutthroughINFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
|
MARCH2023PAGE5mergers.In1896,therewerefewerthan12firmsworth$10million,butby1904,thereweremorethan300,mostcreatedthroughmergers.UnlikeBrandeisandotherpopulists,manyAmericanpoliticalleaderssupportedlargefirmsandmergersbecausetheysawthemasthepathtoAmericangreatness.Forexample,today,TheodoreRooseveltisoftenrememberedonlyasatrustbuster.Butthisisadistortionofhistory,ashedistinguishedbetween“good”and“bad”trustsandpreferredfederallicensingandregulationofcorporationstotheadversarialmethodsofantitrustlitigation.Inhis1905AnnualMessagetoCongress,Rooseveltdeclared:Iaminnosensehostiletocorporations.Thisisanageofcombination,andanyefforttopreventcombinationwillnotbeuseless,butintheendvicious,becauseofthecontemptforlawwhichthefailuretoenforcelawinevitablyproduces.Weshould,moreover,recognizeincordialandamplefashiontheimmensegoodeffectedbycorporateagenciesinacountrysuchasours,andthewealthofintellect,energy,andfidelitydevotedtotheirservice,andthereforenormallytotheserviceofthepublic,bytheirofficersanddirectors.Thecorporation
hascometostay,justasthetradeunionhascometostay.Eachcanandhasdonegreatgood.Eachshouldbefavoredsolongasitdoesgood.Buteachshouldbesharplycheckedwhereitactsagainstlawandjustice.11Rooseveltinsistedthatbusiness“cannotbesuccessfullyconductedinaccordancewiththepracticesandtheoriesofsixtyyearsagounlessweabolishsteam,electricity,bigcities,and,inshort,notonlyallmodernbusinessandmodernindustrialconditions,butallthemodernconditionsofourcivilization.”12ThehistorianMartinJ.Skylarnotedthat“Roosevelt’spositionwasnotthatof‘Trust-Buster’butof‘Trust-Muster’—hewouldmusterthetrustsintothenationalservice.”13AsthelegalscholarDanielA.Cranenoted,“By1912,Rooseveltwasstakingapositionagainstanytrustbustingatall.Farfromhonoringhis‘trustbuster’moniker,Rooseveltarguedforjusttheopposite—thelegalityoflargecombinationsofcapital,nonethelesssubjecttopervasivegovernmentalregulation.”14Indeed,althoughhisadministrationhadbroughttheantitrustcaseagainstStandardOil,RooseveltprivatelyregrettedthedecisionoftheSupremeCourtin1911tobreakupthecompany:IdonotmyselfseewhatgoodcancomefromdissolvingtheStandardOilCompanyintofortyseparatecompanies,allofwhichwillstillremainreallyunderthesamecontrol.Whatweshouldhaveisamuchstrictergovernmentalsupervisionofthesegreatcompanies,butaccompanyingthissupervisionshouldbearecognitionofthefactthatgreatcombinationshavecometostayandthatwemustdothemscrupulousjusticejustasweexactscrupulousjusticefromthem.15TheShermanAntitrustActof1890declaredthat“everycontract,combinationintheformoftrustorotherwise,orconspiracyinrestraintoftradeamongtheseveralstates...wasillegal.”16Asaresult,thefocuswasmoreonanticompetitiveconductthanitwasonstructure(e.g.,INFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
|
MARCH2023PAGE6breakingupfirms).WeseethisintheProgressivePartynationalplatformfrom1900whichstated:WefavorstrengtheningtheShermanLawbyprohibitingagreementtodivideterritoryorlimitoutput;refusingtoselltocustomerswhobuyfrombusinessrivals;tosellbelowcostincertainareaswhilemaintaininghigherpricesinotherplaces;usingthepoweroftransportationtoaidorinjurespecialbusinessconcerns;andotherunfairtradepractices.17Andthecourtsdidfocusmostlyonabusivebehaviortoattainorretainmarketshare,notpossessionofsignificantmarketshareitself.AstheSupremeCourtwroteintheAlcoacaseof1945,“Thesuccessfulcompetitor,havingbeenurgedtocompete,mustnotbeturneduponwhenhewins.”18
Indeed,asappliedbythecourts,antitrustlawenforcementintheearly20thcenturyfrequentlyfellheavilyonsmallbusinesses,manyofwhichwouldendupgettingchargedwithcollusion.ORGANIZATIONAL
FORM
AFTER
WORLD
WAR
IIManyseetheriseofindustrial-eracompaniesasonedevelopmentfromthe1880stothepresent.Therealityisthatwhilethepost-CivilWarcorporationsrepresentedasignificantevolutionfromthemerchant-erafamilyenterprise,theywerestillafarcryfromthelargemanagerial
corporationsthatbecamethestandardafterWorldWarII.Startinginthe1930s,corporateformonceagainchangedwiththeriseofwhatChandlertermedthe“managerialcorporation.”P(pán)re-WWII,mostdecisionscontinuedtobemadeininformalways,withownersandtopmanagersactingontheirownintuitionandlimitedinformation.Strictandclearlinesofauthoritywerenotlaidout,anddecisionsdependedonpersonalprioritiesanddiscretion.Unlikethecorporationofthe1950s,withitslargemassesofmiddlemanagersandsupervisors,asmallgroupofmanagersoversawthousandsofworkers.Chandlernotedthat“theCarnegieCorporationdidlittletocoordinateitsvariousmining,shippingandmanufacturingunits,whichremainedseparatecompaniesunderindependentmanagement.”19
Mostcorporationswereone-productcompaniesrunbytheirownersandasmallexecutivecadre.
Itwasnotuntiltheemergenceofthepost-WWIIeconomythatthepracticeofmanagementbecamethestandard.Asaresult,by1948,thecorporatesectorheldalmost60percentofnationalincome-producingwealth,andthe
largest200employersaccountedfor20percentofprivatenonagriculturalworkers.By1950,the200largestnonfinancialcorporationsaccountedfor40.3percentofvalueadded.In1901,onlyonecorporation,
USSteel,hadover$1billioninassets.By1960,638corporations
hadmorethan$1billioninassets(inconstantdollars).Bignesswastheorderoftheday.20Starting
in
the
1930s,
corporate
form
once
again
changed
with
the
rise
of
what
Chandler
termed
the“managerial
corporation.”Thereweretwootherkeychanges.First,corporateformbeforeWWIIwaslargelyinfinanceandmanufacturing.AfterWWII,itextendedtomanyothersectors,suchasretail,hospitality,construction,andbusinessservices.AshistorianRobertGriffithstated,“Bythemiddleofthetwentiethcentury,corporatereorganizationoftheeconomyhadtakenplace.”21INFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
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MARCH2023PAGE7Inthe1960s,Galbraithcapturedthechange:Seventyyearsagothecorporationwasconfinedtothoseindustries—railroading,steamboating,steelmaking,petroleumrecoveryandrefining,somemining—where,itseemedproductionhadtobeonalargescale.Nowitalsosellsgroceries,millsgrain,publishesnewspapersandprovidespublicentertainment,allactivitiesthatwereoncetheprovinceoftheindividualproprietorortheinsignificantfirm.22Second,scientificandengineeringdiscoverybecamemoreimportantforcompetitiveadvantage,asmanycorporationsafterthe1920sdeveloped
dedicatedresearchanddevelopment(R&D)labs.Thesourcesofinnovationchangedfrombeingbasedlargelyontechnicaltinkeringandtrialanderrorbymechanicsandinventorsworkingintheirgarages
toascience-basedoneincorporatelaboratorieswhereinnovationwasderivedfromamorefundamentalunderstandingofunderlyingprocesses.23
AsJosephSchumpeterargued,“Technologicalprogressisincreasinglybecomingthebusinessofteamsoftrainedspecialistswhoturnoutwhatisrequiredandmakeitworkinpredictableways.”24
Asaresult,R&Dexpendituresskyrocketedby400percent
between1953and1964.Forexample,Dupont’sR&Dexpendituresincreasedfromaround$1millionperyearin1921toover$60millionbythemid-1950s.25
R&Dlaboratoriesincreasedfromaround1,000in1927—withfewdoingbasicresearch—toalmost5,000in1956,withmany,suchasBellLabsconductingextensivebasicresearch.26
Onereflection
ofthisisthefactthatin1901therewere20,896
patentsissuedtoindividuals,withonly4,650goingtocorporations.Thesebalancedoutbythe1930s,butbythemid-1950s,thecorporateratehadtakenoff.By1980,corporationshadobtainedaboutfivetimesmorepatentsthanindividuals.Bythe1950s,bigcorporationshadbecomeawayoflifeandAmericanshadgrownusedtothem.Professionalmanagersnowrancorporations,somuchsothattheperiodbecameknownasthe“eraofmanagerial
capitalism.”Here,ownershipandmanagementbecameseparated,inlargepartbecause,ascompaniesbecamemuchlargerandmoretechnologicallysophisticated,therewasaneedforlargeranksofprofessionalmanagerstorunthem.Yet,ascorporationsgrew,becameevermorecomplex,andhadavastlyincreasedneedformanagementandadministration,theybecamecontrolledbyanewclassofprofessionalmanagers.Thecompletionofthecontinentalrailsystem,telephony,airtravel,andtheinterstateenabledatrulyintegratednationalmarketthatinturnenabledscale.Atthesametime,awidearrayofnewprocesstechnologies(technologiesinvolvedinmakingproducts)enabledandrequiredlargerandmoresophisticatedcompanies.Finally,theriseofcomputing(initiallymainframes)andtelecommunications
allowedcompaniestomuchmoreeasilymanagelargeamountsofcomplexdata.Indeed,thatpostwar“mixedeconomy”wassodifferentfromtheonethatprecededitthatanissueof
FortunemagazineinOctober1955wasdevotedtothe“NewEconomy”anddealtwiththe“Americanbreakthrough”andthe“newmanagement.”27Finally,asChandlernoted:Inthefirstdecadeofthetwentiethcentury,thecontrolofthelargecorporationwas,infact,theparamountpoliticalquestionoftheday.Theprotestagainstthenewtypeofbusinessenterprisewasledbymerchants,smallmanufacturers,andotherbusinessmen,includingcommercialfarmers,whofelttheireconomicINFORMATIONTECHNOLOGY&INNOVATIONFOUNDATION
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MARCH2023PAGE8intereststhreatened
bythenewinstitution.Bybasingtheirargumentsontraditionalideologyandtraditionaleconomicbeliefs,theywonwidespreadsupportfortheirviews.Yetintheend,theprotests,thepoliticalcampaigns,andtheresultinglegislationdidlittletoretardthecontinuinggrowthofthenewinstitutionandthenewclassthatmanagedit.Thesamecannotbesaidofthenexttransition.OPPOSITION
TO
THE
MANAGERIAL
CORPORATIONLikeintheearlyperiodofcorporateindustrialization,inthepostwarperiod,manyopposedtheriseandspreadofthemanagerialcorporation.WhiletheRightrejected
thegrowingpowerofgovernment,theLeftrejectedthegrowingconcentrationofpowerinbusinessandtheperniciouseffectsofamasssocietyondemocracyandindividualism.ThemostvociferouscriticontheleftwassociologistC.WrightMills.Inhislandmarkbook,WhiteCollar,MillsattackedthenewcorporateeconomyasathreattofundamentalAmericanvaluesofindependenceanddecentralization.ToMills,thetransitiontothecorporateeconomyhaddestroyedtheAmericantraditionofindependence,craftsmanship,andentrepreneurshipandhadgivenwaytoalienationandexploitation.Startingatraditionofneo-Marxistcritique,Millsarguedthatworkerswereexploitedas
theirformerlyskilledcraftjobswerebeingtransformedintounskilledassemblylinejobs.Millsalsorejectedthenewsocialorder.InThePowerElite,whichbecameabibleofthe1960sNewLeftmovement,Millsdefinedthenewsocialclassesasconsistingofthebluecollar,whitecollar,andrulingclasspowerelite.Andinanationaleconomyinwhichcorporationsrunthings,“insofarasnationaleventsaredecided,thepowerelitearethosewhodecidethem.”28Inthe1950s,theLeftcomplainedthatamasssociety,dominatedbybiginstitutions,wasforcingpeopleintodehumanizing,bureaucratic
structures.Manhadbecomeacoginthefacelessmachinewithlarge-sca
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